{"id":5044,"date":"2018-09-27T14:05:39","date_gmt":"2018-09-27T11:05:39","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=5044"},"modified":"2022-08-24T18:11:29","modified_gmt":"2022-08-24T15:11:29","slug":"filmekimi-festivalinden-parodi-reklam","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/filmekimi-festivalinden-parodi-reklam\/","title":{"rendered":"Filmekimi Festivali\u2019nden Parodi Reklam"},"content":{"rendered":"<p>Sinemaseverlerin heyecanla bekledi\u011fi <strong>film festivalleri<\/strong>nden olan <strong>Filmekimi<\/strong> 5 Ekim\u2019de ba\u015fl\u0131yor. Biletleri d\u00fcn sat\u0131\u015fa \u00e7\u0131kan festivalde yine d\u00fcnyan\u0131n d\u00f6rt yan\u0131ndan \u00e7e\u015fit \u00e7e\u015fit film g\u00f6sterime giriyor.<\/p>\n<p>Bizim dikkatimizi \u00e7eken nokta ise <strong>festivalin<\/strong> tan\u0131t\u0131m filmi oldu. Reklam filmini izledi\u011finizde basit yerel bir reklam izliyormu\u015f hissine kap\u0131l\u0131yorsunuz. Zaten insanlara hissettirmek istedikleri de bu olmu\u015f.<\/p>\n<p>#<strong>bureklamara\u011fmen<\/strong> hashtag\u2019iyle \u201cbu reklama ra\u011fmen geleceksen ger\u00e7ek bir sinemaseversin\u201d mesaj\u0131 veren reklam olduk\u00e7a ba\u015far\u0131l\u0131 bir parodi \u00e7al\u0131\u015fmas\u0131.<\/p>\n<p>Bu tarz parodiler her ne kadar daha \u00f6nce denenmi\u015f olsa da, genelde bu tip <strong>parodi<\/strong>lerin sorunu, dalga ge\u00e7tikleri konsepti ba\u015far\u0131yla uygulayamamalar\u0131 oluyor. K\u00f6t\u00fc g\u00f6r\u00fcnen bir <strong>film<\/strong> yapmak isterken yeterince k\u00f6t\u00fc olunamad\u0131\u011f\u0131nda etki hakk\u0131yla verilemiyor. Bu reklam\u0131nsa k\u00f6t\u00fcl\u00fc\u011f\u00fc ger\u00e7ekten iyi, o \u00e7ok tan\u0131d\u0131k yerel reklamlar\u0131 aratm\u0131yor. Bu anlamda ger\u00e7ekten ba\u015far\u0131l\u0131 bir parodi oldu\u011fu s\u00f6ylenebilir. D\u00fc\u015f\u00fck b\u00fct\u00e7eyle de esprili ve insanlar\u0131n ilgisini \u00e7ekecek, viral etki yarat\u0131labilecek bir <strong>reklam<\/strong> yap\u0131labilece\u011fini de g\u00f6steriyor.<\/p>\n<div id=\"fb-root\"><\/div>\n<p><script async=\"1\" defer=\"1\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/tr_TR\/sdk.js#xfbml=1&amp;version=v5.0\"><\/script><\/p>\n<div class=\"fb-video\" data-href=\"https:\/\/www.facebook.com\/filmekimi\/videos\/1890838227681190\/\" data-width=\"500\">\n<blockquote cite=\"https:\/\/www.facebook.com\/filmekimi\/videos\/1890838227681190\/\" class=\"fb-xfbml-parse-ignore\"><p><a href=\"https:\/\/www.facebook.com\/filmekimi\/videos\/1890838227681190\/\"><\/a><\/p>\n<p>#bureklamara\u011fmen geliyorsan sen ger\u00e7ek bir sinemaseversin! Biletler 29 Eyl\u00fcl&#039;de sat\u0131\u015fta!#filmekimi #birlikteg\u00fczel<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/filmekimi\/\">Filmekimi<\/a> payla\u015ft\u0131: 25 Eyl\u00fcl 2018 Sal\u0131<\/p><\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sinemaseverlerin heyecanla bekledi\u011fi film festivallerinden olan Filmekimi 5 Ekim\u2019de ba\u015fl\u0131yor. Biletleri d\u00fcn sat\u0131\u015fa \u00e7\u0131kan festivalde yine d\u00fcnyan\u0131n d\u00f6rt yan\u0131ndan \u00e7e\u015fit \u00e7e\u015fit film g\u00f6sterime giriyor. Bizim dikkatimizi \u00e7eken nokta ise festivalin tan\u0131t\u0131m filmi oldu. Reklam filmini izledi\u011finizde basit yerel bir reklam izliyormu\u015f hissine kap\u0131l\u0131yorsunuz. Zaten insanlara hissettirmek istedikleri de bu olmu\u015f. #bureklamara\u011fmen hashtag\u2019iyle \u201cbu reklama ra\u011fmen &hellip;<\/p>\n","protected":false},"author":20,"featured_media":5045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[177],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/5044"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=5044"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/5044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/5045"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=5044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=5044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=5044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}