{"id":7280,"date":"2021-03-24T21:08:18","date_gmt":"2021-03-24T18:08:18","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=7280"},"modified":"2021-03-24T21:08:18","modified_gmt":"2021-03-24T18:08:18","slug":"yeni-baslayanlar-icin-e-ticaret-seo","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/yeni-baslayanlar-icin-e-ticaret-seo\/","title":{"rendered":"Yeni Ba\u015flayanlar \u0130\u00e7in E-ticaret SEO"},"content":{"rendered":"\n

Yeni ba\u015flayanlar i\u00e7in E-ticaret SEO \u00e7al\u0131\u015fmalar\u0131nda dikkatli olmak olduk\u00e7a \u00f6nemlidir. Organik bir \u015fekilde trafik \u00e7ekmek, daha fazla kullan\u0131c\u0131ya hitap etmek ve geri d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmak e-ticaret SEO i\u00e7in vazge\u00e7ilmez unsurlar aras\u0131nda bulunmaktad\u0131r. E-ticaret SEO \u00e7al\u0131\u015fmalar\u0131 s\u00f6z konusu oldu\u011funda yap\u0131labilecek bir \u00e7ok \u00e7al\u0131\u015fma bulunmaktad\u0131r. Biz de bu yaz\u0131m\u0131zda siz de\u011ferli okuyucular\u0131m\u0131z i\u00e7in \u2018\u2019yeni ba\u015flayanlar i\u00e7in e-ticaret SEO\u2019\u2019 ile ilgili bir i\u00e7erik haz\u0131rlamak istedik. Haz\u0131rsan\u0131z hemen ba\u015flayal\u0131m. <\/p>\n\n\n\n

E-ticaret SEO nas\u0131l yap\u0131l\u0131r?<\/strong><\/h2>\n\n\n\n

Yukar\u0131da da belirtti\u011fimiz \u00fczere E-ticaret SEO konusunda yap\u0131labilecek bir\u00e7ok \u00e7al\u0131\u015fma bulunmaktad\u0131r. Bu \u00e7al\u0131\u015fmalar\u0131 gelin hep beraber inceleyelim.\u00a0<\/p>\n\n\n\n

\u00dccretsiz e-ticaret yaz\u0131l\u0131mlar\u0131 hakk\u0131nda bilgi almak i\u00e7in: \u00dccretsiz E-Ticaret Yaz\u0131l\u0131mlar\u0131<\/a><\/p>\n\n\n\n

HTTPS\u2019e ge\u00e7i\u015f yap\u0131n<\/strong><\/h3>\n\n\n\n

\u0130nternet sitelerinin g\u00fcvenli\u011fini art\u0131rmak i\u00e7in HTTPS\u2019e ge\u00e7i\u015f yap\u0131n. HTTPS, SEO s\u00f6z konusu oldu\u011funda bir\u00e7ok ki\u015fiye ve firmaya yard\u0131mc\u0131 olmaktad\u0131r. Google, kullan\u0131c\u0131lar\u0131n\u0131 g\u00fcvenilir sitelere y\u00f6nlendirmek istedi\u011fi i\u00e7in HTTPS protokol\u00fc kullanan web siteleri s\u0131ralama konusunda daha iyi bir konumda olmaktad\u0131r. Yaln\u0131zca \u00f6deme sayfalar\u0131n\u0131 de\u011fil t\u00fcm sayfalar\u0131n\u0131z\u0131 HTTPS protokol\u00fc ile kullanman\u0131z SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 pozitif bir \u015fekilde etkileyecektir. <\/p>\n\n\n\n

Site h\u0131z\u0131n\u0131z\u0131 art\u0131r\u0131n<\/strong><\/h3>\n\n\n\n
\"e-ticaret
E-Ticaret SEO Teknikleri<\/figcaption><\/figure><\/div>\n\n\n\n

S\u00f6z kullan\u0131c\u0131 deneyimi oldu\u011funda site h\u0131z\u0131 olduk\u00e7a \u00f6nemlidir. Hi\u00e7bir kullan\u0131c\u0131 yava\u015f a\u00e7\u0131lan ve site i\u00e7i ge\u00e7i\u015flerde yava\u015f olan bir web sitesinde vakit ge\u00e7irmek istemez. E\u011fer site h\u0131z\u0131n\u0131z\u0131 art\u0131r\u0131rsan\u0131z kullan\u0131c\u0131 deneyimi de iyile\u015fmi\u015f olacakt\u0131r. Yava\u015f y\u00fcklenen siteler arama motorlar\u0131 taraf\u0131ndan da bir problem olarak alg\u0131lanabilir ve s\u0131ralaman\u0131z\u0131 etkileyebilir. Bu nedenle site h\u0131z\u0131n\u0131z\u0131 art\u0131rmaya \u00f6zen g\u00f6sterin. <\/p>\n\n\n\n

Eski \u00fcr\u00fcn sayfalar\u0131nda 301 y\u00f6nlendirmeleri kullan\u0131n<\/strong><\/h3>\n\n\n\n

