{"id":4164,"date":"2018-01-31T11:42:18","date_gmt":"2018-01-31T08:42:18","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=4164"},"modified":"2022-10-10T17:28:38","modified_gmt":"2022-10-10T14:28:38","slug":"egegen-trend-raporu-04-ocak-2018","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/egegen-trend-raporu-04-ocak-2018\/","title":{"rendered":"egegen Trend Raporu &#8211; 04 \/ Ocak 2018"},"content":{"rendered":"<p>Dijital d\u00fcnyada ya\u015fananlar\u0131, sosyal medya platformlar\u0131ndaki yenilikleri, dijital reklamc\u0131l\u0131\u011f\u0131n etkileyici \u00f6rneklerini ve bizden haberleri bulabilece\u011finiz <strong>egegen Trend Raporu\u00a0<\/strong>d\u00f6rd\u00fcnc\u00fc say\u0131s\u0131yla kar\u015f\u0131n\u0131zday\u0131z. Keyifli okumalar dileriz!<\/p>\n<hr \/>\n<h3>Facebook Haber Kayna\u011f\u0131nda B\u00fcy\u00fck De\u011fi\u015fiklik<\/h3>\n<p><img class=\"alignnone size-full wp-image-4166\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/01\/facebook.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Mark <\/b><b>Zuckerberg<\/b>, Facebook \u00fczerinden yapt\u0131\u011f\u0131 bir payla\u015f\u0131m ile yeni y\u0131l kararlar\u0131n\u0131 a\u00e7\u0131klad\u0131. Bu kararlara g\u00f6re <b>Facebook<\/b> Haber Kayna\u011f\u0131\u2019nda algoritma de\u011fi\u015fikli\u011fine gidiliyor.<\/p>\n<p>Algoritma de\u011fi\u015fikli\u011fi ile birlikte kullan\u0131c\u0131lar\u0131n Facebook&#8217;ta ge\u00e7irdikleri s\u00fcreyi anlamland\u0131rmak i\u00e7in aile ve arkada\u015flar\u0131n\u0131n payla\u015f\u0131mlar\u0131 genel i\u00e7eriklere oranla \u00fcst s\u0131ralarda olacak.<\/p>\n<hr \/>\n<h2>Intel, VR G\u00f6zl\u00fcklerden Canl\u0131 Yay\u0131n Yapacak<\/h2>\n<p><img class=\"alignnone size-full wp-image-4167\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/01\/intel.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Intel<\/b>, gelecek ay G\u00fcney Kore\u2019de ger\u00e7ekle\u015fecek <b>2018 K\u0131\u015f Olimpiyatlar\u0131<\/b>\u2019nda\u00a0sanal ger\u00e7eklik kullanarak\u00a0izleyicilere\u00a0farkl\u0131 bir deneyim\u00a0sunmaya haz\u0131rlan\u0131yor. Verilen bilgilere g\u00f6re olimpiyatlarda yer alacak 30 farkl\u0131 etkinlik <b>VR<\/b> g\u00f6zl\u00fckleriniz ile canl\u0131 veya banttan takip edilebilecek.<\/p>\n<p>Yay\u0131n s\u0131ras\u0131nda farkl\u0131 kameralar\u0131 se\u00e7ip ger\u00e7ek zamanl\u0131 istatistikleri takip ederken, evinizde oturdu\u011funuz yerden etkinlik alan\u0131ndaki do\u011fal sesleri dinleyecek ve oyunlar\u0131 360 derece izleyebileceksiniz.<\/p>\n<hr \/>\n<h2>Ve Nihayet WhatsApp Business Yay\u0131nland\u0131!<\/h2>\n<p><img class=\"alignnone size-full wp-image-4168\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/01\/whatsappbusiness.