![\"telephone-586266_1280](\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2015\/07\/telephone-586266_1280-2-1024x514.jpg\")
<\/a><\/p>\n1- Konu Metnini \u00c7ok Uzun Yazmay\u0131n<\/b><\/p>\n
Masa\u00fcst\u00fc taray\u0131c\u0131larda genellikle e-postan\u0131n konu k\u0131sm\u0131 60 karaktere kadar g\u00f6r\u00fcnt\u00fclenirken, mobil taray\u0131c\u0131 ve uygulamalarda bu rakam 25-30 karakter aras\u0131ndad\u0131r. E\u011fer sizin toplu mail listenizdeki m\u00fc\u015fterilerinizin \u00e7o\u011funlu\u011fu maillerini mobil cihazlardan a\u00e7\u0131yorsa mail konusunu 25-30 karakter aras\u0131nda tutmaya \u00e7al\u0131\u015f\u0131n.<\/p>\n
2- \u00d6nizleme Metnini Dikkatli Kullan\u0131n<\/b><\/p>\n
\u00d6nizleme metni, gelen kutusuna bakt\u0131\u011f\u0131n\u0131zda konu ba\u015fl\u0131\u011f\u0131n\u0131n alt\u0131nda g\u00f6r\u00fclen, e-posta g\u00f6vdenizin ilk sat\u0131r\u0131d\u0131r. Genellikle 30-35 karakter uzunlu\u011funda g\u00f6r\u00fcn\u00fcr. \u00d6nizleme metnini dikkatli olu\u015fturursan\u0131z, konu ba\u015fl\u0131\u011f\u0131 ile birlikte e-postay\u0131 g\u00f6ren ki\u015finin ilgisini \u00e7ekerek mailinizi okumas\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n
3-Metninizi K\u0131sa ve \u00d6z Tutun<\/b><\/p>\n
Mobil dostu e-postalar olu\u015fturmak i\u00e7in metinlerinizi k\u0131sa ve net yazmaya \u00f6zen g\u00f6sterin. Kullan\u0131c\u0131lar e-postalar\u0131n\u0131 mobil cihazlar\u0131ndan okuyorsa, dikkatlerini da\u011f\u0131tan pek \u00e7ok uyar\u0131c\u0131ya maruz kal\u0131yorlar demektir. E-posta metninizi kolay taranabilir, k\u0131sa paragraflara ayr\u0131lm\u0131\u015f, madde madde yazmal\u0131s\u0131n\u0131z.<\/p>\n
4- \u0130maj G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc Dikkate Al\u0131n<\/b><\/p>\n
Mobil cihazlarda veri aktar\u0131m\u0131n\u0131 d\u00fc\u015f\u00fcrmek i\u00e7in e-posta uygulamalar\u0131 varsay\u0131lan olarak imaj g\u00f6stermeme \u015feklinde ayarlanm\u0131\u015ft\u0131r. Muhtemelen sizin reklam mailinizi mobil cihazdan g\u00f6ren ki\u015filer de g\u00f6rselleri de\u011fil sadece metni okuyordur. Bu durumda e-posta i\u00e7eri\u011fini haz\u0131rlarken, metinlerinizi hi\u00e7 g\u00f6rsel yokmu\u015f gibi yaz\u0131n. Kullanaca\u011f\u0131n\u0131z g\u00f6rseller, metinlerinizi destekler nitelikte olmal\u0131.<\/p>\n
5- Eylem Butonlar\u0131 \u00d6nde Ve Merkezde Olsun<\/b><\/p>\n
E-postan\u0131zda t\u00fcketiciyi bir eyleme y\u00f6nlendiren butonlar kullan\u0131yorsan\u0131z m\u00fcmk\u00fcn oldu\u011funca a-posta g\u00f6vdesinin \u00fcstlerine yerle\u015ftirin. Metnin a\u015fa\u011f\u0131s\u0131nda olmas\u0131, eylem butonunuzun t\u00fcketici taraf\u0131ndan g\u00f6r\u00fclmemesine sebep olabilir. T\u0131klanabilirli\u011fin kolay olmas\u0131 i\u00e7in de eylem butonlar\u0131n\u0131z en az 44×44 piksel ebatlar\u0131nda olmal\u0131.<\/p>\n
6- T\u0131klama \u0130\u00e7in Bo\u015fluklar B\u0131rak\u0131n<\/b><\/p>\n
Mutlaka siz de mobil cihaz\u0131n\u0131zdan internette gezerken, bir linke t\u0131klamak istedi\u011finizde yanl\u0131\u015fl\u0131kla hemen \u00fcst\u00fcndeki ya da alt\u0131ndaki linke t\u0131klam\u0131\u015fs\u0131n\u0131zd\u0131r. E\u011fer e-postan\u0131z\u0131 okuyan ki\u015fi bir linke t\u0131klamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131nda ba\u015fka bir linke t\u0131klarsa ilgisini kaybedip mailinizi silecektir.<\/p>\n
Bunun \u00f6n\u00fcne ge\u00e7mek i\u00e7in linklerinizin \u00e7evresinde bo\u015f alan b\u0131rak\u0131n. Hem daha fazla ilgi \u00e7ekecek hem de daha kolay t\u0131klanacakt\u0131r.<\/p>\n
7- E-postan\u0131z\u0131 Farkl\u0131 Cihazlarda Test Edin<\/b><\/p>\n
Tan\u0131t\u0131m mailinizi olu\u015fturduktan sonra ger\u00e7ek m\u00fc\u015fteri listenize g\u00f6ndermeden mutlaka test edin. Farkl\u0131 mobil cihazlarda, farkl\u0131 e-posta istemcilerinde, taray\u0131c\u0131larda ve uygulamalarda nas\u0131l g\u00f6r\u00fcnt\u00fclendi\u011fin inceleyin. Sorun yoksa, ger\u00e7ek m\u00fc\u015fteri listenize g\u00f6nderin.<\/p>\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"
Pazarlama maillerinin yar\u0131s\u0131ndan fazlas\u0131n\u0131n mobil cihazlarda okundu\u011fu ger\u00e7e\u011finden yola \u00e7\u0131karak, art\u0131k e-posta i\u00e7eri\u011fini mobil uyumlu yapmak bir se\u00e7enekten \u00e7ok zorunluluk haline gelmi\u015ftir. \u00d6zellikle ak\u0131ll\u0131 telefon kullan\u0131m\u0131n\u0131n y\u00fckselmesiyle 2010\u2019dan 2015\u2019e, e-postalar\u0131n mobil cihazda a\u00e7\u0131lma oran\u0131 %30 artm\u0131\u015ft\u0131r. A\u015fa\u011f\u0131daki 7 ipucu yard\u0131m\u0131yla, teknik bilgiye ihtiya\u00e7 duymadan e-postalar\u0131n\u0131z\u0131n mobil cihazlarda daha rahat g\u00f6r\u00fcnt\u00fclenmesini sa\u011flayabilirsiniz. 1- Konu Metnini …<\/p>\n","protected":false},"author":1,"featured_media":5,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[174],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/79"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/79\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/5"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"stats](\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2015\/07\/stats-2010-2015.jpg\")
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