{"id":5139,"date":"2018-11-02T12:02:06","date_gmt":"2018-11-02T09:02:06","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=5139"},"modified":"2022-10-10T17:21:27","modified_gmt":"2022-10-10T14:21:27","slug":"egegen-trend-raporu-13-ekim-2018","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/egegen-trend-raporu-13-ekim-2018\/","title":{"rendered":"egegen Trend Raporu &#8211; 13 \/ Ekim 2018"},"content":{"rendered":"<p>Dijital d\u00fcnyada ya\u015fananlar\u0131, sosyal medya platformlar\u0131ndaki yenilikleri, dijital reklamc\u0131l\u0131\u011f\u0131n etkileyici \u00f6rneklerini ve bizden haberleri bulabilece\u011finiz\u00a0egegen\u00a0<strong>Trend Raporu<\/strong>\u00a0on \u00fc\u00e7\u00fcnc\u00fc say\u0131s\u0131yla kar\u015f\u0131n\u0131zday\u0131z. Keyifli okumalar dileriz!<\/p>\n<h2><strong>Apple\u2019\u0131n \u00f6zel etkinli\u011finde yeni Mac Mini tan\u0131t\u0131ld\u0131<\/strong><\/h2>\n<p><img class=\"alignnone size-full wp-image-5141\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/11\/1.jpg\" alt=\"\" width=\"1176\" height=\"633\" \/><\/p>\n<p>New York\u2019ta ger\u00e7ekle\u015ftirilen\u00a0Apple \u00f6zel etkinli\u011finde\u00a0MacBook Air\u2019in yeni modelinden sonra tan\u0131t\u0131lan bir di\u011fer Apple \u00fcr\u00fcn\u00fc de yeni\u00a0<strong>Mac Mini<\/strong>\u00a0oldu.<\/p>\n<p>Yeni Mac Mini, en az 4 \u00e7ekirdek en fazla ise 6 \u00e7ekirdek i\u015flemciye sahip olacak. Mac Mini\u2019de grafikler y\u00fczde 60 daha h\u0131zl\u0131 olacak.<\/p>\n<p>Yeni Mac Mini\u2019nin haf\u0131zas\u0131 2 terabayt\u2019a kadar desteklenecek. Apple Macbook Air ve Mac Mini i\u00e7in \u00f6zel bir g\u00fcvenlik \u00e7ipi olan T2\u2019yi geli\u015ftirmi\u015f.<\/p>\n<p><img class=\"alignnone size-full wp-image-5142\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/11\/2.jpg\" alt=\"\" width=\"1196\" height=\"638\" \/><\/p>\n<p>Cihaz\u0131n arkas\u0131nda ise Ethernet, Thunderbolt 3, HDMI ve USB portlar\u0131 bulunuyor. 8 GB rame sahip olan en d\u00fc\u015f\u00fck Mac Mini modeli 799 dolardan sat\u0131\u015fa \u00e7\u0131kacak.<\/p>\n<p>D\u0131\u015f kasas\u0131 y\u00fczde 100 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f al\u00fcminyum olan Mac Mini, t\u0131pk\u0131 yeni MacBook Air gibi \u00f6n\u00fcm\u00fczdeki hafta, yani\u00a0<strong>7 Kas<\/strong><strong>\u0131m\u2019da sat\u0131\u015fa \u00e7\u0131kacak<\/strong>. Fakat iki cihaz\u0131n da \u00f6n sipari\u015fi bug\u00fcn verilebiliyor.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>IAB T\u00fcrkiye 2018\u2019in ilk yar\u0131s\u0131ndaki dijital reklam yat\u0131r\u0131mlar\u0131n\u0131 a\u00e7\u0131klad\u0131<\/strong><\/h2>\n<p><img class=\"alignnone size-full wp-image-5143\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/11\/3.jpg\" alt=\"\" width=\"800\" height=\"500\" \/><\/p>\n<p>2018\u2019in ilk yar\u0131s\u0131ndaki Dijital Reklam Yat\u0131r\u0131mlar\u0131\u00a0IAB T\u00fcrkiye\u00a0taraf\u0131ndan a\u00e7\u0131kland\u0131. Dijital yat\u0131r\u0131mlar 2018\u2019in ilk 6 ay\u0131nda\u00a0ge\u00e7ti\u011fimiz y\u0131l\u0131n ayn\u0131 d\u00f6nemine\u00a0oranla y\u00fczde 14 b\u00fcy\u00fcrken, dijital reklam pazar\u0131n\u0131n y\u0131l\u0131n ilk yar\u0131s\u0131nda 1.213 milyon TL\u2019lik bir b\u00fcy\u00fckl\u00fc\u011fe ula\u015fmas\u0131 dikkat \u00e7ekti.