{"id":4669,"date":"2018-05-30T15:11:42","date_gmt":"2018-05-30T12:11:42","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=4669"},"modified":"2022-09-15T17:37:48","modified_gmt":"2022-09-15T14:37:48","slug":"dunyanin-en-degerli-100-markasi-aciklandi","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/dunyanin-en-degerli-100-markasi-aciklandi\/","title":{"rendered":"D\u00fcnyan\u0131n En De\u011ferli 100 Markas\u0131 A\u00e7\u0131kland\u0131"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Kantar ve WPP, \u2018\u2019<b>d\u00fcnyan\u0131n en de\u011ferli 100 markas\u0131<\/b>\u2019\u2019 olarak g\u00f6sterilen \u2018\u2019<b>BrandZ Top 100 Global Brands 2018<\/b>\u2019\u2019 raporunu yay\u0131nlad\u0131. Raporda yer alan 100 \u015firketin toplam de\u011feri ge\u00e7ti\u011fimiz y\u0131la g\u00f6re %21\u2019lik bir art\u0131\u015f g\u00f6stererek 4.4 trilyon dolara ula\u015ft\u0131. 748 milyar dolarl\u0131k bir art\u0131\u015f anlam\u0131na gelen bu oran, son on y\u0131lda g\u00f6r\u00fclen en y\u00fcksek art\u0131\u015f. Raporda yer alan t\u00fcm kategorilerde istisnas\u0131z b\u00fcy\u00fcme g\u00f6zlemleniyor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">13 y\u0131ld\u0131r d\u00fczenlenen\u00a0<b>BrandZ<\/b>\u00a0\u00e7al\u0131\u015fmas\u0131, markalar\u0131n i\u015f performans\u0131, \u00fcr\u00fcn performans\u0131, konumland\u0131r\u0131lmas\u0131 ve faaliyet alan\u0131ndaki liderli\u011fi gibi \u00e7e\u015fitli kriterlere dayanan bir marka de\u011ferlendirmesi olu\u015fturuyor. Rapor d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan markalara bakarak marka g\u00fcc\u00fc ve de\u011ferine ili\u015fkin \u00f6nemli i\u00e7 g\u00f6r\u00fcler sunuyor. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">D\u00fcnyan\u0131n en de\u011ferli markalar\u0131 listenin tepesinde ge\u00e7ti\u011fimiz y\u0131l oldu\u011fu gibi <b>Google<\/b> ve <b>Apple<\/b> bulunuyor. Listenin birinci s\u0131ras\u0131ndaki Google, %23 de\u011fer art\u0131\u015f\u0131 ile 302.1 milyar dolarl\u0131k de\u011fere ula\u015f\u0131rken, 2. s\u0131radaki Apple, de\u011ferini %28 artt\u0131rarak 300.6 milyar dolara ula\u015fmay\u0131 ba\u015fard\u0131. <b>Amazon\u00a0<\/b>ise\u00a0<b>Microsoft\u2019u<\/b> ge\u00e7erek \u00fc\u00e7\u00fcnc\u00fc s\u0131raya yerle\u015fti. Online oyunlar, uygulamalar, mesajla\u015fma gibi hizmetleri olan \u00c7inli teknoloji \u015firketi\u00a0<b>Tencent\u00a0<\/b>ise be\u015fincili\u011fi\u00a0<b>Facebook<\/b>\u2018dan ald\u0131.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Bu y\u0131lki <b>d\u00fcnyan\u0131n en de\u011ferli 100 markas\u0131<\/b> s\u0131ralamas\u0131nda g\u00f6ze \u00e7arpan baz\u0131 detaylar var.\u00a0En iyi 10 listesindeki markalar\u0131n 8\u2019i teknoloji sekt\u00f6r\u00fcnde yer al\u0131yor.\u00a0Bu sekt\u00f6r tek ba\u015f\u0131na, s\u0131ralaman\u0131n toplam de\u011ferinin% 56\u2019s\u0131n\u0131 olu\u015fturuyor. Rapordaki bir ba\u015fka dikkat \u00e7eken detay ise Birle\u015fik Devletler merkezli olmayan \u015firketlerin, Birle\u015fik Devletler merkezli \u015firketlerden daha h\u0131zl\u0131 b\u00fcy\u00fcmesi oldu. \u00d6zellikle<b> \u00c7in<\/b> markalar\u0131n\u0131n <b>%47<\/b>, <b>Amerikan<\/b> markalar\u0131n\u0131n ise <b>%23<\/b> oran\u0131nda b\u00fcy\u00fcmesi dikkat \u00e7ekti. B\u00f6ylece listede ilk kez iki \u00c7in markas\u0131 <b>Tencent<\/b> (5. S\u0131rada) <b>Alibaba<\/b><span class=\"Apple-converted-space\">\u00a0 <\/span>(9. S\u0131rada) ilk 10\u2019a girmeyi ba\u015fard\u0131.<\/span><\/p>\n<p><img class=\"alignnone size-full wp-image-4671\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/05\/Dunyanin-en-degerli-100-markasi-2.png\" alt=\"D\u00fcnyan\u0131n En De\u011ferli 100 Markas\u0131 A\u00e7\u0131kland\u0131\" width=\"605\" height=\"750\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kantar ve WPP, \u2018\u2019d\u00fcnyan\u0131n en de\u011ferli 100 markas\u0131\u2019\u2019 olarak g\u00f6sterilen \u2018\u2019BrandZ Top 100 Global Brands 2018\u2019\u2019 raporunu yay\u0131nlad\u0131. Raporda yer alan 100 \u015firketin toplam de\u011feri ge\u00e7ti\u011fimiz y\u0131la g\u00f6re %21\u2019lik bir art\u0131\u015f g\u00f6stererek 4.4 trilyon dolara ula\u015ft\u0131. 748 milyar dolarl\u0131k bir art\u0131\u015f anlam\u0131na gelen bu oran, son on y\u0131lda g\u00f6r\u00fclen en y\u00fcksek art\u0131\u015f. Raporda yer alan &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4669"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=4669"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/4670"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=4669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=4669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=4669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}