{"id":5383,"date":"2019-01-31T14:25:39","date_gmt":"2019-01-31T11:25:39","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=5383"},"modified":"2022-10-10T17:19:18","modified_gmt":"2022-10-10T14:19:18","slug":"egegen-trend-raporu-16-ocak-2019","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/egegen-trend-raporu-16-ocak-2019\/","title":{"rendered":"egegen Trend Raporu &#8211; 16 \/ Ocak 2019"},"content":{"rendered":"\r\n<p>Dijital d\u00fcnyan\u0131n yeniliklerini, sosyal medyaya damga vuran haberleri, dijital reklamc\u0131l\u0131\u011f\u0131n etkileyici \u00f6rneklerini ve bizden haberleri bulabilece\u011finiz egegen Trend Raporu\u2019nun on alt\u0131nc\u0131, 2019&#8217;un ilk say\u0131s\u0131yla kar\u015f\u0131n\u0131zday\u0131z. Keyifli okumalar dileriz!<\/p>\r\n\r\n\r\n\r\n<h2>Facebook LOL isimli bir haber kayna\u011f\u0131 yay\u0131nlayacak<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img width=\"1024\" height=\"576\" class=\"wp-image-5377\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/1-2-1024x576.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Facebook<strong>, IGTV, Watch<\/strong>\u00a0gibi yine video oda\u011f\u0131nda bir \u00fcr\u00fcnle gen\u00e7 kitlenin dikkatini \u00e7ekmeyi hedefliyor. Aylard\u0131r\u00a0<strong>LOL<\/strong>\u00a0isimli bir \u00fcr\u00fcn \u00fczerine \u00e7al\u0131\u015fan \u015firket, GIF benzeri kliplerden olu\u015fan ayr\u0131 bir haber kayna\u011f\u0131 yay\u0131nlamay\u0131 planl\u0131yor.<\/p>\r\n\r\n\r\n\r\n<p>\u201c<strong>Sizin i\u00e7in<\/strong>\u201d\u00a0<strong>\u201cHayvanlar\u201d \u201c\u015eakalar<\/strong>\u201d ve \u201c<strong>Ba\u015far\u0131s\u0131zl\u0131klar<\/strong>\u201d gibi bir\u00e7ok farkl\u0131 kategoride i\u00e7erik yay\u0131nlayacak olan Facebook, bu i\u00e7erikleri platformundaki mizah g\u00f6nderilerinden \u00e7ekecek. Bu noktada LOL \u00fcr\u00fcn\u00fcn \u00f6zel beta a\u015famas\u0131nda oldu\u011funu belirtelim. \u015eirket bu \u00f6zel beta s\u00fcrecinde 100 lise \u00f6\u011frencisiyle ebeveyn onay\u0131n\u0131 da i\u00e7eren bir gizlilik anla\u015fmas\u0131 imzalad\u0131. B\u00f6ylece Facebook \u00e7al\u0131\u015fanlar\u0131 bu lise \u00f6\u011frencileriyle birebir testlerin yan\u0131 s\u0131ra grup \u00e7al\u0131\u015fmalar\u0131 da yapabilecek.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img width=\"1000\" height=\"750\" class=\"wp-image-5376\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/2.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Facebook, LOL\u2019\u00fcn az say\u0131da ABD kullan\u0131c\u0131s\u0131yla ger\u00e7ekle\u015ftirilen bir test a\u015famas\u0131nda oldu\u011funu do\u011frulad\u0131. Teste tabi tutulan ki\u015filerin LOL\u2019\u00fc Watch sekmesinde g\u00f6rd\u00fcklerini de belirtelim. Yine de \u015fimdilik ekip Watch sekmesini kald\u0131rarak yerine LOL\u2019\u00fc getirmeyi d\u00fc\u015f\u00fcnm\u00fcyor. Hatta\u00a0<strong>LOL<\/strong>\u2019\u00fcn Facebook\u2019un i\u00e7inde yer alan bir \u00f6zellik mi yoksa ayr\u0131 bir uygulama m\u0131 olaca\u011f\u0131 da hen\u00fcz kesinle\u015fmi\u015f de\u011fil.<\/p>\r\n\r\n\r\n\r\n<p>Bu koleksiyonlardan herhangi birini a\u00e7an kullan\u0131c\u0131lar, Watch benzeri bir aray\u00fczle kendilerini otomatik oynayan GIFlerle buluyor. Ayn\u0131 zamanda kullan\u0131c\u0131lar\u0131n Instagram Hikayelerdeki gibi i\u00e7eriklere basarak ge\u00e7me \u00f6zelli\u011fini kullanabiliyor.