{"id":4283,"date":"2018-03-02T10:27:33","date_gmt":"2018-03-02T07:27:33","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=4283"},"modified":"2022-10-10T17:28:05","modified_gmt":"2022-10-10T14:28:05","slug":"egegen-trend-raporu-05-subat-2018","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/egegen-trend-raporu-05-subat-2018\/","title":{"rendered":"egegen Trend Raporu &#8211; 05 \/ \u015eubat 2018"},"content":{"rendered":"<p>Dijital d\u00fcnyada ya\u015fananlar\u0131, sosyal medya platformlar\u0131ndaki yenilikleri, dijital reklamc\u0131l\u0131\u011f\u0131n etkileyici \u00f6rneklerini ve bizden haberleri bulabilece\u011finiz <strong>egegen Trend Raporu\u00a0<\/strong>be\u015finci say\u0131s\u0131yla kar\u015f\u0131n\u0131zday\u0131z. Keyifli okumalar dileriz!<\/p>\n<hr \/>\n<h2>WhatsApp Ayl\u0131k Aktif 1,5 Milyar Kullan\u0131c\u0131ya Eri\u015fti<\/h2>\n<p><img class=\"alignnone size-full wp-image-4284\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/03\/whatsapp.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Facebook<\/b>\u2019un sahibi oldu\u011fu WhatsApp\u2019\u0131n <b>1,5 milyar ayl\u0131k kullan\u0131c\u0131<\/b>ya eri\u015fti\u011fi a\u00e7\u0131kland\u0131. 2017 4. \u00e7eyrek raporlar\u0131n\u0131n a\u00e7\u0131kland\u0131\u011f\u0131 s\u0131rada WhatsApp\u2019\u0131n kullan\u0131c\u0131 say\u0131s\u0131 da belirtilen noktalardan biri oldu. Ayr\u0131ca, 1,5 milyar <b>WhatsApp<\/b> kullan\u0131c\u0131s\u0131n\u0131n g\u00fcnde 60 milyar mesaj yollad\u0131\u011f\u0131 da payla\u015f\u0131lan verilerden birisiydi.<\/p>\n<p>Facebook mesajla\u015fma d\u00fcnyas\u0131n\u0131n neredeyse tamam\u0131n\u0131 kendi elinde tutuyor. 1,3 milyar <b>Messenger<\/b> ve 1,5 milyar WhatsApp kullan\u0131c\u0131s\u0131 ile t\u00fcm mesajlar\u0131m\u0131z Facebook sayesinde iletiliyor diyebiliriz.<\/p>\n<hr \/>\n<h2>PTT\u2019den Milli Mesaj Uygulamas\u0131: PTT Messenger<\/h2>\n<p><img class=\"alignnone size-full wp-image-4193\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/02\/ptt-messenger.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p>Yerli WhatsApp olarak an\u0131lan, T\u00fcrkiye\u2019nin milli posta ve telgraf kurumu PTT taraf\u0131ndan geli\u015ftirilen milli mesajla\u015fma uygulamas\u0131\u00a0<b>PTT Messenger<\/b>\u00a0yay\u0131nland\u0131.<\/p>\n<p><b>messenger.ptt.gov.tr<\/b><b>\u00a0<\/b>adresinden ula\u015fabilece\u011finiz PTT Messenger hem\u00a0<b>iOS<\/b>\u00a0hem\u00a0<b>Android<\/b>\u00a0hem de masa\u00fcst\u00fc se\u00e7enekleriyle kullan\u0131c\u0131lar\u0131n kullan\u0131m\u0131na a\u00e7\u0131lacak.<\/p>\n<p>PTT Messenger \u015fu anda uygulama ma\u011fazalar\u0131nda bulunmuyor. \u015eimdilik\u00a0<i>Android APK<\/i>olarak kullanabilece\u011finiz uygulama, k\u0131sa bir s\u00fcre sonra t\u00fcm platformlarda kullan\u0131labilir hale gelecek.<\/p>\n<hr \/>\n<h2>Facebook\u2019ta Y\u00fcz Tan\u0131ma \u0130le Tan\u0131\u015f\u0131n!<\/h2>\n<p><img class=\"alignnone size-full wp-image-4285\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/03\/facebook-yuz-tanima.