{"id":4001,"date":"2017-12-18T13:26:24","date_gmt":"2017-12-18T10:26:24","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=4001"},"modified":"2022-10-10T17:40:34","modified_gmt":"2022-10-10T14:40:34","slug":"egegen-trend-raporu-03-kasim-aralik","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/egegen-trend-raporu-03-kasim-aralik\/","title":{"rendered":"egegen Trend Raporu &#8211; 03 \/ Kas\u0131m &#8211; Aral\u0131k"},"content":{"rendered":"<p>Dijital d\u00fcnyada ya\u015fananlar\u0131, sosyal medya platformlar\u0131ndaki yenilikleri ve dijital reklamc\u0131l\u0131\u011f\u0131n etkileyici \u00f6rneklerini bulabilece\u011finiz <strong>egegen Trend Raporu\u00a0<\/strong>\u00fc\u00e7\u00fcnc\u00fc\u00a0say\u0131s\u0131yla kar\u015f\u0131n\u0131zday\u0131z. Keyifli okumalar dileriz!<\/p>\n<hr \/>\n<h2>&#8220;Be\u011fen&#8221; Butonu Tarihe Kar\u0131\u015f\u0131yor<\/h2>\n<p><img class=\"alignnone size-full wp-image-4002\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/12\/1.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Facebook<\/b>\u2019un \u00f6zellikle \u015firketlerin sayfalar\u0131n\u0131 yak\u0131ndan ilgilendiren bir de\u011fi\u015fikli\u011fe gidece\u011fi \u00f6\u011frenildi.<\/p>\n<p><b>6 <\/b><b>\u015eubat<\/b>\u2019tan itibaren <b>Facebook<\/b> \u2018<b>be\u011fen<\/b>\u2019 butonu kald\u0131r\u0131l\u0131yor. Bu tarihten itibaren, 3. parti yaz\u0131l\u0131m geli\u015ftiricileri <b>Facebook<\/b>\u2019un <b>be\u011fen <\/b>butonu yerine kendi geli\u015ftirecekleri butonlar ile uygulamalar \u00fczerinden <b>Facebook <\/b><b>Pages<\/b> sayfas\u0131na y\u00f6nlendirme yapabilecek.<\/p>\n<hr \/>\n<h2>Instagram Direct, Mesajla\u015fma Uygulamas\u0131 Olacak<\/h2>\n<p><img class=\"alignnone size-full wp-image-4003\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/12\/2.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Instagram<\/b>,\u00a0<b>Direct<\/b> ad\u0131nda yeni bir mesajla\u015fma uygulamas\u0131 piyasaya sundu. <b>Instagram<\/b> b\u00f6ylelikle mevcut uygulamas\u0131nda yer alan mesajla\u015fma k\u0131sm\u0131n\u0131 ana uygulaman\u0131n i\u00e7inden \u00e7\u0131karacak.<\/p>\n<p><b>Direct<\/b> mesajla\u015fma uygulamas\u0131 ilk olarak\u00a0<b>iOS<\/b> ve <b>Android<\/b> platformlar\u0131nda sadece\u00a0<b>6 \u00fclkede <\/b>pilot olarak kullan\u0131lacak. Bu 6 pilot \u00fclkenin i\u00e7erisinde <b>T\u00fcrkiye<\/b> de bulunuyor. Di\u011fer \u00fclkeler ise \u015eili, \u0130srail, \u0130talya, Portekiz ve Uruguay.<\/p>\n<hr \/>\n<h2>T\u00fcrkiye\u2019den Check-in Rekoru!<\/h2>\n<p><img class=\"alignnone size-full wp-image-4004\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/12\/3.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Swarm<\/b> uygulamas\u0131yla d\u00fcnyada toplam <strong>10 milyar<\/strong> <b>check<\/b><b>&#8211;<\/b><b>in<\/b> yap\u0131lm\u0131\u015f. T\u00fcrkiye ise bu rakam\u0131n 2,5 milyar\u0131n\u0131 olu\u015fturuyor.<\/p>\n<p><b>Ajans<\/b> <b>Press<\/b>\u2019in, <b>Foursquare<\/b>\u2019dan elde etti\u011fi bilgilere g\u00f6re 2013 y\u0131l\u0131nda Avrupa\u2019da birinci, d\u00fcnyada ise \u00fc\u00e7\u00fcnc\u00fc olan <b>T\u00fcrkiye<\/b>, ge\u00e7ti\u011fimiz y\u0131l d\u00fcnyada da liderli\u011fi elde etti. D\u00fcnya \u00fczerinden en \u00e7ok check-in yap\u0131lan konum ise <b>\u0130stanbul Atat\u00fcrk <\/b><b>Havaliman\u0131<\/b> oldu. \u0130stanbul Atat\u00fcrk Havaliman\u0131\u2019nda 1 milyon 547 bin 502 ki\u015fi taraf\u0131ndan <b>7 <\/b><b>milyon<\/b><b> 105 bin 686 <\/b>check-in yap\u0131ld\u0131.