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator is-style-wide\" \/>\r\n\r\n\r\n<h2>WhatsApp, Android \u0130\u00e7in Grup G\u00f6r\u00fc\u015fme K\u0131sayolunu Kullan\u0131ma Sundu<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><a href=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/1-1.jpg\"><img src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/1-1-696x415.jpg\" alt=\"\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p>Grup arkada\u015flar\u0131 ile g\u00f6r\u00fc\u015fme ba\u015flatmak isteyen kullan\u0131c\u0131lar\u0131n i\u015flerini kolayla\u015ft\u0131ran yeni\u00a0<strong>WhatsApp\u00a0<\/strong>k\u0131sayolu iOS\u2019dan sonra Android kullan\u0131c\u0131lar\u0131n\u0131n da eri\u015fimine sunuldu.<\/p>\r\n\r\n\r\n\r\n<p>D\u00fcnyan\u0131n en \u00e7ok kullan\u0131lan anl\u0131k mesajla\u015fma uygulamas\u0131, Android uygulamas\u0131n\u0131 g\u00fcncelleyerek bir\u00e7ok yenilikle birlikte \u00f6nemli bir hatay\u0131 da d\u00fczeltme \u015fans\u0131 buldu.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img width=\"576\" height=\"1024\" class=\"wp-image-5366\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/2-1-576x1024.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Ge\u00e7ti\u011fimiz g\u00fcnlerde\u00a0<strong>iOS<\/strong>\u00a0uygulamas\u0131 i\u00e7in getirilen grup konu\u015fmalar\u0131nda g\u00f6r\u00fcnt\u00fcl\u00fc arama \u00f6zelli\u011fi\u00a0<strong>Android<\/strong>\u00a0kullan\u0131c\u0131lar\u0131 i\u00e7in getirilmemi\u015fti. Art\u0131k Android kullan\u0131c\u0131lar\u0131 da birden \u00e7ok ki\u015fiyle sesli ve g\u00f6r\u00fcnt\u00fcl\u00fc konu\u015fabilme \u015fans\u0131 yakalayabilecek.\u00a0<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator is-style-wide\" \/>\r\n\r\n\r\n<h2>Facebook Yeni Sayfa Kalitesi Sekmesini Yay\u0131na Al\u0131yor<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><a href=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/facebook-yeni.jpg\"><img src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/facebook-yeni-696x391.jpg\" alt=\"\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p><strong>Facebook<\/strong>\u00a0yapt\u0131\u011f\u0131 bir duyuruyla sosyal a\u011f\u0131n\u00a0<strong>Topluluk Kurallar\u0131n\u0131<\/strong>\u00a0ihlal eden Facebook Sayfalar\u0131ndan i\u00e7erik kald\u0131r\u0131lmas\u0131 s\u00fcrecinin de\u011fi\u015ftirildi\u011fini a\u00e7\u0131klad\u0131.<\/p>\r\n\r\n\r\n\r\n<p>Topluluk Kurallar\u0131 ihlalinin yan\u0131 s\u0131ra \u00fc\u00e7\u00fcnc\u00fc parti haber do\u011frulama hizmetleri taraf\u0131ndan yanl\u0131\u015f oldu\u011fu tespit edilen i\u00e7erikleri payla\u015fan sayfalar da bu s\u00fcrece tabi tutulacak.<\/p>\r\n\r\n\r\n\r\n<p>Ayn\u0131 zamanda ihlaller nedeniyle kapanan Sayfalar\u0131n yeni Sayfalar a\u00e7arak platforma girmesi ve ayn\u0131 haberleri ba\u015fka Sayfa ve gruplarda payla\u015fmas\u0131 da proaktif olarak engellenecek. Bu iki problemi \u00e7\u00f6zebilmek i\u00e7in Facebook yeni \u201c<strong>Sayfa Kalitesi\u201d<\/strong>\u00a0sekmesini yay\u0131na alacak. Bu alanda sayfan\u0131n kim taraf\u0131ndan y\u00f6netildi\u011fi, hangi i\u00e7eri\u011fin ilke ihlali nedeniyle kald\u0131r\u0131ld\u0131\u011f\u0131 ve hangi i\u00e7eri\u011fin yalan haber olarak de\u011ferlendirildi\u011fi g\u00f6r\u00fcnt\u00fclenebilecek.