{"id":4476,"date":"2018-04-10T15:02:22","date_gmt":"2018-04-10T12:02:22","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=4476"},"modified":"2022-09-15T17:48:34","modified_gmt":"2022-09-15T14:48:34","slug":"kahvenize-yazilacak-ismi-tahmin-eden-site-whats-my-starbucks-name","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/kahvenize-yazilacak-ismi-tahmin-eden-site-whats-my-starbucks-name\/","title":{"rendered":"Kahvenize Yaz\u0131lacak \u0130smi Tahmin Eden Site: What\u2019s My Starbucks Name?"},"content":{"rendered":"<p>Bug\u00fcn d\u00fcnyan\u0131n herhangi bir \u00fclkesinde sokakta y\u00fcr\u00fcyen birini rastgele \u00e7evirip, \u2018\u2019Kahve i\u00e7ebilece\u011fim bir yer s\u00f6yleyebilir misiniz?\u2019\u2019 diye sorsak hemen hemen herkesin verece\u011fi ilk cevap san\u0131yoruz ki <strong>Starbucks<\/strong> olacakt\u0131r.<\/p>\n<p>1971 y\u0131l\u0131nda ilk ma\u011fazas\u0131n\u0131 a\u00e7an Starbucks, ba\u015far\u0131s\u0131n\u0131 kuruldu\u011fu tarihten itibaren farkl\u0131 bir \u015firket olma yolunda ilerledi. Sadece kahve ve zengin bir kahve k\u00fclt\u00fcr\u00fc de\u011fil, bir deneyim sundu. Starbucks, bug\u00fcn 65 \u00fclkede 21.000&#8217;in \u00fczerinde ma\u011fazaya sahip. Peki Starbucks\u2019\u0131 bu kadar pop\u00fcler ve rakiplerinden farkl\u0131 k\u0131lan nedir?<\/p>\n<p>G\u00fcn\u00fcm\u00fcz\u00fcn dev markalar\u0131na bakt\u0131\u011f\u0131m\u0131zda ba\u015far\u0131lar\u0131n\u0131n s\u0131rr\u0131 olarak kalite, lezzet, uygun fiyat gibi \u00f6zelliklerden ziyade hedef kitlenin nabz\u0131n\u0131 tutarak geli\u015ftirdikleri pazarlama stratejilerini g\u00f6sterebiliriz. Starbucks baristalar\u0131n\u0131n bardaklara m\u00fc\u015fteri isimlerini yanl\u0131\u015f yazmas\u0131 da basit ama etkili pazarlama stratejilerinin bir par\u00e7as\u0131.<\/p>\n<p>Stratejinin amac\u0131, m\u00fc\u015fterilerin isimlerinin yanl\u0131\u015f yaz\u0131ld\u0131\u011f\u0131 barda\u011f\u0131n foto\u011fraf\u0131n\u0131 \u00e7ekerek sosyal medyada payla\u015f\u0131m yapmas\u0131n\u0131 sa\u011flamak. \u00c7o\u011fu insan \u00fcst\u00fcnde isminin do\u011fru yazd\u0131\u011f\u0131 bir kahve barda\u011f\u0131n\u0131 sosyal medyada payla\u015fmaz. <strong>Starbucks <\/strong>i\u015fte bu durumu pazarlama arac\u0131 olarak kullan\u0131yor. M\u00fc\u015fterilerin tamamen g\u00f6n\u00fcll\u00fc bir \u015fekilde payla\u015f\u0131m yapmas\u0131n\u0131 sa\u011flayarak, g\u00fcn\u00fcm\u00fcz\u00fcn en etkili reklam alan\u0131 sosyal medyada \u00fccretsiz bir \u015fekilde kendi reklam\u0131n\u0131 yapm\u0131\u015f oluyor. Olduk\u00e7a ak\u0131ll\u0131 ve etkili bir strateji oldu\u011funu itiraf etmeliyiz.<\/p>\n<p>Starbucks baristalar\u0131n\u0131n isimleri s\u00fcrekli yanl\u0131\u015f yazmas\u0131ndan ilham alarak yarat\u0131lan \u2018<strong>\u2019What\u2019s My Starbucks Name?\u2019\u2019<\/strong> ( Benim Starbucks Ad\u0131m ne?) web sitesi, Starbucks\u2019a\u00a0 gidip bir kahve ald\u0131\u011f\u0131n\u0131zda barda\u011f\u0131n\u0131zda yazacak isminizi tahmin ediyor.\u00a0 \u201c<strong>Starbucks Name Fail<\/strong>\u201d ve \u201c<strong>Starbucks Spelling<\/strong>\u201d gibi Tumblr bloglar\u0131ndan \u00e7ekti\u011fi g\u00f6rselleri araman\u0131zla e\u015fle\u015ftiren sitenin kurucusu ise\u00a0Bob\u2019s Burgers TV \u015fovunun yazar\u0131 Justin Hook.<\/p>\n<p><img class=\"alignnone wp-image-4478 size-full\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/04\/kahvenize-yazilacak-ismi-tahmin-eden-site-whats-my-starbucks-name-2.png\" alt=\"Kahvenize Yaz\u0131lacak \u0130smi Tahmin Eden Site: What\u2019s My Starbucks Name?\" width=\"696\" height=\"376\" \/><\/p>\n<p>Sizde olas\u0131 Starbucks isminizi merak ediyorsan\u0131z tek yapman\u0131z gereken siteye girip kar\u015f\u0131n\u0131za \u00e7\u0131kan arama \u00e7ubu\u011funa isminizi yazmak. Yeni isminiz Starbucks kahve bardaklar\u0131n\u0131n \u00fczerine yaz\u0131lm\u0131\u015f \u015fekilde kar\u015f\u0131n\u0131za \u00e7\u0131kacak. Verilen \u00e7o\u011funlu\u011fu yabanc\u0131 isimlerden olu\u015ftu\u011fu i\u00e7in T\u00fcrk\u00e7e isimlerde \u00e7ok iyi sonu\u00e7 vermedi\u011fini de \u015fimdiden s\u00f6yleyelim.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bug\u00fcn d\u00fcnyan\u0131n herhangi bir \u00fclkesinde sokakta y\u00fcr\u00fcyen birini rastgele \u00e7evirip, \u2018\u2019Kahve i\u00e7ebilece\u011fim bir yer s\u00f6yleyebilir misiniz?\u2019\u2019 diye sorsak hemen hemen herkesin verece\u011fi ilk cevap san\u0131yoruz ki Starbucks olacakt\u0131r. 1971 y\u0131l\u0131nda ilk ma\u011fazas\u0131n\u0131 a\u00e7an Starbucks, ba\u015far\u0131s\u0131n\u0131 kuruldu\u011fu tarihten itibaren farkl\u0131 bir \u015firket olma yolunda ilerledi. Sadece kahve ve zengin bir kahve k\u00fclt\u00fcr\u00fc de\u011fil, bir deneyim sundu. &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4476"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=4476"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4476\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/4477"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=4476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=4476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=4476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}