{"id":5421,"date":"2019-02-07T11:12:52","date_gmt":"2019-02-07T08:12:52","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=5421"},"modified":"2022-08-24T18:18:19","modified_gmt":"2022-08-24T15:18:19","slug":"kuresel-dijital-raporunda-turkiye","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/kuresel-dijital-raporunda-turkiye\/","title":{"rendered":"K\u00fcresel Dijital Raporu\u2019nda T\u00fcrkiye"},"content":{"rendered":"\n<p>We Are Social ve HootSuite, <strong>2019<\/strong> <strong>K\u00fcresel Dijital Raporu\u2019<\/strong>nu a\u00e7\u0131klad\u0131. 77 sayfal\u0131k T\u00fcrkiye raporunda\nY\u0131ll\u0131k Dijital B\u00fcy\u00fcme, Cihaz Kullan\u0131m\u0131, \u0130\u00e7erik Yay\u0131n Aktiviteleri ve Internet\nKullan\u0131m\u0131 ba\u015fl\u0131klar\u0131na yer verildi.<\/p>\n\n\n\n<h2>T\u00fcrkiye\u2019de 52 milyon aktif Kullan\u0131c\u0131 mevcut <\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"870\" height=\"484\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/02\/2-1.png\" alt=\"\" class=\"wp-image-5427\"\/><\/figure>\n\n\n\n<p>T\u00fcrkiye n\u00fcfusunun %63\u2019\u00fc sosyal medyay\u0131 aktif\nolarak kullan\u0131yor. 52 milyon kullan\u0131c\u0131n\u0131n 44 milyonu da mobil kullan\u0131c\u0131 olarak\nkonumlanmakta. Toplam n\u00fcfusun 82.44 milyon olan T\u00fcrkiye\u2019de y\u00fczde 93 oran\u0131nda\n76.34 milyon mobil abonelik bulunuyor.<\/p>\n\n\n\n<h2>T\u00fcrkiye\u2019nin e-ticaret kullan\u0131m\u0131 art\u0131yor<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"870\" height=\"482\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/02\/3-1.png\" alt=\"\" class=\"wp-image-5428\"\/><\/figure>\n\n\n\n<p>T\u00fcketim \u00fcr\u00fcnleri \u00f6zelinde T\u00fcrkiye\u2019deki\ne-ticaret pazar\u0131na bakt\u0131\u011f\u0131m\u0131zda ise rapora g\u00f6re y\u0131ldan y\u0131la y\u00fczde 2.6 b\u00fcy\u00fcme\nile <strong>39.30 milyon<\/strong> kullan\u0131c\u0131n\u0131n\ne-ticaret \u00fczerinden t\u00fcketim \u00fcr\u00fcn\u00fc sat\u0131n ald\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Raporda toplam\nn\u00fcfusa oranla t\u00fcketim \u00fcr\u00fcnlerine y\u00f6nelik e-ticaretin kullan\u0131m yayg\u0131nl\u0131\u011f\u0131 y\u00fczde\n48 olarak \u00f6ne \u00e7\u0131k\u0131yor. Rapora g\u00f6re e-Ticaret pazar\u0131ndaki t\u00fcketim \u00fcr\u00fcnlerinin\nde\u011feri ise 5.955 milyar dolar.<\/p>\n\n\n\n<h2>T\u00fcrkiye\u2019de en aktif sosyal medya platformu: YouTube   <\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"869\" height=\"484\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/02\/4-1.png\" alt=\"\" class=\"wp-image-5429\"\/><\/figure>\n\n\n\n<p>Rapora g\u00f6re T\u00fcrkiye\u2019nin en \u00e7ok kullan\u0131lan\nsosyal medya platformu <strong>YouTube<\/strong>.\n\u0130kinci s\u0131rada ise %84 ile Instagram yer al\u0131rken WhatsApp ve Facebook onu takip\nederiyor. Twitter ise 5. s\u0131rada.<\/p>\n\n\n\n<p>Sosyal medya uygulamalar\u0131 i\u00e7erisinde en \u00e7ok\ntercih edilen platform YouTube olurken mesajla\u015fma uygulamalar\u0131nda en \u00e7ok tercih\nedilenin WhatsApp oldu\u011funu g\u00f6r\u00fcyoruz.<\/p>\n\n\n\n<h2>Linkedin, Instagram ve Twitter y\u00fckseli\u015fte<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"866\" height=\"481\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/02\/5-1.png\" alt=\"\" class=\"wp-image-5430\"\/><\/figure>\n\n\n\n<p>Raporda T\u00fcrkiye\u2019deki sosyal medya\nreklamlar\u0131n\u0131n hedef kitlesinin \u00e7eyrek ba\u015f\u0131na b\u00fcy\u00fcme oranlar\u0131 da dikkat \u00e7ekiyor.\nEn fazla b\u00fcy\u00fcmeyi % 5.8 ile kay\u0131tl\u0131 \u00fcyelikler \u00fczerinden <strong>LinkedIn<\/strong> hedef kitlesi g\u00f6steriyor. Ayl\u0131k aktif kullan\u0131c\u0131 kapsam\u0131nda\n<strong>Snapchat<\/strong> hedef kitlesi % 26\u2019l\u0131k bir\nd\u00fc\u015f\u00fc\u015f g\u00f6sterirken, ayl\u0131k aktif kullan\u0131c\u0131lar bak\u0131m\u0131nda en fazla b\u00fcy\u00fcmenin % 2.7\nile <strong>Instagram\u2019a<\/strong> ait oldu\u011funu\ng\u00f6r\u00fcyoruz. <strong>Facebook<\/strong> bu tabloda y\u00fczde\n2.3\u2019l\u00fck bir d\u00fc\u015f\u00fc\u015f g\u00f6sterirken, <strong>Twitter<\/strong>\n% 1.9\u2019luk bir b\u00fcy\u00fcme g\u00f6steriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We Are Social ve HootSuite, 2019 K\u00fcresel Dijital Raporu\u2019nu a\u00e7\u0131klad\u0131. 77 sayfal\u0131k T\u00fcrkiye raporunda Y\u0131ll\u0131k Dijital B\u00fcy\u00fcme, Cihaz Kullan\u0131m\u0131, \u0130\u00e7erik Yay\u0131n Aktiviteleri ve Internet Kullan\u0131m\u0131 ba\u015fl\u0131klar\u0131na yer verildi. T\u00fcrkiye\u2019de 52 milyon aktif Kullan\u0131c\u0131 mevcut T\u00fcrkiye n\u00fcfusunun %63\u2019\u00fc sosyal medyay\u0131 aktif olarak kullan\u0131yor. 52 milyon kullan\u0131c\u0131n\u0131n 44 milyonu da mobil kullan\u0131c\u0131 olarak konumlanmakta. Toplam n\u00fcfusun 82.44 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":5422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/5421"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=5421"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/5421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/5422"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=5421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=5421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=5421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}