<\/p>\r\n\r\n\r\n\r\n<p>Bu\u00a0<strong>ihlal etiketlemesinin<\/strong>\u00a0yan\u0131 s\u0131ra Sayfa Kalitesi sekmesi hangi i\u00e7eri\u011fin s\u0131ralamas\u0131n\u0131n Facebook algoritmas\u0131 taraf\u0131ndan d\u00fc\u015f\u00fcr\u00fclebilece\u011fi konusunda da Sayfa y\u00f6neticilerini uyar\u0131yor. Uyar\u0131da bulunulan i\u00e7erikler aras\u0131nda do\u011frulama organizasyonlar\u0131n\u0131n yalan haber olarak s\u0131n\u0131fland\u0131rd\u0131\u011f\u0131 i\u00e7erikler de yer al\u0131yor.<\/p>\r\n\r\n\r\n\r\n<p>Facebook s\u0131ralamas\u0131 d\u00fc\u015f\u00fcr\u00fclen haber i\u00e7eriklerini birka\u00e7 farkl\u0131 kategori \u00fczerinden tan\u0131ml\u0131yor. S\u0131ralamas\u0131 d\u00fc\u015f\u00fcr\u00fclen i\u00e7erikler aras\u0131nda do\u011frulama merkezlerinin as\u0131ls\u0131z, karma ve as\u0131ls\u0131z ba\u015fl\u0131k se\u00e7eneklerini i\u015faretledi\u011fi haberler de yer al\u0131yor.<\/p>\r\n\r\n\r\n\r\n<p>Bunun yan\u0131 s\u0131ra IP ihlali, spam veya t\u0131k buza\u011f\u0131 olarak i\u015faretlenen i\u00e7eriklerin s\u0131ralamas\u0131 d\u00fc\u015f\u00fcr\u00fclse de\u00a0<strong>Sayfa Kalitesi<\/strong>\u00a0sekmesinde g\u00f6sterilmiyor.<\/p>\r\n\r\n\r\n\r\n<p>Bu yeni d\u00fczen Facebook\u2019un Sayfa ve Gruplar eyleme ge\u00e7meden \u00f6nce onlar\u0131 ortadan kald\u0131rmas\u0131n\u0131 da i\u00e7eriyor. Bu durumda bir\u00e7ok sayfa ve topluluk sahibinin Facebook\u2019a kar\u015f\u0131 olumsuz bir tav\u0131r benimseme ihtimali y\u00fcksek<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator is-style-wide\" \/>\r\n\r\n\r\n<h2>Facebook, Messenger ve Whatsapp aras\u0131nda \u00e7apraz mesajla\u015fma d\u00f6nemi<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img width=\"1024\" height=\"683\" class=\"wp-image-5384\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/1-3-1024x683.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>\u015eimdiye kadar <strong>Facebook<\/strong>\u2019un sahip oldu\u011fu sosyal a\u011flar aras\u0131nda geli\u015ftirdi\u011fi \u00e7apraz payla\u015f\u0131m stratejisinden bir\u00e7ok kez bahsettik. Bu stratejiye ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 koruyanFacebook \u015fimdi de sahip oldu\u011fu <strong>Messenger<\/strong>, <strong>Instagram<\/strong> ve <strong>WhatsApp<\/strong> uygulamalar\u0131 aras\u0131nda \u00e7apraz mesajla\u015fmay\u0131 aktif hale getirmeyi planl\u0131yor.<\/p>\r\n\r\n\r\n\r\n<p>\u00c7apraz mesajla\u015fma yay\u0131na al\u0131nd\u0131\u011f\u0131nda her bir servis tek ba\u015f\u0131na uygulama olarak \u00e7al\u0131\u015fmaya devam edecek. Bunun yan\u0131 s\u0131ra Facebook t\u00fcm uygulamalarda ge\u00e7erli olan bir alt yap\u0131 in\u015fa ederek tek bir uygulamay\u0131 kullanan ki\u015filerin, Facebook ekosistemindeki di\u011fer kullan\u0131c\u0131larla ileti\u015fim kurmas\u0131n\u0131 sa\u011flayacak. \u00dcstelik t\u00fcm uygulamalar bu \u00e7apraz mesajla\u015fma esnas\u0131nda u\u00e7tan uca \u015fifreleme kullanabilecek.