{"id":4953,"date":"2018-08-09T14:24:56","date_gmt":"2018-08-09T11:24:56","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=4953"},"modified":"2022-09-15T17:37:31","modified_gmt":"2022-09-15T14:37:31","slug":"googledan-genis-capli-algoritma-guncellemesi","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/googledan-genis-capli-algoritma-guncellemesi\/","title":{"rendered":"Google\u2019dan, geni\u015f \u00e7apl\u0131 algoritma g\u00fcncellemesi\u2026"},"content":{"rendered":"<p>Son zamanlarda sitenizin\u00a0<strong>organik trafi\u011fi<\/strong>nde olumlu veya olumsuz ciddi de\u011fi\u015fimler oldu\u011funu farkettiyseniz bunun nedeni Google\u2019\u0131n ge\u00e7ti\u011fimiz haftalarda yapt\u0131\u011f\u0131 geni\u015f \u00e7apl\u0131 <strong>algoritma de\u011fi\u015fikli\u011fi<\/strong> oldu\u011funu\u00a0<a href=\"https:\/\/searchengineland.com\/google-confirms-broad-search-algorithm-update-is-rolling-out-302982\" target=\"_blank\" rel=\"noopener nofollow\">bilmelisiniz.<\/a> Google, bu konuda \u015fimdilik yapabilece\u011finiz yok dese de bu konuda \u00f6nemli olan do\u011frulam\u0131\u015f olmas\u0131. En az\u0131ndan \u00f6nceden yap\u0131lan geni\u015f \u00e7apl\u0131 algoritma de\u011fi\u015fikliklerinin tamam\u0131n\u0131n\u0131 do\u011frulamam\u0131\u015ft\u0131.<\/p>\n<p>A\u011fustos ay\u0131 ba\u015f\u0131nda trafiklerin \u00e7ok d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc farkeden bir grup sitenin payla\u015f\u0131mlar\u0131 sonunda Google Twitter\u2019dan zorunlu bir a\u00e7\u0131klama yapt\u0131. Her y\u0131l birka\u00e7 b\u00fcy\u00fck g\u00fcncelleme oldu\u011fu halde <strong>Google<\/strong> bunlar\u0131 do\u011frulamaya pek s\u0131cak bakm\u0131yordu. Bu nedenle bu do\u011frulaman\u0131n \u00f6nemli oldu\u011funu s\u00f6yleyebiliriz.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here: <a href=\"https:\/\/t.co\/uPlEdSLHoX\">https:\/\/t.co\/uPlEdSLHoX<\/a><\/p>\n<p>&mdash; Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1024691872025833472?ref_src=twsrc%5Etfw\">August 1, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Yap\u0131lan payla\u015f\u0131mda ge\u00e7ti\u011fimiz Mart ay\u0131nda geli\u015ftiricilerine y\u00f6nelik tavsiyelerinin de\u011fi\u015fmedi\u011fini belirtiyorlar.<\/p>\n<h2>Mart ay\u0131nda yap\u0131lan payla\u015f\u0131m ise \u015f\u00f6yleydi:<\/h2>\n<p><i>Her g\u00fcn <strong>Google arama sonu\u00e7lar\u0131n\u0131<\/strong> iyile\u015ftirmek i\u00e7in bir veya daha fazla g\u00fcncelleme yay\u0131nl\u0131yoruz. Baz\u0131lar\u0131 belirli geli\u015fmelere odaklan\u0131r. Baz\u0131lar\u0131 ise geni\u015f \u00e7apl\u0131 de\u011fi\u015fiklikler olur. Ge\u00e7ti\u011fimiz hafta geni\u015f \u00e7apl\u0131 bir g\u00fcncelleme yay\u0131nlad\u0131k. Bunlar\u0131 rutin olarak y\u0131lda birka\u00e7 defa yap\u0131yoruz.<\/i><\/p>\n<p><i>Her g\u00fcncellemede oldu\u011fu gibi baz\u0131 siteler trafik kaybederken baz\u0131lar\u0131 trafik kazanacakt\u0131r. Art\u0131k daha az trafik alan sayfalar\u0131n yanl\u0131\u015f yapt\u0131\u011f\u0131 bir nokta olmad\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz. Yap\u0131lan de\u011fi\u015fikliklerle eskiden daha az \u00f6d\u00fcllendirilen sayfalar \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 i\u00e7in bu de\u011fi\u015fimler olacakt\u0131r.<\/i><\/p>\n<p><i>Daha az trafik alan sayfalar\u0131 d\u00fczeltmek gibi bir ihtimal yok diyebiliriz. Yapman\u0131z gereken \u015fey iyi i\u00e7erikler \u00fcretmeye devam etmek. Belki de ilerleyen g\u00fcncellemelerde bu sayfalar tekrar \u00f6d\u00fcllendirilebilir.<\/i><\/p>\n<p>Sonu\u00e7 olarak <strong>Google<\/strong>, b\u00fcy\u00fck algoritma de\u011fi\u015fikliklerinde site y\u00f6neticilerinin -e\u011fer ger\u00e7ekten yanl\u0131\u015f yapt\u0131klar\u0131n\u0131 bildikleri bir \u015feyler yoksa- d\u00fczeltmek i\u00e7in pek fazla yapabilecekleri bir \u015fey olmad\u0131\u011f\u0131n\u0131 belirtiyor. Yap\u0131lmas\u0131 gereken \u015fey siteleri d\u00fczenli olarak iyile\u015ftirmeye devam etmek ve tabi ki her zaman oldu\u011fu gibi harika i\u00e7erikler \u00fcretmeye devam etmek. Google\u2019\u0131n algoritma de\u011fi\u015fiklikleri devam edece\u011fi i\u00e7in iyi i\u00e7erik \u00fcretmekten ba\u015fka s\u00fcrd\u00fcr\u00fclebilir bir se\u00e7enek g\u00f6r\u00fcnm\u00fcyor gibi\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Son zamanlarda sitenizin\u00a0organik trafi\u011finde olumlu veya olumsuz ciddi de\u011fi\u015fimler oldu\u011funu farkettiyseniz bunun nedeni Google\u2019\u0131n ge\u00e7ti\u011fimiz haftalarda yapt\u0131\u011f\u0131 geni\u015f \u00e7apl\u0131 algoritma de\u011fi\u015fikli\u011fi oldu\u011funu\u00a0bilmelisiniz. Google, bu konuda \u015fimdilik yapabilece\u011finiz yok dese de bu konuda \u00f6nemli olan do\u011frulam\u0131\u015f olmas\u0131. En az\u0131ndan \u00f6nceden yap\u0131lan geni\u015f \u00e7apl\u0131 algoritma de\u011fi\u015fikliklerinin tamam\u0131n\u0131n\u0131 do\u011frulamam\u0131\u015ft\u0131. A\u011fustos ay\u0131 ba\u015f\u0131nda trafiklerin \u00e7ok d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc farkeden bir grup &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4953"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=4953"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/4955"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=4953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=4953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=4953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}