Daha sat\u0131\u015f\u0131 yap\u0131lmayan veya bir s\u00fcre i\u00e7in sat\u0131\u015f\u0131 durdurulan \u00fcr\u00fcn sayfalar\u0131n\u0131 komple kapatmak yerine 301 y\u00f6nlendirmeleri sayesinde ilgili ba\u015fka sayfalara y\u00f6nlendirmelisiniz. E\u011fer b\u00f6yle yaparsan\u0131z arama motorlar\u0131 sayfay\u0131 ziyaret etti\u011finde muadil bir \u00fcr\u00fcnle kar\u015f\u0131la\u015f\u0131rlar. <\/p>\n\n\n\n

Mobil SEO\u2019yu unutmay\u0131n<\/strong><\/h3>\n\n\n\n

Masa\u00fcst\u00fc cihazlarda SEO\u2019nun ne kadar \u00f6nemli oldu\u011funun fark\u0131nda oldu\u011fumuz gibi mobil SEO\u2019nun \u00f6nemli oldu\u011funun fark\u0131nda olmal\u0131y\u0131z. G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda bir\u00e7ok ki\u015fi ula\u015fmak istedi\u011fi \u015feye mobil cihazlar\u0131yla ula\u015fmaktad\u0131r. Mobil cihazlar\u0131n kullan\u0131m s\u00fcresinin artmas\u0131 e-ticaret sitelerinin mobil trafi\u011fini de do\u011fru orant\u0131da art\u0131rmaktad\u0131r. Mobil arama sorgular\u0131n\u0131n fazla olmas\u0131 ile birlikte mobil SEO \u00f6nemli bir \u00e7al\u0131\u015fma gerektiriyor. <\/p>\n\n\n\n

Sayfa ba\u015fl\u0131klar\u0131n\u0131 d\u00fczenleyin<\/strong><\/h3>\n\n\n\n
\"e-ticaret
E-ticaret SEO Y\u00f6ntemleri<\/figcaption><\/figure><\/div>\n\n\n\n

Sayfan\u0131zda kulland\u0131\u011f\u0131n\u0131z ana ve alt ba\u015fl\u0131klar SEO i\u00e7in en \u00f6nemli kavramlar aras\u0131nda bulunmaktad\u0131r. Kullan\u0131c\u0131n\u0131n ilgisini \u00e7ekecek ba\u015fl\u0131klar kullanmak, ba\u015fl\u0131klarda do\u011fru anahtar kelimeleri tercih etmek ve H1, H2 gibi etiketlerinin do\u011fru bir \u015fekilde kullan\u0131lmas\u0131 e-ticaret SEO a\u00e7\u0131s\u0131ndan \u00f6nemlidir. <\/p>\n\n\n\n

Meta a\u00e7\u0131klamalar\u0131 olu\u015fturun<\/strong><\/h3>\n\n\n\n

Arama motorlar\u0131 sayfalar\u0131n\u0131z hakk\u0131nda bilgi edinirken meta a\u00e7\u0131klamalar\u0131ndan yararlanmaktad\u0131r. Kullan\u0131c\u0131lar i\u00e7in haz\u0131rlad\u0131\u011f\u0131n\u0131z i\u00e7eriklerin, meta a\u00e7\u0131klamalar\u0131nda i\u00e7erikte ne anlat\u0131ld\u0131\u011f\u0131n\u0131 iyi ve do\u011fru \u015fekilde anlatman\u0131z gerekir. Tabii ki anahtar kelimeleriniz de meta a\u00e7\u0131klamas\u0131nda bulunmal\u0131d\u0131r. Google, sayfa i\u00e7indeki metinlerden, arama sorgular\u0131na uyabilecek a\u00e7\u0131klamalar\u0131 direkt olarak al\u0131yor olsa da site i\u00e7erisinde bulunan sayfalar\u0131n do\u011fru indekslenmesi i\u00e7in meta a\u00e7\u0131klamas\u0131 girmeye \u00f6zen g\u00f6sterin. <\/p>\n\n\n\n

\u00dcr\u00fcn sayfalar\u0131n\u0131z\u0131 detayland\u0131r\u0131n<\/strong><\/h3>\n\n\n\n

\u00dcr\u00fcn sayfalar\u0131n\u0131z\u0131n do\u011fru bir \u015fekilde indekslenmesi ve iyi bir \u015fekilde haz\u0131rlanmas\u0131 gerekmektedir. Bunu yapabilmek i\u00e7in de \u00fcr\u00fcn sayfalar\u0131n\u0131 detayland\u0131rman\u0131z gerekir. Sayfa URL\u2019si ne kadar \u00f6nemliyse \u00fcr\u00fcn foto\u011fraflar\u0131 ve a\u00e7\u0131klamalar\u0131 e-ticaret SEO \u00e7al\u0131\u015fmalar\u0131 konusunda b\u00fcy\u00fck bir \u00f6nem arz etmektedir. Detaylar i\u00e7eren bir sayfa haz\u0131rlanmas\u0131, \u00fcr\u00fcn hakk\u0131nda bir\u00e7ok bilgi sunmas\u0131, video i\u00e7eriklerin bulunmas\u0131, anahtar kelime yo\u011funlu\u011fu dikkat edilmesi unsurlar aras\u0131nda bulunmaktad\u0131r. <\/p>\n\n\n\n

