{"id":5811,"date":"2019-07-30T10:37:59","date_gmt":"2019-07-30T07:37:59","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=5811"},"modified":"2022-08-23T17:51:43","modified_gmt":"2022-08-23T14:51:43","slug":"egegen-trend-raporu-22-temmuz-2019","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/egegen-trend-raporu-22-temmuz-2019\/","title":{"rendered":"egegen Trend Raporu 22\/ Temmuz 2019"},"content":{"rendered":"\n

Dijital\npazarlama d\u00fcnyas\u0131n\u0131n yeniliklerini, sosyal medyaya damga vuran yeni haberleri,\ndijital reklamc\u0131l\u0131\u011f\u0131n etkileyici \u00f6rneklerini ve bizden haberleri\nbulabilece\u011finiz egegen\nTrend Raporu<\/strong>\u2019nun yirmi\nikinci<\/strong>, 2019\u2019un yedinci say\u0131s\u0131yla kar\u015f\u0131n\u0131zday\u0131z. Keyifli\nokumalar dileriz!<\/p>\n\n\n\n

Instagram\nKullan\u0131m\u0131nda T\u00fcrkiye 6. S\u0131rada!<\/strong><\/p>\n\n\n\n

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ITS Medya ve Ajans Press taraf\u0131ndan\nger\u00e7ekle\u015ftirilen medya ara\u015ft\u0131rmas\u0131ndan \u00e7\u0131kan sonu\u00e7lara g\u00f6re T\u00fcrkiye Instagram<\/strong>\nkullan\u0131mda 6. s\u0131rada yer ald\u0131! Instagram kullan\u0131m\u0131na g\u00f6re \u00fclkelerin s\u0131ralamaya\ngirdi\u011fi ara\u015ft\u0131rmada Amerika 110 milyon kullan\u0131c\u0131 ile birinci s\u0131rada yer al\u0131yor.\nAmerika\u2019y\u0131, ikinci s\u0131rada takip eden \u00fclke ise 66 milyon kullan\u0131c\u0131s\u0131 ile\nBrezilya oldu. 64 milyon kullan\u0131c\u0131 ile Hindistan \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer al\u0131rken,\nEndonezya, Rusya, T\u00fcrkiye, Japonya, \u0130ngiltere, Meksika ve Almanya s\u0131ralamay\u0131\ntakip ediyor. <\/p>\n\n\n\n

T\u00fcrkiye\u2019de 2019 y\u0131l\u0131 itibariyle 34 milyon\nInstagram kullan\u0131c\u0131s\u0131 oldu\u011fu g\u00f6r\u00fcl\u00fcyor.<\/strong>  ITS Medya ve Ajans Press taraf\u0131ndan ger\u00e7ekle\u015ftirilen medya\nara\u015ft\u0131rmas\u0131n\u0131 2018 y\u0131l\u0131yla kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131m\u0131z zaman, 50 milyondan fazla ki\u015finin\ninstagram kullanmaya ba\u015flad\u0131\u011f\u0131n\u0131 ve d\u00fcnya \u00fczerinde 850 milyondan fazla\nki\u015finin instagram kullan\u0131c\u0131s\u0131<\/strong> oldu\u011funu g\u00f6r\u00fcyoruz. <\/p>\n\n\n\n

Ford\u2019dan\nD\u00fcnya Emoji G\u00fcn\u00fc\u2019nde \u201cPick-up\u201d Yakla\u015f\u0131m\u0131<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

D\u00fcnya Emoji G\u00fcn\u00fc<\/strong>,\n2014 y\u0131l\u0131ndan beri 17 Temmuz G\u00fcn\u00fc\u2019nde kutlan\u0131yor ve bir\u00e7ok marka Emoji G\u00fcn\u00fc<\/strong>\npayla\u015f\u0131mlar\u0131 ile dikkatleri \u00fczerine \u00e7ekmeye \u00e7al\u0131\u015f\u0131yor. Birbirinden yarat\u0131c\u0131\npayla\u015f\u0131mlar i\u00e7inde ise, Ford\u2019un daha farkl\u0131 bir plan\u0131 var. \u201cPick-up\u201d emojisinin\nkullan\u0131lan emojiler i\u00e7ine girmesi i\u00e7in emojileri onaylayan Evrensel Kod\nKonsorsiyumu\u2019na ba\u015fvuran Ford \u015fuan k\u0131sa listede ve yan\u0131t almay\u0131 bekliyor. <\/p>\n\n\n\n

