{"id":6182,"date":"2020-03-12T14:12:22","date_gmt":"2020-03-12T11:12:22","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=6182"},"modified":"2022-08-24T18:18:02","modified_gmt":"2022-08-24T15:18:02","slug":"soyleyecek-bir-sozun-yoksa-paylasma","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/soyleyecek-bir-sozun-yoksa-paylasma\/","title":{"rendered":"S\u00f6yleyecek Bir S\u00f6z\u00fcn Yoksa, Payla\u015fma\u2026"},"content":{"rendered":"\n

Sosyal medya<\/strong> anl\u0131k hatta saniyelik i\u00e7erikler diyar\u0131. Instagram\u2019\u0131 her a\u00e7t\u0131\u011f\u0131n\u0131zda sayfan\u0131z yenileniyor ve \u00f6n\u00fcn\u00fcze ba\u015fka birinin payla\u015f\u0131m\u0131 d\u00fc\u015f\u00fcyor, Facebook’a her girdi\u011finizde farkl\u0131 ki\u015filerin olu\u015fturdu\u011fu farkl\u0131 i\u00e7eriklerle kar\u015f\u0131la\u015f\u0131yorsunuz. Herhangi bir sosyal medya mecras\u0131nda gezinirken markalar\u0131n say\u0131s\u0131z sponsorlu i\u00e7erikleriyle ba\u015fba\u015fas\u0131n\u0131z . Bundan 10 y\u0131l \u00f6nce yap\u0131lan konferanslarda ve d\u00fczenlenen \u00f6d\u00fcl t\u00f6renlerinde i\u00e7eri\u011fin ne kadar \u00f6nemli oldu\u011fu her defas\u0131nda anlat\u0131lm\u0131\u015ft\u0131. G\u00fcn\u00fcm\u00fcze bakt\u0131\u011f\u0131m\u0131zda ise, o zaman anlat\u0131lan ve s\u0131kl\u0131kla vurgulanan i\u00e7erik olgusunun bug\u00fcn tam da bahsedildi\u011fi \u015fekilde y\u00fckseldi\u011fini g\u00f6r\u00fcyoruz.<\/p>\n\n\n\n

Bu ne demek biliyor musunuz? Kullan\u0131c\u0131lar a\u00e7\u0131s\u0131ndan \u015fu \u015fekilde a\u00e7\u0131klayal\u0131m: i\u00e7erikleri okuyor, inceliyor, hatta ald\u0131\u011f\u0131m\u0131z kararlar\u0131 bu i\u00e7erikler do\u011frultusunda hayat\u0131m\u0131za sokuyoruz. Sonu\u00e7 olarak kullan\u0131c\u0131 kimli\u011fimizle sadece bakmakla kalm\u0131yor, illa ki dikkatimizi \u00e7eken alanlara dokunuyoruz. Markalar a\u00e7\u0131s\u0131ndan da \u015fu \u015fekilde a\u00e7\u0131klayal\u0131m: hedef kitleniz sizi g\u00f6r\u00fcyor, dinliyor, sizin hakk\u0131n\u0131zda bir fikir sahibi oluyor ve sosyal medya \u00fczerinden markan\u0131z ile ileti\u015fime ge\u00e7erek etkile\u015fimde bulunuyor.  <\/p>\n\n\n\n

Biraz da istatistiklere g\u00f6z gezdirelim. Yaln\u0131zca Instagram<\/strong>, Facebook <\/strong>ve Twitter<\/strong>\u2019\u0131 baz al\u0131rsak, \u00fclkemizde 37 milyon ki\u015fi Facebook hesab\u0131n\u0131 aktif bir \u015fekilde kullan\u0131yor. Instagram ise 38 milyon kullan\u0131c\u0131y\u0131 a\u015fm\u0131\u015f durumda. Twitter 12 milyon kullan\u0131c\u0131ya sahip. Herhangi bir marka hedef kitlesinin nerede oldu\u011funu merak ediyorsa, rahatl\u0131kla 2020 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde elimize ula\u015fan kullan\u0131c\u0131 rakamlar\u0131na g\u00f6z gezdirebilir.     <\/p>\n\n\n\n

