Instagram ge\u00e7ti\u011fimiz Mart\u2019ta duyurdu\u011fu algoritma de\u011fi\u015fikli\u011fini sonunda devreye ald\u0131. Kullan\u0131c\u0131lar\u0131na zaman ak\u0131\u015flar\u0131n\u0131 yeni bir kurguyla g\u00f6stermeye ba\u015flad\u0131\u011f\u0131n\u0131 duyuran Instagram, de\u011fi\u015fikli\u011fi bir ay i\u00e7inde d\u00fcnya geneline a\u00e7m\u0131\u015f olacak.Instagram\u2019\u0131n yeni algoritmas\u0131 pop\u00fcler sosyal a\u011fda bug\u00fcne kadar g\u00f6rd\u00fc\u011f\u00fcm\u00fcz en ciddi de\u011fi\u015fikliklerden biri zira a\u011fdaki payla\u015f\u0131m\u0131n kurallar\u0131n\u0131 ba\u015ftan sona de\u011fi\u015ftiriyor. Bug\u00fcne kadar payla\u015f\u0131mlar\u0131 kronolojik s\u0131rayla g\u00f6steren Instagram de\u011fi\u015fiklikle birlikte kullan\u0131c\u0131lar\u0131n haber ak\u0131\u015flar\u0131nda g\u00f6rmek isteyebilecekleri payla\u015f\u0131mlar\u0131 \u00f6nceliklendirmeye ba\u015fl\u0131yor. Bunda kullan\u0131c\u0131n\u0131n be\u011fenileri, etkile\u015fimleri gibi fakt\u00f6rler etkili. Instagram yeni algoritmas\u0131n\u0131n \u00e7al\u0131\u015fma \u015fekliyle ilgili teknik detaylara girmiyor. Facebook\u2019un sosyal a\u011f\u0131ndaki opak yakla\u015f\u0131m\u0131n\u0131 burada da s\u00fcrd\u00fcrd\u00fc\u011f\u00fc g\u00f6ze \u00e7arp\u0131yor, en az\u0131ndan \u015fimdilik.<\/p>\n
Haber ak\u0131\u015f\u0131n\u0131n Facebook\u2019la\u015fmas\u0131<\/p>\n
Yeni algoritma bir\u00e7ok y\u00f6n\u00fcyle Instagram haber ak\u0131\u015f\u0131n\u0131 Facebook\u2019la\u015ft\u0131r\u0131yor. Kullan\u0131c\u0131lar\u0131n ilgilerini \u00e7ekebilecek i\u00e7erikler \u00f6ne \u00e7ekilerek, a\u011fda daha fazla zaman ge\u00e7irecekleri \u00f6n g\u00f6r\u00fcl\u00fcyor. Instagram yapt\u0131\u011f\u0131 duyuruda kullan\u0131c\u0131lar\u0131n\u0131n haber ak\u0131\u015flar\u0131n\u0131n ortalama y\u00fczde 70\u2019ini ka\u00e7\u0131rd\u0131\u011f\u0131n\u0131 not ediyor. De\u011fi\u015fiklikle bu sorun tam anlam\u0131yla ortadan kalkm\u0131yor ancak Instagram sizin yorum yap\u0131p, daha fazla etkile\u015fime ge\u00e7ece\u011finiz payla\u015f\u0131mlar\u0131 size g\u00f6sterme s\u00f6z\u00fc veriyor. Siz uykudayken ba\u015flayan bir konser, spor m\u00fcsabakas\u0131 ya da etkinli\u011fin saate g\u00f6re de\u011fil de sizin ilginize g\u00f6re g\u00f6steriliyor olmas\u0131 size daha az \u015fey ka\u00e7\u0131rd\u0131\u011f\u0131n\u0131z hissini verebilir.<\/p>\n
Masan\u0131n di\u011fer taraf\u0131nda yani payla\u015f\u0131m yapanlardan yana ise durum bu kadar parlak de\u011fil. Yenilik en \u00e7ok da Facebook\u2019un markalar\u0131n organik eri\u015fimini d\u00fc\u015f\u00fcren algoritma geli\u015ftirmelerinden ka\u00e7\u0131p Instagram\u2019a s\u0131\u011f\u0131nan kullan\u0131c\u0131lar\u0131 endi\u015felendiriyor. Instagram\u2019da kurumsal ve bireysel hesaplar\u0131n Facebook\u2019ta oldu\u011fu gibi, ayr\u0131lm\u0131yor olmas\u0131 en \u00f6nemli