Zamanla apayr\u0131 bir dile d\u00f6n\u00fc\u015fece\u011fi d\u00fc\u015f\u00fcn\u00fclen\nemojiler, g\u00fcn i\u00e7inde milyonlarca insan taraf\u0131ndan s\u0131kl\u0131kla kullan\u0131l\u0131yor. G\u00fclen\nsurat, kalp emojisi, scooter, ambulans derken neden emojiler i\u00e7inde pick-up\nolmas\u0131n ki? 100 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir Pick-up \u00fcretimi yapan ve ilk modeli Ford\nTT\u2019yi 27 Temmuz 1917\u2019de sunan Ford, bu \u015fekilde d\u00fc\u015f\u00fcnm\u00fc\u015f olacak ki, Pick-up\nemojisi i\u00e7in 2019 y\u0131l\u0131nda ba\u015fvurmu\u015f ve e\u011fer kabul edilirse 2020 y\u0131l\u0131nda Pick-up\nemojisini di\u011fer emojiler aras\u0131nda g\u00f6rebiliriz.<\/p>\n\n\n\n

Pick-up emojisini merak ettiyseniz Ford\u2019un D\u00fcnya\nEmoji G\u00fcn\u00fc<\/strong>\u2019nde \u00e7\u0131kard\u0131\u011f\u0131 videoyu buradan<\/a>\nizleyebilirsiniz.  <\/p>\n\n\n\n

Ak\u0131ll\u0131\nSaks\u0131 \u0130le Bitkinizin \u0130htiya\u00e7lar\u0131n\u0131 Anlayabileceksiniz<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Bitki yeti\u015ftirmek zor bir i\u015f. \u00d6zellikle d\u00f6rt\nduvar aras\u0131na s\u0131k\u0131\u015fm\u0131\u015f bizler i\u00e7in ya\u015fam alanlar\u0131m\u0131zda ye\u015fillik g\u00f6rmek keyif\nverici. Ancak yeti\u015ftirece\u011fimiz bitkiyi b\u00fcy\u00fctmek ve ya\u015fatmak bir o kadar zor.\n\u015eimdi size, Lua diye ak\u0131ll\u0131 bir saks\u0131dan bahsedece\u011fiz. Lua, Mu Design<\/strong>\ntaraf\u0131ndan \u00fcretilen ve bitkilerin ihtiya\u00e7lar\u0131n\u0131 y\u00fcz ifadeleriyle bize anlatan\nbir ak\u0131ll\u0131 saks\u0131. Bitkinin bulundu\u011fu topra\u011f\u0131n nem de\u011ferini, suya olan\nihtiyac\u0131n\u0131, s\u0131cakl\u0131\u011f\u0131n\u0131 \u00f6l\u00e7ebilen Lua, buna uygun \u015fekilde 15 adet ifade\nse\u00e7ene\u011fi ile, bitkilerin dili oluyor. <\/p>\n\n\n\n

Bitki susuz kald\u0131\u011f\u0131nda, fazla g\u00fcne\u015f ald\u0131\u011f\u0131nda,\ng\u00fcne\u015f \u0131\u015f\u0131\u011f\u0131 istedi\u011finde veya tam tersi g\u00fcne\u015f \u0131\u015f\u0131\u011f\u0131n\u0131 almak istemedi\u011finde y\u00fcz\nifadeleri ile bunu ekranda g\u00f6rebiliyorsunuz. \u00dcstelik \u00fccretsiz telefon\nuygulamas\u0131n\u0131 indirerek ekranda \u00e7\u0131kan y\u00fcz ifadelerini\nki\u015fiselle\u015ftirebiliyorsunuz. <\/p>\n\n\n\n

Hen\u00fcz piyasaya \u00e7\u0131kmayan Luya ak\u0131ll\u0131 saks\u0131<\/strong>\nsizi heyecanland\u0131rd\u0131ysa \u00e7ok daha fazlas\u0131n\u0131 bu videodan<\/a> bulabilirsiniz. <\/p>\n\n\n\n

FaceApp\nRekor K\u0131rd\u0131<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Bu yaz\u0131y\u0131 okuyan sizlerin \u00e7o\u011funun FaceApp<\/strong>\nuygulamas\u0131n\u0131 kullanarak merakla kendi ya\u015fl\u0131 foto\u011fraf\u0131n\u0131za bakt\u0131\u011f\u0131n\u0131z\u0131\nd\u00fc\u015f\u00fcn\u00fcyoruz. Sadece sizde de\u011fil t\u00fcm d\u00fcnyada b\u00fcy\u00fck merak uyand\u0131ran FaceApp\nuygulamas\u0131 b\u00fcy\u00fck ilgi g\u00f6rerek dikkatleri \u00fczerinde toplad\u0131 ve yeni bir rekora\nimza att\u0131. \u00dcnl\u00fclerinde b\u00fcy\u00fck \u00e7o\u011funun kat\u0131l\u0131m g\u00f6sterdi\u011fi FaceApp uygulamas\u0131n\u0131n\nbu kadar fazla kullan\u0131lmas\u0131n\u0131n nedeni ise uygulaman\u0131n ger\u00e7e\u011fe \u00e7ok yak\u0131n olmas\u0131.\n\u00dcstelik uygulamay\u0131 indirip, ya\u015fland\u0131rma \u00f6zelli\u011fini kullanan pek \u00e7ok ki\u015fi\nkendisini aile \u00fcyelerine benzetmi\u015f. <\/p>\n\n\n\n