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p>\u00c7ok say\u0131da beta s\u00fcr\u00fcm\u00fcnden sonra art\u0131k i\u015fletmelerin de bir <b>WhatsApp<\/b>\u2019lar\u0131 var. \u015eimdilik sadece <b>Android<\/b> cihazlara indirilebilir olan WhatsApp Business, bir i\u015fletme uygulamas\u0131ndan beklenen temel i\u015flevleri sunuyor.<\/p>\n<p><b>WhatsApp<\/b><b> Business <\/b>ile; a\u00e7\u0131klama, adres ve ileti\u015fim bilgileri gibi ek bilgiler i\u00e7eren bir i\u015fletme profili olu\u015fturabilir ve s\u0131k kar\u015f\u0131la\u015f\u0131lan sorular\u0131n yan\u0131tlar\u0131 i\u00e7in h\u0131zl\u0131 yan\u0131tlar sunabilirsiniz. Tebrik mesajlar\u0131 yaratabilir ve baz\u0131 basit analitikleri g\u00f6r\u00fcnt\u00fcleyebilirsiniz, b\u00f6ylece hangi mesajlar\u0131n daha etkili oldu\u011funu g\u00f6rebilirsiniz.<\/p>\n<hr \/>\n<h2>Twitter, Kamera Merkezli Bir \u00d6zellik \u00dczerinde \u00c7al\u0131\u015f\u0131yor<\/h2>\n<p><img class=\"alignnone size-full wp-image-4169\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/01\/twitter.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Twitter<\/b>,\u00a0kullan\u0131c\u0131lar\u0131n sosyal payla\u015f\u0131m sitelerine videolar g\u00f6ndermesini kolayla\u015ft\u0131racak yeni bir ara\u00e7 \u00fczerinde \u00e7al\u0131\u015f\u0131yor.<\/p>\n<p>\u015eu anda, tweet&#8217;le videolar\u0131 y\u00fcklemek veya canl\u0131 olarak yay\u0131n yapmak i\u00e7in kullan\u0131c\u0131lar\u0131n <b>tweet<\/b> olu\u015fturmas\u0131 ve ard\u0131ndan kameray\u0131 veya canl\u0131 d\u00fc\u011fmeyi se\u00e7mesi gerekiyor.\u00a0S\u00fcre\u00e7 birka\u00e7 t\u0131klama gerektiriyor ve\u00a0Twitter, yeni kamera \u00fcr\u00fcn\u00fcn\u00fcn ad\u0131m say\u0131s\u0131n\u0131 azaltarak bunu\u00a0\u00e7\u00f6zece\u011fini\u00a0s\u00f6yl\u00fcyor.\u00a0Hareket, kameraya do\u011fru a\u00e7\u0131lan <b><i>Snapchat<\/i><\/b> ve kamerada uygulamay\u0131 a\u00e7mak i\u00e7in yaln\u0131zca bir kez h\u0131zl\u0131ca kayd\u0131rma veya dokunmaya ihtiya\u00e7 duyan <b><i>Instagram<\/i><\/b> gibi rakip uygulamalarla ayn\u0131 \u00e7izgide.<\/p>\n<hr \/>\n<h2>Facebook\u2019tan Yeni Bir Zaman Dilimi; Flick<\/h2>\n<p><img class=\"alignnone size-full wp-image-4170\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/01\/flick.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Facebook<\/b> yeni bir zaman dilimi icat etti\u011fini duyurdu. <b>Flick<\/b> ad\u0131 verilen bu zaman dilimi saniyenin 1 \/ 705.600.000&#8217;i olarak tan\u0131mlanan bir nanosaniyeden daha b\u00fcy\u00fck olan en k\u00fc\u00e7\u00fck zaman birimidir.<\/p>\n<p><b>Flick<\/b>; kayd\u0131rmalar, video kare h\u0131zlar\u0131 i\u00e7in tek tek \u00e7er\u00e7eve s\u00fcresinin \u00f6l\u00e7\u00fclmesine yard\u0131mc\u0131 olmak i\u00e7in tasarlanm\u0131\u015ft\u0131r. Videonuzun 24hz, 25hz, 30hz, 48hz, 50hz, 60hz, 90hz, 100hz veya 120hz olup olmamas\u0131na bak\u0131lmaks\u0131z\u0131n, tam say\u0131lar kullan\u0131rken (ondal\u0131k yerine) her \u015feyin senkronize oldu\u011fundan emin olmak i\u00e7in Flicks&#8217;i kullanabileceksiniz.