farkl\u0131l\u0131\u011f\u0131 olu\u015fturuyor. Kronolojik s\u0131ralama, markalar taraf\u0131nda payla\u015f\u0131m s\u0131kl\u0131\u011f\u0131 olarak alg\u0131lansa da, payla\u015f\u0131mlar\u0131n g\u00f6r\u00fcn\u00fcr olup olmad\u0131\u011f\u0131 takip\u00e7ilerin marka d\u0131\u015f\u0131nda takip etti\u011fi hesap say\u0131s\u0131na ba\u011fl\u0131 olarak de\u011fi\u015fmesiyle sonu\u00e7lan\u0131yordu. Spam sorunuyla birlikte belirgin bir avantajdan s\u00f6z etmek asl\u0131nda m\u00fcmk\u00fcn de\u011fildi.<\/p>\n
Algoritmik s\u0131ralama ise t\u00fcm markalar\u0131, say\u0131 ya da s\u0131kl\u0131ktan ziyade, etkile\u015fim alacak i\u00e7erik \u00fcretme, do\u011fru zaman hatta do\u011fru yer gibi parametreleri kullanarak hedefleme odakl\u0131 davranmaya itiyor. K\u00fc\u00e7\u00fck i\u015fletmeler bu d\u00f6nemde kullan\u0131c\u0131lar\u0131n etkile\u015fime girdi\u011fi kampanyalar yapmak, do\u011fru\/trend olan hashtag\u2019i kullanmak ve anl\u0131k ilgi yerine s\u00fcrekli ilgiyi koymak gibi konularla daha fazla me\u015fgul olacak gibi g\u00f6r\u00fcn\u00fcyor. Instagram\u2019\u0131n yeni algoritmas\u0131, marka ya da bireysel kullan\u0131c\u0131 fark etmeksizin herkesi daha ilgi \u00e7ekici ve \u201cyarat\u0131c\u0131\u201d olmaya itiyor.<\/p>\n
Sosyal a\u011flar genelinde geli\u015ftirme, b\u00fcy\u00fcyen kullan\u0131c\u0131 taban\u0131na kar\u015f\u0131l\u0131k kullan\u0131c\u0131 ba\u015f\u0131na elde edilen geliri artt\u0131rmas\u0131 a\u00e7\u0131s\u0131ndan olduk\u00e7a kritik. Instagram\u2019\u0131n i\u015fletmeler i\u00e7in yeni ara\u00e7lar\u0131n\u0131 duyurmas\u0131n\u0131n hemen ard\u0131ndan devreye ald\u0131\u011f\u0131 algoritma de\u011fi\u015fikli\u011fi Instagram\u2019a kar olarak d\u00f6necek gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n
Kaynak:<\/strong> Webrazzi<\/p>\n","protected":false},"excerpt":{"rendered":" Instagram ge\u00e7ti\u011fimiz Mart\u2019ta duyurdu\u011fu algoritma de\u011fi\u015fikli\u011fini sonunda devreye ald\u0131. Kullan\u0131c\u0131lar\u0131na zaman ak\u0131\u015flar\u0131n\u0131 yeni bir kurguyla g\u00f6stermeye ba\u015flad\u0131\u011f\u0131n\u0131 duyuran Instagram, de\u011fi\u015fikli\u011fi bir ay i\u00e7inde d\u00fcnya geneline a\u00e7m\u0131\u015f olacak.Instagram\u2019\u0131n yeni algoritmas\u0131 pop\u00fcler sosyal a\u011fda bug\u00fcne kadar g\u00f6rd\u00fc\u011f\u00fcm\u00fcz en ciddi de\u011fi\u015fikliklerden biri zira a\u011fdaki payla\u015f\u0131m\u0131n kurallar\u0131n\u0131 ba\u015ftan sona de\u011fi\u015ftiriyor. Bug\u00fcne kadar payla\u015f\u0131mlar\u0131 kronolojik s\u0131rayla g\u00f6steren Instagram de\u011fi\u015fiklikle birlikte …<\/p>\n","protected":false},"author":20,"featured_media":607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/606"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=606"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/607"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}