<\/p>\r\n\r\n\r\n\r\n<p>Bir Facebook yetkilisi yapt\u0131\u011f\u0131 a\u00e7\u0131klamada konuyla alakal\u0131 \u015funlar\u0131 s\u00f6yledi:<\/p>\r\n\r\n\r\n\r\n<p>\u201cYapabilece\u011finiz en iyi mesajla\u015fma deneyimini sunmak istiyoruz ve insanlar mesajla\u015fman\u0131n h\u0131zl\u0131, basit, g\u00fcvenilir ve \u00f6zel olmas\u0131n\u0131 istiyor. Mesajla\u015fma uygulamalar\u0131m\u0131z\u0131n \u00e7o\u011funu u\u00e7tan uca \u015fifreli yapmak \u00fczerine \u00e7al\u0131\u015f\u0131yoruz ve kullan\u0131c\u0131lar\u0131n a\u011flar aras\u0131nda arkada\u015flar\u0131na ve ailelerine eri\u015fmesini kolayla\u015ft\u0131rmak i\u00e7in yeni yollar deniyoruz. Sizin de tahmin edebilece\u011finiz gibi bunun nas\u0131l \u00e7al\u0131\u015fabilece\u011fine dair detaylar\u0131 \u00e7\u00f6zmek \u00fczere ba\u015flad\u0131\u011f\u0131m\u0131z bu uzun s\u00fcre\u00e7 esnas\u0131nda \u00e7ok fazla tart\u0131\u015fma ve m\u00fcnazara ger\u00e7ekle\u015fiyor.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Bu yeni \u00e7apraz mesajla\u015fma \u00f6zelli\u011fi, <strong>Facebook\u2019un<\/strong> sahip oldu\u011fu uygulamalar aras\u0131nda <strong>etkile\u015fimi<\/strong> artt\u0131rmay\u0131 hedefliyor. Bunun yan\u0131 s\u0131ra \u015firketin bu yeni sistemi ana bir uygulama olarak sunmas\u0131n\u0131n da yolu a\u00e7\u0131l\u0131yor. Dolay\u0131s\u0131yla ana platformun b\u00fcy\u00fcme h\u0131z\u0131 d\u00fc\u015ft\u00fck\u00e7e, Facebook\u2019un <strong>reklam platformu<\/strong> olarak de\u011ferlendirebilece\u011fi yeni bir alan ortaya \u00e7\u0131k\u0131yor.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator is-style-wide\" \/>\r\n\r\n\r\n<h2>Sosyal a\u011flarda yeni favoriniz olacak uygulama: Squad<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img width=\"1024\" height=\"537\" class=\"wp-image-5385\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/2-1-1024x537.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p><strong>Squad<\/strong>, ekran\u0131n\u0131zda g\u00f6rd\u00fcklerinizi video sohbet e\u015fli\u011finde sevdiklerinizle payla\u015fman\u0131z\u0131 sa\u011flayan bir uygulama. Ayr\u0131ca Squad ayn\u0131 anda 6 ki\u015fi taraf\u0131ndan kullan\u0131labiliyor.<\/p>\r\n\r\n\r\n\r\n<p>Squad sayesinde diledi\u011finiz zaman ekran\u0131n\u0131z\u0131 payla\u015farak DM\u2019lere veya gizli profillere arkada\u015flar\u0131n\u0131zla bakabilir, e\u011flenceli meme\u2019lere beraber g\u00fclebilirsiniz. Ayn\u0131 \u015fekilde beraberce bir durum g\u00fcncellemesi yaz\u0131p, <strong>Tinder\u2019da<\/strong> ki\u015fileri incelemeniz de m\u00fcmk\u00fcn. T\u00fcm bu e\u011flenceli \u015feylerin yan\u0131 s\u0131ra beraber bir proje \u00fczerinde \u00e7al\u0131\u015fabilece\u011finizi de ekleyelim.<\/p>\r\n\r\n\r\n\r\n<p><strong>Squad nas\u0131l kullan\u0131l\u0131yor?<\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img width=\"730\" height=\"418\" class=\"wp-image-5386\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/3.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p><strong>Snapchat\u2019<\/strong>in selfie kameras\u0131na benzer bir kamera ile \u00e7al\u0131\u015fan Squad\u2019da art\u0131 tu\u015funa basarak arkada\u015flar\u0131n\u0131z\u0131 video aramaya davet edebiliyorsunuz. Ard\u0131ndan alt k\u0131s\u0131mda yer alan ekran payla\u015f\u0131m\u0131 d\u00fc\u011fmesine basarak Squad\u2019\u0131 se\u00e7iyor ve canl\u0131 yay\u0131n\u0131 kolayca ba\u015flat\u0131yorsunuz. Ekran payla\u015f\u0131m\u0131nda iyi bir deneyim yakalamak ad\u0131na uygulama Instagram, TikTok ve Bumble gibi uygulamalar\u0131 \u00f6ne \u00e7\u0131kar\u0131yor.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img width=\"719\" height=\"575\" class=\"wp-image-5387\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/4.