{"id":5462,"date":"2019-02-25T14:26:42","date_gmt":"2019-02-25T11:26:42","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=5462"},"modified":"2022-08-24T18:18:18","modified_gmt":"2022-08-24T15:18:18","slug":"dijital-pazarlama-stratejilerinizi-guclendirecek-4-madde","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/dijital-pazarlama-stratejilerinizi-guclendirecek-4-madde\/","title":{"rendered":"Dijital Pazarlama Stratejilerinizi G\u00fc\u00e7lendirecek 4 Madde"},"content":{"rendered":"\n<p>T\u00fcketiciler taraf\u0131ndan her g\u00fcn milyonlarca arama\nger\u00e7ekle\u015ftirilen <strong>Google<\/strong> Arama\nMotoru\u2019nda dijital pazarlama stratejilerinizi g\u00fc\u00e7lendirecek ve <strong>m\u00fc\u015fterilerinizin<\/strong> kar\u015f\u0131s\u0131na <strong>do\u011fru anda<\/strong> \u00e7\u0131kmak i\u00e7in yapman\u0131z gereken\n4 \u00f6nemli maddeyi sizler i\u00e7in derledik. <\/p>\n\n\n\n<strong>1- Basit Hikayeler Kurgulay\u0131n<\/strong>\n\n\n\n<p><strong>Google<\/strong> taraf\u0131ndan\nyap\u0131lan ara\u015ft\u0131rmaya g\u00f6re <strong>t\u00fcketicilerin\n%25\u2019i bir \u00fcr\u00fcn\u00fc sat\u0131n almadan \u00f6nce mobil cihazlar\u0131ndan almay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc bir\n\u00fcr\u00fcn kategorisi ile ilgili ara\u015ft\u0131rma yap\u0131yor<\/strong> ve s\u00fcrekli olarak ilgilendi\u011fi\n\u00fcr\u00fcn ile ilgili farkl\u0131 bilgi kaynaklar\u0131n\u0131 kontrol ediyor. <\/p>\n\n\n\n<p>T\u00fcketicilerin 24 saat boyunca farkl\u0131 pazarlama uyar\u0131c\u0131lar\u0131na\nmaruz kald\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde, \u015firketlerin hedef kitlelerine en h\u0131zl\u0131 ve en\nkolay \u015fekilde ula\u015fmas\u0131, reklamverenlerin mevcut ve potansiyel m\u00fc\u015fterilerine <strong>do\u011fru kurgu ve hikayeler ile stratejiler\nolu\u015fturmas\u0131<\/strong> olduk\u00e7a \u00f6nemlidir. <\/p>\n\n\n\n<p>Ara\u015ft\u0131rma ve arama yapmaktan yorulan t\u00fcketicilere,\narad\u0131klar\u0131n\u0131n sizin \u00fcr\u00fcn veya hizmetinizin oldu\u011funu g\u00f6stermek i\u00e7in basit\nhikayeler kurgulay\u0131n. <\/p>\n\n\n\n<p>\u0130nternette yay\u0131nlad\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn veya hizmetinize dair <strong>t\u00fcm bilgilerin eksiksiz girildi\u011finden<\/strong>\nemin olun, <strong>fiyat ve stok bilgilerinizi\ng\u00fcncel tutun ve \u00fcr\u00fcn sat\u0131\u015f sayfas\u0131nda daha \u00f6nceden \u00fcr\u00fcn\u00fcn\u00fcz\u00fc sat\u0131n alm\u0131\u015f\nki\u015filerin yorum yapmas\u0131na<\/strong> izin verin. \u00c7\u00fcnk\u00fc g\u00fcn sonunda t\u00fcketiciler, \u00fcr\u00fcn\u00fcn\nne oldu\u011fundan ziyade, istedikleri \u00fcr\u00fcn\u00fcn onlara nas\u0131l ula\u015ft\u0131\u011f\u0131n\u0131\nhat\u0131rlamaktad\u0131r. <\/p>\n\n\n\n<strong>2- G\u00fcnl\u00fck Dili Kullanmay\u0131 Tercih Edin<\/strong>\n\n\n\n<p>Kendinizi t\u00fcketicinin yerine koyun ve t\u00fcketicinin bir \u00fcr\u00fcn\nveya hizmeti ararken hangi kelimeleri kulland\u0131\u011f\u0131na dikkat edin. T\u00fcketiciler,\nGoogle\u2019da