{"id":4577,"date":"2018-05-08T16:19:17","date_gmt":"2018-05-08T13:19:17","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=4577"},"modified":"2022-09-15T17:38:00","modified_gmt":"2022-09-15T14:38:00","slug":"2018in-ilk-ceyregi-icin-global-dijital-rapor-yayinlandi","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/2018in-ilk-ceyregi-icin-global-dijital-rapor-yayinlandi\/","title":{"rendered":"2018\u2019in \u0130lk \u00c7eyre\u011fi \u0130\u00e7in Global Dijital Rapor Yay\u0131nland\u0131"},"content":{"rendered":"<p>WeAreSocial\u00a0ve Hootsuite <strong>\u2019\u2019Global Digital\u2019\u2019<\/strong> ad\u0131ndaki sekt\u00f6r\u00fcn nabz\u0131n\u0131 tutan rapor yay\u0131nland\u0131. Dijitalde, 2018\u2019in ilk \u00e7eyre\u011finde g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme ya\u015fand\u0131. \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n say\u0131s\u0131 Mart ay\u0131na dek\u00a0<strong> 4.021 milyara<\/strong>\u00a0\u00e7\u0131kt\u0131.<\/p>\n<p><img class=\"alignnone size-full wp-image-4578\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/05\/2018in-ilk-ceyregi-icin-global-dijital-rapor-yayinlandi-2.png\" alt=\"2018\u2019in \u0130lk \u00c7eyre\u011fi \u0130\u00e7in Global Dijital Rapor Yay\u0131nland\u0131\" width=\"60%\" height=\"auto\" \/><\/p>\n<p>Mobil cihaz kullan\u0131m\u0131 artmaya devam ederken, mobilden sosyal medya kullan\u0131m\u0131 da art\u0131yor. 2018\u2019in ilk \u00e7eyre\u011finde\u00a0<strong>289 milyon<\/strong>\u00a0ki\u015fi sosyal medyaya mobil cihazlar \u00fczerinden kulland\u0131. %14\u2019l\u00fck bu art\u0131\u015f, mobil sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n 2018\u2019in ikinci \u00e7eyre\u011fine yakla\u015f\u0131rken 3 milyar s\u0131n\u0131r\u0131n\u0131 a\u015farak,\u00a0<strong>3.087 milyara<\/strong>\u00a0ula\u015ft\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<p><img class=\"alignnone size-full wp-image-4579\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/05\/2018in-ilk-ceyregi-icin-global-dijital-rapor-yayinlandi-3.png\" alt=\"2018\u2019in \u0130lk \u00c7eyre\u011fi \u0130\u00e7in Global Dijital Rapor Yay\u0131nland\u0131\" width=\"60%\" height=\"auto\" \/><\/p>\n<p>Rapora g\u00f6re, 2018\u2019in geride b\u0131rakt\u0131\u011f\u0131m\u0131z 3 ay\u0131nda sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n say\u0131s\u0131 100 milyon artarak Mart ay\u0131 sonunda\u00a0<strong>3.3 milyara<\/strong>\u00a0ula\u015ft\u0131. Sosyal medya \u015firketlerinin ki\u015fisel veri kullan\u0131m\u0131 ihlali hakk\u0131nda skandallar\u0131 g\u00fcndemden d\u00fc\u015fmese de yap\u0131lan son ara\u015ft\u0131rma, sosyal medyadaki b\u00fcy\u00fcmenin h\u0131zland\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Mart ay\u0131 sonuna kadar ge\u00e7en 12 ayl\u0131k s\u00fcre\u00e7te\u00a0<strong>390 milyon<\/strong>\u00a0yeni kullan\u0131c\u0131 sosyal medya platformlar\u0131na \u00fcye oldu. Bu, her g\u00fcn\u00a0<strong>1 milyondan fazla<\/strong>\u00a0insan\u0131n; saniyede\u00a0<strong>12.4<\/strong>\u00a0yeni kullan\u0131c\u0131n\u0131n sosyal medya a\u011flar\u0131na ilk kez \u00fcye oldu\u011fu anlam\u0131na geliyor.