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><strong>Facebook<\/strong>, y\u00fcz tan\u0131ma teknolojisine a\u00e7ma \u2013 kapama tu\u015funu T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar\u0131n kullan\u0131m\u0131na a\u00e7t\u0131. Mobil haber kayna\u011f\u0131nda k\u00fc\u00e7\u00fck bir uyar\u0131 niteli\u011finde kar\u015f\u0131m\u0131za \u00e7\u0131kan a\u00e7ma kapama tu\u015fu, kullan\u0131c\u0131lara ilk olarak bu teknolojinin \u00f6zelliklerini a\u00e7\u0131klayan bir metin sunuyor.<\/p>\n<p>A\u00e7\u0131klay\u0131c\u0131 metinde y\u00fcz tan\u0131ma teknolojisinin korkutucu yanlar\u0131n\u0131 bertaraf etmeye y\u00f6nelik bir dil kullan\u0131lmas\u0131 da dikkat \u00e7ekiyor. <strong>Facebook y\u00fcz tan\u0131ma \u00f6zelli\u011fi<\/strong> ile birlikte etiketlenmedi\u011finiz foto\u011fraflar\u0131 rahat\u00e7a bulabilece\u011finizi ve b\u00f6ylece foto\u011fraf\u0131n\u0131z\u0131 profil resmi olarak kullanan tan\u0131mad\u0131\u011f\u0131n\u0131z ki\u015filerden korunabilece\u011finizi ifade ediyor. Ayn\u0131 \u015fekilde bu sistemin g\u00f6rme bozuklu\u011fu ya\u015fayan ki\u015filere yard\u0131mc\u0131 oldu\u011funu da belirtiyor.<\/p>\n<hr \/>\n<h2>Instagram Hikayelere Yaz\u0131 Modu \u00d6zelli\u011fi Geldi<\/h2>\n<p><img class=\"alignnone size-full wp-image-4186\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/02\/instagram-yazi-modu.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Instagram<\/b>\u00a0her ge\u00e7en g\u00fcn yeni \u00f6zellikler duyurmaya devam ediyor. Duyurdu\u011fu son \u00f6zelliklerden biri;\u00a0<b>Hikayelerde Yaz\u0131 Modu<\/b>. Bug\u00fcne kadar hikayelerinde yaz\u0131 payla\u015fmak isteyen kullan\u0131c\u0131lar\u0131n metinleri bir arka plan veya foto\u011fraf \u00fczerine yazmalar\u0131 gerekiyordu.<\/p>\n<p>Bu yeni \u00f6zellik ile art\u0131k kullan\u0131c\u0131lar, foto\u011fraf ya da video \u00e7ekmeden yaz\u0131 payla\u015fabilecek. Yaz\u0131 Modu \u00f6zelli\u011fi ile gelen yarat\u0131c\u0131 font ve stil k\u00fct\u00fcphanesi sayesinde, foto\u011fraf ve video \u00e7ekmeyen kullan\u0131c\u0131lar da Hikayeler \u00f6zelli\u011finden istedikleri gibi faydalanabilecek.<\/p>\n<hr \/>\n<h2>Sokaklarda Hayalet Aramaya Haz\u0131r Olun!<\/h2>\n<p><iframe loading=\"lazy\" title=\"GHOSTBUSTERS WORLD (AR Mobile Game) \u2013 Official Teaser Trailer (HD)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FecdzUQUTTA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Pokemon Go\u2019ya benzer a\u00e7\u0131k d\u00fcnya tabanl\u0131 <b>Ghostbusters World <\/b>artt\u0131r\u0131lm\u0131\u015f ger\u00e7eklik oyunu geliyor!<\/p>\n<p><b>Ghostbusters <\/b>evreninde imzas\u0131 olan akt\u00f6rler bir araya geldi\u011fi i\u00e7in, Ghostbusters World\u2019de t\u00fcm filmler, diziler, \u00e7izgi romanlar, oyun parklar\u0131 ve video oyunlardaki karakterler yer alacak. Bu da oyunun devasa bir i\u00e7eri\u011fe sahip olaca\u011f\u0131n\u0131n sinyallerini veriyor.<\/p>\n<p>Ghostbusters World internet sitesinde yapt\u0131\u011f\u0131 a\u00e7\u0131klamayla 2018 i\u00e7inde piyasaya \u00e7\u0131kaca\u011f\u0131 belirtiyor.\u00a0 Oyunun bir demosu, Pazartesi g\u00fcn\u00fc Barselona\u2018da ba\u015flayan <strong>MWC 2018<\/strong> etkinli\u011fine kat\u0131lanlar taraf\u0131ndan deneyimlenebilecek.<\/p>\n<hr \/>\n<h2>Instagram\u2019da Ekran G\u00f6r\u00fcnt\u00fcs\u00fc Al\u0131rken Dikkat!<\/h2>\n<p><img class=\"alignnone size-full wp-image-4232\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/02\/instagram-ekran-goruntusu.