Uygulama \u0130OS ve Android cihazlarda\nkullan\u0131labiliyor. \u00dccretsiz olarak indirebilinen FaceApp<\/strong>, daha bir\u00e7ok \u00f6zelli\u011fini\nuygulama i\u00e7i sat\u0131n alma \u015feklinde kullan\u0131c\u0131lar\u0131na sunuyor. Sensor Tower\u2019dan\ngelen bilgilere g\u00f6re FaceApp, Temmuz ay\u0131 i\u00e7inde \u0130OS cihazlarda 400 binden\nfazla, Android cihazlar i\u00e7in ise 2 milyondan fazla indirilme say\u0131s\u0131yla yeni bir\nrekora imza at\u0131yor.  <\/p>\n\n\n\n

Google,\nSisteminde Hata Bulanlara Verdi\u011fi \u00d6d\u00fcl\u00fc Art\u0131rd\u0131 <\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

E\u011fer, Google<\/strong> sistemlerinde bir hata\nbulabilirseniz ve bunu raporlayabilirseniz 5 bin Dolarl\u0131k bir \u00f6d\u00fcl\u00fcn sahibi\nolabiliyordunuz. \u015eimdi ise bu rakam neredeyse \u00fc\u00e7e katlanarak 15 bin Dolar\u2019a \u00e7\u0131kar\u0131ld\u0131.\nChrome G\u00fcvenlik A\u00e7\u0131klar\u0131 \u00d6d\u00fcl Program\u0131<\/strong> ve Google Play G\u00fcvenli\u011fi \u00d6d\u00fcl\nProgram\u0131<\/strong> 2010 y\u0131l\u0131ndan bu yana sistemleri \u00fczerinde hata bulan ve bunu\nispatlayan ki\u015filere \u00f6d\u00fcl veriyordu. Yap\u0131lan yeni a\u00e7\u0131klamaya g\u00f6re verilen\n\u00f6d\u00fcllerin miktarlar\u0131 art\u0131r\u0131ld\u0131 ve te\u015fvik edilmesi sa\u011fland\u0131.<\/p>\n\n\n\n

Siz de, Google Chrome, ChromeOS ve Google\nPlay\u2019de k\u00fc\u00e7\u00fck bile olsa bir hata bulabilirseniz 15 bin Dolar\u2019l\u0131k \u00f6d\u00fcl\u00fcn sahibi\nolabilirsiniz. Ayn\u0131 zamanda y\u00fcksek kaliteli raporlara verilen \u00f6d\u00fcl\u00fcn de 15 bin\nDolar\u2019dan 30 bin Dolar\u2019a \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirterek haberimizi bitirelim. Kimbilir\nbelki de bu \u00f6d\u00fcl\u00fcn sahibi siz olursunuz :) <\/p>\n\n\n\n

Twitter\nKonu\u015fma Zinciri  \u00d6zelli\u011fini Kullanmay\u0131\nKolayla\u015ft\u0131r\u0131yor<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Aktif bir twitter<\/strong> kullan\u0131c\u0131s\u0131ysan\u0131z,\nsohbet zincirlerine mutlaka denk gelmi\u015fsinizdir. Payla\u015ft\u0131\u011f\u0131n\u0131z tweet sonras\u0131nda\nalt\u0131na ba\u015fka insanlar taraf\u0131ndan yap\u0131lan yorumlar bir sohbet zincirini\nolu\u015fturuyor. E\u011fer gelen yorumlar fazlaysa, yap\u0131lan sohbeti yakalamak\nzorla\u015fabiliyor. Twitter bu durumu daha kolay hale getirmek i\u00e7in y\u00f6ntemler\ndeniyor. <\/p>\n\n\n\n