<\/p>\n<p><img class=\"alignnone size-full wp-image-4580\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/05\/2018in-ilk-ceyregi-icin-global-dijital-rapor-yayinlandi-4.png\" alt=\"2018\u2019in \u0130lk \u00c7eyre\u011fi \u0130\u00e7in Global Dijital Rapor Yay\u0131nland\u0131\" width=\"60%\" height=\"auto\" \/><\/p>\n<p>Raporda sosyal medya verilerinin yan\u0131 s\u0131ra pop\u00fcler web siteleri hakk\u0131nda verilere de yer verilmi\u015f. En sevilen 20 web sitesinin yay\u0131nland\u0131\u011f\u0131 listede Google, YouTube, Facebook <strong>ilk \u00fc\u00e7<\/strong> aras\u0131nda yer al\u0131yor.<\/p>\n<p><img class=\"alignnone size-full wp-image-4581\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/05\/2018in-ilk-ceyregi-icin-global-dijital-rapor-yayinlandi-5.png\" alt=\"2018\u2019in \u0130lk \u00c7eyre\u011fi \u0130\u00e7in Global Dijital Rapor Yay\u0131nland\u0131\" width=\"60%\" height=\"auto\" \/><\/p>\n<p>Kullan\u0131c\u0131lar\u0131n en sevdi\u011fi sosyal medya platformlar\u0131n\u0131n yer ald\u0131\u011f\u0131 bir ba\u015fka listede <strong>Facebook<\/strong> ayl\u0131k aktif kullan\u0131c\u0131 say\u0131s\u0131nda liderli\u011fini koruyarak a\u00e7\u0131k ara farkla birinci s\u0131rada g\u00f6ze \u00e7arp\u0131yor. Onu,\u00a0<strong>YouTube<\/strong>\u00a0ve\u00a0<strong>WhatsApp <\/strong>takip ediyor.<\/p>\n<h2>Facebook<\/h2>\n<p><img class=\"alignnone size-full wp-image-4582\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/05\/2018in-ilk-ceyregi-icin-global-dijital-rapor-yayinlandi-6.png\" alt=\"2018\u2019in \u0130lk \u00c7eyre\u011fi \u0130\u00e7in Global Dijital Rapor Yay\u0131nland\u0131\" width=\"60%\" height=\"auto\" \/><\/p>\n<p>Raporda, Cambridge Analytica skandal\u0131n\u0131n Facebook\u2019un genel kullan\u0131c\u0131 rakam\u0131n\u0131 etkilemedi\u011fi de g\u00f6r\u00fcl\u00fcyor. 2018 Mart ay\u0131n\u0131n sonuna dair verilere g\u00f6re Facebook kullan\u0131c\u0131 say\u0131s\u0131 <strong>2.234 milyara<\/strong> ula\u015ft\u0131. Yani son 3 ayda\u00a0<strong>67 milyon<\/strong>\u00a0ki\u015fi Facebook kullanmaya ba\u015flad\u0131. Facebook kullan\u0131c\u0131lar\u0131n\u0131n <strong>%43\u2019\u00fcni kad\u0131nlar, %57\u2019sini erkekler<\/strong> olu\u015fturuyor.<\/p>\n<p><img class=\"alignnone size-full wp-image-4583\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/05\/2018in-ilk-ceyregi-icin-global-dijital-rapor-yayinlandi-7.png\" alt=\"2018\u2019in \u0130lk \u00c7eyre\u011fi \u0130\u00e7in Global Dijital Rapor Yay\u0131nland\u0131\" width=\"60%\" height=\"auto\" \/><\/p>\n<p>Gen\u00e7lerin Facebook\u2019tan uzakla\u015ft\u0131\u011f\u0131 uzun s\u00fcredir bilinen bir \u015fey ancak platform taraf\u0131ndan verilen bilgiler de ilk kez bu s\u00f6ylemi destekliyor. Veriye g\u00f6re, 2018\u2019in ilk 3 ay\u0131nda\u00a0<strong>13-17<\/strong>\u00a0ya\u015f grubundan\u00a0<strong>6 milyon<\/strong>\u00a0Facebook kullan\u0131c\u0131s\u0131 platformda yer almay\u0131 b\u0131rakt\u0131. Facebook, ge\u00e7ti\u011fimiz 3 ay i\u00e7inde 45 ya\u015f ve \u00fczeri\u00a0<strong>17 milyon<\/strong>, 65 ve \u00fczeri\u00a0<strong>3 milyon<\/strong>\u00a0yeni kullan\u0131c\u0131 kazand\u0131. Bu durum g\u00f6steriyor ki gen\u00e7lerin Facebook\u2019a olan ilgileri azal\u0131rken yeti\u015fkinlerinki art\u0131yor.