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Instagram<\/b>, uzun zamand\u0131r beklenen ekran g\u00f6r\u00fcnt\u00fcs\u00fc al\u0131nca bildirim gitme \u00f6zelli\u011fini test etmeye ba\u015flad\u0131. Bu \u00f6zellik ile Instagram hikayelerde alaca\u011f\u0131n\u0131z ekran g\u00f6r\u00fcnt\u00fcs\u00fc kullan\u0131c\u0131ya bildirim olarak gidecek.<\/p>\n<p>Testte yer alan kullan\u0131c\u0131lar, hikayeye kimler bakm\u0131\u015f listesine giderek, foto\u011fraflar\u0131n\u0131n ekran g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc alan herkesin yan\u0131nda yeni bir uyar\u0131 logosunu g\u00f6recek ve b\u00f6ylelikle hikayenin ekran g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc kim ald\u0131\u011f\u0131n\u0131 \u00f6\u011frenebilir hale gelecek.<\/p>\n<hr \/>\n<h2>Big Mac x Bacon<\/h2>\n<p><img class=\"alignnone size-full wp-image-4286\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/03\/bigmac.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p>McDonald&#8217;s Canada, s\u0131n\u0131rl\u0131 \u00fcretim <b>Big Mac x Bacon <\/b>\u00fcr\u00fcn\u00fcn\u00fc duyurmak i\u00e7in sanat ve moda uzmanlar\u0131yla dalga ge\u00e7en bir parodi kampanya haz\u0131rlad\u0131.<\/p>\n<p>Reklam ajans\u0131\u00a0<b>Cossette<\/b>\u00a0taraf\u0131ndan haz\u0131rlanan kampanya, siyah-beyaz filmlerden olu\u015fuyor. 30, 15 ve 7 saniyelik filmlerin her birinde bir \u201cuzman\u201d sanki bir r\u00f6portajdaym\u0131\u015f gibi kameraya bakarak konu\u015fuyor ve domuz past\u0131rmas\u0131 ile Big Mac\u2019in bir araya gelmesinin anlamlar\u0131 \u00fczerine derin fikirlerini sunuyor.<\/p>\n<p>Big Mac\u2019in 50. y\u0131l\u0131 \u015ferefine haz\u0131rlanan kampanya; <b>Super Bowl<\/b>\u2019un Kanada\u2019daki yay\u0131n\u0131 s\u0131ras\u0131nda izleyicilerle bulu\u015fmu\u015f. Yay\u0131n \u00f6ncesindeki hafta boyunca da k\u0131sa, teaser videolar ve gen\u00e7 ve stil sahibi mankenlerin hamburgerin yan\u0131nda poz verdi\u011fi\u00a0avangard tarzda posterlerle bezeli bir a\u00e7\u0131k hava kampanyas\u0131 yay\u0131na girmi\u015f.<\/p>\n<p><strong>Videolar\u0131n tamam\u0131na;<\/strong><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/user\/McDonaldsCanada\/videos\">https:\/\/www.youtube.com\/user\/McDonaldsCanada\/videos<\/a><\/p>\n<hr \/>\n<h2>#Sa\u00e7\u0131mSa\u00e7\u0131nOlsun<\/h2>\n<p><iframe loading=\"lazy\" title=\"EL\u0130DOR - Kanser Sava\u015f&amp;ccedil;\u0131lar\u0131 #Sa&amp;ccedil;\u0131mSa&amp;ccedil;\u0131nOlsun\" src=\"https:\/\/player.vimeo.com\/video\/254006001?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<p>Kanser hastalar\u0131 ve yak\u0131nlar\u0131na y\u00f6nelik \u00e7al\u0131\u015fmalar yapan\u00a0Kanser Sava\u015f\u00e7\u0131lar\u0131 Derne\u011fi,\u00a0bir s\u00fcredir \u201c<b>Sa\u00e7\u0131m Sa\u00e7\u0131n Olsun<\/b>\u201d isimli bir proje y\u00fcr\u00fct\u00fcyor. Amac\u0131; kemoterapi nedeniyle sa\u00e7lar\u0131 d\u00f6k\u00fclen insanlar i\u00e7in ba\u011f\u0131\u015flanan sa\u00e7larla peruklar \u00fcretilmesi, bu sayede hastalara biraz moral a\u015f\u0131lanmas\u0131.<\/p>\n<p>#Sa\u00e7\u0131mSa\u00e7\u0131nOlsun projesine sponsor olan <b>Elidor<\/b>; Fi dizisinin oyuncular\u0131n\u0131n rol ald\u0131\u011f\u0131 bir film ile kad\u0131nlar\u0131 sa\u00e7 ba\u011f\u0131\u015flayarak destek olmaya \u00e7a\u011f\u0131rd\u0131.