{"id":47,"date":"2015-07-23T11:00:15","date_gmt":"2015-07-23T08:00:15","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=47"},"modified":"2020-11-16T03:01:13","modified_gmt":"2020-11-16T00:01:13","slug":"instagramda-sponsorlu-icerik","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/instagramda-sponsorlu-icerik\/","title":{"rendered":"Instagram&#8217;da Sponsorlu \u0130\u00e7erik"},"content":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde en h\u0131zl\u0131 b\u00fcy\u00fcyen sosyal medya kanallar\u0131ndan bir tanesi de Instagram. \u00d6zellikle gen\u00e7 internet kullan\u0131c\u0131lar\u0131n\u0131 hedefleyen \u015firketler i\u00e7in g\u00fczel bir reklam mecras\u0131 olmaya aday.<\/p>\n<p><!--more--><\/p>\n<p><img class=\"aligncenter wp-image-51 size-large\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2015\/07\/Insta_Ads1-1024x576.jpg\" alt=\"Instagram Sponsorlu \u0130\u00e7erik \u00d6rne\u011fi\" width=\"634\" height=\"357\" \/>ABD\u2019de 18-29 ya\u015f aras\u0131 gen\u00e7lerin %53\u2019\u00fcn\u00fcn Instagram hesab\u0131 oldu\u011fu g\u00f6z \u00f6n\u00fcne al\u0131n\u0131rsa pazarlamac\u0131lar i\u00e7in \u00e7ok b\u00fcy\u00fck f\u0131rsatlar ta\u015f\u0131yor.<\/p>\n<p>Hen\u00fcz T\u00fcrkiye\u2019de ve pek \u00e7ok \u00fclkede ba\u015flamasa da son bir bu\u00e7uk y\u0131ld\u0131r, belirli reklam verenler ile denemeler yap\u0131l\u0131yor. \u015eirketin yapt\u0131\u011f\u0131 \u00f6l\u00e7\u00fcmlemelere g\u00f6re, Instagram reklamlar\u0131n\u0131n geri d\u00f6n\u00fc\u015fleri di\u011fer sosyal medya kanallar\u0131ndan tam 3 kat fazla. \u015eimdilik sat\u0131n alma ya da benzeri bir teklif sunmayan <strong>Instagram reklamlar\u0131<\/strong> sadece marka bilinirli\u011fi yaratmay\u0131 hedefliyor. Reklam yat\u0131r\u0131mlar\u0131n\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc (ROI) hesaplama imkan\u0131 da vermiyor. Ancak bir ay kadar \u00f6nce, sat\u0131n alma ve \u00fcye olma gibi yeni reklam tekliflerinin sunulaca\u011f\u0131 \u015firket taraf\u0131ndan a\u00e7\u0131klanm\u0131\u015ft\u0131.<\/p>\n<p><strong><strong><img class=\"alignnone wp-image-48 size-thumbnail\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2015\/07\/Instagram-logo-005-150x150.png\" alt=\"Instagram-logo-005\" width=\"150\" height=\"150\" \/><\/strong><\/strong><\/p>\n<p><b>Hedefleme Nas\u0131l Olacak?<\/b><\/p>\n<p>Instagram, kullan\u0131c\u0131lar\u0131ndan sadece cinsiyet bilgisi istiyor. Peki reklam verenler ya\u015f, lokasyon, ilgi alanlar\u0131 gibi hedefleme se\u00e7eneklerini nas\u0131l kullanacaklar? \u0130\u015fte burada devreye Instagram\u2019\u0131n sahibi Facebook giriyor. Instagram reklamlar hedeflemesinde Facebook\u2019un sahip oldu\u011fu demografi ve ilgi alanlar\u0131 gibi bilgilere eri\u015febiliyor.<\/p>\n<p><b>Instagram Reklamlar\u0131nda Nas\u0131l \u00d6deme Yap\u0131lacak?<\/b><\/p>\n<p>A\u00e7\u0131klamaya g\u00f6re sponsorlu g\u00f6nderilerin \u00f6demesini ger\u00e7ekle\u015ftirmek\u00a0i\u00e7in bir \u00f6deme API\u2019si yap\u0131lacak. B\u00fcy\u00fck ihtimalle, Facebook\u2019un reklam verme, \u00f6l\u00e7\u00fcmleme ve \u00f6deme kolayl\u0131\u011f\u0131 sa\u011flayan reklam paneli aray\u00fcz\u00fc kullan\u0131lacak.<\/p>\n<p><b>\u015eu An Instagram Reklamlar\u0131 Aktif Mi?<\/b><\/p>\n<p>Maalesef Instgram reklamlar\u0131 \u015fimdilik sadece s\u0131n\u0131rl\u0131 say\u0131da Facebook reklam orta\u011f\u0131 i\u00e7in a\u00e7\u0131k. Bu firmalar da b\u00fcy\u00fck b\u00fct\u00e7elerle reklam veren ve y\u00fcksek etkile\u015fim sa\u011flayan firmalar. E\u011fer bunlardan biri de\u011filseniz, bir s\u00fcre daha beklemeniz gerekiyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde en h\u0131zl\u0131 b\u00fcy\u00fcyen sosyal medya kanallar\u0131ndan bir tanesi de Instagram. \u00d6zellikle gen\u00e7 internet kullan\u0131c\u0131lar\u0131n\u0131 hedefleyen \u015firketler i\u00e7in g\u00fczel bir reklam mecras\u0131 olmaya aday. ABD\u2019de 18-29 ya\u015f aras\u0131 gen\u00e7lerin %53\u2019\u00fcn\u00fcn Instagram hesab\u0131 oldu\u011fu g\u00f6z \u00f6n\u00fcne al\u0131n\u0131rsa pazarlamac\u0131lar i\u00e7in \u00e7ok b\u00fcy\u00fck f\u0131rsatlar ta\u015f\u0131yor. Hen\u00fcz T\u00fcrkiye\u2019de ve pek \u00e7ok \u00fclkede ba\u015flamasa da son bir bu\u00e7uk y\u0131ld\u0131r, belirli &hellip;<\/p>\n","protected":false},"author":1,"featured_media":496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[177],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/47"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/47\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/496"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=47"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=47"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}