<\/p>\n<p>IAB T\u00fcrkiye\u2019nin yapt\u0131\u011f\u0131 a\u00e7\u0131klamaya g\u00f6re; display reklam yat\u0131r\u0131mlar\u0131, 2018\u2019nin ilk 6 ay\u0131nda y\u00fczde 14 b\u00fcy\u00fcyerek 704 milyon TL\u2019ye ula\u015ft\u0131.\u00a0<strong>G<\/strong><strong>\u00f6<\/strong><strong>sterim ya da T\u0131klama Bazl\u0131 reklam yat\u0131r\u0131mlar\u0131 ise<\/strong>\u00a0500 milyon TL ile\u00a0<strong>Display reklamlar<\/strong>\u00a0kategorisindeki en b\u00fcy\u00fck pay\u0131 almay\u0131 ba\u015fard\u0131.<\/p>\n<p><strong>Video reklam yat\u0131r\u0131mlar\u0131<\/strong>\u00a0y\u00fczde 27\u2019lik b\u00fcy\u00fcmeyle 156 milyon TL olarak ger\u00e7ekle\u015firken, Native ise 48 milyon TL\u2019ye ula\u015ft\u0131. Bu arada Native reklam yat\u0131r\u0131mlar\u0131n\u0131n ge\u00e7ti\u011fimiz y\u0131l\u0131n ayn\u0131 d\u00f6nemi 35 Milyon TL oldu\u011funu s\u00f6yleyelim.<\/p>\n<p>Rapora g\u00f6re\u00a0<strong>\u00dc<\/strong><strong>cretli S\u0131ralama Yat\u0131r\u0131mlar\u0131n\u0131<\/strong>\u00a0i\u00e7eren\u00a0<strong>Arama Motoru reklam yat\u0131r\u0131mlar\u0131n\u0131n <\/strong>b\u00fcy\u00fckl\u00fc\u011f\u00fc 444 milyon TL\u2019ye ula\u015f\u0131rken,\u00a0<strong>\u0130lan Sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131<\/strong>\u00a055 milyon TL\u2019ye y\u00fckseldi. Bu noktada raporda yer verilen\u00a0\u0130lan Sayfalar\u0131 reklam yat\u0131r\u0131mlar\u0131na\u00a0yarat\u0131c\u0131 i\u015flerin, mevcut m\u00fc\u015fterilere yap\u0131lan CRM \u00e7al\u0131\u015fmalar\u0131n\u0131n ve SEO yat\u0131r\u0131mlar\u0131n\u0131n dahil olmad\u0131\u011f\u0131n\u0131 s\u00f6ylemekte fayda var.<\/p>\n<p>Yay\u0131nlanan raporda,\u00a0<strong>Mobil reklam yat\u0131r\u0131mlar\u0131<\/strong>\u00a0454 milyon TL\u2019den 621 milyon TL\u2019ye ula\u015farak y\u00fckseli\u015f g\u00f6sterirken, 205 milyon TL\u2019lik b\u00fcy\u00fckl\u00fc\u011fe eri\u015fen\u00a0<strong>Sosyal Medya reklamlar\u0131n\u0131n<\/strong>\u00a0y\u00fczde 77\u2019sinin mobil cihazlarda yer almas\u0131 da dikkat \u00e7ekti.<\/p>\n<p><strong>Programatik sat\u0131n alma<\/strong>\u00a0ise 2018\u2019in ilk yar\u0131s\u0131nda \u015fimdiye kadar g\u00f6sterdi\u011fi art\u0131\u015f\u0131 s\u00fcrd\u00fcrd\u00fc. B\u00f6ylece 2017\u2019nin ilk alt\u0131 ay\u0131nda yat\u0131r\u0131m hacmi\u00a0625 milyon TL olan Programatik sat\u0131n alman\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc 809 milyon TL\u2019ye \u00e7\u0131kt\u0131.<\/p>\n<h2><strong>Google Lens art<\/strong><strong>\u0131<\/strong><strong>k Google G<\/strong><strong>\u00f6<\/strong><strong>rseller \u00fczerinde arama deneyimi sunacak<\/strong><\/h2>\n<p><img class=\"alignnone size-full wp-image-5144\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/11\/4.jpg\" alt=\"\" width=\"1000\" height=\"750\" \/><\/p>\n<p>Google\u2019\u0131n g\u00f6rsel arama sa\u011flayan Google Lens adl\u0131 uygulamas\u0131 ba\u011f\u0131ms\u0131z bir uygulama olarak\u00a0ortaya \u00e7\u0131kmas\u0131ndan\u00a0bu yana Google taraf\u0131ndan geli\u015ftirilmeye devam etti. Google son yapt\u0131\u011f\u0131 g\u00fcncelleme ile birlikte ise Google Lens\u2019i, Google G\u00f6rseller\u2019e yani Google\u2019\u0131n g\u00f6rsel arama motoru i\u00e7erisine entegre etti.