{"id":4307,"date":"2018-03-12T12:08:32","date_gmt":"2018-03-12T09:08:32","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=4307"},"modified":"2022-08-24T18:14:02","modified_gmt":"2022-08-24T15:14:02","slug":"ozsut-ile-kalpleri-isitan-bir-projeye-imza-attik","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/ozsut-ile-kalpleri-isitan-bir-projeye-imza-attik\/","title":{"rendered":"\u00d6zs\u00fct \u0130le Kalpleri Is\u0131tan Bir Projeye \u0130mza Att\u0131k!"},"content":{"rendered":"<p>T\u00fcrkiye&#8217;nin en sevilen lezzetlerinin kahraman\u0131 <strong>\u00d6zs\u00fct<\/strong> ile hem damak tad\u0131na uyan hem de kalpleri \u0131s\u0131tan bir projeye imza att\u0131k!<\/p>\n<p>Sosyal medyaya h\u0131zl\u0131 bir geri d\u00f6n\u00fc\u015f sa\u011flayan \u00d6zs\u00fct i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z projemizde \u00d6zs\u00fct&#8217;\u00fcn Sevgililer G\u00fcn\u00fc lansman\u0131n\u0131 ger\u00e7ekle\u015ftirdik. Haz\u0131rlanan strateji ile <strong>#a\u015fkg\u00fcl\u00fcmsetir<\/strong> konsepti alt\u0131nda 360 derece bir ileti\u015fim y\u00fcr\u00fctt\u00fck.<\/p>\n<p>Bu lansman ile \u00d6zs\u00fct&#8217;\u00fcn Sevgililer G\u00fcn\u00fc&#8217;ne \u00f6zel haz\u0131rlad\u0131\u011f\u0131 Harmoni, Kalpten Kalbe ve Sihirli K\u00fcre olmak \u00fczere birbirinden lezzetli \u00fc\u00e7 farkl\u0131 pastas\u0131n\u0131n tan\u0131t\u0131m\u0131na ve sat\u0131\u015f\u0131na katk\u0131 sa\u011flad\u0131k.<\/p>\n<p>Lansman \u00f6ncesinde ana konsept olarak belirledi\u011fimiz Instagram yar\u0131\u015fmam\u0131zda takip\u00e7ilerin <strong>#a\u015fkg\u00fcl\u00fcmsetir<\/strong> hashtagini kullanarak yar\u0131\u015fma ko\u015fullar\u0131 kapsam\u0131nca foto\u011fraflar payla\u015fmas\u0131n\u0131 istedik. Herkes i\u00e7in farkl\u0131 bir a\u015fk tan\u0131m\u0131n\u0131n oldu\u011funu bizlere bir kez daha g\u00f6steren binlerce foto\u011fraf payla\u015f\u0131ld\u0131. Payla\u015f\u0131lan foto\u011fraflar aras\u0131ndan Ertu\u011frul Taban&#8217;\u0131n da aralar\u0131nda bulundu\u011fu j\u00fcri \u00fcyeleri 3 \u015fansl\u0131 takip\u00e7iyi se\u00e7ti. Ve yar\u0131\u015fmada kazanan ki\u015filer InstaX Mini\u2019nin sahibi oldu.<\/p>\n<p>Lansman kapsam\u0131nca konsept geli\u015ftirmeden dijital stratejilerin belirlenmesine, sosyal medya y\u00f6netiminden dijital pazarlamaya, mikro site tasar\u0131m\u0131ndan programlanmas\u0131na\u00a0kadar t\u00fcm s\u00fcre\u00e7leri ele ald\u0131k. Offline ile desteklenen #a\u015fkg\u00fcl\u00fcmsetir kampanyas\u0131 ile web sitesi trafi\u011finde, sosyal medya takip\u00e7ilerinde, eri\u015fim, etkile\u015fim ve g\u00f6sterim oranlar\u0131nda \u00f6nemli bir art\u0131\u015f y\u00fczdesi elde ettik.<\/p>\n<p>\u00d6zs\u00fct ile\u00a0birlikte ger\u00e7ekle\u015ftirece\u011fimiz yeni projelerin ba\u015flang\u0131c\u0131 olan #a\u015fkg\u00fcl\u00fcmsetir kampanyas\u0131 ile elde etti\u011fimiz ba\u015far\u0131lar\u0131 sunmaktan b\u00fcy\u00fck mutluluk duyuyoruz!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye&#8217;nin en sevilen lezzetlerinin kahraman\u0131 \u00d6zs\u00fct ile hem damak tad\u0131na uyan hem de kalpleri \u0131s\u0131tan bir projeye imza att\u0131k! Sosyal medyaya h\u0131zl\u0131 bir geri d\u00f6n\u00fc\u015f sa\u011flayan \u00d6zs\u00fct i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z projemizde \u00d6zs\u00fct&#8217;\u00fcn Sevgililer G\u00fcn\u00fc lansman\u0131n\u0131 ger\u00e7ekle\u015ftirdik. Haz\u0131rlanan strateji ile #a\u015fkg\u00fcl\u00fcmsetir konsepti alt\u0131nda 360 derece bir ileti\u015fim y\u00fcr\u00fctt\u00fck. Bu lansman ile \u00d6zs\u00fct&#8217;\u00fcn Sevgililer G\u00fcn\u00fc&#8217;ne \u00f6zel haz\u0131rlad\u0131\u011f\u0131 Harmoni, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[179],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4307"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=4307"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/4338"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=4307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=4307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=4307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}