{"id":609,"date":"2016-06-27T14:06:27","date_gmt":"2016-06-27T11:06:27","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=609"},"modified":"2017-03-13T11:38:15","modified_gmt":"2017-03-13T08:38:15","slug":"insanlar-ramazanda-mobil-alisverisi-tercih-ediyor","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/insanlar-ramazanda-mobil-alisverisi-tercih-ediyor\/","title":{"rendered":"\u0130nsanlar Ramazan\u2019da Mobil Al\u0131\u015fveri\u015fi Tercih Ediyor"},"content":{"rendered":"<p>Criteo\u2019nun ara\u015ft\u0131rmas\u0131na g\u00f6re, 2015 y\u0131l\u0131 Ramazan d\u00f6nemi boyunca T\u00fcrkiye\u2019de e-ticaret sat\u0131\u015flar\u0131nda perakendede y\u00fczde 28, turizmde y\u00fczde 30 art\u0131\u015f g\u00f6r\u00fcld\u00fc. Mobil sat\u0131\u015f\u0131n pay\u0131 s\u00fcrekli artarak Ramazan\u2019\u0131n son haftas\u0131 y\u00fczde 27\u2019ye ula\u015ft\u0131.Performans pazarlama teknolojileri \u015firketi Criteo, 2015 y\u0131l\u0131 Ramazan d\u00f6neminde yap\u0131lan online i\u015flemlere dair verilerini hareketli bir infografikte derledi. T\u00fcrkiye\u2019deki sat\u0131\u015f hareketlerini inceleyen Criteo\u2019nun ortaya koydu\u011fu veriler, Ramazan d\u00f6neminin online perakende ve turizm \u015firketleri i\u00e7in b\u00fcy\u00fck f\u0131rsatlar bar\u0131nd\u0131rd\u0131\u011f\u0131n\u0131 ortaya koyuyor.Criteo\u2019nun ara\u015ft\u0131rmas\u0131nda \u00f6ne \u00e7\u0131kan i\u00e7g\u00f6r\u00fclerden biri perakendeciler i\u00e7in mobil ticaretin artan \u00f6nemi. \u00a0Mobil sat\u0131\u015flar\u0131n pay\u0131 Ramazan\u2019dan 2 hafta \u00f6nce y\u00fczde 18\u2019den Ramazan\u2019\u0131n d\u00f6rd\u00fcnc\u00fc haftas\u0131nda y\u00fczde 27\u2019ye \u00e7\u0131kt\u0131. \u015eeker Bayram\u0131 boyunca da mobil sat\u0131\u015flar\u0131n pay\u0131 y\u00fczde 30\u2019a ula\u015ft\u0131. Ancak, \u015eeker Bayram\u2019\u0131ndan sonra masa \u00fcst\u00fc sat\u0131\u015flar\u0131n\u0131n kald\u0131\u011f\u0131 yerden devam etti\u011fi g\u00f6r\u00fcl\u00fcyor.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Online sat\u0131\u015flar Ramazan ak\u015famlar\u0131 art\u0131yor!<\/strong><\/p>\n<p>T\u00fcketiciler, \u015eeker Bayram\u0131\u2019n\u0131 aile ve arkada\u015flar\u0131yla ge\u00e7irme planlar\u0131 yaparken hem mobil, hem de masa \u00fcst\u00fcnden yap\u0131lan online sat\u0131\u015flar artmaya ba\u015fl\u0131yor: T\u00fcrkiye\u2019de perakende sat\u0131\u015flar\u0131n y\u00fczde 28, turizm sat\u0131\u015flar\u0131n\u0131n ise y\u00fczde 30 oran\u0131nda artt\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. Ayr\u0131ca Ramazan\u2019\u0131n \u00fc\u00e7\u00fcnc\u00fc haftas\u0131ndan bayrama kadarki zamanda perakende sat\u0131\u015flar\u0131 y\u00fczde 31 azal\u0131rken, bayramdan sonra y\u00fczde 16 artt\u0131. Online turizm rezervasyonlar\u0131 ise Ramazan\u2019\u0131n \u00fc\u00e7\u00fcnc\u00fc haftas\u0131ndan itibaren y\u00fczde 17 azal\u0131rken, Ramazan sonras\u0131 y\u00fczde 10 art\u0131\u015fa ge\u00e7ti.Criteo Do\u011fu Avrupa, Ortado\u011fu ve Afrika Genel M\u00fcd\u00fcr\u00fc Dirk Henke konuyla ilgili a\u00e7\u0131klamas\u0131nda \u015funlar\u0131 s\u00f6yledi: \u201cRamazan bu b\u00f6lge i\u00e7in y\u0131l\u0131n herhangi bir d\u00f6neminden \u00e7ok daha farkl\u0131. Ara\u015ft\u0131rmam\u0131z, t\u00fcketicilerin online al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131 ve tercihlerine \u0131\u015f\u0131k tutuyor. Reklam verenlerin y\u0131l\u0131n farkl\u0131 d\u00f6nemlerinde t\u00fcketicilerin al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131n\u0131n nas\u0131l de\u011fi\u015fti\u011fini anlamalar\u0131 kritik \u00f6nem ta\u015f\u0131yor. B\u00f6ylece en fazla yarar\u0131 sa\u011flamak i\u00e7in pazarlama aktiviteleri ve b\u00fct\u00e7elerinde ne zaman d\u00fczenleme yapmalar\u0131 gerekti\u011fini anlayabilirler. E-ticaret y\u00fckseli\u015f g\u00f6sterirken bu ara\u015ft\u0131rma markalar\u0131n hedef kitlelerine nas\u0131l ula\u015facaklar\u0131 konusunda yol g\u00f6sterebilir ve t\u00fcketicilerle uzun s\u00fcreli ili\u015fkiler kurmalar\u0131 konusunda yard\u0131mc\u0131 olabilir.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2016\/06\/criteo-eticaret-online_al\u0131\u015fveri\u015f-ramazan-mobil.jpg\"><img class=\"alignnone size-medium wp-image-610\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2016\/06\/criteo-eticaret-online_al\u0131\u015fveri\u015f-ramazan-mobil-180x300.jpg\" alt=\"criteo-eticaret-online_al\u0131\u015fveri\u015f-ramazan-mobil\" width=\"180\" height=\"300\" \/><\/a><\/p>\n<p><b>Kaynak:<\/b>\u00a0eticaretmag.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Criteo\u2019nun ara\u015ft\u0131rmas\u0131na g\u00f6re, 2015 y\u0131l\u0131 Ramazan d\u00f6nemi boyunca T\u00fcrkiye\u2019de e-ticaret sat\u0131\u015flar\u0131nda perakendede y\u00fczde 28, turizmde y\u00fczde 30 art\u0131\u015f g\u00f6r\u00fcld\u00fc. Mobil sat\u0131\u015f\u0131n pay\u0131 s\u00fcrekli artarak Ramazan\u2019\u0131n son haftas\u0131 y\u00fczde 27\u2019ye ula\u015ft\u0131.Performans pazarlama teknolojileri \u015firketi Criteo, 2015 y\u0131l\u0131 Ramazan d\u00f6neminde yap\u0131lan online i\u015flemlere dair verilerini hareketli bir infografikte derledi. T\u00fcrkiye\u2019deki sat\u0131\u015f hareketlerini inceleyen Criteo\u2019nun ortaya koydu\u011fu veriler, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[172],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/609"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=609"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/609\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/611"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}