<\/p>\n<p><img class=\"alignnone size-full wp-image-5145\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/11\/5.png\" alt=\"\" width=\"410\" height=\"822\" \/><\/p>\n<p>Google G\u00f6rseller i\u00e7erisinde yap\u0131lan g\u00f6rsel arama sonras\u0131nda bir buton ile \u00e7al\u0131\u015ft\u0131r\u0131labilecek olan Lens uygulamas\u0131 sayesinde kullan\u0131c\u0131lar g\u00f6rseller i\u00e7erisinde yer alan cisimleri se\u00e7erek bunlar \u00f6zelinde bir arama ger\u00e7ekle\u015ftirebilecek. Google G\u00f6rseller b\u00fcnyesindeki arama motoru ise sizi bu aramas\u0131n\u0131 yapt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnlere ya da benzer \u00fcr\u00fcnlere y\u00f6nlendirecek.<\/p>\n<p>Google\u2019\u0131n bu devrimsel nitelikteki \u00f6zelli\u011finin bir b\u00fcy\u00fck amac\u0131 ise elbette reklamlar. Bug\u00fcne kadar anahtar kelime odakl\u0131 yap\u0131lan reklamlar ya da i\u00e7erik \u00e7al\u0131\u015fmalar\u0131 yerini daha g\u00f6rsel odakl\u0131 \u00e7al\u0131\u015fmalara b\u0131rakacak. K\u0131sacas\u0131 art\u0131k reklam verenler burada da \u00e7ok ciddi bir yar\u0131\u015f verecek ve Google art\u0131k sadece kelime arama motorundan de\u011fil g\u00f6rsel arama motorundan da para kazanacak. En az\u0131ndan Google\u2019\u0131n gelecek planlar\u0131n\u0131n bu y\u00f6nde oldu\u011funa kesin g\u00f6z\u00fcyle bak\u0131l\u0131yor.<\/p>\n<h2><strong>Instagram g<\/strong><strong>\u00f6<\/strong><strong>nderilerine basarak ge<\/strong><strong>\u00e7<\/strong><strong>me <\/strong><strong>\u00f6<\/strong><strong>zelli\u011fi geliyor<\/strong><\/h2>\n<p><img class=\"alignnone size-full wp-image-5146\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/11\/6.png\" alt=\"\" width=\"1000\" height=\"750\" \/><\/p>\n<p>Hikayeler aras\u0131 h\u0131zl\u0131ca ilerlemek i\u00e7in basarak ge\u00e7me \u00f6zelli\u011fi yak\u0131nda\u00a0Instagram\u00a0g\u00f6nderilerinde belirmeye ba\u015flayacak.\u00a0Suprateek Bose\u00a0isimli kullan\u0131c\u0131 taraf\u0131ndan farkedilen bu \u00f6zellik, Instagram taraf\u0131ndan da do\u011fruland\u0131.<\/p>\n<p>Ancak bu \u00f6zelli\u011fin Instagram\u2019\u0131n ak\u0131\u015f\u0131nda belirmesi beklenirken bir Instagram s\u00f6zc\u00fcs\u00fc bunun hali haz\u0131rda aktif olarak \u00f6nceliklendirilen bir \u00f6zellik olmad\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"tr\">\n<p dir=\"ltr\" lang=\"en\">Next: turn your mind off completely. Succumb to the feed.<\/p>\n<p>Open instagram, and it does the browsing of the feed for you.<\/p>\n<p>Like by smiling.<\/p>\n<p>Comment by grunting one of 5 known emotions at your phone. <a href=\"https:\/\/t.co\/EzrJWccjbh\" rel=\"nofollow\">https:\/\/t.co\/EzrJWccjbh<\/a><\/p>\n<p>\u2014 PaSKULL D&#8217;Silva \ud83d\udc80 (@pasql) <a href=\"https:\/\/twitter.com\/pasql\/status\/1050465567172423680?ref_src=twsrc%5Etfw\" rel=\"nofollow\">11 Ekim 2018<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Google arama sonu<\/strong><strong>\u00e7<\/strong><strong>lar\u0131nda yak\u0131n zamanda de\u011fi\u015fecek 5 \u015fey<\/strong><\/h2>\n<p><img class=\"alignnone size-full wp-image-5152\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/11\/aa.png\" alt=\"\" width=\"1000\" height=\"595\" \/><\/p>\n<p>Ge\u00e7ti\u011fimiz g\u00fcn San Francisco\u2019da <strong>Google<\/strong> taraf\u0131ndan d\u00fczenlenen bir bas\u0131n toplant\u0131s\u0131nda Google araman\u0131n gelece\u011fini konu\u015ftu ve yapt\u0131klar\u0131 baz\u0131 yenilikleri duyurdu.