<\/p>\n<hr \/>\n<h2>Burger King\u2019ten \u0130ddial\u0131 Bir Reklam Daha!<\/h2>\n<p><iframe loading=\"lazy\" title=\"Burger King | Whopper Neutrality\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ltzy5vRmN8Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>2017 y\u0131l\u0131n\u0131n sonuna do\u011fru, ABD\u2019nin Federal \u0130leti\u015fim Kurumu olan FCC internet kullan\u0131c\u0131lar\u0131n\u0131n e\u015fit d\u00fczeyde hizmet almayalar\u0131n\u0131 sa\u011flayan a\u011f tarafs\u0131zl\u0131\u011f\u0131 ilkelerini kald\u0131rmaya karar vermi\u015fti. FCC\u2019nin bu karar\u0131na <b>Burger<\/b> <b>King<\/b>\u2019ten e\u011flenceli bir reklam ile ele\u015ftiri geldi.<\/p>\n<p>A\u011f tarafs\u0131zl\u0131\u011f\u0131 ilkesi ile gelecek olan ne kadar para o kadar h\u0131zl\u0131 internet anlay\u0131\u015f\u0131n\u0131 ne kadar para o kadar yemek anlay\u0131\u015f\u0131 ile a\u00e7\u0131klayan Burger King, reklam ile birlikte bir kampanya da ba\u015flatt\u0131.Konuyu daha iyi anlamak i\u00e7in Burger King\u2019in reklam\u0131n\u0131 izlemekte fayda var.<\/p>\n<hr \/>\n<h2>Apple ve Colgate Ortak \u00dcr\u00fcn\u00fc: Ak\u0131ll\u0131 Di\u015f F\u0131r\u00e7as\u0131<\/h2>\n<p><img class=\"alignnone size-full wp-image-4171\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/01\/colgate-apple.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Colgate<\/b> <i>CES 2018<\/i>&#8216;de tan\u0131tt\u0131\u011f\u0131, a\u011fz\u0131m\u0131n bir haritas\u0131n\u0131 \u00e7\u0131karacak kadar ak\u0131ll\u0131, yeni di\u015f f\u0131r\u00e7as\u0131 E1&#8217;i sadece <b>Apple<\/b> ma\u011fazalar\u0131nda satacak.<\/p>\n<p><b>E1<\/b> olarak adland\u0131r\u0131lan ak\u0131ll\u0131 elektronik di\u015f f\u0131r\u00e7as\u0131, di\u015f f\u0131r\u00e7alama an\u0131nda ger\u00e7ek zamanl\u0131 f\u0131r\u00e7alama geri bildirimi veriyor. A\u011fz\u0131 haritalamak ve daha fazla plak olu\u015fumunu engelleyip temizlemek i\u00e7inse \u201csonik titre\u015fimler\u201d kullan\u0131r ve toplad\u0131\u011f\u0131 verileri <b>Colgate<\/b><b> Connect<\/b> adl\u0131 bir <b>iPhone<\/b> uygulamas\u0131na g\u00f6nderip orada depoluyor. Colgate, bizlere bu y\u00fcksek teknoloji di\u015f f\u0131r\u00e7as\u0131n\u0131 satmak i\u00e7inse Apple ile birlikte \u00e7al\u0131\u015f\u0131yor.<\/p>\n<hr \/>\n<h2>KFC\u2019den Tavuklu Turta Tabanl\u0131 Meditasyon Sistemi!<\/h2>\n<p><iframe loading=\"lazy\" title=\"KFC Comfort Zone | On Sporks (A Meditation on Duality)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/i_9a3hlgjQQ?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>YouTube meditatif etkide videolarla, ASMR \u00e7\u0131lg\u0131nl\u0131\u011f\u0131yla, satisfying\u00a0<i>(tatmin edici)<\/i>\u00a0video ak\u0131m\u0131yla dolup ta\u015f\u0131yor; markalar da bundan geri kalm\u0131yor elbette.