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Ekran payla\u015f\u0131m\u0131 ve video arama s\u00fcresince ileri geri atlayabilir ve arkada\u015f\u0131n\u0131z\u0131n penceresine basarak g\u00f6r\u00fcnt\u00fcy\u00fc tam ekrana yayabilirsiniz. Asl\u0131nda Squad\u2019\u0131 di\u011fer video sohbet uygulamalar\u0131ndan ay\u0131ran \u015fey, video sohbet esnas\u0131nda s\u00fcrekli ayn\u0131 ekrana ba\u011f\u0131ml\u0131 kalmak zorunda de\u011filsiniz. Diledi\u011finiz zaman ekran g\u00f6r\u00fcn\u00fcm\u00fcne kolayca ge\u00e7i\u015f yapabilir ve sohbeti sesli olarak s\u00fcrd\u00fcrebilirsiniz. Beta s\u00fcrecindeki Android s\u00fcr\u00fcm\u00fcnde ise ayn\u0131 anda hem videoyu hem de ekran\u0131 g\u00f6sterme se\u00e7ene\u011fi de sunuluyor.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator is-style-wide\" \/>\r\n\r\n\r\n<h2>2043 Y\u0131l\u0131n\u0131n Pantone Rengi: \u00d6l\u00fc Mercan<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img width=\"768\" height=\"471\" class=\"wp-image-5388\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/5.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Hat\u0131rlayaca\u011f\u0131n\u0131z \u00fczere her y\u0131l trendleri izleyerek y\u0131l\u0131n ruhunu yans\u0131tan bir renk se\u00e7en Pantone, bu y\u0131l\u0131n rengini Living Coral olarak belirlemi\u015fti. The Raccoons bu durumu, mercan resiflerinin y\u00fcz y\u00fcze geldi\u011fi yok olma tehlikesini g\u00f6stermek i\u00e7in g\u00fczel bir f\u0131rsata \u00e7evirdi. Pantone&#8217;u referans alarak, 2043 Y\u0131l\u0131n\u0131n Rengi&#8217;ni Dead Coral olarak belirledi.<\/p>\r\n\r\n\r\n\r\n<p>D\u00fcnyam\u0131z kirlilik ve iklim de\u011fi\u015fiklikleri gibi sorunlar y\u00fcz\u00fcnde tehdit alt\u0131nda. Art\u0131k bu ger\u00e7e\u011fi g\u00f6rmezden gelmek m\u00fcmk\u00fcn de\u011fil. \u00d6zellikle sudaki ya\u015fam, kirlilik ve iklim de\u011fi\u015fikli\u011finin sebep oldu\u011fu olumsuz sonu\u00e7lar\u0131 g\u00f6stermeye ba\u015flad\u0131 bile. Greenpeace gibi \u00e7evre konusunda uzmanla\u015fan sivil toplum \u00f6rg\u00fctleri, yapt\u0131klar\u0131 kampanyalarla dikkatleri bu konuya \u00e7ekmeyi ba\u015far\u0131yor. Bir\u00e7ok marka bu konu \u00fczerinde \u00e7al\u0131\u015fmalar yapt\u0131. Hepsinin hedefi mercan kayal\u0131klar\u0131n\u0131n yok olmas\u0131n\u0131 engellemek i\u00e7in.<\/p>\r\n\r\n\r\n\r\n<p>Fernando Carri\u00f3n ve Rodrigo Bistene\u2018nin traf\u0131ndan kurulan reklam ajans\u0131 The Raccoons\u2018un projesi Color of the Year 2043 Dead Coral da k\u00fcresel \u0131s\u0131nma ve \u00e7evre kirlili\u011finin sebep oldu\u011fu b\u00fcy\u00fck soruna dikkat \u00e7ekiyor. Bu sorunlar\u0131n devam etmesi durumunda 2043 y\u0131l\u0131nda mercan resifleri yok olma sorunuyla kar\u015f\u0131 kar\u015f\u0131ya. Color of the Year 2043 Dead Coral bu anlamda olduk\u00e7a dikkat \u00e7ekici bir kampanya. Ya\u015fayan Mercan renginden \u00d6l\u00fc Mercan rengine ge\u00e7i\u015f yapmam\u0131za \u00e7ok da uzun bir s\u00fcre kalmad\u0131\u011f\u0131na dikkat \u00e7eken The Raccoons bu ger\u00e7ek\u00e7i Pantone Color of the Year parodisi ile durumun ehemmiyetini g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img width=\"338\" height=\"207\" class=\"wp-image-5389\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/6.