<\/p>\n<p><img class=\"alignnone size-full wp-image-4584\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/05\/2018in-ilk-ceyregi-icin-global-dijital-rapor-yayinlandi-8.png\" alt=\"2018\u2019in \u0130lk \u00c7eyre\u011fi \u0130\u00e7in Global Dijital Rapor Yay\u0131nland\u0131\" width=\"60%\" height=\"auto\" \/><\/p>\n<p>\u00dclke baz\u0131nda olu\u015fturulan listede 270 milyar kullan\u0131c\u0131s\u0131yla en \u00e7ok Facebook kullan\u0131lan \u00fclke Hindistan olmu\u015f. T\u00fcrkiye ise bu listede 52 milyon kullan\u0131c\u0131s\u0131yla 9. s\u0131rada yer al\u0131yor.<\/p>\n<p><img class=\"alignnone size-full wp-image-4585\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/05\/2018in-ilk-ceyregi-icin-global-dijital-rapor-yayinlandi-9.png\" alt=\"2018\u2019in \u0130lk \u00c7eyre\u011fi \u0130\u00e7in Global Dijital Rapor Yay\u0131nland\u0131\" width=\"60%\" height=\"auto\" \/><\/p>\n<p>Facebook\u2019da en fazla be\u011fenisi olan sayfa ise <strong>122 milyon 490 bin<\/strong> be\u011fenisiyle Cristiano Ronaldo\u2019nun sayfas\u0131.<\/p>\n<h2>Instagram<\/h2>\n<p><img class=\"alignnone size-full wp-image-4586\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/05\/2018in-ilk-ceyregi-icin-global-dijital-rapor-yayinlandi-10.png\" alt=\"2018\u2019in \u0130lk \u00c7eyre\u011fi \u0130\u00e7in Global Dijital Rapor Yay\u0131nland\u0131\" width=\"60%\" height=\"auto\" \/><\/p>\n<p>Facebook\u2019un sahibi oldu\u011fu Instagram, Mart ay\u0131 itibar\u0131yla\u00a0<strong>813 milyon<\/strong>\u00a0ayl\u0131k aktif kullan\u0131c\u0131ya sahip ve ge\u00e7en y\u0131l ayn\u0131 d\u00f6neme g\u00f6re\u00a0<strong>%35\u2019lik<\/strong>\u00a0art\u0131\u015f yakalad\u0131. Instagram kullan\u0131c\u0131lar\u0131n\u0131n <strong>%50.7\u2019si kad\u0131nlardan, %49.3\u2019\u00fc erkeklerden <\/strong>olu\u015fuyor.<\/p>\n<p><img class=\"alignnone size-full wp-image-4587\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/05\/2018in-ilk-ceyregi-icin-global-dijital-rapor-yayinlandi-11.png\" alt=\"2018\u2019in \u0130lk \u00c7eyre\u011fi \u0130\u00e7in Global Dijital Rapor Yay\u0131nland\u0131\" width=\"60%\" height=\"auto\" \/><\/p>\n<p>Instagram kullan\u0131c\u0131lar\u0131 di\u011fer sosyal a\u011flara oranla gen\u00e7lerden olu\u015fuyor. Platform kullan\u0131c\u0131lar\u0131n\u0131n ya\u015f ortalamas\u0131\u00a0<strong>27-28<\/strong>.<\/p>\n<p><img class=\"alignnone size-full wp-image-4588\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/05\/2018in-ilk-ceyregi-icin-global-dijital-rapor-yayinlandi-12.png\" alt=\"2018\u2019in \u0130lk \u00c7eyre\u011fi \u0130\u00e7in Global Dijital Rapor Yay\u0131nland\u0131\" width=\"60%\" height=\"auto\" \/><\/p>\n<p>\u00dclke baz\u0131nda olu\u015fturulan listede <strong>120 milyar<\/strong> kullan\u0131c\u0131s\u0131yla <strong>en \u00e7ok Instagram kullan\u0131lan \u00fclke United States<\/strong> olarak belirlenmi\u015f. T\u00fcrkiye ise bu listede <strong>34 milyon <\/strong>kullan\u0131c\u0131s\u0131yla <strong>5. s\u0131rada<\/strong> yer al\u0131yor.<\/p>\n<p><img class=\"alignnone size-full wp-image-4589\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/05\/2018in-ilk-ceyregi-icin-global-dijital-rapor-yayinlandi-13.png\" alt=\"2018\u2019in \u0130lk \u00c7eyre\u011fi \u0130\u00e7in Global Dijital Rapor Yay\u0131nland\u0131\" width=\"60%\" height=\"auto\" \/><\/p>\n<p>Instagram\u2019da en fazla be\u011fenisi olan hesap ise <strong>233 milyon 900 bin<\/strong> be\u011fenisiyle Instagram\u2019\u0131n kendi hesab\u0131.