\u00a0IKEA reklam\u0131 ve Eti Tutku i\u015fi\u00a0bunlara \u00f6rnek olarak verilebilir. \u00dcnl\u00fc fast food zinciri <b>KFC<\/b>\u2019nin son internet kampanyas\u0131 ise t\u00fcm bu ak\u0131mlarla \u00a0dalga ge\u00e7iyor.<\/p>\n<p>Reklam sa\u011fl\u0131kl\u0131 beslenmeyle, meditasyonla uzaktan yak\u0131ndan alakas\u0131 olmayan bir marka olan KFC\u2019yi al\u0131yor. \u2018<b>KFC\u2019nin<\/b> <b>Konfor Alan\u0131: Tavuklu Turta Tabanl\u0131 Bir Meditasyon <\/b><b>Sistemi<\/b>\u2019 isimli kampanya s\u00fcreleri 3 ile 9 dakika aras\u0131nda de\u011fi\u015fen 6 videodan olu\u015fuyor.<\/p>\n<hr \/>\n<h2>YouTube Gelir Modeli De\u011fi\u015fikli\u011fi<\/h2>\n<p><img class=\"alignnone size-full wp-image-4172\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/01\/youtube.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>YouTube<\/b>, gelir modelinde b\u00fcy\u00fck bir de\u011fi\u015fikli\u011fe gidece\u011fini duyurarak YouTube \u0130\u015f Orta\u011f\u0131 Program\u0131\u2018yla ilgili olarak yeni d\u00fczenlemeleri payla\u015ft\u0131. Daha \u00f6nce YouTube kanallar\u0131n\u0131n reklamlara yer verebilmesi ve <b>YouTube<\/b><b> \u0130\u015f Orta\u011f\u0131 Program\u0131<\/b>\u2019na dahil olabilmesi i\u00e7in toplam 10 bin g\u00f6r\u00fcnt\u00fclemeyi zorunlu tutuyordu.<\/p>\n<p>A\u00e7\u0131klanan yeni kararda bu 10 bin g\u00f6r\u00fcnt\u00fcleme zorunlulu\u011funu kald\u0131ran <b>YouTube<\/b>, bug\u00fcnden itibaren yeni kanallar\u0131n reklam alabilmek i\u00e7in 1000 aboneye ve son 12 ay i\u00e7inde 4 bin saat izlenme s\u00fcresine sahip olmas\u0131 gerekecek.<\/p>\n<hr \/>\n<h2>Instagram\u2019dan Direkt Mesajlara Son G\u00f6r\u00fclme Tarihi \u00d6zelli\u011fi!<\/h2>\n<p><img class=\"alignnone size-full wp-image-4173\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/01\/instagram-dm.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Instagram<\/b>, mesajla\u015fma b\u00f6l\u00fcm\u00fcn\u00fc Facebook <i>Messenger<\/i> ve <i>WhatsApp<\/i> gibi pop\u00fcler uygulamalarda bulunan yeni bir \u00f6zellikle geli\u015ftirmeye devam ediyor.\u00a0Do\u011frudan mesajlar ekran\u0131ndan takip etti\u011finiz veya daha \u00f6nce sohbet etti\u011finiz ki\u015filerin Instagram&#8217;\u0131 en son ne zaman kulland\u0131\u011f\u0131n\u0131z\u0131 art\u0131k g\u00f6rebileceksiniz.<\/p>\n<p><b>Hareket Durumunu G\u00f6ster <\/b>se\u00e7ene\u011fi Instagram&#8217;\u0131n ayarlar\u0131 i\u00e7inde varsay\u0131lan olarak etkindir.\u00a0Yapt\u0131\u011f\u0131n\u0131z \u015fey konusunda kimsenin bu kadar g\u00fcncel olmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcnm\u00fcyorsan\u0131z kapatmay\u0131 se\u00e7ebilirsiniz.