herhangi bir \u00fcr\u00fcn veya hizmet sorgusu yapt\u0131\u011f\u0131nda <strong>g\u00fcnl\u00fck konu\u015fma diline yak\u0131n kelimeler<\/strong> kullanarak arama yaparlar. <\/p>\n\n\n\n<p>Google\u2019\u0131n 2015-2017 y\u0131llar\u0131n aras\u0131nda ABD\u2019de yapt\u0131\u011f\u0131 bir\nara\u015ft\u0131rmada, t\u00fcketicilerin <strong>\u201cBen\u201d<\/strong>\nkelimesini Google Arama Motoru\u2019nda kullanmaya ba\u015flad\u0131\u011f\u0131 ve i\u00e7inde <strong>\u201cihtiyac\u0131m var\u201d<\/strong> ifadesi ge\u00e7en sorgular\nyapt\u0131\u011f\u0131 g\u00f6r\u00fclmektedir. \u00d6rne\u011fin<strong>, \u201cYoga\ne\u011fitmeni olmak i\u00e7in neye ihtiyac\u0131m var\u201d, \u201cZay\u0131flamak i\u00e7in neye ihtiyac\u0131m var\u201d,\n\u201cD\u00fc\u011f\u00fcn yapabilmek i\u00e7in nelere ihtiyac\u0131m var\u201d, \u201c\u00dc\u00e7\u00fcnc\u00fc nesil kahve \u00f6\u011f\u00fctmek i\u00e7in\nneye ihtiyac\u0131m var? Gibi&#8230; <\/strong><\/p>\n\n\n\n<p>Pazarlamac\u0131lar ve reklamverenler, Google sonu\u00e7lar\u0131nda ilk\ns\u0131ralara \u00e7\u0131kmak i\u00e7in, hedef kitlelerinin sorabilece\u011fi potansiyel sorular\u0131\nd\u00fc\u015f\u00fcnmeli ve ard\u0131ndan do\u011fal ve g\u00fcndelik dilde yap\u0131lan kelime ve s\u00f6zc\u00fck\ngruplar\u0131n\u0131 dijital pazarlama kurgular\u0131na dahil etmelidir. <\/p>\n\n\n\n<strong>3- T\u00fcketicilerin Yan\u0131nda Olun<\/strong>\n\n\n\n<p>Her \u015feyin h\u0131zl\u0131 t\u00fcketildi\u011fi ve \u00f6\u011frenildi\u011fi dijital \u00e7a\u011fda,\nt\u00fcketiciler Google\u2019da bir arama yapt\u0131klar\u0131nda, istedikleri bilgiye o an ula\u015fmak\nistiyorlar. Dolay\u0131s\u0131yla bu konuda yap\u0131lan ara\u015ft\u0131rmalar, <strong>\u201cyak\u0131n\u0131mda\u201d<\/strong> kelimesini i\u00e7eren aramalarda son iki y\u0131lda %500\u2019\u00fcn\n\u00fczerinde bir art\u0131\u015f g\u00f6zlemlenmektedir. \u00d6rne\u011fin <strong>\u201cBana en yak\u0131n psikolog nerede\u201d, \u201cYak\u0131n\u0131mdaki marketler\u201d, \u201cYak\u0131n\u0131mdaki\nsushi restorantlar\u0131\u201d, \u201cBana en yak\u0131n turizm acentas\u0131 nerede\u201d, \u201cyak\u0131n\u0131mdaki\n\u00e7i\u00e7ek\u00e7iler\u201d gibi<\/strong> aramalar yapan kullan\u0131c\u0131lar\u0131n, <strong>do\u011fru an\u0131nda yan\u0131nda olun.<\/strong> <\/p>\n\n\n\n<p>T\u00fcrkiye\u2019de 2004 y\u0131l\u0131ndan g\u00fcn\u00fcm\u00fcze yap\u0131lan <strong>\u201cyak\u0131n\u0131mda\u201d<\/strong> kelimesini i\u00e7eren\naramalar\u0131n g\u00f6r\u00fcnd\u00fc\u011f\u00fc a\u015fa\u011f\u0131daki grafikte b\u00fcy\u00fck bir y\u00fckseli\u015fin oldu\u011funu\ng\u00f6zlemliyoruz. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"1024\" height=\"576\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/02\/2-madde-1024x576.jpg\" alt=\"\" class=\"wp-image-5463\"\/><\/figure>\n\n\n\n<p>\u201cYak\u0131n\u0131mda\u201d kelimesi, sadece belirli bir mekan veya yeri\nbulmak i\u00e7in de\u011fil, ayn\u0131 zamanda belirli bir \u00fcr\u00fcn veya hizmeti de kapsamaktad\u0131r.