{"id":6989,"date":"2021-01-07T01:07:08","date_gmt":"2021-01-06T22:07:08","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=6989"},"modified":"2021-01-07T01:08:58","modified_gmt":"2021-01-06T22:08:58","slug":"sosyal-medya-ve-seo-iliskisi","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/sosyal-medya-ve-seo-iliskisi\/","title":{"rendered":"Sosyal Medya ve SEO \u0130li\u015fkisi"},"content":{"rendered":"\n

SEO<\/a> \u00e7al\u0131\u015fmalar\u0131n\u0131n son y\u0131llarda \u00f6nem kazand\u0131\u011f\u0131n\u0131 hepimiz biliyoruz. Sosyal medyan\u0131n da art\u0131k hayat\u0131m\u0131z\u0131n mihenk ta\u015flar\u0131ndan biri haline geldi\u011fini rahatl\u0131kla s\u00f6yleyebiliriz. Kurdu\u011funuz sitede payla\u015ft\u0131\u011f\u0131n\u0131z \u015feyleri daha \u00e7ok ki\u015fiye ula\u015ft\u0131rmak i\u00e7in sosyal medya hesaplar\u0131n\u0131 da a\u00e7\u0131yorsunuz ama Sosyal Medya<\/a> ve SEO ili\u015fkisi hakk\u0131nda bir \u015fey bilmiyorum diyorsan\u0131z \u00f6\u011frenmek i\u00e7in do\u011fru adrese geldi\u011finizi s\u00f6yleyebiliriz. <\/p>\n\n\n\n

Sayfa Yap\u0131s\u0131 Nas\u0131l Olu\u015fturulmal\u0131?<\/strong><\/h2>\n\n\n\n
\"Sayfa
Sayfa yap\u0131s\u0131 nas\u0131l olu\u015fturulmal\u0131<\/figcaption><\/figure>\n\n\n\n

\u0130lk olarak nas\u0131l bir sayfa yap\u0131s\u0131 geli\u015ftirmeniz gerekti\u011finden bahsedelim. Web sitenize butonlar halinde sosyal medya hesaplar\u0131n\u0131z\u0131n linkini b\u0131rakarak ba\u015flayabilirsiniz. Sitenizin logosunu sosyal medya hesaplar\u0131n\u0131n profil foto\u011fraf\u0131 yapabilirsiniz. Bir logoya sahip olmak kurumsall\u0131k ve imaj a\u00e7\u0131s\u0131ndan web siteleri i\u00e7in olduk\u00e7a \u00f6nemli bir konuma sahip diyebiliriz. Kapak foto\u011fraf\u0131n\u0131 da ho\u015f bir g\u00f6rselle s\u00fcsleyebilirsiniz. \u0130\u015f yeri sayfalar\u0131 i\u00e7in tel no,adres gibi bilgileri mutlaka girmeniz gerekmektedir. <\/p>\n\n\n\n

G\u00f6rsel ve \u0130\u00e7erik Nas\u0131l Haz\u0131rlanmal\u0131?<\/strong><\/h2>\n\n\n\n

Yapt\u0131\u011f\u0131n\u0131z payla\u015f\u0131mlarda mutlaka g\u00f6rsel bulunmal\u0131d\u0131r. Payla\u015ft\u0131\u011f\u0131n\u0131z g\u00f6rselde vermek istedi\u011finiz mesaj\u0131 k\u0131sa bir \u015fekilde verebilirsiniz. E\u011flenceli ve dikkat \u00e7eken i\u00e7eriklerin daha \u00e7ok etkile\u015fim ald\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz. G\u00f6rsel ve i\u00e7erikte ayn\u0131 \u015feyleri yazmamaya dikkat etmelisiniz. Kulland\u0131\u011f\u0131n\u0131z g\u00f6rselde kurumsall\u0131k ve imaj i\u00e7in logonun yer ald\u0131\u011f\u0131 bir imza mutlaka bulunmal\u0131d\u0131r. Genellikle sa\u011f altta kullan\u0131lan logo sol, sa\u011f \u00fcst veya orta alt gibi yerlerde kullanmay\u0131 tercih edenler de do\u011fal olarak bulunmaktad\u0131r. <\/p>\n\n\n\n