Sayfa URL yap\u0131lar\u0131n\u0131z\u0131 d\u00fczenleyin<\/strong><\/h3>\n\n\n\n
\"e-ticaret
E-Ticaret SEO Ba\u015flang\u0131c\u0131<\/figcaption><\/figure><\/div>\n\n\n\n

URL\u2019lerin ne \u015fekilde haz\u0131rland\u0131\u011f\u0131 da SEO a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck bir \u00f6neme sahiptir. Geli\u015fig\u00fczel URL yap\u0131lar\u0131 yerine, belirledi\u011finiz anahtar kelimeleri i\u00e7eren, sayfan\u0131z ile ilgili bilgi veren ve anlaml\u0131 kelimeleri i\u00e7eren bir URL yap\u0131s\u0131 olu\u015fturman\u0131z haz\u0131rlad\u0131\u011f\u0131n\u0131z sayfalar\u0131n \u00e7ok daha iyi ve do\u011fru bir \u015fekilde indekslenmesini sa\u011flayacakt\u0131r. Sayfa URL yap\u0131lar\u0131n\u0131n do\u011fru bir \u015fekilde d\u00fczenlenmesi SEO \u00e7al\u0131\u015fmalar\u0131nda \u00f6nemli oldu\u011funu bir kez daha belirtelim. <\/p>\n\n\n\n

G\u00f6rsel SEO optimizasyonunu yap\u0131n<\/strong><\/h3>\n\n\n\n

Site i\u00e7erisinde kullan\u0131lan g\u00f6rseller de SEO \u00e7al\u0131\u015fmalar\u0131nda kendine yer bulmaktad\u0131r. G\u00f6rsel ile arama yap\u0131ld\u0131\u011f\u0131 zaman sitenizde bulunan g\u00f6rseller sayesinde trafik alabilirsiniz. Bu durumdan \u00f6t\u00fcr\u00fc g\u00f6rsellere de SEO i\u015flemi uygulaman\u0131z gerecektir. <\/p>\n\n\n\n

Kopya i\u00e7erikleri kontrol edin<\/strong><\/h3>\n\n\n\n

Haz\u0131rlad\u0131\u011f\u0131n\u0131z sayfalarda veya \u00fcr\u00fcn sayfalar\u0131nda kopya i\u00e7erikler bulunabilir. SEO \u00e7al\u0131\u015fmalar\u0131nda \u00f6zg\u00fcnl\u00fck ve do\u011fall\u0131k \u00e7ok \u00f6nemlidir. SEO \u00e7al\u0131\u015fmalar\u0131nda kopya i\u00e7erikleri d\u00fczenlemek veya kald\u0131rmak gerekmektedir. Canonical sayesinde bu sayfalara g\u00fcncelleme de yapabilirsiniz. Web sitenizde kopya i\u00e7erik bulunmas\u0131 arama motoru sonu\u00e7lar\u0131ndaki s\u0131ralaman\u0131z\u0131 olumsuz bir \u015fekilde etkileyebilir. Bu sebepten \u00f6t\u00fcr\u00fc do\u011fal ve \u00f6zg\u00fcn i\u00e7erik haz\u0131rlamak \u00e7ok \u00f6nemlidir. <\/p>\n\n\n\n

Bu yaz\u0131m\u0131zda siz de\u011ferli okuyucular\u0131m\u0131z i\u00e7in \u2018\u2019 yeni ba\u015flayanlar i\u00e7in E-Ticaret SEO \u2019\u2019 konusunu ele ald\u0131k. Umar\u0131z sizler i\u00e7in yararl\u0131 ve bilgi verici bir i\u00e7erik olmu\u015ftur.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Yeni ba\u015flayanlar i\u00e7in E-ticaret SEO \u00e7al\u0131\u015fmalar\u0131nda dikkatli olmak olduk\u00e7a \u00f6nemlidir. Organik bir \u015fekilde trafik \u00e7ekmek, daha fazla kullan\u0131c\u0131ya hitap etmek ve geri d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmak e-ticaret SEO i\u00e7in vazge\u00e7ilmez unsurlar aras\u0131nda bulunmaktad\u0131r. E-ticaret SEO \u00e7al\u0131\u015fmalar\u0131 s\u00f6z konusu oldu\u011funda yap\u0131labilecek bir \u00e7ok \u00e7al\u0131\u015fma bulunmaktad\u0131r. Biz de bu yaz\u0131m\u0131zda siz de\u011ferli okuyucular\u0131m\u0131z i\u00e7in \u2018\u2019yeni ba\u015flayanlar i\u00e7in e-ticaret SEO\u2019\u2019 …<\/p>\n","protected":false},"author":19,"featured_media":7281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/7280"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=7280"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/7280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/7281"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=7280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=7280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=7280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}