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img width=\"340\" height=\"208\" class=\"wp-image-5390\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/7.jpg\" alt=\"\" data-id=\"5390\" \/><\/figure>\r\n<\/li>\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img width=\"311\" height=\"191\" class=\"wp-image-5391\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/8.jpg\" alt=\"\" data-id=\"5391\" data-link=\"https:\/\/egegen.com\/blog\/?attachment_id=5391\" \/><\/figure>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n<hr class=\"wp-block-separator is-style-wide\" \/>\r\n\r\n\r\n<h2>THEORY OF TIME :G\u00d6LGE MET\u0130N \u015e\u00d6LEN\u0130<\/h2>\r\n\r\n\r\n\r\n<p>Hintli sokak sanat\u00e7\u0131s\u0131 <strong>DAKU<\/strong>\u2019nun Hindistan\u2019da sergiledi\u011fi <strong>Theory of Time<\/strong> adl\u0131 yerle\u015ftirme, \u015fablon metinlerin g\u00f6lgelerinin soka\u011fa vurmas\u0131yla b\u00fcy\u00fcl\u00fc bir atmosfer yarat\u0131yor.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img width=\"1024\" height=\"1005\" class=\"wp-image-5392\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/9-1024x1005.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img width=\"1024\" height=\"1007\" class=\"wp-image-5393\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/10-1024x1007.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>DAKU takma ismini kullanan Hintli sokak sanat\u00e7\u0131s\u0131 \u00e7al\u0131\u015fmalar\u0131nda \u00e7o\u011fu kez metinleri kullan\u0131yor. <strong>Goa<\/strong> eyaleti s\u0131n\u0131rlar\u0131 i\u00e7inde olan <strong>Panjim<\/strong> \u015fehrinde ger\u00e7ekle\u015ftirdi\u011fi yeni yerle\u015ftirmesi <strong>Theory of Time (Zaman Teorisi)<\/strong> da metinlere dayan\u0131yor.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.google.ca\/maps\/place\/Rua+31+de+Janeiro,+Altinho,+Panaji,+Goa,+Hindistan\/@15.4973279,73.8293051,17z\/data=!3m1!4b1!4m5!3m4!1s0x3bbfc0859e28d73d:0xb98ecf959807026d!8m2!3d15.4973279!4d73.8314991\" target=\"_blank\" rel=\"noreferrer noopener\">Rua 31 de Janeiro<\/a> (\u0930\u0941\u0906 31 \u0921\u0947 \u091c\u0928\u0947\u0907\u0930\u094b, 31 Ocak Caddesi) boyunca uzanan yerle\u015ftirmede, metin \u015fablonlar\u0131 tel \u00f6rg\u00fc benzeri yap\u0131larla caddenin tavan\u0131na as\u0131lm\u0131\u015f. B\u00f6ylece yayalar y\u00fcr\u00fcrken metinlerin yere vuran g\u00f6lgelerinin \u00fczerinden ge\u00e7iyor.<\/p>\r\n\r\n\r\n\r\n<p>B\u00f6lgenin bol g\u00fcne\u015f \u0131\u015f\u0131\u011f\u0131 alan sokaklar\u0131 Theory of Time i\u00e7in uygun ortam\u0131 sunmu\u015f. Metinlerin i\u00e7eri\u011fi ise zaman\u0131n ge\u00e7i\u015fi ile ilgili mecazi c\u00fcmlelerden olu\u015fuyor.<\/p>\r\n\r\n\r\n\r\n<p>\u00d6rne\u011fin; <em>\u201cZaman harikalar yarat\u0131yor. Zaman hareket ediyor. Zaman \u00fczerimizde u\u00e7uyor, ama geride g\u00f6lgesini b\u0131rak\u0131yor. Zaman\u0131n rengi soluyor. Zaman bir yan\u0131lsama.\u201d<\/em> gibi edebi c\u00fcmleler caddenin \u00fczerine yans\u0131yanlar aras\u0131nda.<\/p>\r\n\r\n\r\n\r\n<p>Ge\u00e7ici bir yerle\u015ftirme olan Theory of Time, kar amac\u0131 g\u00fctmeyen sokak sanat\u0131 olu\u015fumu <a href=\"https:\/\/www.instagram.com\/startindia\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>St+art India<\/strong><\/a> deste\u011fiyle hayata ge\u00e7irilmi\u015f. Eser, <a href=\"https:\/\/www.instagram.com\/serendipityartsfestival\/\" target=\"_blank\" rel=\"noreferrer noopener\">Serendipity Arts Festival<\/a> kapsam\u0131nda sergilenmi\u015f.