<\/p>\n<h2>Twitter<\/h2>\n<p><img class=\"alignnone size-full wp-image-4590\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/05\/2018in-ilk-ceyregi-icin-global-dijital-rapor-yayinlandi-14.png\" alt=\"2018\u2019in \u0130lk \u00c7eyre\u011fi \u0130\u00e7in Global Dijital Rapor Yay\u0131nland\u0131\" width=\"60%\" height=\"auto\" \/><\/p>\n<p>Twitter 2018 Mart itibari ile <strong>330 milyon<\/strong> kullan\u0131c\u0131 say\u0131s\u0131na ula\u015fm\u0131\u015f. Kullan\u0131c\u0131lar\u0131n <strong>%42.8\u2019i kad\u0131n, %57.2\u2019si erkek<\/strong>.<\/p>\n<p><img class=\"alignnone size-full wp-image-4591\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/05\/2018in-ilk-ceyregi-icin-global-dijital-rapor-yayinlandi-15.png\" alt=\"2018\u2019in \u0130lk \u00c7eyre\u011fi \u0130\u00e7in Global Dijital Rapor Yay\u0131nland\u0131\" width=\"60%\" height=\"auto\" \/><\/p>\n<p>Kullan\u0131c\u0131lar\u0131n\u00a0<strong>%<\/strong>61\u2018i\u00a0<strong>30 ya\u015f \u00fcst\u00fc<\/strong> ki\u015filerden olu\u015fuyor.<\/p>\n<p><img class=\"alignnone size-full wp-image-4592\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/05\/2018in-ilk-ceyregi-icin-global-dijital-rapor-yayinlandi-16.png\" alt=\"2018\u2019in \u0130lk \u00c7eyre\u011fi \u0130\u00e7in Global Dijital Rapor Yay\u0131nland\u0131\" width=\"60%\" height=\"auto\" \/><\/p>\n<p>\u00dclke baz\u0131nda olu\u015fturulan listede <strong>72 milyon 300 bin<\/strong> kullan\u0131c\u0131s\u0131yla en \u00e7ok Twitter kullan\u0131lan \u00fclke <strong>United States<\/strong> olarak belirlenmi\u015f. T\u00fcrkiye ise bu listede <strong>10 milyon 800 bin<\/strong> kullan\u0131c\u0131s\u0131yla <strong>5. s\u0131rada<\/strong> yer al\u0131yor.<\/p>\n<p><img class=\"alignnone size-full wp-image-4593\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/05\/2018in-ilk-ceyregi-icin-global-dijital-rapor-yayinlandi-17.png\" alt=\"2018\u2019in \u0130lk \u00c7eyre\u011fi \u0130\u00e7in Global Dijital Rapor Yay\u0131nland\u0131\" width=\"60%\" height=\"auto\" \/><\/p>\n<p>Twitter\u2019da en \u00e7ok takip\u00e7i say\u0131s\u0131na sahip hesap <strong>109 milyon 220 bin<\/strong> takip\u00e7i say\u0131s\u0131yla <strong>Katy Perry\u2019<\/strong>nin hesab\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WeAreSocial\u00a0ve Hootsuite \u2019\u2019Global Digital\u2019\u2019 ad\u0131ndaki sekt\u00f6r\u00fcn nabz\u0131n\u0131 tutan rapor yay\u0131nland\u0131. Dijitalde, 2018\u2019in ilk \u00e7eyre\u011finde g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme ya\u015fand\u0131. \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n say\u0131s\u0131 Mart ay\u0131na dek\u00a0 4.021 milyara\u00a0\u00e7\u0131kt\u0131. Mobil cihaz kullan\u0131m\u0131 artmaya devam ederken, mobilden sosyal medya kullan\u0131m\u0131 da art\u0131yor. 2018\u2019in ilk \u00e7eyre\u011finde\u00a0289 milyon\u00a0ki\u015fi sosyal medyaya mobil cihazlar \u00fczerinden kulland\u0131. %14\u2019l\u00fck bu art\u0131\u015f, mobil sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4577"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=4577"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/4595"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=4577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=4577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=4577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}