Nas\u0131l Strateji \u0130zlenmeli?<\/strong><\/h2>\n\n\n\n

Yapt\u0131\u011f\u0131n\u0131z payla\u015f\u0131m say\u0131s\u0131 ve payla\u015f\u0131mlar\u0131 ne zaman yapt\u0131\u011f\u0131n\u0131z olduk\u00e7a \u00f6nemli bir konudur. Her g\u00fcn az bir payla\u015f\u0131m yapman\u0131z gerekir. Ayr\u0131ca kullan\u0131c\u0131y\u0131 s\u0131kmamak ad\u0131na 5\u2019den fazla payla\u015f\u0131m yapmamal\u0131s\u0131n\u0131z. Saat olarak da sabah, \u00f6\u011fle yeme\u011fi s\u0131ras\u0131nda, i\u015fe ba\u015flamadan vb gibi saatler tercih edilmektedir. Tabii ki kurumsal firmalar bu kadar fazla payla\u015f\u0131m yapmamal\u0131d\u0131r. Her g\u00fcn yapaca\u011f\u0131n\u0131z 1-2 payla\u015f\u0131m ile ula\u015fmak istedi\u011finiz kitleye bilgi verici, e\u011flenceli ve merak uyand\u0131r\u0131c\u0131 i\u00e7eriklerle orada oldu\u011funuzu hat\u0131rlatman\u0131z gerekir. Zaman zaman do\u011fru payla\u015f\u0131mlarla birlikte sponsorlu payla\u015f\u0131mlar yap\u0131lmal\u0131 ve sayfan\u0131z\u0131 daha \u00e7ok ki\u015fiye duyurmal\u0131s\u0131n\u0131z. <\/p>\n\n\n\n

Uygulanmas\u0131 Gereken Genel Kurallar<\/strong><\/h2>\n\n\n\n

Facebook \u0130\u00e7in Uyulmas\u0131 Gereken Kurallar<\/strong><\/h3>\n\n\n\n
\"facebook
Facebook i\u00e7in uyulmas\u0131 gereken kurallar<\/figcaption><\/figure>\n\n\n\n

1-<\/strong> En az 1 payla\u015f\u0131m her g\u00fcn yap\u0131lmal\u0131 ve 5\u2019ten fazla payla\u015f\u0131m yap\u0131lmamal\u0131d\u0131r. <\/p>\n\n\n\n

2-<\/strong> G\u00f6rsel kaliteniz y\u00fcksek olmal\u0131d\u0131r.<\/p>\n\n\n\n

3-<\/strong> G\u00fcnl\u00fck yorum takibi ve analiz yap\u0131lmal\u0131d\u0131r. <\/p>\n\n\n\n

4-<\/strong> Hesab\u0131n\u0131z\u0131 markan\u0131za g\u00f6re optimize etmeniz gerekir. Marka bilinirli\u011fini artt\u0131rmak ad\u0131na web sitenize y\u00f6nlendiren linkleri payla\u015f\u0131mlar\u0131n\u0131zda kullanabilirsiniz. <\/p>\n\n\n\n

5-<\/strong> Gruplara \u00fcye olarak payla\u015f\u0131mlar\u0131n\u0131z\u0131 buralarda payla\u015fabilir ve ciddi geri d\u00f6n\u00fc\u015fler alabilirsiniz. <\/p>\n\n\n\n

Twitter \u0130\u00e7in Uyulmas\u0131 Gereken Kurallar<\/strong><\/h3>\n\n\n\n
\"twitter
Twitter \u0130\u00e7in uyulmas\u0131 gereken SEO kurallar\u0131<\/figcaption><\/figure>\n\n\n\n

