{"id":4513,"date":"2018-04-20T17:17:08","date_gmt":"2018-04-20T14:17:08","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=4513"},"modified":"2018-04-20T17:31:09","modified_gmt":"2018-04-20T14:31:09","slug":"google-adwords-yeni-reklam-formatini-duyurdu","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/google-adwords-yeni-reklam-formatini-duyurdu\/","title":{"rendered":"Google AdWords, Yeni Reklam Format\u0131n\u0131 Duyurdu"},"content":{"rendered":"<p><strong>Google AdWords<\/strong>,\u00a0blogunda yay\u0131nlad\u0131\u011f\u0131 g\u00f6nderiyle YouTube\u2019daki video kampanyalar\u0131n\u0131n eri\u015fimini y\u00fckselten yeni video format\u0131n\u0131 duyurdu. <em><strong>Outstream Video Ads<\/strong><\/em><strong>\u00a0<\/strong>ismindeki bu yeni format, mobil taray\u0131c\u0131larda ve uygulamalarda g\u00f6r\u00fcnt\u00fclenebilecek.<\/p>\n<p><strong>Google Adwords<\/strong> yeni yay\u0131n format\u0131n\u0131 kendi blogunda payla\u015ft\u0131\u011f\u0131 \u015fu g\u00f6nderiyle a\u00e7\u0131klad\u0131.<\/p>\n<p>\u2018<strong>\u2019Outstream Video Ads<\/strong>, YouTube\u2019ta \u00e7o\u011falan, d\u00fc\u015f\u00fck maliyetli ve g\u00f6r\u00fcnt\u00fclenebilir eri\u015fim yaratacak. Reklamlar, yay\u0131n i\u00e7i TrueView ve Bumper reklamlar\u0131 dahil olmak \u00fczere video reklamlar g\u00f6sterebilece\u011finiz y\u00fcksek kaliteli yay\u0131nc\u0131 web siteleri ve mobil uygulamalar olan Google video i\u015f ortaklar\u0131nda g\u00f6sterilecek.\u2019\u2019<\/p>\n<p>Outstream reklamlar, kullan\u0131c\u0131lar bir video izlemeye ba\u015flad\u0131\u011f\u0131nda otomatik olarak ekranda oynamaya ba\u015fl\u0131yor. Bu otomatik oynat\u0131lan reklamlar\u0131n sesi kapal\u0131. Kullan\u0131c\u0131lar isterlerse reklama t\u0131klayarak sesi a\u00e7abiliyor ya da videoyu ba\u015ftan ba\u015flatabiliyorlar.<\/p>\n<p>Reklamverenler ise <strong>Outstream video reklamlar\u0131nda <\/strong>g\u00f6r\u00fcnt\u00fclenebilir bin g\u00f6sterim ba\u015f\u0131 maliyete (CPM) g\u00f6re\u00a0\u00f6deme yap\u0131yor. Yani reklamverenler sadece g\u00f6r\u00fcnt\u00fclemeye para \u00f6d\u00fcyor. Bunun i\u00e7in de reklam\u0131n ekranda bulunmas\u0131 ve ki\u015fi taraf\u0131ndan izlenebilir olmas\u0131 gerekiyor. Yani e\u011fer reklam ekran\u0131n alt k\u0131sm\u0131nda yer al\u0131yor ve kullan\u0131c\u0131 sayfada a\u015fa\u011f\u0131 k\u0131sma kadar inmiyorsa reklamveren her hangi bir \u00f6deme yapm\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google AdWords,\u00a0blogunda yay\u0131nlad\u0131\u011f\u0131 g\u00f6nderiyle YouTube\u2019daki video kampanyalar\u0131n\u0131n eri\u015fimini y\u00fckselten yeni video format\u0131n\u0131 duyurdu. Outstream Video Ads\u00a0ismindeki bu yeni format, mobil taray\u0131c\u0131larda ve uygulamalarda g\u00f6r\u00fcnt\u00fclenebilecek. Google Adwords yeni yay\u0131n format\u0131n\u0131 kendi blogunda payla\u015ft\u0131\u011f\u0131 \u015fu g\u00f6nderiyle a\u00e7\u0131klad\u0131. \u2018\u2019Outstream Video Ads, YouTube\u2019ta \u00e7o\u011falan, d\u00fc\u015f\u00fck maliyetli ve g\u00f6r\u00fcnt\u00fclenebilir eri\u015fim yaratacak. Reklamlar, yay\u0131n i\u00e7i TrueView ve Bumper reklamlar\u0131 dahil olmak &hellip;<\/p>\n","protected":false},"author":19,"featured_media":4514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[178],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4513"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=4513"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/4514"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=4513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=4513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=4513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}