T\u00fcm bunlar\u0131 anlatmam\u0131n sebebi ise verilen i\u00e7eriklerin \u00f6neminin hala tam olarak anla\u015f\u0131lmam\u0131\u015f olmas\u0131. Sosyal medya<\/strong>mecralar\u0131 \u00f6zellikle markalar i\u00e7in alt\u0131n de\u011ferinde! \u00c7\u00fcnk\u00fc hedef kitlesi her daim sosyal medya<\/strong> mecralar\u0131nda\u2026 Bu bilgilere tekrar bakt\u0131\u011f\u0131m\u0131zda ve markalar \u00f6zelinde de\u011ferlendirildi\u011finde sizce de sosyal medya<\/strong> biraz hoyrat kullan\u0131lm\u0131yor mu? <\/p>\n\n\n\n

Belirli aral\u0131klarla yap\u0131lan payla\u015f\u0131mlar, \u00f6zel g\u00fcn kutlamalar\u0131, taziye mesajlar\u0131, \u00fcr\u00fcn bilgilendirmeler, hikaye payla\u015f\u0131mlar\u0131 vb. i\u00e7erik arac\u0131lar\u0131 pek \u00e7ok firma taraf\u0131ndan standart bak\u0131\u015f a\u00e7\u0131s\u0131ndan \u00e7\u0131k\u0131larak yeniden de\u011ferlendirilmeli. E\u011fer markan\u0131n s\u00f6yleyecek bir s\u00f6z\u00fc varsa, bunu marka konumuna uygun \u015fekilde dillendirmeli. E\u011fer s\u00f6z konusu marka hala sosyal medyan\u0131n ve teknolojilerin de\u011fi\u015fimine diren\u00e7 g\u00f6steriyorsa, bu tutumunu derhal terk edip, yenilenen dijital d\u00fcnyaya ayak uydurabilmeli. <\/p>\n\n\n\n

Makalenin ba\u015fl\u0131\u011f\u0131nda da yer ald\u0131\u011f\u0131 gibi e\u011fer markan\u0131n s\u00f6yleyecek bir s\u00f6z\u00fc yoksa, s\u0131rf sosyal medya mecralar\u0131nda var olmak ad\u0131na i\u00e7erik \u00fcretmemeli \u00e7\u00fcnk\u00fc de\u011ferli olmayan hi\u00e7bir i\u00e7erik, hedef kitlesi taraf\u0131ndan t\u00fcketilmeyecek. E\u011fer hedef kitlesine uygun de\u011filse s\u0131rf var olmak ad\u0131na her sosyal medya mecras\u0131nda yer alma sevdas\u0131ndan vazge\u00e7erek verim elde etme yoluna gitmeli.<\/p>\n\n\n\n

\u0130\u00e7erik \u00fcreticili\u011fi<\/strong> g\u00fcnden g\u00fcne geli\u015fiyor ve geni\u015fliyor. Youtube<\/strong> televizyonun yerini almak \u00fczere, Netflix<\/strong> neredeyse apayr\u0131 bir TV kanal\u0131 olacak \u015fekilde \u00f6zerkli\u011fini ilan edecek konumda, podcast son d\u00f6nemlerin en pop\u00fcler i\u00e7erik arac\u0131, Story<\/strong> payla\u015f\u0131mlar\u0131 ve Snapchat<\/strong>\u2019de de durum ayn\u0131 \u015fekilde\u2026 Ancak markalar ne yaz\u0131k ki hala Instagram\u2019a ve Facebook\u2019a daha fazla i\u00e7erik \u00fcretme \u00e7abas\u0131na devam ediyorlar.    <\/p>\n","protected":false},"excerpt":{"rendered":"

Sosyal medya anl\u0131k hatta saniyelik i\u00e7erikler diyar\u0131. Instagram\u2019\u0131 her a\u00e7t\u0131\u011f\u0131n\u0131zda sayfan\u0131z yenileniyor ve \u00f6n\u00fcn\u00fcze ba\u015fka birinin payla\u015f\u0131m\u0131 d\u00fc\u015f\u00fcyor, Facebook’a her girdi\u011finizde farkl\u0131 ki\u015filerin olu\u015fturdu\u011fu farkl\u0131 i\u00e7eriklerle kar\u015f\u0131la\u015f\u0131yorsunuz. Herhangi bir sosyal medya mecras\u0131nda gezinirken markalar\u0131n say\u0131s\u0131z sponsorlu i\u00e7erikleriyle ba\u015fba\u015fas\u0131n\u0131z . Bundan 10 y\u0131l \u00f6nce yap\u0131lan konferanslarda ve d\u00fczenlenen \u00f6d\u00fcl t\u00f6renlerinde i\u00e7eri\u011fin ne kadar \u00f6nemli oldu\u011fu her defas\u0131nda …<\/p>\n","protected":false},"author":1,"featured_media":6183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/6182"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=6182"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/6182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/6183"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=6182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=6182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=6182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}