1-<\/strong> Markan\u0131z\u0131 yans\u0131tan hashtagleri kullanmaya \u00f6zen g\u00f6sterin.<\/p>\n\n\n\n

2-<\/strong> Google s\u0131ralama algoritmas\u0131 taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamada Twitter\u2019\u0131n SEO a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemli oldu\u011fu s\u00f6ylenmi\u015ftir.<\/p>\n\n\n\n

3-<\/strong> RT etmek, liste yapmak ve belirli zaman aral\u0131\u011f\u0131 ile payla\u015f\u0131m yapmak iyi sonu\u00e7lar do\u011furacakt\u0131r. <\/p>\n\n\n\n

4-<\/strong> Markan\u0131z\u0131n bilinilirli\u011fini artt\u0131rmak ve trafi\u011finizi y\u00fckseltmek i\u00e7in etkile\u015fim odakl\u0131 payla\u015f\u0131mlar yapabilirsiniz. <\/p>\n\n\n\n

5-<\/strong> G\u00fcndeme uygun payla\u015f\u0131m yap\u0131lmas\u0131 markan\u0131za ekstra puan olarak yans\u0131yacakt\u0131r \u00e7\u00fcnk\u00fc en h\u0131zl\u0131 i\u00e7erik ak\u0131m\u0131n\u0131n oldu\u011fu platform Twitter\u2019d\u0131r. <\/p>\n\n\n\n

6-<\/strong> Gereken optimizasyon i\u015flemleri yap\u0131lmal\u0131d\u0131r. Facebook payla\u015f\u0131mlar\u0131nda kulland\u0131\u011f\u0131n\u0131z g\u00f6rseller Twitter\u2019da ayn\u0131 sonucu vermeyecektir. <\/p>\n\n\n\n

Youtube \u0130\u00e7in Uyulmas\u0131 Gereken Kurallar<\/strong><\/h3>\n\n\n\n
\"youtube
YouTube i\u00e7in uyulmas\u0131 gereken kurallar<\/figcaption><\/figure>\n\n\n\n

1- <\/strong>Dijital i\u00e7erik denince ak\u0131llara Youtube gelmektedir. VLOG ad\u0131 verilen Youtube i\u00e7erik stratejisini uygulayabilirsiniz. <\/p>\n\n\n\n

2- <\/strong>Marka bilinirli\u011fi i\u00e7in markan\u0131za uygun videolar\u0131 veya pop\u00fcler k\u00fclt\u00fcre uygun i\u00e7erikleri Youtube \u00fczerinden payla\u015fabilirsiniz. <\/p>\n\n\n\n

3- <\/strong>Title yani videoya belirledi\u011finiz ba\u015fl\u0131k \u00e7ok \u00f6nemlidir. Youtube\u2019de g\u00f6rselden hemen sonra konulan ba\u015fl\u0131\u011fa bak\u0131lmaktad\u0131r. Ba\u015fl\u0131k ile videonun i\u00e7eri\u011fini anlatman\u0131z gerekir. <\/p>\n\n\n\n

4- <\/strong>Ba\u015fl\u0131k k\u0131sm\u0131nda bulunan karakter s\u0131n\u0131rlamas\u0131 y\u00fcz\u00fcnden oraya yazamad\u0131\u011f\u0131m\u0131z bilgileri Description yani tan\u0131m dedi\u011fimiz yere yazabiliriz. M\u00fcmk\u00fcn oldu\u011funca uzun kuyruklu c\u00fcmle yap\u0131lar\u0131 d\u00fc\u015f\u00fcnerek buraya ekleyebilirsiniz. <\/p>\n\n\n\n

5- <\/strong>Sosyal medya linklerinizi hakk\u0131nda k\u0131sm\u0131na eklemeli ve kanal a\u00e7\u0131klama k\u0131sm\u0131n\u0131 iyi bir \u015fekilde doldurmal\u0131s\u0131n\u0131z. <\/p>\n\n\n\n