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator is-style-wide\" \/>\r\n\r\n\r\n<h2>INSTAGRAM\u2019IN YEN\u0130 REKORTMEN YUMURTASI<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img width=\"1000\" height=\"750\" class=\"wp-image-5394\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/11.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Ocak ay\u0131na damgas\u0131n\u0131 vuran olaylardan birisi de Instagram\u2019\u0131n be\u011feni rekorunu k\u0131ran g\u00f6steri\u015fsiz bir yumurta g\u00f6rseli oldu.<\/p>\r\n\r\n\r\n\r\n<p>An itibariyle 52 milyon be\u011feniye ula\u015fan yumurta, Kylie Jenner\u2019\u0131n, 2018\u2019de Instagram\u2019\u0131n en be\u011fenilen foto\u011fraf\u0131 unvan\u0131na eri\u015fen payla\u015f\u0131m\u0131n\u0131 geride b\u0131rakt\u0131. Kylie Jenner\u2019\u0131n bebe\u011fi Stormi Webster\u2019\u0131 ilk kez takip\u00e7ilerine g\u00f6sterdi\u011fi bu payla\u015f\u0131m\u0131 18.2 milyon be\u011feni toplam\u0131\u015ft\u0131.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.instagram.com\/p\/BsOGulcndj-\/?utm_source=ig_embed<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>Jenner\u2019\u0131n \u00fcn\u00fc, bir TV y\u0131ld\u0131z\u0131 olmas\u0131n\u0131n \u00f6tesinde ba\u015far\u0131l\u0131 bir giri\u015fimci olmas\u0131ndan kaynaklan\u0131yor. \u0130kinci y\u0131l\u0131n\u0131 dolduran \u201cKylie Cosmetics\u201d markas\u0131, y\u0131ll\u0131k <strong>600 milyon <\/strong>dolardan fazla gelir elde ediyor. Basit bir yumurta foto\u011fraf\u0131n\u0131n Kylie Jenner\u2019\u0131n rekorunu elinden almas\u0131 mizahi bir hiciv olarak \u00f6ne \u00e7\u0131k\u0131yor. Yine de yumurta foto\u011fraf\u0131n\u0131n toplad\u0131\u011f\u0131 be\u011fenilerin ard\u0131nda bir hicivden \u00e7ok daha fazlas\u0131 yat\u0131yor olabilir. Genellikle Kardashian ailesinin temsil etti\u011fi <strong>Reality TV<\/strong> k\u00fclt\u00fcr\u00fcnden bunalan veya onu protesto etmek isteyenler yumurta foto\u011fraf\u0131n\u0131n be\u011fenilerine katk\u0131da bulunmu\u015f olabilir. Ge\u00e7ti\u011fimiz y\u0131l Jenner\u2019\u0131n do\u011fum foto\u011fraf\u0131na yumurtayla ili\u015fkili yorumlar yap\u0131lmas\u0131 da bu ihtimali g\u00fc\u00e7lendiriyor.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator is-style-wide\" \/>\r\n\r\n\r\n<h2>The ONE Awards\u2019da B\u00fct\u00fcnle\u015fik Pazarlama \u00d6d\u00fclleri\u2019nde Kafe Kategorisi Birincili\u011fi!<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><a href=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/odul.jpg\"><img src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/odul-696x348.jpg\" alt=\"\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p><strong>Mutluluk tad\u0131nda \u00fcr\u00fcnlerin yarat\u0131c\u0131s\u0131 \u00d6zs\u00fct ile mutlulu\u011fu ba\u015far\u0131yla peki\u015ftiren The ONE Awards B\u00fct\u00fcnle\u015fik Pazarlama \u00f6d\u00fcl\u00fcn\u00fc alman\u0131n hakl\u0131 gururunu ya\u015f\u0131yoruz!