{"id":4540,"date":"2018-04-27T14:55:17","date_gmt":"2018-04-27T11:55:17","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=4540"},"modified":"2022-09-15T17:38:03","modified_gmt":"2022-09-15T14:38:03","slug":"snapchate-atlanamayan-reklamlar-geliyor","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/snapchate-atlanamayan-reklamlar-geliyor\/","title":{"rendered":"Snapchat\u2019e Atlanamayan Reklamlar Geliyor!"},"content":{"rendered":"<p>Sosyal medyadaki yenilikleri ilk yapmas\u0131na ra\u011fmen hep rakipleri kazanan ve 2017\u2019nin d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011finde 350 milyon dolar zarar eden <strong>Snapchat<\/strong>, yeniden bir toparlama s\u00fcrecine girdi. \u015eu s\u0131ralar \u015firket yeni bir reklam politikas\u0131n\u0131 test ediyor. 6 saniyelik <strong>atlanamayan reklamlar<\/strong> \u00e7\u0131karmay\u0131 ama\u00e7layan \u015firket, bu hamlesiyle gelirlerini art\u0131rmay\u0131 ama\u00e7l\u0131yor.<\/p>\n<p>Nisan ay\u0131nda markalar\u0131n reklam hesaplar\u0131na \u00f6zel olarak \u201cshoppable\u201d lensler getiren \u015firket, bu sayede Instagram\u2019da oldu\u011fu gibi \u015firketlerin \u00fcr\u00fcn sat\u0131\u015flar\u0131 yapmas\u0131na olanak tan\u0131m\u0131\u015ft\u0131. Kullan\u0131c\u0131 say\u0131s\u0131n\u0131n d\u00fc\u015f\u00fckl\u00fc\u011f\u00fcnden dolay\u0131 reklamverenler taraf\u0131ndan pek tercih edilmemeye ba\u015flayan <strong>Snapchat<\/strong>, bu olay\u0131n \u00f6n\u00fcne ge\u00e7mek i\u00e7in reklamverenlere yeni f\u0131rsatlar sunmaya \u00e7al\u0131\u015f\u0131yor. Bunun i\u00e7in \u015firketin son giri\u015fimi <strong>atlanamayan reklamlar<\/strong> test edilecek. S\u00f6z konusu reklamlar, bir TV program\u0131 izlerken g\u00f6rd\u00fc\u011f\u00fcn\u00fcz normal reklamlar gibi olacak. Bir program\u0131n sonunda kar\u015f\u0131n\u0131za \u00e7\u0131kacaklar ve alt\u0131 saniye ekranda kal\u0131p kaybolacaklar.<\/p>\n<p>May\u0131s ay\u0131n\u0131n\u00a0ortalar\u0131nda test edilmeye ba\u015flayacak bu yeni politika, kullan\u0131c\u0131lar\u0131n\u0131n ka\u00e7 reklama dayanabilece\u011fi gibi baz\u0131 testler yapacak. Bu test a\u015famas\u0131nda hem kullan\u0131c\u0131lar\u0131n\u0131n nabz\u0131n\u0131 hem de reklam verenlerin ilgisini \u00f6l\u00e7meyi d\u00fc\u015f\u00fcnen Snapchat, nihai karar\u0131n\u0131 bu denemeye g\u00f6re verecek.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sosyal medyadaki yenilikleri ilk yapmas\u0131na ra\u011fmen hep rakipleri kazanan ve 2017\u2019nin d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011finde 350 milyon dolar zarar eden Snapchat, yeniden bir toparlama s\u00fcrecine girdi. \u015eu s\u0131ralar \u015firket yeni bir reklam politikas\u0131n\u0131 test ediyor. 6 saniyelik atlanamayan reklamlar \u00e7\u0131karmay\u0131 ama\u00e7layan \u015firket, bu hamlesiyle gelirlerini art\u0131rmay\u0131 ama\u00e7l\u0131yor. Nisan ay\u0131nda markalar\u0131n reklam hesaplar\u0131na \u00f6zel olarak \u201cshoppable\u201d lensler getiren &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4540"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=4540"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/4541"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=4540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=4540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=4540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}