\u00a0Ancak, etkinlik durumunu kendiniz devre d\u0131\u015f\u0131 b\u0131rak\u0131rsan\u0131z, bu bilgiyi ba\u015fka kimseler i\u00e7in g\u00f6remeyece\u011finizi unutmay\u0131n\u0131z.<\/p>\n<hr \/>\n<h2>Google Arts&amp;Culture Sayesinde \u0130kizinizi Bulun!<\/h2>\n<p><img class=\"alignnone size-full wp-image-4174\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/01\/google-art.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Google <\/b><b>Arts<\/b><b> &amp; <\/b><b>Culture<\/b> uygulamas\u0131, y\u00fcz tan\u0131ma teknolojisiyle sanat tarihinin nadide eserlerindeki ikizinizi ortaya \u00e7\u0131kar\u0131yor.<\/p>\n<p>Arts &amp; Culture\u00a0son yay\u0131nlad\u0131klar\u0131 \u00f6zellikle ile dikkat \u00e7ekmeyi ba\u015fard\u0131. Arts &amp; Culture ana sayfas\u0131nda \u00e7\u0131kan bir buton ile sanat d\u00fcnyas\u0131ndaki resim ikizinizi bulabiliyorsunuz. Daha \u00f6nce fiziksel olarak m\u00fcze gezip kendimize benzeyen fig\u00fcrlerle foto\u011fraf \u00e7ekmek bir internet m\u00eemiyken <strong>Google<\/strong> bunu sahip oldu\u011fu veritaban\u0131 ve y\u00fcz tan\u0131ma teknolojisiyle bulu\u015fturarak adeta bir fenomen yarat\u0131yor.<\/p>\n<hr \/>\n<h2>\u2018Bu \u0130lanla Test Yaparsan\u0131z Hayat\u0131n\u0131z De\u011fi\u015febilir!\u2019<\/h2>\n<p><iframe loading=\"lazy\" title=\"IKEA - Pee Ad\" src=\"https:\/\/player.vimeo.com\/video\/250248401?h=a11c2e1116&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><b>IKEA<\/b>&#8216;n\u0131n hem reklam hem de bir hamilelik testi olan yeni bas\u0131l\u0131 ilan\u0131nda test pozitif ise Sundvik model be\u015fikteki indirim IKEA&#8217;n\u0131n bebek hediyesi!<\/p>\n<p>IKEA, \u201cWhere Life Happens\u201d kampanyas\u0131yla aile ya\u015fam\u0131n\u0131n reklamlarda kullan\u0131m\u0131 tercih edilmeyen y\u00f6nlerine de\u011finiyor. Bizlere bu kampanya i\u00e7erisinde\u00a0bo\u015fanma,\u00a0ergenlik,\u00a0bekar \u00e7al\u0131\u015fan anne\u00a0gibi konular\u0131 anlat\u0131yor. Bas\u0131l\u0131 ilan olan bu reklamda da IKEA\u2019n\u0131n <b>Sundvik<\/b> marka be\u015fi\u011fini g\u00f6r\u00fcyoruz. \u0130lan\u0131n \u00fcst\u00fcndeki metin ise gayet a\u00e7\u0131klay\u0131c\u0131: \u201cBu ilanla test yaparsan\u0131z hayat\u0131n\u0131z de\u011fi\u015febilir\u201d. \u0130landaki k\u00fc\u00e7\u00fck i\u015faretli b\u00f6lge ayn\u0131 zamanda bir hamilelik testi. E\u011fer ilanla test yaparsan\u0131z ve hamileyseniz, Sundvik be\u015fi\u011fin indirimli fiyat\u0131 ortaya \u00e7\u0131k\u0131yor.<\/p>\n<hr \/>\n<h2>Instagram Hikayelere GIF \u00c7\u0131kartmas\u0131!<\/h2>\n<p><img class=\"alignnone size-full wp-image-4175\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/01\/instagram-gif.