\n<\/p>\n\n\n\n<strong>4- Muadil \u00dcr\u00fcnlerinizi \u00d6n Plana \u00c7\u0131kar\u0131n<\/strong>\n\n\n\n<p>Think With Google\u2019\u0131n 2017-2019 y\u0131llar\u0131 aras\u0131nda yapt\u0131\u011f\u0131 bir\nara\u015ft\u0131rmada, T\u00fcrkiye\u2019de <strong>\u201cMuadil\u201d<\/strong>\nkelimesi i\u00e7in yap\u0131lan aramalar\u0131n %60 art\u0131\u015f g\u00f6sterdi\u011fi g\u00f6r\u00fclmektedir. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"943\" height=\"493\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/02\/3-madde.jpg\" alt=\"\" class=\"wp-image-5464\"\/><\/figure>\n\n\n\n<p>Google\u2019da belirli bir \u00fcr\u00fcn veya hizmeti arayan kullan\u0131c\u0131lar,\nistedi\u011fi sonucu elde edemedi\u011fi zaman ayn\u0131 \u00fcr\u00fcn veya hizmeti bulabilece\u011fi\nalternatifleri aramaktad\u0131r. \u00c7\u00fcnk\u00fc t\u00fcketiciler, ihtiyac\u0131 olan \u00fcr\u00fcn veya hizmetin\npiyasada olduk\u00e7a muadilinin oldu\u011funun fark\u0131ndad\u0131r. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"1024\" height=\"522\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/02\/4-madde-1024x522.jpg\" alt=\"\" class=\"wp-image-5465\"\/><\/figure>\n\n\n\n<p>T\u00fcketiciler, Google\u2019da arad\u0131klar\u0131n \u00fcr\u00fcn veya hizmeti kendi\nistek veya ihtiyac\u0131na g\u00f6re bulamad\u0131klar\u0131nda hemen bir alternatifini arama\ne\u011filimindedirler. <\/p>\n\n\n\n<p><em>Bu noktada \u015firketler ve\nreklamverenler hedef kitlelerinin kar\u015f\u0131s\u0131na, anahtar kelimelerden, a\u00e7\u0131l\u0131\u015f\nsayfas\u0131na, fiyatland\u0131rmadan m\u00fc\u015fteri deneyimine kadar olan t\u00fcm s\u00fcre\u00e7te haz\u0131rl\u0131kl\u0131\n\u00e7\u0131kmal\u0131d\u0131r. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcketiciler taraf\u0131ndan her g\u00fcn milyonlarca arama ger\u00e7ekle\u015ftirilen Google Arama Motoru\u2019nda dijital pazarlama stratejilerinizi g\u00fc\u00e7lendirecek ve m\u00fc\u015fterilerinizin kar\u015f\u0131s\u0131na do\u011fru anda \u00e7\u0131kmak i\u00e7in yapman\u0131z gereken 4 \u00f6nemli maddeyi sizler i\u00e7in derledik. 1- Basit Hikayeler Kurgulay\u0131n Google taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re t\u00fcketicilerin %25\u2019i bir \u00fcr\u00fcn\u00fc sat\u0131n almadan \u00f6nce mobil cihazlar\u0131ndan almay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc bir \u00fcr\u00fcn kategorisi ile ilgili ara\u015ft\u0131rma &hellip;<\/p>\n","protected":false},"author":1,"featured_media":5466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[177,175],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/5462"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=5462"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/5462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/5466"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=5462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=5462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=5462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}