<\/p>\n<p>\u201cFuture of Search \u2013 <strong>Araman\u0131n Gelece\u011fi<\/strong>\u201d etkinli\u011fi ba\u015fl\u0131klar\u0131 \u015f\u00f6yle;<\/p>\n<h2>Google Discover \u2013 Ke\u015ffet<\/h2>\n<p><img class=\"alignnone size-full wp-image-5051\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/09\/google-aramanin-gelecegi-2.png\" alt=\"Google arama sonu\u00e7lar\u0131nda yak\u0131n zamanda de\u011fi\u015fecek 5 \u015fey\" width=\"334\" height=\"679\" \/><\/p>\n<p><strong>Google<\/strong>, her 8 aramadan en az 1\u2019inin d\u00fczenli olarak tekrarlanan bir arama oldu\u011funu s\u00f6yl\u00fcyor. Kullan\u0131c\u0131lar genel olarak \u00e7ok ilgili olduklar\u0131 alanlarda daha d\u00fczenli ve s\u0131k aramalar yap\u0131yorlar. <strong>Google<\/strong> bu aramay\u0131 art\u0131k siz daha yapmadan \u00f6ne \u00e7\u0131kar\u0131lm\u0131\u015f bir \u015fekilde ana sayfas\u0131nda size sunmaya haz\u0131rlan\u0131yor.<\/p>\n<h2>Recalling past queries \u2013 Eski aramalar\u0131 hat\u0131rlatma<\/h2>\n<p><img class=\"alignnone size-full wp-image-5052\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/09\/google-aramanin-gelecegi-3.png\" alt=\"Google arama sonu\u00e7lar\u0131nda yak\u0131n zamanda de\u011fi\u015fecek 5 \u015fey\" width=\"347\" height=\"680\" \/><\/p>\n<p>Google yine ilerleyen haftalarda yay\u0131na alaca\u011f\u0131 yeni \u00f6zelli\u011fiyle daha \u00f6nce yapt\u0131\u011f\u0131n\u0131z aramalar\u0131 ve t\u0131klad\u0131\u011f\u0131n\u0131z sayfalar\u0131 tekrar kar\u015f\u0131n\u0131za \u00e7\u0131kar\u0131yor. \u00d6rne\u011fin g\u00f6rselde oldu\u011fu gibi \u201ckamp yapmak\u201d \u00fczerine bir arama yapt\u0131ysan\u0131z hemen a\u015fa\u011f\u0131da daha \u00f6nce bu aramay\u0131 yapt\u0131\u011f\u0131n\u0131z zaman t\u0131klad\u0131\u011f\u0131n\u0131z siteler ve ayn\u0131 konuda yani arama yapabilece\u011finiz ba\u015fl\u0131klar sunuyor. Dilerseniz bu \u00f6zelli\u011fi ayarlardan kapatabileceksiniz.<\/p>\n<h2>Koleksiyonlar<\/h2>\n<p><img class=\"alignnone size-full wp-image-5053\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/09\/google-aramanin-gelecegi-4.png\" alt=\"Google arama sonu\u00e7lar\u0131nda yak\u0131n zamanda de\u011fi\u015fecek 5 \u015fey\" width=\"680\" height=\"666\" \/><\/p>\n<p>Bir <strong>yeni \u00f6zellik<\/strong> olarak; Google arama sonu\u00e7lar\u0131n\u0131z\u0131 daha sonra tekrar kontrol edebilmek i\u00e7in kategoriler halinde kay\u0131t etmenize olana sa\u011fl\u0131yor. Bu kategorileri analiz ederek size yeni \u00f6neriler sunarak araman\u0131z\u0131 derinle\u015ftirmek ve size daha fazla \u015fey sunmak buradaki ana ama\u00e7.<\/p>\n<h2>Stories \u2013 Hikayeler<\/h2>\n<p>\u201c<strong>Hikayeler<\/strong>\u201d \u015fimdi de Google\u2019da. Snapchat sonras\u0131 Instagram, Facebook, <strong>Whatsapp<\/strong> ve hatta Skype bile hikayeler ile bir \u015feyler denedi. <strong>Google<\/strong> \u201cbizde niye yok?\u201d demi\u015f olmal\u0131 ki yapay zeka taraf\u0131ndan pop\u00fcler aramalardan yola \u00e7\u0131karak \u00f6nemli isimlere y\u00f6nelik hikayeler olu\u015fturmaya karar vermi\u015f g\u00f6r\u00fcn\u00fcyor.<\/p>\n<h2>Dinamik Organizasyon<\/h2>\n<p>Google\u2019a her \u015feyi sorabildi\u011fimiz ve sordu\u011fumuz i\u00e7in Google bundan biraz daha fazlas\u0131na sahip diyebiliriz. Yap\u0131lan aramalardan yola \u00e7\u0131karak Google sizin bir sonraki arayaca\u011f\u0131n\u0131z ba\u015fl\u0131\u011f\u0131 art\u0131k tahmin edebiliyor. Buradan yola \u00e7\u0131karak yeni <strong>arama sonu\u00e7 sayfas\u0131<\/strong>nda Google bir sonraki olas\u0131 araman\u0131za y\u00f6nelik cevab\u0131 da \u00f6nceden vererek size bir paket \u015feklinde sonu\u00e7 g\u00f6stermeye ba\u015flayacak.