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Instagram<\/b>\u2018a uzun s\u00fcredir beklenen\u00a0<b>GIF \u00f6zelli\u011fi<\/b>\u00a0sonunda\u00a0<b>Hikayeler<\/b>\u00a0i\u00e7in kullan\u0131ma sunuldu. Yeni \u00f6zellikle birlikte\u00a0art\u0131k Hikayeler\u2019de foto\u011fraf ve videolar\u0131n\u0131n \u00fczerinde \u00e7\u0131kartma \u015feklinde hareketli<b>\u00a0<\/b><b>GIF<\/b>\u2019ler payla\u015f\u0131labilecek.<\/p>\n<p>Hikayeler\u2019de <b>GIF<\/b> se\u00e7ene\u011fine, sa\u011f \u00fcst k\u00f6\u015fedeki \u00e7\u0131kartma sembol\u00fcnden eri\u015filiyor. Kullan\u0131c\u0131lar, \u00f6ne \u00e7\u0131kanlardan veya arama yaparak <b>GIPHY<\/b>\u2019nin k\u00fct\u00fcphanesinden ya\u015fad\u0131klar\u0131 an\u0131 en iyi anlatan GIF\u2019i se\u00e7ebiliyor. Bir hikayeye eklenebilen GIF say\u0131s\u0131nda bir s\u0131n\u0131rlama bulunmuyor.<\/p>\n<hr \/>\n<h3>Adidas Ayakkab\u0131s\u0131 Olana Y\u0131ll\u0131k Metro Ge\u00e7i\u015fi Bedava!<\/h3>\n<p><img class=\"alignnone size-full wp-image-4176\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/01\/adidas.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>adidas<\/b> ve <b>BVG <\/b>i\u015f birli\u011fiyle, y\u0131ll\u0131k metro bileti olarak i\u015flev g\u00f6ren EQT Support 93\/17 Berlin adl\u0131 ayakkab\u0131 piyasaya s\u00fcr\u00fcld\u00fc. <b>EQT <\/b><b>Support<\/b><b> 93\/17 Berlin<\/b>\u00a0model ayakkab\u0131y\u0131 edinenler, y\u0131l boyu serbest ge\u00e7i\u015fle metroyu kullanabilecek.<\/p>\n<p>BVG\u2019nin en hesapl\u0131 y\u0131ll\u0131k bileti \u015fu an 728 Euro iken ayakkab\u0131n\u0131n fiyat\u0131 160 Euro. Dolay\u0131s\u0131yla s\u0131n\u0131rl\u0131 say\u0131da \u00fcretilen bu ayakkab\u0131ya sahip olacak kent sakinleri olduk\u00e7a \u015fansl\u0131. 31 Aral\u0131k 2018\u2019e kadar serbest ge\u00e7i\u015f hakk\u0131 sunan ayakkab\u0131lar, \u015fehirdeki <b>adidas<\/b> ma\u011fazalar\u0131nda ve Overkill\u2019de sat\u0131\u015fta.<\/p>\n<hr \/>\n<h2>D\u00fcnyadaki Depremler Art\u0131k Yan\u0131n\u0131zda<\/h2>\n<p><img class=\"alignnone size-full wp-image-4177\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/01\/lamp.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p>Frans\u0131z tasar\u0131m \u015firketi <b>Parse<\/b><b>\/<\/b><b>Error<\/b>, tehlikelere dikkat \u00e7eken ilgin\u00e7 lamba tasar\u0131mlar\u0131yla dikkat \u00e7ekiyor. Daha \u00f6nce <b><i>Donald <\/i><\/b><b><i>Trump<\/i><\/b> her tweet att\u0131\u011f\u0131nda ve Twitter\u2019da politik bir olay g\u00fcndeme geldi\u011finde \u015fim\u015fek \u00e7akan\u00a0Political Lamp\u00a0\u00fcreten \u015firket, <b>Earthquake <\/b><b>Lamp<\/b>\u00a0ile d\u00fcnyadaki\u00a0depremlere\u00a0ger\u00e7ek zamanl\u0131 olarak tepki g\u00f6steren, internete ba\u011fl\u0131 bir lamba daha \u00fcretti.<\/p>\n<p><b>Earthquake<\/b> <b>Lamp<\/b>, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131nda ger\u00e7ekle\u015fen depremleri sadece birka\u00e7 dakika geciktirerek yeniden \u00fcretiyor.