<\/p>\n<hr \/>\n<h2>Bu Kez Snapchat Instagram\u2019dan \u00d6zellik \u00c7ald\u0131!<\/h2>\n<p><img class=\"size-full wp-image-4287 aligncenter\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/03\/giphy-snapchat-sticker-picker.gif\" alt=\"\" width=\"270\" height=\"480\" \/><\/p>\n<p>Hikayelerine art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik filtreleri getiren ve Snap Map \u00f6zelli\u011fini web \u00fczerinden kullan\u0131ma a\u00e7an <b>Snapchat<\/b>, \u015fimdi de ba\u015fka bir yenilikle kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Instagram\u2018\u0131n hikayelerinde kullanma \u015fans\u0131 yakalad\u0131\u011f\u0131m\u0131z \u201c<b>hikayeye GIF ekleme<\/b>\u201d \u00f6zelli\u011fi, art\u0131k Snapchat\u2019te de kullan\u0131labiliyor.<\/p>\n<p>Instagram\u2019\u0131n yeniliklerinden sonra kullan\u0131c\u0131 say\u0131s\u0131nda d\u00fc\u015f\u00fc\u015f olan Snapchat, hikayelere eklenecek GIF\u2019leri en b\u00fcy\u00fck GIF bankalar\u0131ndan <b>Giphy<\/b> \u00fczerinden tedarik edecek. Uygulaman\u0131n bu yeni \u00f6zelli\u011finde yer alan GIF\u2019ler, mevcut se\u00e7eneklerin yan\u0131nda bulunan \u201cSticker Picker\u201d k\u0131sm\u0131nda yer alacak. G\u00f6r\u00fcnt\u00fclemek istedi\u011finiz kategorideki GIF\u2019leri ise o kategorinin ad\u0131n\u0131 arama \u00e7ubu\u011funa yazarak bulabileceksiniz.<\/p>\n<hr \/>\n<h2>YouTubeGo Art\u0131k T\u00fcrkiye\u2019de<\/h2>\n<p>https:\/\/www.youtube.com\/watch?time_continue=16&#038;v=GTk2_QSf2Jk<\/p>\n<p><b>YouTube<\/b>\u2019un 2016 y\u0131l\u0131nda tan\u0131tt\u0131\u011f\u0131 ve kullan\u0131c\u0131lar\u0131n YouTube\u2019dan video indirip internet yokken de izlemelerini ve yak\u0131ndakilerle payla\u015fmas\u0131n\u0131 sa\u011flayan <b>YouTube Go<\/b>, T\u00fcrkiye dahil olmak \u00fczere 130\u2019u a\u015fk\u0131n \u00fclkede kullan\u0131ma a\u00e7\u0131l\u0131yor.<\/p>\n<p>YouTube Go\u2019nun \u201csizin i\u00e7in \u00f6nemli videolar \u00f6zelli\u011fi\u201d b\u00f6lgenizde pop\u00fcler olan videolar\u0131n ana ekranda yer almas\u0131n\u0131 sa\u011fl\u0131yor. YouTube Go\u2019nun belki de en \u00e7ok \u00f6ne \u00e7\u0131kan \u00f6zelliklerinden biri de yak\u0131ndakilerle video payla\u015f\u0131m\u0131. Kullan\u0131c\u0131lar, YouTube Go\u2019yu kullan\u0131rken videolar\u0131n\u0131 yak\u0131n\u0131nda bulunan aile \u00fcyeleri veya arkada\u015flar\u0131yla hi\u00e7 internet kullanmadan payla\u015fabiliyor.<\/p>\n<p>Siz de <b>YouTube<\/b>\u2019u kullan\u0131rken internet konusunda herhangi bir kayg\u0131 ya\u015famak istemiyorsan\u0131z, YouTube Go uygulamas\u0131na <strong>Google Play Store<\/strong>\u2019dan eri\u015febilirsiniz.<\/p>\n<hr \/>\n<h2>Messenger\u2019dan Nostalji Niteli\u011finde Bir \u00d6zellik: Senin Emojin<\/h2>\n<p><img class=\"alignnone size-full wp-image-4289\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/03\/senin-emojin.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p>Zaman\u0131nda MSN kullananlar rumuzlar\u0131n\u0131n yan\u0131nda yer alan durum a\u00e7\u0131klamalar\u0131n\u0131 hat\u0131rlayacakt\u0131r. Messenger\u00a0 \u201c<b>Senin Emojin<\/b>\u201d \u00f6zelli\u011fi de t\u0131pk\u0131 MSN durumdaki gibi k\u0131saca nerede ne yapt\u0131\u011f\u0131n\u0131z\u0131 ya da nas\u0131l hissetti\u011finizi ifade etmenizi sa\u011fl\u0131yor. Sadece 24 saat boyunca g\u00fcncelli\u011fini koruyan bu emoji, bir g\u00f6nderi ya da hikayeye gerek kalmadan duygular\u0131n\u0131z\u0131 ve nerede ne yapt\u0131\u011f\u0131n\u0131z\u0131 arkada\u015flar\u0131n\u0131zla payla\u015fman\u0131z\u0131 sa\u011fl\u0131yor.