<\/p>\n<h2><strong>Twitter, Londra ofisine tweet atarak i<\/strong><strong>\u015f ba\u015fvurusunda bulunulmas\u0131n\u0131 sa\u011fl\u0131yor<\/strong><\/h2>\n<p><img class=\"alignnone size-full wp-image-5147\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/11\/7.png\" alt=\"\" width=\"1000\" height=\"750\" \/><\/p>\n<p>Twitter, Londra\u2019daki merkezinde \u00e7al\u0131\u015fmak isteyenlere kendi platformu \u00fczerinden ba\u015fvurma \u015fans\u0131 veriyor. Twitter \u00fczerinden ataca\u011f\u0131n\u0131z tweetleri \u00f6zge\u00e7mi\u015f olarak kabul eden \u015firket, i\u015fe alma s\u00fcrecinin de\u011fi\u015fmesini gerekti\u011fini vurguluyor.<\/p>\n<p>Twitter \u0130ngiltere, Londra merkezinde be\u015f ki\u015fiye \u00f6zel bir i\u015f deneyimi f\u0131rsat\u0131 sunmaya karar verdi. Twitter \u0130ngiltere, bu pozisyona ba\u015fvuruyu sadece Twitter \u00fczerinden at\u0131lan tek bir tweetle kabul ediyor.<\/p>\n<p>Elemeyi ge\u00e7en adaylar; Pazarlama, M\u00fchendislik, \u00dcr\u00fcn, Pazarlama, Sat\u0131\u015f, \u0130\u015fe Al\u0131m ve Twitter Moments da dahil olmak \u00fczere Twitter \u0130ngiltere\u2019deki bir \u00e7ok farkl\u0131 departman\u0131 deneyimledi\u011fi bir g\u00fcn ge\u00e7irecek. Bu f\u0131rsat sayesinde adaylar,\u00a0 kodlama gibi\u00a0 \u00f6zellikle ilgilendikleri ya da daha kapsaml\u0131 bir \u015fekilde ara\u015ft\u0131rmak istedikleri bir i\u015f alan\u0131n\u0131 da belirtebilecek.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"tr\">\n<p dir=\"ltr\" lang=\"en\">Introducing <a href=\"https:\/\/twitter.com\/hashtag\/OneTweetCV?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow\">#OneTweetCV<\/a> \u2014 your chance to gain work experience here <a href=\"https:\/\/twitter.com\/TwitterUK?ref_src=twsrc%5Etfw\" rel=\"nofollow\">@TwitterUK<\/a> with a single Tweet.<\/p>\n<p>To apply, simply Tweet using <a href=\"https:\/\/twitter.com\/hashtag\/OneTweetCV?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow\">#OneTweetCV<\/a> by 15th Oct. Think GIFs, videos, polls, Moments&#8230; 280 characters can go a long way.<\/p>\n<p>18+ only, full details:<a href=\"https:\/\/t.co\/vXzhYgG0sa\" rel=\"nofollow\">https:\/\/t.co\/vXzhYgG0sa<\/a> <a href=\"https:\/\/t.co\/7W6OGy7GZt\" rel=\"nofollow\">pic.twitter.com\/7W6OGy7GZt<\/a><\/p>\n<p>\u2014 Twitter UK (@TwitterUK) <a href=\"https:\/\/twitter.com\/TwitterUK\/status\/1042397068839579648?ref_src=twsrc%5Etfw\" rel=\"nofollow\">19 Eyl\u00fcl 2018<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>E\u011fer siz de bu f\u0131rsattan faydalanmak isterseniz #OneTweetCV hashtagini kullanarak @TwitterUK\u2018a tweet atabilirsiniz. Ba\u015fvuru yapacak olan adaylar\u0131n, Twitter\u2019\u0131n anketler, GIF\u2019ler, videolar, foto\u011fraflar ve anlar gibi t\u00fcm \u00fcr\u00fcn \u00f6zelliklerinden yararlanmas\u0131 tavsiye ediliyor.<strong>\u00a0<\/strong><\/p>\n<h2><strong>iOS i<\/strong><strong>\u00e7<\/strong><strong>in Facebook Lite ve Messenger Lite sadece T\u00fcrkiye\u2019ye a\u00e7\u0131ld\u0131<\/strong><\/h2>\n<p><img class=\"alignnone size-full wp-image-5148\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/11\/8.png\" alt=\"\" width=\"1000\" height=\"750\" \/><\/p>\n<p>Daha \u00f6nce Messenger Lite\u2019\u0131n Android versiyonunu T\u00fcrkiye\u2019ye a\u00e7an Facebook, \u015fimdi de uygulaman\u0131n iOS versiyonunu sadece T\u00fcrkiye\u2019ye a\u00e7t\u0131.