\u00a0Lamba, insan ile \u00fczerinde ya\u015fad\u0131\u011f\u0131 gezegen aras\u0131ndaki ba\u011f\u0131, somut bir etkile\u015fim modeli olarak ortaya koyuyor ve do\u011fan\u0131n g\u00fcc\u00fcne duydu\u011fumuz korkuyla kar\u0131\u015f\u0131k hayranl\u0131\u011f\u0131 bir ayd\u0131nlatma tasar\u0131m\u0131 olarak dile getiriyor.<\/p>\n<hr \/>\n<h2>Lisa, Hangi Foto\u011fraf\u0131n\u0131z\u0131n Daha \u00c7ok Be\u011feni Alaca\u011f\u0131n\u0131 S\u00f6yleyecek<\/h2>\n<p><img class=\"alignnone size-full wp-image-4178\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/01\/ask-lisa.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p>Daha fazla be\u011feni, daha fazla ki\u015fiye ula\u015fmak ve daha fazla etki g\u00fcn\u00fcm\u00fcz\u00fcn kilit metriklerinden. Tar\u0131k Demir, Orkan Y\u0131lmaz ve N. Kemal \u00dcre taraf\u0131ndan geli\u015ftirilen <b>Ask Lisa <\/b>tam bu noktada hayat\u0131n\u0131za girerek <b>Instagram<\/b> ya\u015fant\u0131n\u0131z\u0131 sizin i\u00e7in kolayla\u015ft\u0131rmay\u0131 hedefliyor.<\/p>\n<p><b>Ask Lisa<\/b>, kendisine sunulan farkl\u0131 foto\u011fraflar\u0131 inceliyor ve en fazla be\u011fenilme ihtimali olan foto\u011fraf\u0131 se\u00e7iyor. Ard\u0131ndan bunu gerek\u00e7eleriyle a\u00e7\u0131kl\u0131yor ve y\u00f6nlendirmeler yap\u0131yor. Bir de \u00fczerine olas\u0131 etiketler de \u00f6neriyor ki g\u00f6nderinin eri\u015fimi iyice y\u00fckselsin. Foto\u011fraf derecelendirme veya analiz etme alan\u0131nda farkl\u0131 alternatifler bulunsa da <b>Ask Lisa<\/b>, tutarl\u0131 ve anla\u015f\u0131labilir analizler yap\u0131yor.<\/p>\n<hr \/>\n<h3>Ege Fren T\u00fcm Dijital Pazarlama \u00c7al\u0131\u015fmalar\u0131 \u0130\u00e7in egegen\u2019i Se\u00e7ti!<\/h3>\n<p><img class=\"alignnone size-full wp-image-4156\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/01\/egefren-egegen.jpg\" alt=\"ege fren egegen\" width=\"696\" height=\"348\" \/><\/p>\n<p>Bayraktar Grubu ve d\u00fcnyan\u0131n \u00f6nde gelen otomotiv teknoloji \u015firketlerinden Meritor ortakl\u0131\u011f\u0131nda faaliyet g\u00f6steren\u00a0<b>Ege Fren<\/b>\u00a0t\u00fcm dijital pazarlama \u00e7al\u0131\u015fmalar\u0131 i\u00e7in\u00a0<b>egegen<\/b>\u2019i se\u00e7ti.<\/p>\n<p><b>egegen<\/b>\u00a0olarak Ege Fren\u2019in sosyal medya y\u00f6netimi, i\u00e7erik ve konsept \u00fcretimi, proje geli\u015ftirme, web sitesi gibi t\u00fcm dijital ileti\u015fim s\u00fcre\u00e7lerinden sorumlu olaca\u011f\u0131z.<\/p>\n<h3>Detayl\u0131 Bilgi \u0130\u00e7in <strong><a href=\"https:\/\/egegen.com\/blog\/ege-fren-tum-dijital-pazarlama-calismalari-icin-egegeni-secti\/\">T\u0131klay\u0131n\u0131z!<\/a><\/strong><\/h3>\n<hr \/>\n<h3>E.C.A. 20 Y\u0131l Garanti Kampanyas\u0131\u2019n\u0131n Dijital \u00c7al\u0131\u015fmalar\u0131 egegen\u2019den!