{"id":4666,"date":"2018-05-29T14:03:27","date_gmt":"2018-05-29T11:03:27","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=4666"},"modified":"2022-09-15T17:37:49","modified_gmt":"2022-09-15T14:37:49","slug":"coca-cola-alkollu-icecek-satisina-basladi","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/coca-cola-alkollu-icecek-satisina-basladi\/","title":{"rendered":"Coca Cola Alkoll\u00fc \u0130\u00e7ecek Sat\u0131\u015f\u0131na Ba\u015flad\u0131"},"content":{"rendered":"<p>Ge\u00e7ti\u011fimiz aylarda Japonya pazar\u0131nda <strong>alkoll\u00fc i\u00e7ecek sat\u0131\u015f\u0131na<\/strong> ba\u015flayaca\u011f\u0131 y\u00f6n\u00fcnde haberler gelen <strong>Coca-Cola\u2019<\/strong>n\u0131n 125 y\u0131ll\u0131k tarihindeki ilk alkoll\u00fc i\u00e7ece\u011fi raflardaki yerini ald\u0131. %3, %5 ve %7 alkol oran\u0131na sahip aromal\u0131 i\u00e7ecekler sunan <strong>Coca-Cola alkoll\u00fc i\u00e7ecek sat\u0131\u015f\u0131na ba\u015flad\u0131<\/strong>. Coca Cola\u2019n\u0131n \u2018\u2019<strong>Lemon-Do<\/strong>\u2019\u2019 ad\u0131n\u0131 verdi\u011fi \u00fcr\u00fcn\u00fcn\u00fcn Japonya&#8217;da \u00f6zellikle kad\u0131nlar aras\u0131nda pop\u00fcler olan ve biraya alternatif olarak sunulan\u00a0<strong>Chu-Hi<\/strong>&#8216;ye lezzet olarak \u00e7ok benzedi\u011fi belirtiliyor.<\/p>\n<p><strong>Chu-Hi<\/strong> ad\u0131ndaki i\u00e7ecek, \u00e7o\u011funlukla tah\u0131l bazl\u0131 yerel bir alkol ve meyve aromal\u0131 karbonatl\u0131 suyun kar\u0131\u015f\u0131m\u0131ndan olu\u015fuyor. Japonya\u2019da pek \u00e7ok farkl\u0131 markaya ve y\u00fczlerce aromaya ev sahipli\u011fi yapan Chu-Hi pazar\u0131 2013\u2019ten beri %5 ila %25 oran\u0131nda b\u00fcy\u00fcme kaydetmi\u015f. Coca-Cola da \u201c<strong>Lemon-Do<\/strong>\u201d isimli \u00fcr\u00fcn\u00fcyle bu pazara girerek biraya daha ucuz ve aromal\u0131 bir alternatif sunuyor.<\/p>\n<p>\u015eirketin \u00fcretti\u011fi bu i\u00e7ece\u011fin Japonya d\u0131\u015f\u0131nda sat\u0131l\u0131p sat\u0131lmayaca\u011f\u0131 \u015fu an i\u00e7in muamma. Nitekim Coca-Cola, Japonya&#8217;y\u0131 yeni \u00fcr\u00fcn deneme konusunda pilot b\u00f6lge olarak kullanan \u015firketlerden biri. Her y\u0131l 100&#8217;den fazla <strong>Coca-Cola<\/strong> \u00fcr\u00fcn\u00fc sadece Japonya&#8217;da test ediliyor. Bizim fark\u0131na bile varmad\u0131\u011f\u0131m\u0131z \u00fcr\u00fcnler bir s\u00fcre t\u00fcketilip tedav\u00fclden kald\u0131r\u0131l\u0131yor.<\/p>\n<p>Coca-Cola CEO\u2019su James Quincey, Coca-Cola\u2019n\u0131n 2017 y\u0131l\u0131nda 500\u2019den fazla yeni \u00fcr\u00fcn \u00e7\u0131kard\u0131\u011f\u0131n\u0131 belirterek markan\u0131n inovasyona odakland\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Quincey, \u201cD\u00fcnyan\u0131n her yerinde yeni tatlar ve yeni i\u00e7eriklerle denemeler yap\u0131yoruz, Coca-Cola\u2019y\u0131 \u015fimdiye kadar var oldu\u011fumuz kategorilerin d\u0131\u015f\u0131nda da konumland\u0131r\u0131yoruz\u201d diye ekliyor.<\/p>\n<p>Japonya\u2019da ger\u00e7ekle\u015ftirilen <strong>Coca-Cola<\/strong> alkoll\u00fc i\u00e7ecek denemesine dair form\u00fcl bilgileri, t\u00fcm Coca-Cola \u00fcr\u00fcnlerinde oldu\u011fu gibi gizli tutuluyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ge\u00e7ti\u011fimiz aylarda Japonya pazar\u0131nda alkoll\u00fc i\u00e7ecek sat\u0131\u015f\u0131na ba\u015flayaca\u011f\u0131 y\u00f6n\u00fcnde haberler gelen Coca-Cola\u2019n\u0131n 125 y\u0131ll\u0131k tarihindeki ilk alkoll\u00fc i\u00e7ece\u011fi raflardaki yerini ald\u0131. %3, %5 ve %7 alkol oran\u0131na sahip aromal\u0131 i\u00e7ecekler sunan Coca-Cola alkoll\u00fc i\u00e7ecek sat\u0131\u015f\u0131na ba\u015flad\u0131. Coca Cola\u2019n\u0131n \u2018\u2019Lemon-Do\u2019\u2019 ad\u0131n\u0131 verdi\u011fi \u00fcr\u00fcn\u00fcn\u00fcn Japonya&#8217;da \u00f6zellikle kad\u0131nlar aras\u0131nda pop\u00fcler olan ve biraya alternatif olarak sunulan\u00a0Chu-Hi&#8216;ye lezzet olarak &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4666"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=4666"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/4667"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=4666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=4666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=4666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}