{"id":5575,"date":"2019-03-21T14:22:24","date_gmt":"2019-03-21T11:22:24","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=5575"},"modified":"2022-08-24T18:18:16","modified_gmt":"2022-08-24T15:18:16","slug":"turkiyede-kadinlarin-internet-kullanim-aliskanliklari-aciklandi","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/turkiyede-kadinlarin-internet-kullanim-aliskanliklari-aciklandi\/","title":{"rendered":"T\u00fcrkiye\u2019de Kad\u0131nlar\u0131n \u0130nternet Kullan\u0131m Al\u0131\u015fkanl\u0131klar\u0131 A\u00e7\u0131kland\u0131\u2026"},"content":{"rendered":"\n<p>Ge\u00e7ti\u011fimiz g\u00fcnlerde 8 Mart D\u00fcnya Emek\u00e7i Kad\u0131nlar G\u00fcn\u00fc kapsam\u0131nda\u00a0 &#8220;<strong>T\u00fcrk Kad\u0131n\u0131n\u0131n Dijital Haritas\u0131<\/strong>&#8221; isimli raporu, internet kullan\u0131c\u0131 davran\u0131\u015flar\u0131 odakl\u0131 ara\u015ft\u0131rmalar ger\u00e7ekle\u015ftiren <strong>Gemius <\/strong>taraf\u0131ndan yay\u0131nland\u0131. T\u00fcrkiye&#8217;deki kad\u0131nlar\u0131n <strong>internet kullan\u0131m\u0131n<\/strong> al\u0131\u015fkanl\u0131klar\u0131n\u0131n incelendi\u011fi ara\u015ft\u0131rma, <strong>IAB T\u00fcrkiye<\/strong> \u0130nternet \u00d6l\u00e7\u00fcmleme Ara\u015ft\u0131rmas\u0131 ve <strong>Gemius AdReal<\/strong> verileriyle olu\u015fturulmu\u015f.<\/p>\n\n\n\n<p>T\u00fcrk kad\u0131n\u0131n internet kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131na dair\nbir\u00e7ok bilgi sunan ara\u015ft\u0131rmada, kad\u0131nlar\u0131n hangi sitelerde ne kadar vakit\nge\u00e7irdi\u011fi ve hangi kategorilere ilgi duydu\u011fu gibi bir\u00e7ok \u00f6nemli konu hakk\u0131nda\nbilgi sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6rebiliyoruz.<\/p>\n\n\n\n<p>Ara\u015ft\u0131rma\ndo\u011frultusunda 2018 y\u0131l\u0131nda bilgisayardan <strong>internete\neri\u015fen kad\u0131n say\u0131s\u0131<\/strong> 12.411.137, mobilden ula\u015fan kad\u0131n say\u0131s\u0131 21.272.212\nolarak a\u00e7\u0131klanm\u0131\u015ft\u0131. Bu say\u0131lara bakt\u0131\u011f\u0131m\u0131zda internetin g\u00fcn ge\u00e7tik\u00e7e daha\nfazla kad\u0131n taraf\u0131ndan kullan\u0131ld\u0131\u011f\u0131n\u0131 ve kullan\u0131laca\u011f\u0131n\u0131 s\u00f6yleyebiliriz. <\/p>\n\n\n\n<p>Kad\u0131nlar\u0131n en \u00e7ok tercih etti\u011fi kategorilere bakt\u0131\u011f\u0131m\u0131zda <strong>video<\/strong> ve <strong>televizyon kategorisi<\/strong> ilk s\u0131rada kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Bu alanda\nsosyal a\u011flar 2. <strong>haberler<\/strong> 3. <strong>e-ticaret<\/strong> 4. ve <strong>ya\u015fam<\/strong> da 5. s\u0131rada yer ald\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Sosyal a\u011flar\u0131n ve sosyal\nmedyan\u0131n h\u0131zla y\u00fckselen ivmesine kad\u0131nlar\u0131nda kay\u0131ts\u0131z kalmad\u0131\u011f\u0131 ve olduk\u00e7a\nfazla kulland\u0131klar\u0131n\u0131 s\u00f6yleyebiliriz.