<\/p>\n<p>iOS cihazlar i\u00e7in piyasaya s\u00fcr\u00fclen Facebook Lite ve Facebook Messenger, tahmin edebilece\u011finiz gibi 140 MB\u2019\u0131 bulan normal versiyondan \u00e7ok daha az bir indirme boyutuna sahip. App Store\u2019da Facebook Lite\u2019\u0131n 5 MB az indirme boyutuna sahip oldu\u011fu belirtirken bu rakam Messenger Lite i\u00e7in 10 MB az olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n<p>Messenger Lite\u2019\u0131n tan\u0131m\u0131nda \u201cdaha az mobil veri kullan\u0131r ve \u201cH\u0131zl\u0131 y\u00fcklenir ve verimli \u00e7al\u0131\u015f\u0131r\u201d gibi ibarelere de yer verilmi\u015f.<\/p>\n<p>Uygulamalar\u0131n ilk etapta sadece T\u00fcrkiye a\u00e7\u0131lmas\u0131 ise \u015firketin, \u00fclkedeki internet kullan\u0131c\u0131s\u0131n\u0131n internet paketleriyle ve telefon haf\u0131zas\u0131yla olan problemlerine \u00e7\u00f6z\u00fcm getirmek istedi\u011fini g\u00f6steriyor. Bu anlamda Facebook\u2019un T\u00fcrkiye\u2019yi \u00f6nceliklendirmesi ise \u00fclkemiz insan\u0131n platformun kullan\u0131c\u0131 taban\u0131ndaki \u00f6nemini do\u011frular nitelikte.<\/p>\n<h2><strong>S\u0131radan G<\/strong><strong>\u00f6<\/strong><strong>zl\u00fck G<\/strong><strong>\u00f6<\/strong><strong>r\u00fcn\u00fcml\u00fc<\/strong><strong> Teknoloji<\/strong><\/h2>\n<p><img class=\"alignnone size-full wp-image-5149\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/11\/9.jpg\" alt=\"\" width=\"1300\" height=\"680\" \/><\/p>\n<p>North taraf\u0131ndan geli\u015ftirilen Focals, bildi\u011fimiz ve al\u0131\u015ft\u0131\u011f\u0131m\u0131z g\u00f6zl\u00fck tasar\u0131m\u0131 i\u00e7inde art\u0131r\u0131lm\u0131\u015f ger\u00e7eklikle donanm\u0131\u015f g\u00f6r\u00fc\u015f sunuyor.<\/p>\n<p>North\u00a0taraf\u0131ndan geli\u015ftirilen Focals art\u0131r\u0131lm\u0131\u015f ger\u00e7eklikle s\u0131radan g\u00f6zl\u00fck g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc harmanlay\u0131p optimum teknoloji sunuyor.<\/p>\n<p>Bildirimlerinizi, mesajlar\u0131n\u0131zi g\u00f6rebilidi\u011finiz ve neredeyse telefonunuzu oradan kontrol edebildi\u011finiz bir g\u00f6zl\u00fck hayal edin. Focals size bunlar\u0131 fazlas\u0131yla sunuyor. Bluetooth ile telefona ba\u011flanan Focals, cihaz \u00fczerinden Uber \u00e7a\u011f\u0131rma, yol tarihi, takvim ve hava durumu raporu gibi temel bilgileri sunabiliyor. Sa\u011f lens \u00fczerinde 15 derecelik g\u00f6r\u00fc\u015f alan\u0131 ve 300*300 pixel b\u00fcy\u00fckl\u00fc\u011f\u00fcndeki bir alan\u0131 kaplayan g\u00f6r\u00fcnt\u00fcs\u00fcyle ihtiya\u00e7 oldu\u011fu anda gerekti\u011fi kadar teknoloji sunuyor.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/8FlvL2yLmWg\" width=\"100%\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Google<\/strong><strong>\u2019dan Ekranl\u0131 <\/strong><strong>Ev Asistan<\/strong><strong>\u0131<\/strong><strong>: Google Home Hub<\/strong><\/h2>\n<p><img class=\"alignnone size-full wp-image-5150\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/11\/10.jpg\" alt=\"\" width=\"1300\" height=\"680\" \/><\/p>\n<p>Google&#8217;\u0131n ge\u00e7ti\u011fimiz g\u00fcnlerde ger\u00e7ekle\u015ftirdi\u011fi Pixel 3 ve 3 XL lansman etkinli\u011fiyle \u201cMade by Google\u201d ailesinin yeni \u00fcyesi Google Home Hub tan\u0131t\u0131ld\u0131.