<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Her y\u0131l Marketing T\u00fcrkiye taraf\u0131ndan d\u00fczenlenen, en de\u011ferli ve en itibarl\u0131 markalar\u0131n\u0131 \u00f6d\u00fcllendiren\u00a0<strong>The ONE Awards<\/strong>\u2019da \u00a0\u201c\u0130tibar ve Marka De\u011fer Performans \u00d6l\u00e7\u00fcm\u00fc\u201d ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131 ve halk oylamas\u0131 ile \u00f6d\u00fcller; Raffles \u0130stanbul Otel\u2019de ger\u00e7ekle\u015ftirilen g\u00f6rkemli bir t\u00f6renle sahiplerini buldu.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img width=\"696\" height=\"348\" class=\"wp-image-5357\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2019\/01\/2.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Sekt\u00f6r\u00fcn en prestijli \u00f6d\u00fcllerinden;\u00a0<strong>The ONE Awards B\u00fct\u00fcnle\u015fik Pazarlama \u00d6d\u00fclleri<\/strong><strong>Kafe Kategorisinde<\/strong>\u00a0\u2018<strong>\u2019Y\u0131l\u0131n En \u0130tibarl\u0131s\u0131<\/strong>\u2019\u2019 \u00f6d\u00fcl\u00fc ile 2019\u2019un ilk tescilli \u00f6d\u00fcl\u00fc alm\u0131\u015f bulunuyoruz.<\/p>\r\n\r\n\r\n\r\n<p><strong>egegen\u00a0<\/strong>olarak 20 y\u0131l\u0131 a\u015fk\u0131n sekt\u00f6r deneyimimiz ve g\u00fc\u00e7l\u00fc ekibimiz ile bir \u00e7ok rakibi arkam\u0131zda b\u0131rakarak, bu se\u00e7kin \u00f6d\u00fcl\u00fc ilk defa \u0130zmir\u2019e getirmi\u015f olman\u0131n\u0131n gururunu ve\u00a0<strong>\u00d6zs\u00fct<\/strong>\u00a0markam\u0131z ile birlikteli\u011fimizin ba\u015far\u0131yla ta\u00e7lanmas\u0131n\u0131 mutlulu\u011funu bir arada ya\u015f\u0131yoruz.<\/p>\r\n\r\n\r\n\r\n<p>G\u00fczel birliktelikler, ba\u015far\u0131 odakl\u0131 at\u0131lan sa\u011flam ad\u0131mlar ve her zaman \u2018\u2019Mutluluk Tad\u0131nda\u2019\u2019 i\u015fler olunca ba\u015far\u0131 ka\u00e7\u0131n\u0131lmaz oluyor.<\/p>\r\n\r\n\r\n\r\n<p>Birlikte daha nice g\u00fczel \u00f6d\u00fcllere\u2026<\/p>\r\n\r\n\r\n\r\n<p>To be continued\u2026\u00a0 \ud83d\ude03<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.instagram.com\/p\/Bsa4qsUgrdC\/<\/div>\r\n<\/figure>\r\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00fcnyan\u0131n yeniliklerini, sosyal medyaya damga vuran haberleri, dijital reklamc\u0131l\u0131\u011f\u0131n etkileyici \u00f6rneklerini ve bizden haberleri bulabilece\u011finiz egegen Trend Raporu\u2019nun on alt\u0131nc\u0131, 2019&#8217;un ilk say\u0131s\u0131yla kar\u015f\u0131n\u0131zday\u0131z. Keyifli okumalar dileriz! Facebook LOL isimli bir haber kayna\u011f\u0131 yay\u0131nlayacak Facebook, IGTV, Watch\u00a0gibi yine video oda\u011f\u0131nda bir \u00fcr\u00fcnle gen\u00e7 kitlenin dikkatini \u00e7ekmeyi hedefliyor. Aylard\u0131r\u00a0LOL\u00a0isimli bir \u00fcr\u00fcn \u00fczerine \u00e7al\u0131\u015fan \u015firket, GIF &hellip;<\/p>\n","protected":false},"author":20,"featured_media":5397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[188],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/5383"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=5383"}],"version-history":[{"count":2,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/5383\/revisions"}],"predecessor-version":[{"id":8946,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/5383\/revisions\/8946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/5397"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=5383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=5383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=5383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}