{"id":559,"date":"2016-05-04T10:40:19","date_gmt":"2016-05-04T07:40:19","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=559"},"modified":"2017-03-08T10:29:44","modified_gmt":"2017-03-08T07:29:44","slug":"instagramda-videolari-saga-sola-atma-donemi-basliyor","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/instagramda-videolari-saga-sola-atma-donemi-basliyor\/","title":{"rendered":"Instagram’da Videolar\u0131 Sa\u011fa-Sola Atma D\u00f6nemi Ba\u015fl\u0131yor"},"content":{"rendered":"

Instagram, yay\u0131nda olan Carousel reklam format\u0131na \u015fimdi de markalar i\u00e7in 5 video se\u00e7me \u00f6zelli\u011fi getiriyor. Buna ek olarak markalar hem video, hem foto\u011fraf da ekleyerek kullan\u0131c\u0131lar\u0131n sa\u011fa – sola kayarak birden \u00e7ok medya g\u00f6rmesine olanak sa\u011flan\u0131yor. \u015eimdilik sadece Airbnb, Taco Bell, Hollister, IBM ve W Hotels pilot markalar arkas\u0131nda.<\/p>\n

Bu yeni format, Instagram’\u0131n 2015’in Mart ay\u0131nda uygulamaya ald\u0131\u011f\u0131 markalar i\u00e7in birden \u00e7ok foto\u011fraf koyma \u00f6zelli\u011fi olan carousel reklam format\u0131n\u0131n geli\u015ftirilmi\u015f hali. Instagram global i\u015f ve marka geli\u015ftirme lideri\u00a0James Quarles’a g\u00f6re, platformun video izlenmesi ge\u00e7ti\u011fimiz 6 ayda %40 art\u0131\u015f g\u00f6stermi\u015f.<\/p>\n

Quarles \u015f\u00f6yle devam ediyor, Carousel reklamlar\u0131 g\u00f6stermi\u015ftir ki, swipeable (sa\u011fa-sola atma) \u00f6zelli\u011fe sahip seriler tek bir foto\u011fraftan \u00e7ok daha iyi performans sergiliyor.<\/p>\n

Bu arada Instagram, g\u00fcn\u00fcn\u00fcn 21 dakikas\u0131n\u0131 uygulamada ge\u00e7iren ayl\u0131k 400 milyondan fazla aktif kullan\u0131c\u0131s\u0131yla b\u00fcy\u00fcmeye devam ediyor. Mark Zuckerberg, 2016 ilk \u00e7eyre\u011finde 200 binden fazla \u015firketin Instagram’a her ay reklam verdi\u011fini belirtti.<\/p>\n

 <\/p>\n

Kaynak: Adweek<\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram, yay\u0131nda olan Carousel reklam format\u0131na \u015fimdi de markalar i\u00e7in 5 video se\u00e7me \u00f6zelli\u011fi getiriyor. Buna ek olarak markalar hem video, hem foto\u011fraf da ekleyerek kullan\u0131c\u0131lar\u0131n sa\u011fa – sola kayarak birden \u00e7ok medya g\u00f6rmesine olanak sa\u011flan\u0131yor. \u015eimdilik sadece Airbnb, Taco Bell, Hollister, IBM ve W Hotels pilot markalar arkas\u0131nda. Bu yeni format, Instagram’\u0131n 2015’in Mart …<\/p>\n","protected":false},"author":1,"featured_media":565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/559"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=559"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/565"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}