<\/p>\n<p>Google Home Hub, t\u0131pk\u0131 di\u011fer ev asistanlar\u0131 evinizdeki ak\u0131ll\u0131 cihazlar\u0131 tek merkezden y\u00f6netebilece\u011finiz bir ak\u0131ll\u0131 ekran. 7 in\u00e7lik ekran\u0131yla Google Foto\u011fraflar i\u00e7in bir resim \u00e7er\u00e7evesi ve YouTube\u2019u izlemek i\u00e7in video ak\u0131\u015f\u0131yla entegre bir cihaz. Google Assistant deste\u011fi sayesinde Home Hub ile aramalar\u0131n\u0131z\u0131 sesli komutlarla da y\u00f6netebiliyor; YouTube, Google Foto\u011fraflar, Takvim, Haritalar ve di\u011fer Google hizmetlerinden faydalanabiliyorsunuz.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"tr\">\n<p dir=\"ltr\" lang=\"en\">What do you want to know about the new Google Home Hub? We\u2019re answering your questions right here in the comments. <a href=\"https:\/\/twitter.com\/hashtag\/madebygoogle?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow\">#madebygoogle<\/a> <a href=\"https:\/\/t.co\/ltH6wKtqRX\" rel=\"nofollow\">pic.twitter.com\/ltH6wKtqRX<\/a><\/p>\n<p>\u2014 Made by Google (@madebygoogle) <a href=\"https:\/\/twitter.com\/madebygoogle\/status\/1049684806672547840?ref_src=twsrc%5Etfw\" rel=\"nofollow\">9 Ekim 2018<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Google Home Hub, 1.000\u2019den fazla pop\u00fcler markan\u0131n 10.000 t\u00fcr\u00fc a\u015fk\u0131n ak\u0131ll\u0131 ev cihaz\u0131 ile uyumlu. Bu da \u00f6rne\u011fin ABD\u2019de Google Home Hub\u2019la uyumlu 200 milyondan fazla cihaz oldu\u011fu anlam\u0131na geliyor. Home Hub kullan\u0131c\u0131s\u0131, Phillps Hue ile evindeki \u0131\u015f\u0131klar\u0131 k\u0131sabiliyor, Nest ile evinin s\u0131cakl\u0131\u011f\u0131n\u0131 ayarlayabiliyor, Vizio ile TV\u2019nin sesini a\u00e7abiliyor, kap\u0131y\u0131 August ile kilitliyor, ak\u0131ll\u0131 g\u00fcvenlik kameralar\u0131n\u0131n g\u00f6r\u00fcnt\u00fclerini izleyebiliyor ve kap\u0131ya gelen misafirleri videolu kap\u0131 zili Nest Hello ile kar\u015f\u0131layabiliyor.<\/p>\n<p>Minimal ve \u015f\u0131k g\u00f6r\u00fcnt\u00fcs\u00fcyle Google Home Hub, evinizin dekoruyla uyumlu \u015f\u0131k bir tasar\u0131ma sahip gibi g\u00f6r\u00fcn\u00fcyor. Chalk, Charcoal, Aqua ve Sand ad\u0131 alt\u0131nda 4 farkl\u0131 renk se\u00e7ene\u011fi sunuyor. Google Home Hub, 22 Ekim\u2019den itibaren 149 dolardan ba\u015flayan fiyatlarla sat\u0131\u015fa \u00e7\u0131kacak.<\/p>\n<p>&nbsp;<\/p>\n<h1>Ho\u015f geldin Lezita!<\/h1>\n<p><img class=\"alignnone size-full wp-image-5135\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/10\/blog-1.jpg\" alt=\"\" width=\"1068\" height=\"712\" \/><\/p>\n<p>T\u00fcrkiye\u2019de kendi sekt\u00f6r\u00fcn\u00fcn lider markalar\u0131ndan ABALIO\u011eLU Grubu\u2019nun g\u00f6zbebe\u011fi Lezita, yeni d\u00f6nemde t\u00fcm dijital i\u015flerini egegen\u2019e emanet etti!<\/p>\n<p>egegen olarak yepyeni markam\u0131z Lezita i\u00e7in; sosyal medya y\u00f6netimi, moderasyon s\u00fcre\u00e7leri, reklam y\u00f6netimi, online itibar y\u00f6netimi, dijital pazarlama gibi t\u00fcm 360 derece entegre ileti\u015fim s\u00fcre\u00e7lerini y\u00f6netiyor olaca\u011f\u0131z.<\/p>\n<p>T\u00fcrkiye\u2019nin en b\u00fcy\u00fck ve en modern et entegre tesisine sahip olan Lezita, \u00fclkenin d\u00f6rt bir yan\u0131na yay\u0131lan da\u011f\u0131t\u0131m a\u011f\u0131yla geni\u015f bir m\u00fc\u015fteri kitlesine ula\u015f\u0131rken ayn\u0131 zamanda 4 k\u0131tadaki onlarca \u00fclkeye yapt\u0131\u011f\u0131 ihracatla ad\u0131n\u0131 d\u00fcnyaya duyurmaktad\u0131r.