<\/p>\n<p>Kullan\u0131c\u0131lar emojileri \u015fimdilik sadece aktif sekmesi alt\u0131nda g\u00f6r\u00fcnt\u00fcleyebiliyor. Test a\u015famas\u0131nda olan kullan\u0131c\u0131lar ise emojilerini istedikleri s\u0131kl\u0131kta de\u011fi\u015ftirebiliyor. E\u011fer <strong>Messenger<\/strong> \u00f6zellikten istedi\u011fi verimi al\u0131rsa Senin Emojin \u00f6zelli\u011fi mesajlarda ve gelen kutusunda da aktif olabilir.<\/p>\n<hr \/>\n<h2>Dolce&amp;Gabbana\u2019dan Drone\u2019lu Defile<\/h2>\n<p><iframe loading=\"lazy\" title=\"Dolce &amp; Gabbana Uses Drones To Show Bags On AW18 Runway\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/-wsjFn9hHrw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>21 \u015eubat\u2019ta ba\u015flayan Milano Moda Haftas\u0131 ilgin\u00e7 bir defileye ev sahipli\u011fi yapt\u0131. Ge\u00e7ti\u011fimiz pazar g\u00fcn\u00fc moda haftas\u0131nda yeni tasar\u0131mlar\u0131n\u0131 tan\u0131tan \u0130talyan moda devi <b>Dolce &amp; Gabbana<\/b>, el \u00e7antalar\u0131 tan\u0131t\u0131m\u0131nda podyumda model yerine <b>drone <\/b>kulland\u0131.<\/p>\n<p>Millenyumlar\u0131n ilgisini \u00e7ekmek isteyen moda devi, bunu da teknolojiyi kucaklayarak yapmaya \u00e7al\u0131\u015f\u0131yor. \u201c<b>Devotion<\/b>\u201d isimli \u015fov ba\u015flamadan \u00f6nce herhangi bir kazaya ve aksal\u0131\u011fa kar\u015f\u0131 izleyicilerin telefonlar\u0131ndaki Wi-Fi\u2019lar\u0131n\u0131n kapat\u0131lmas\u0131 isteniyor ve \u015fov gecikmeli de olsa ba\u015fl\u0131yor. G\u00f6stesi biraz riskli gibi g\u00f6r\u00fcnse de pazarlama a\u00e7\u0131s\u0131ndan l\u00fcks moda markalar\u0131n\u0131n teknolojiyi kucaklamalar\u0131 y\u00fcz g\u00fcld\u00fcr\u00fcc\u00fc bir haber.<\/p>\n<hr \/>\n<h2>Huawei T\u00fcrkiye\u2019den #SeninleM\u00fcmk\u00fcn<\/h2>\n<p><iframe loading=\"lazy\" title=\"Sevgiyle Her \u015eey M\u00fcmk\u00fcn | #SeninleM\u00fcmk\u00fcn\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IWxgG6WpYiA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Sevgililer G\u00fcn\u00fc\u2019nde do\u011fal olarak a\u015fk temal\u0131 i\u015fler \u00f6ne \u00e7\u0131k\u0131yor. Oysa \u201csevgi\u201d s\u00f6zc\u00fc\u011f\u00fcn\u00fc i\u00e7inde bar\u0131nd\u0131ran bu g\u00fcn, pek \u00e7ok ba\u015fka sevgiyi de kapsayabilir. <strong>Huawei<\/strong>\u2019nin <b>#SeninleM\u00fcmk\u00fcn <\/b>i\u015fi, klasik 14 \u015eubat i\u015fleri aras\u0131nda samimiyeti ve farkl\u0131 yakla\u015f\u0131m\u0131yla ayr\u0131\u015fan tatl\u0131, i\u00e7e dokunan bir i\u015f.<\/p>\n<p>Reklam ajans\u0131 <em>Pure New Media<\/em> taraf\u0131ndan yarat\u0131lan \u00e7al\u0131\u015fma, sevgiyle her \u015feyin m\u00fcmk\u00fcn oldu\u011funu bizlere an\u0131msat\u0131yor. Sevmenin sadece 1 g\u00fcne dair bir \u015fey olmad\u0131\u011f\u0131n\u0131, hayat\u0131n her an\u0131na yay\u0131ld\u0131\u011f\u0131n\u0131 \u00e7ok g\u00fczel bir hikayeyle anlatan film; sevginin bir e\u015fe ya da bir sevgiliye duyulan\u0131n \u00f6tesinde bir duygu oldu\u011funu da iletiyor.