Instagram \u0130\u00e7in Uyulmas\u0131 Gereken Kurallar<\/strong><\/h3>\n\n\n\n
\"instagram
instagram seo<\/figcaption><\/figure>\n\n\n\n

1- <\/strong>G\u00f6rsel i\u00e7erikler en fazla etkile\u015fimi ald\u0131\u011f\u0131 i\u00e7in markan\u0131z\u0131 temsil eden g\u00f6rsel i\u00e7erikleri payla\u015fman\u0131z gerekir. B\u00f6ylelikle marka bilinirli\u011fini artt\u0131rabilirsiniz. <\/p>\n\n\n\n

2- <\/strong>Hashtag kullan\u0131m\u0131 Instagram i\u00e7inde \u00e7ok \u00f6nemlidir. Markaya uygun hashtagleri ve pop\u00fcler hashtagleri kullanmak site trafi\u011fini artt\u0131racakt\u0131r. <\/p>\n\n\n\n

3- <\/strong>Sitenize y\u00f6nlendirdi\u011finiz linkler ile yapt\u0131\u011f\u0131n\u0131z payla\u015f\u0131mlar\u0131n de\u011feri art\u0131\u015f g\u00f6sterecektir. <\/p>\n\n\n\n

Linkedin \u0130\u00e7in Uyulmas\u0131 Gereken Kurallar<\/strong><\/h3>\n\n\n\n
\"linkedin
Linkedin i\u00e7in uyulmas\u0131 gereken kurallar<\/figcaption><\/figure>\n\n\n\n

1- <\/strong>Sayfa i\u00e7eriklerini ve g\u00f6rselleri eksik olmadan doldurman\u0131z gerekir. Link in\u015falar\u0131n\u0131 yapt\u0131ktan sonra markan\u0131z\u0131 temsil eden gruplara kat\u0131lman\u0131z gerekir. <\/p>\n\n\n\n

2- <\/strong>Markan\u0131z\u0131n hedefledi\u011fi ki\u015filere ula\u015fmas\u0131 i\u00e7in en \u00f6nemli platformlardan biri Linkedin\u2019dir. <\/p>\n\n\n\n

Bu yaz\u0131m\u0131zda siz de\u011ferli ziyaret\u00e7ilerimiz i\u00e7in Sosyal Medya ve SEO ili\u015fkisinden bahsetmeye \u00e7al\u0131\u015ft\u0131k. Umar\u0131z sizler i\u00e7in gayet a\u00e7\u0131klay\u0131c\u0131 ve bilgi verici bir i\u00e7erik olmu\u015ftur. <\/p>\n","protected":false},"excerpt":{"rendered":"

SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n son y\u0131llarda \u00f6nem kazand\u0131\u011f\u0131n\u0131 hepimiz biliyoruz. Sosyal medyan\u0131n da art\u0131k hayat\u0131m\u0131z\u0131n mihenk ta\u015flar\u0131ndan biri haline geldi\u011fini rahatl\u0131kla s\u00f6yleyebiliriz. Kurdu\u011funuz sitede payla\u015ft\u0131\u011f\u0131n\u0131z \u015feyleri daha \u00e7ok ki\u015fiye ula\u015ft\u0131rmak i\u00e7in sosyal medya hesaplar\u0131n\u0131 da a\u00e7\u0131yorsunuz ama Sosyal Medya ve SEO ili\u015fkisi hakk\u0131nda bir \u015fey bilmiyorum diyorsan\u0131z \u00f6\u011frenmek i\u00e7in do\u011fru adrese geldi\u011finizi s\u00f6yleyebiliriz.  Sayfa Yap\u0131s\u0131 Nas\u0131l Olu\u015fturulmal\u0131? …<\/p>\n","protected":false},"author":1,"featured_media":6990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,176],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/6989"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=6989"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/6989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/6990"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=6989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=6989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=6989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}