<br \/>\nBiz de yeni d\u00f6nemde dijital platformlardan Lezita ile birlikte g\u00fczel ve yarat\u0131c\u0131 i\u015fler \u00e7\u0131karmaya devam edece\u011fiz.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BpmHRIEANw3\/?utm_source=ig_embed&amp;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Bu g\u00f6nderiyi Instagram&#8217;da g\u00f6r<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BpmHRIEANw3\/?utm_source=ig_embed&amp;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BpmHRIEANw3\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\" rel=\"noopener nofollow\">\u00a0BEKLEMEDI\u011eIMIZ BIR ANDA GELEN DOSTLAR, AJANSTA FARKLI SESLERIN DUYULMASINA YOL A\u00c7TI. \u015eIMDI FIKIRLERI KANATLANDIRMA ZAMANI; HO\u015e GELDIN LEZITA! @HAYATINLEZZETI \ud83d\udc13 #EGEGEN #LEZITA #HAYATINLEZZETI #ABALIO\u011eLU #AJANS #DIGITAL #AGENCY #MARKETING #SOCIALMEDIA #BRAND #CREATIVE #WELCOME #WEB #DESIGN #HO\u015eGELDIN #SOSYALMEDYA<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/egegen\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\" rel=\"noopener nofollow\">EGEGEN<\/a>\u00a0(@EGEGEN)&#8217;IN PAYLA\u015eTI\u011eI BIR G\u00d6NDERI (<time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-10-31T11:19:11+00:00\">31 EKI, 2018, 4:19\u00d6\u00d6 PDT<\/time>)<\/p>\n<\/div>\n<\/blockquote>\n<p style=\"font-family: Verdana, Geneva, sans-serif; font-size: 15px; line-height: 26px; color: #222222; font-style: normal; text-align: start; text-transform: none;\"><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BpmHRIEANw3\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\" rel=\"noopener nofollow\">Yeni fikirlerin havada u\u00e7u\u015ftu\u011fu, stratejilerin konu\u015fuldu\u011fu, tasar\u0131mda \u015fov yapt\u0131\u011f\u0131m\u0131z s\u0131radan bir g\u00fcnd\u00fc! \ud83d\ude09<\/a><\/p>\n<\/div>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00fcnyada ya\u015fananlar\u0131, sosyal medya platformlar\u0131ndaki yenilikleri, dijital reklamc\u0131l\u0131\u011f\u0131n etkileyici \u00f6rneklerini ve bizden haberleri bulabilece\u011finiz\u00a0egegen\u00a0Trend Raporu\u00a0on \u00fc\u00e7\u00fcnc\u00fc say\u0131s\u0131yla kar\u015f\u0131n\u0131zday\u0131z. Keyifli okumalar dileriz! Apple\u2019\u0131n \u00f6zel etkinli\u011finde yeni Mac Mini tan\u0131t\u0131ld\u0131 New York\u2019ta ger\u00e7ekle\u015ftirilen\u00a0Apple \u00f6zel etkinli\u011finde\u00a0MacBook Air\u2019in yeni modelinden sonra tan\u0131t\u0131lan bir di\u011fer Apple \u00fcr\u00fcn\u00fc de yeni\u00a0Mac Mini\u00a0oldu. Yeni Mac Mini, en az 4 \u00e7ekirdek en fazla &hellip;<\/p>\n","protected":false},"author":20,"featured_media":5153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[188],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/5139"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=5139"}],"version-history":[{"count":2,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/5139\/revisions"}],"predecessor-version":[{"id":8950,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/5139\/revisions\/8950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/5153"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=5139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=5139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=5139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}