<\/p>\n<hr \/>\n<h2>E-Ticaret Devi Amazon T\u00fcrkiye\u2019ye Geliyor!<\/h2>\n<p><img class=\"alignnone size-full wp-image-4290\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/03\/amazon.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p>Birle\u015fik Devletler merkezli e-ticaret devi olan <b>Amazon<\/b>&#8216;un T\u00fcrkiye\u2019de hizmete ba\u015flayaca\u011f\u0131 tarih belli oldu. T\u00fcm toptanc\u0131lara ve sat\u0131c\u0131lara haz\u0131rl\u0131kl\u0131 olmalar\u0131 y\u00f6n\u00fcnde mesaj veren Amazon, Mart ay\u0131 sonu itibari ile \u00fclkemizde test sat\u0131\u015flar\u0131na ba\u015flayacak. Amazon, \u00fclkemizde \u2018<b>amazon.com.tr<\/b>\u2019 ad\u0131n\u0131 kullanacak.<\/p>\n<p>Gelen bilgilere g\u00f6re Amazon, piyasan\u0131n alt\u0131nda bir komisyon bedeli ile hizmete ba\u015flayacak ki bu da e-ticaret piyasas\u0131nda dengelerin yeniden kurulmas\u0131na neden olabilir.<\/p>\n<hr \/>\n<h2>Instagram Hikayelere Carousel Reklamlar\u0131<\/h2>\n<p><img class=\"alignnone size-full wp-image-4187\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/02\/gap-reklam.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><strong>Instagram<\/strong>\u2019da kullan\u0131lan Carousel reklamlar\u0131 art\u0131k hikayelerde de kullan\u0131labilecek. Kas\u0131m ay\u0131ndaki verilere g\u00f6re g\u00fcnl\u00fck 300 milyon aktif kullan\u0131c\u0131s\u0131 bulunan <strong>Instagram Hikayeler<\/strong>, Carousel reklamlar ile s\u0131n\u0131rl\u0131 reklam sorununu ortadan kald\u0131rm\u0131\u015f oluyor. Tek bir video ya da g\u00f6rsel kullanarak reklam verilebilen hikayeler k\u0131sm\u0131, bu reklam \u00e7e\u015fidi ile bir reklamda birden fazla video veya g\u00f6rsel kullan\u0131lmas\u0131n\u0131 sa\u011flayacak.<\/p>\n<p>\u015eimdilik test a\u015famas\u0131nda olan <strong>Carousel reklamlar<\/strong> k\u00fc\u00e7\u00fck bir grup taraf\u0131ndan kullan\u0131labilmektedir. Test s\u00fcrecinin bitiminde herkes taraf\u0131ndan kullan\u0131labilir olacak olan bu reklamlar\u0131 \u015fu anda <em>Coca-Cola, Renault, GAP<\/em> ve <em>Paramount<\/em> gibi b\u00fcy\u00fck firmalar kullanmaktad\u0131r.<\/p>\n<hr \/>\n<h2>KFC\u2019den M\u00fckemmel Bir Kriz Y\u00f6netimi<\/h2>\n<p><img class=\"size-full wp-image-4291 aligncenter\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/03\/kfc-ilan-276-x-348.jpg\" alt=\"\" width=\"276\" height=\"348\" \/><\/p>\n<p>Lojistik konusunda ya\u015fanan sorunlardan kaynakl\u0131 tavuk krizi nedeniyle bu hafta ba\u015f\u0131nda Birle\u015fik Krall\u0131k\u2019taki restoranlar\u0131n\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu hizmet d\u0131\u015f\u0131 kalan <b>KFC<\/b>, m\u00fc\u015fterilerinden harf oyunlu bir gazete ilan\u0131 ile \u00f6z\u00fcr diledi.<\/p>\n<p>KFC\u2019nin \u201c<b>FCK<\/b>\u201dya d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc \u201c\u00dczg\u00fcn\u00fcz\u201d ba\u015fl\u0131kl\u0131 ilan\u0131nda marka, \u201cTavuksuz bir tavuk restoran\u0131. Olmas\u0131 gereken bu de\u011fil. T\u00fcm m\u00fc\u015fterilerimizden, \u00f6zellikle de onca yolu gelip kapal\u0131 oldu\u011fumuzu \u00f6\u011frenenlerden \u00f6z\u00fcr dileriz. Durumu d\u00fczeltmek i\u00e7in var g\u00fcc\u00fcyle \u00e7al\u0131\u015fan KFC \u00e7al\u0131\u015fma arkada\u015flar\u0131m\u0131za ve bayilerimize sonsuz te\u015fekk\u00fcr ederiz. Cehennem gibi bir haftayd\u0131 ama a\u015fama kaydediyoruz ve restoranlar\u0131m\u0131za her ge\u00e7en g\u00fcn daha fazla taze tavuk ula\u015f\u0131yor. Anlay\u0131\u015f\u0131n\u0131z i\u00e7in te\u015fekk\u00fcr ederiz\u201d sat\u0131rlar\u0131na yer verdi.