Yeni y\u00f6ntem ise \u015fu \u015fekilde; diyelim ki,\nTwitter\u2019dan bir tweet payla\u015ft\u0131n\u0131z ve alt\u0131na yorumlar geldi. Bu konu\u015fma\nzincirine yeniden yorumda bulunursan\u0131z profil foto\u011fraf\u0131n\u0131z\u0131n kenar\u0131nda bir\nmikrofon simgesi yer alacak. B\u00f6ylece konu\u015fma zincirine yorum yapan ki\u015filer\nsizin yorumunuzu \u00e7ok daha kolay fark edebilecek.       <\/p>\n\n\n\n

Plastik\nKullan\u0131m\u0131 Azaltmak \u0130\u00e7in Etkili Bir Sosyal Medya Hareketi<\/strong><\/p>\n\n\n\n

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Plastik kullan\u0131m\u0131n\u0131n okyanuslar\u0131 kirletmesi ve\nd\u00fcnyaya geri d\u00f6n\u00fclemeyecek kadar b\u00fcy\u00fck zarar vermesi uzun zamand\u0131r g\u00fcndemde!\nBritanya\u2019da ba\u015flayan bir sosyal medya hareketi ise, hem plastik kullan\u0131m\u0131n\u0131\nazaltmak hem de geri d\u00f6n\u00fc\u015f\u00fcme dikkat \u00e7ekmek ad\u0131na bir sosyal medya hareketi\nba\u015flatm\u0131\u015f durumda! Kampanyan\u0131n sahiplenilen hashtagi ise #OurPlasticFeedback<\/strong><\/p>\n\n\n\n

Kampanya ise \u015fu \u015fekilde; s\u00fcpermarketten alm\u0131\u015f oldu\u011funuz\npaketli \u00fcr\u00fcnleri biriktiriyorsunuz ve biriktirdi\u011finiz plastikleri s\u00fcpermarkete\ngeri g\u00f6t\u00fcr\u00fcyorsunuz. T\u00fcm bu s\u00fcreci sosyal medya mecralar\u0131ndan #OurPlasticFeedback<\/strong>\nhashtagi ile payla\u015f\u0131yorsunuz.   <\/p>\n\n\n\n

Kulland\u0131\u011f\u0131m\u0131z plastiklerin 3\u2019te 1\u2019i\ns\u00fcpermarketler arac\u0131l\u0131\u011f\u0131yla evimize ula\u015f\u0131yor. Ancak bir\u00e7ok s\u00fcpermarketin bu\nkonuda bir iyile\u015ftirme hedefi bulunmuyor. Kampanyayla hem t\u00fcketicilerin hem de\ns\u00fcpermarketlerin bilin\u00e7lenece\u011fi d\u00fc\u015f\u00fcn\u00fcl\u00fcyor. <\/p>\n\n\n\n

Yaz\u0131l\u0131\nBas\u0131n Bu Sene De K\u00fc\u00e7\u00fcld\u00fc!<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

T\u00fcrkiye \u0130statistik Kurumu\u2019nun(T\u00dc\u0130K)<\/strong> ara\u015ft\u0131rmas\u0131na g\u00f6re bu sene de 2017 y\u0131l\u0131nda oldu\u011fu gibi yaz\u0131l\u0131 bas\u0131n\u0131n\nk\u00fc\u00e7\u00fcld\u00fc\u011f\u00fc g\u00f6r\u00fcl\u00fcyor. Ge\u00e7en y\u0131la g\u00f6re y\u00fczde 2,6<\/strong> de\u011ferinde k\u00fc\u00e7\u00fclen yaz\u0131l\u0131\nbas\u0131ndaki, gazete ve dergilerin 2017 y\u0131l\u0131ndaki toplam\u0131 g\u00fcncel rakamlarla 5 bin\n962. Gazetelere oranla dergilerde g\u00f6r\u00fclen k\u00fc\u00e7\u00fclme say\u0131s\u0131 ise daha fazla. 2017\ny\u0131l\u0131nda yay\u0131mlanan dergi ve gazetelerin senen sonunda y\u0131ll\u0131k tiraj\u0131 1 milyar\n368 milyon 287 bin 463\u2019d\u00fc. \u0130nternet kullan\u0131m\u0131n\u0131n artmas\u0131 yaz\u0131l\u0131 bas\u0131n\u0131n\nkullan\u0131m alan\u0131n\u0131 daralt\u0131yor ve verilere g\u00f6re bu azalman\u0131n her sene daha da\nfazla oldu\u011fu g\u00f6r\u00fcl\u00fcyor. <\/p>\n\n\n\n