<\/p>\n\n\n\n<p>Kategorilerde ge\u00e7irilen ki\u015fi ba\u015f\u0131 g\u00fcnl\u00fck ortalama s\u00fcresine\nbakt\u0131\u011f\u0131m\u0131zda, <strong>sosyal a\u011flar<\/strong> 29 dk, 28\nsn. ile en fazla ortalamaya sahip oldu\u011funu g\u00f6r\u00fcyoruz. \u0130lanlar ise 20 dk. 25 sn\nile ikinci s\u0131rada yer al\u0131yor. Bunlar\u0131 h\u0131zla artan ve g\u00fcn\u00fcm\u00fczde olduk\u00e7a \u00f6nem\nkazanan <strong>e-ticaret platformlar\u0131<\/strong> takip\nediyor.&nbsp; <strong>Oyun<\/strong> 18 dk. 31 sn. ile d\u00f6rd\u00fcnc\u00fc s\u0131rada yer al\u0131rken, haberler ise 17\ndk. 41 sn ile be\u015finci s\u0131rada yer al\u0131yor. Bu noktada haberlerin takibinde\ninternetin \u00f6neminin de olduk\u00e7a artt\u0131\u011f\u0131n\u0131 s\u00f6yleye biliriz.<\/p>\n\n\n\n<p>Ara\u015ft\u0131rma kapsam\u0131nda hangi markalar\u0131n kad\u0131nlara daha \u00e7ok ula\u015ft\u0131\u011f\u0131\nbilgisi de verilmi\u015f ancak bunun yan\u0131nda kad\u0131nlar\u0131n, <strong>YouTube<\/strong>&#8216;da ayda 9 saat 11 dakika, <strong>Netflix<\/strong>&#8216;te ise 10 saat 29 dakika harcad\u0131klar\u0131 sonu\u00e7lar\u0131n\u0131\nula\u015fabiliriz. \n\nGenel olarak\ng\u00f6zledi\u011fimizde \u00e7\u0131kar\u0131labilecek en iyi sonucun ise internetin art\u0131k \u00e7ok g\u00fc\u00e7l\u00fc\nbir mecra oldu\u011fu ve bu verilerin g\u00fcn ge\u00e7tik\u00e7e daha da artarak devam edece\u011fidir.\n\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ge\u00e7ti\u011fimiz g\u00fcnlerde 8 Mart D\u00fcnya Emek\u00e7i Kad\u0131nlar G\u00fcn\u00fc kapsam\u0131nda\u00a0 &#8220;T\u00fcrk Kad\u0131n\u0131n\u0131n Dijital Haritas\u0131&#8221; isimli raporu, internet kullan\u0131c\u0131 davran\u0131\u015flar\u0131 odakl\u0131 ara\u015ft\u0131rmalar ger\u00e7ekle\u015ftiren Gemius taraf\u0131ndan yay\u0131nland\u0131. T\u00fcrkiye&#8217;deki kad\u0131nlar\u0131n internet kullan\u0131m\u0131n al\u0131\u015fkanl\u0131klar\u0131n\u0131n incelendi\u011fi ara\u015ft\u0131rma, IAB T\u00fcrkiye \u0130nternet \u00d6l\u00e7\u00fcmleme Ara\u015ft\u0131rmas\u0131 ve Gemius AdReal verileriyle olu\u015fturulmu\u015f. T\u00fcrk kad\u0131n\u0131n internet kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131na dair bir\u00e7ok bilgi sunan ara\u015ft\u0131rmada, kad\u0131nlar\u0131n hangi sitelerde ne &hellip;<\/p>\n","protected":false},"author":1,"featured_media":5576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[178],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/5575"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=5575"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/5575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/5576"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=5575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=5575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=5575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}