<\/h3>\n<p><img class=\"alignnone size-full wp-image-4147\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2018\/01\/ecaBlog.jpg\" alt=\"\" width=\"696\" height=\"358\" \/><\/p>\n<p>Armat\u00fcr sekt\u00f6r\u00fcn\u00fcn lider markas\u0131 E.C.A. T\u00fcrkiye\u2019de ilk defa bataryalar\u0131ndaki garanti s\u00fcresini 20 y\u0131la y\u00fckseltti\u011fini duyurdu\u011fu \u201c<b>E.C.A. ile Y\u0131llarca Beraber Olmak Garanti<\/b>\u201d kampanyas\u0131 kapsam\u0131ndaki dijital pazarlama ve tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131n\u0131 ger\u00e7ekle\u015ftirdik.<\/p>\n<p><i>Google <\/i><i>Display<\/i><i> &amp; Network, Youtube (<\/i><i>Trueview<\/i><i>, <\/i><i>Bumber<\/i><i>, <\/i><i>Seeding<\/i><i>) Facebook, <\/i><i>Instagram<\/i><i> (video, <\/i><i>stories<\/i><i>), sabit sat\u0131n alma (Milliyet-<\/i><i>Masthead<\/i><i>, H\u00fcrriyet-<\/i><i>Masthead<\/i><i>, H\u00fcrriyet TV, Puhu TV-<\/i><i>Midroll<\/i><i>, <\/i><i>AdMatic<\/i><i>)<\/i>\u00a0reklamlar\u0131n\u0131n y\u00f6netimi gibi dijital mecralardan y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz kampanyan\u0131n k\u0131sa s\u00fcrede t\u00fcm T\u00fcrkiye\u2019de ad\u0131ndan s\u00f6z ettirmesini sa\u011flad\u0131k.<\/p>\n<h3>Detayl\u0131 Bilgi \u0130\u00e7in <a href=\"https:\/\/egegen.com\/blog\/e-c-a-20-yil-garanti-kampanyasinin-dijital-pazarlama-calismalari-egegenden\/\"><strong>T\u0131klay\u0131n\u0131z!<\/strong><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00fcnyada ya\u015fananlar\u0131, sosyal medya platformlar\u0131ndaki yenilikleri, dijital reklamc\u0131l\u0131\u011f\u0131n etkileyici \u00f6rneklerini ve bizden haberleri bulabilece\u011finiz egegen Trend Raporu\u00a0d\u00f6rd\u00fcnc\u00fc say\u0131s\u0131yla kar\u015f\u0131n\u0131zday\u0131z. Keyifli okumalar dileriz! Facebook Haber Kayna\u011f\u0131nda B\u00fcy\u00fck De\u011fi\u015fiklik Mark Zuckerberg, Facebook \u00fczerinden yapt\u0131\u011f\u0131 bir payla\u015f\u0131m ile yeni y\u0131l kararlar\u0131n\u0131 a\u00e7\u0131klad\u0131. Bu kararlara g\u00f6re Facebook Haber Kayna\u011f\u0131\u2019nda algoritma de\u011fi\u015fikli\u011fine gidiliyor. Algoritma de\u011fi\u015fikli\u011fi ile birlikte kullan\u0131c\u0131lar\u0131n Facebook&#8217;ta &hellip;<\/p>\n","protected":false},"author":20,"featured_media":4300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[188],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4164"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=4164"}],"version-history":[{"count":2,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4164\/revisions"}],"predecessor-version":[{"id":8968,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4164\/revisions\/8968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/4300"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=4164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=4164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=4164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}