Wes Anderson Filmlerinde Gibi Hissetmeye Ne Dersiniz?<\/strong><\/p>\n\n\n\n

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Wes Anderson<\/strong> filmlerini seviyorsan\u0131z e\u011fer, g\u00fcne\u015f g\u00f6zl\u00fc\u011f\u00fc\n\u00fcreticisi Tens taraf\u0131ndan \u00fcretilen ve lensleri ile d\u00fcnyay\u0131 Wes Anderson\nfilmlerindeki gibi g\u00f6rmenizi sa\u011flayan bu g\u00f6zl\u00fckler ilginizi \u00e7ekebilir\u2026 Hotel\nChevalier, Moonrise Kingdom ve The Royal Tenenbaums filmlerinde yer ayan<\/strong>\nrenk skalas\u0131n\u0131 lens g\u00f6r\u00fcnt\u00fcs\u00fcne yerle\u015ftiren Tens, g\u00f6zl\u00fck tasar\u0131m\u0131n\u0131 vintage bir\ng\u00f6r\u00fcnt\u00fc ile g\u00f6r\u00fcc\u00fcye sunuyor. Spectachome g\u00f6zl\u00fcklerin tan\u0131t\u0131m\u0131nda ise \u0130svi\u00e7re,\nComo G\u00f6l\u00fc, Milano ve Furka Ge\u00e7idi yer al\u0131yor. Tan\u0131t\u0131m\u0131nda bu mekanlar\u0131n yer\nalmas\u0131n\u0131n sebebi ise, Wes Anderson hayranlar\u0131n\u0131n favori mekanlar\u0131n\u0131n bu alanlar\nolmas\u0131.    <\/p>\n\n\n\n

G\u00f6zl\u00fc\u011f\u00fcn \u00fcretimi i\u00e7in fon\ntoplanayan Tens, \u015fu ana kadar 75 bin dolarl\u0131k fona ula\u015fm\u0131\u015f durumda. Deneme\na\u015famas\u0131nda ise ki\u015filere g\u00f6zl\u00fc\u011f\u00fcn \u00f6zelli\u011fi s\u00f6ylenmeden denetilmi\u015f ve sonucunda\ninsanlar Wes Anderson filminde gibi hissettiklerini belirtmi\u015fler. \u00c7er\u00e7evesi el\nyap\u0131m\u0131 olan g\u00f6zl\u00fcklerin \u00f6n sat\u0131\u015f\u0131 ise web sitesi \u00fczerinden ba\u015flam\u0131\u015f\nbile.  <\/p>\n\n\n\n

3 arkada\u015f\u0131n birlikte\nkurdu\u011fu bir \u0130\u015fko\u00e7 markas\u0131 olan Tens<\/strong> taraf\u0131ndan \u00fcretilen ve Wes Anderson\nfilmlerinde gibi hissetmenize olanak sa\u011flayan g\u00f6zl\u00fcklerin tan\u0131t\u0131m filmine buradan<\/a> ula\u015fabilirsiniz.  <\/p>\n\n\n\n

Bizden Haberler: Ho\u015f Geldin Tespo!<\/strong><\/p>\n\n\n\n

D\u00fcnyada\nen yayg\u0131n ve g\u00fcvenilir ma\u011fazac\u0131l\u0131k sisteminin T\u00fcrkiye\u2019deki \u00f6nc\u00fcs\u00fc TESPO t\u00fcm\ndijital \u00e7al\u0131\u015fmalar\u0131 i\u00e7in egegen ile anla\u015ft\u0131.1989 y\u0131l\u0131nda ilk ma\u011fazas\u0131n\u0131 a\u00e7an ve\n%100 yerli sermayeye sahip Tespo i\u00e7in sosyal medya y\u00f6netimi & stratejileri,\ndijital pazarlama \u00e7al\u0131\u015fmalar\u0131, moderasyon, i\u00e7erik \u00fcretimi, proje geli\u015ftirme,\ntopluluk y\u00f6netimi gibi t\u00fcm dijital alanlarda 360 derece ileti\u015fim s\u00fcre\u00e7lerini\nheyecanla y\u00fcr\u00fct\u00fcyor olaca\u011f\u0131z. TESPO\u2019yu takip etmeyi unutmay\u0131n!<\/p>\n\n\n\n

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Biz markalar\u0131n dilinden anl\u0131yoruz, onlar esnaf\u0131n. Onlar mutlu m\u00fc\u015fteriler ile mutlu oluyor, biz ise mutlu markalar ile. Nereden bakarsan bak g\u00fczel birliktelik. Ho\u015f geldin @tespotoptan #tespo #tespotoptan #ajans #agency #digital #creative #welcome #socialmedia #web #welcome \ud83d\udcaa\ud83d\ude0e@mediacatonline @campaigntr @marketingturkiyetr<\/a><\/p>

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