<\/p>\n<hr \/>\n<h2>Intel\u2019den K\u0131\u015f Olimpiyatlar\u0131na \u00d6zel Drone G\u00f6sterisi<\/h2>\n<p><iframe loading=\"lazy\" title=\"Experience the Team in Flight at PyeongChang 2018 | Intel\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fCd6P7Ya160?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><b>Intel<\/b>, 2018 K\u0131\u015f Olimpiyatlar\u0131 a\u00e7\u0131l\u0131\u015f\u0131na \u00f6zel haz\u0131rlad\u0131\u011f\u0131 g\u00f6steriyle hem izleyenleri b\u00fcy\u00fcledi hem de olimpiyatlar\u0131n ilk rekorunu k\u0131rd\u0131.<\/p>\n<p>Intel, <b>K\u0131\u015f Olimpiyatlar\u0131 <\/b>a\u00e7\u0131l\u0131\u015f\u0131na \u00f6zel farkl\u0131 spor animasyonlar\u0131 ve ikonik Olimpiyat halkalar\u0131n\u0131n olu\u015fturulmas\u0131 da dahil olmak \u00fczere \u00e7e\u015fitli Olimpiyat ile ilgili \u00f6zel animasyonlar tasarlad\u0131 ve geli\u015ftirdi. Intel, K\u0131\u015f Olimpiyatlar\u0131 a\u00e7\u0131l\u0131\u015f\u0131 i\u00e7in CES\u2019te tan\u0131tt\u0131\u011f\u0131 drone\u2019larla \u00f6zel bir g\u00f6steriyle kar\u015f\u0131m\u0131zdayd\u0131 ve yine rekor k\u0131rd\u0131: 1.218 drone adeta mekanik olarak bu g\u00f6steride u\u00e7mad\u0131, m\u0131r\u0131ldand\u0131!<\/p>\n<hr \/>\n<h3>Facebook, WhatsApp D\u00fc\u011fmesini \u00d6ne \u00c7\u0131kar\u0131yor<\/h3>\n<p><img class=\"alignnone size-full wp-image-4248\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/02\/whatsapp-dugmesi.jpg\" alt=\"\" width=\"696\" height=\"383\" \/><\/p>\n<p><b>Facebook<\/b>, sayfa sahiplerini Facebook reklamlar\u0131na WhatsApp d\u00fc\u011fmesi ekleyebilecekleri konusunda bilgilendirmeye ba\u015flad\u0131. Gelen bildirime t\u0131kland\u0131\u011f\u0131nda reklam paneline y\u00f6nlendiriliyor, bu sayfadan <i>WhatsApp D\u00fc\u011fmesi Ekle <\/i>butonuna t\u0131klad\u0131ktan sonra takip\u00e7ilerinizi ekledi\u011finiz numaraya y\u00f6nlendirebiliyorsunuz.<\/p>\n<p>1 milyondan fazla i\u015fletmenin i\u00e7eriklerinde <b>WhatsApp<\/b> numaralar\u0131na da yer verdiklerini d\u00fc\u015f\u00fcn\u00fcrsek WhatsApp d\u00fc\u011fmesi i\u015fletmelere b\u00fcy\u00fck kolayl\u0131k sa\u011flayacak ve Facebook\u2019un da iyi bir gelir elde etmesini sa\u011flayabilecek.<\/p>\n<hr \/>\n<h2>Sihirli Pano!<\/h2>\n<p><iframe loading=\"lazy\" title=\"Quebec City Magic Festival - The Mind Reading Billboard\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uD3067JJujY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Kanada\u2019n\u0131n Quebec \u015fehrinde 3-6 May\u0131s tarihleri aras\u0131nda e\u011flenceli bir festival var. <strong>Quebec City Magic Festival<\/strong>\u2019in tan\u0131t\u0131m\u0131 i\u00e7in yap\u0131lan a\u00e7\u0131k hava \u00e7al\u0131\u015fmas\u0131nda, bir otob\u00fcs istasyonuna yerle\u015ftirilen pano durakta bekleyenlere k\u00fc\u00e7\u00fck bir sihir g\u00f6sterisi yap\u0131yor. \u201c<strong>The Mind Reading Billboard<\/strong>\u201d (Ak\u0131l okuyan pano) adl\u0131 \u00e7al\u0131\u015fmada etkile\u015fimli bir durak raketi var. Yaz\u0131l\u0131 komutlar arac\u0131l\u0131\u011f\u0131yla insanlara \u00fczerinde beliren 18 karttan birini se\u00e7melerini s\u00f6yl\u00fcyor. Sonra da hokus pokus! \u0130nsanlar\u0131n se\u00e7ti\u011fi kart\u0131 ekrana getiriyor! \u00dcstelik de neredeyse hi\u00e7 yan\u0131lm\u0131yor!<\/p>\n<p>Tabii panonun s\u0131rr\u0131, sihir de\u011fil; teknoloji. Panonun i\u00e7erisine entegre g\u00f6z izleme teknolojisi sayesinde panomuz, insanlar\u0131n g\u00f6zlerini takip ederek g\u00f6z bebeklerinin hangi kartta durdu\u011funu belirliyor. B\u00f6ylece se\u00e7tikleri kart\u0131 tahmin edebiliyor. Teknoloji de bir nevi sihir olarak g\u00f6r\u00fclebilir tabii!<\/p>\n<hr \/>\n<h2>Bambi Yatak\u2019\u0131n Dijitaldeki Enerjisi egegen!<\/h2>\n<p><img class=\"alignnone size-full wp-image-4265\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/02\/bambiBusinessBlog.png\" alt=\"bambi yatak\" width=\"696\" height=\"348\" \/><\/p>\n<p>Ge\u00e7en sene yapt\u0131\u011f\u0131 lansman kampanyas\u0131yla dikkatleri \u00e7eken <strong>Bambi Yatak<\/strong> i\u00e7in \u00e7ekilen ikinci filmi yay\u0131nland\u0131.<\/p>\n<p>Ba\u015frolde yine H\u00fclya Av\u015far\u2019\u0131n oldu\u011fu filmde, ba\u011f\u0131ms\u0131z hareket eden mini paket yaylar\u0131yla v\u00fccudun bas\u0131n\u00e7 da\u011f\u0131l\u0131m\u0131n\u0131 dengeleyen Paket Yay Sistemi (Double Pocket System) teknolojisinin anlat\u0131ld\u0131\u011f\u0131 kampanyan\u0131n t\u00fcm dijital pazarlama \u00e7al\u0131\u015fmalar\u0131 <strong>egegen<\/strong>\u2019den!<\/p>\n<h3>Detayl\u0131 Bilgi \u0130\u00e7in <a href=\"https:\/\/egegen.com\/blog\/bambi-yatakin-dijitaldeki-enerjisi-egegen\/\" target=\"_blank\" rel=\"noopener\">T\u0131klay\u0131n\u0131z!<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00fcnyada ya\u015fananlar\u0131, sosyal medya platformlar\u0131ndaki yenilikleri, dijital reklamc\u0131l\u0131\u011f\u0131n etkileyici \u00f6rneklerini ve bizden haberleri bulabilece\u011finiz egegen Trend Raporu\u00a0be\u015finci say\u0131s\u0131yla kar\u015f\u0131n\u0131zday\u0131z. Keyifli okumalar dileriz! WhatsApp Ayl\u0131k Aktif 1,5 Milyar Kullan\u0131c\u0131ya Eri\u015fti Facebook\u2019un sahibi oldu\u011fu WhatsApp\u2019\u0131n 1,5 milyar ayl\u0131k kullan\u0131c\u0131ya eri\u015fti\u011fi a\u00e7\u0131kland\u0131. 2017 4. \u00e7eyrek raporlar\u0131n\u0131n a\u00e7\u0131kland\u0131\u011f\u0131 s\u0131rada WhatsApp\u2019\u0131n kullan\u0131c\u0131 say\u0131s\u0131 da belirtilen noktalardan biri oldu. Ayr\u0131ca, &hellip;<\/p>\n","protected":false},"author":20,"featured_media":4299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[188],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4283"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=4283"}],"version-history":[{"count":2,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4283\/revisions"}],"predecessor-version":[{"id":8966,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4283\/revisions\/8966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/4299"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=4283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=4283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=4283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}