<\/p>\n<hr \/>\n<h2>Instagram Hikayelere \u0130ki Yeni \u00d6zellik<\/h2>\n<p><img class=\"alignnone size-full wp-image-4005\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/12\/4.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Instagram<\/b>, s\u00fcrekli g\u00fcncelledi\u011fi <b>Hikayeler<\/b> b\u00f6l\u00fcm\u00fcne iki yeni \u00f6zellik daha ekledi\u011fini duyurdu. Yap\u0131lan a\u00e7\u0131klamaya g\u00f6re <b>Hikaye<\/b> <b>Ar\u015fivi<\/b> ve <b>Hikayelerde<\/b> <b>\u00d6ne<\/b> <b>\u00c7\u0131kanlar<\/b> \u00f6zellikleri ile insanlar hikayelerinde payla\u015ft\u0131klar\u0131 en sevdikleri anlar\u0131n\u0131 kaydedebilecek ve profillerinde g\u00f6sterebilecek. Bu \u00f6zelliklerin <b>Instagram<\/b> profillerinde yap\u0131lan en b\u00fcy\u00fck g\u00fcncellemelerden oldu\u011funu s\u00f6yleyebiliriz.<\/p>\n<p>Ayr\u0131ca, <b>H<\/b><b>ikaye<\/b> <b>A<\/b><b>r\u015fivi<\/b> <b>\u00f6zelli\u011fi<\/b> sayesinde mevcut ar\u015fiv \u00f6zelli\u011fine hikayeler de kaydedilebilecek. Kaydedilen hikayeler daha sonra g\u00f6nderi veya hikaye olarak ya da profilde payla\u015f\u0131labilecek.<\/p>\n<hr \/>\n<h2>\u00c7aykur&#8217;dan: #TEAmojiNOW<\/h2>\n<p><img class=\"alignnone size-full wp-image-4006\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/12\/5.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>\u00c7aykur<\/b>, T\u00fcrk \u00e7ay\u0131n\u0131n t\u00fcm d\u00fcnyaya duyurulabilmesi ad\u0131na yeni bir <b>sosyal medya kampanyas\u0131 <\/b>olu\u015fturdu.<\/p>\n<p>Var olan \u00e7ay emojilerinin <b>\u201cbizim ince belli \u00e7ay bardaklar\u0131m\u0131za benzemedi\u011fi\u201d<\/b> konusunu dile getiren marka, kullan\u0131c\u0131lar\u0131 sosyal medyada <b>#<\/b><b>TEAmojiNOW<\/b> hashtag\u2019iyle payla\u015f\u0131m yapmaya te\u015fvik ediyor.<\/p>\n<hr \/>\n<h2>Samsung Galaxy Growing Up<\/h2>\n<p>https:\/\/www.youtube.com\/watch?v=R59TevgzN3k<\/p>\n<p><b>Samsung<\/b>, <b>ak\u0131ll\u0131<\/b> <b>telefon<\/b> serisi <b>Galaxy<\/b>\u2019nin tan\u0131t\u0131m\u0131n\u0131 yaparken <b>iPhone<\/b> ile aras\u0131ndaki rekabeti konu edindi.<\/p>\n<p>\u0130ki gencin a\u015fk hikayesinin anlat\u0131ld\u0131\u011f\u0131 reklam filminde <b>iPhone<\/b> kullanan bir \u00e7ocukla <b>Samsung<\/b> kullan\u0131c\u0131s\u0131 bir k\u0131z\u0131n hayatlar\u0131ndan kesitler sunuluyor. <b>iPhone<\/b>\u2019undan ba\u015fta memnun olan \u00e7ocuk bir s\u00fcre sonra s\u0131k\u0131nt\u0131lar ya\u015famaya ba\u015fl\u0131yor. <b>Samsung<\/b>\u2019un geli\u015fmeye devam ederken iPhone\u2019un yerinde saymas\u0131ndan b\u0131kan \u00e7ocuk \u201cart\u0131k yeter\u201d diyor ve <b>Galaxy<\/b> telefona terfi ediyor ve filmde \u201c<b>Art\u0131k<\/b> <b>b\u00fcy\u00fcy\u00fcn<\/b>\u201d mesaj\u0131 veriliyor.<\/p>\n<hr \/>\n<h2>Okey &amp; Durex: #Ayn\u0131Taraftay\u0131z<\/h2>\n<p><img class=\"alignnone size-full wp-image-4007\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/12\/7.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p>Prezervatif markalar\u0131 <b>Okey<\/b> ve <b>Durex<\/b>, <b>1 Aral\u0131k D\u00fcnya AIDS Fark\u0131ndal\u0131k G\u00fcn\u00fc <\/b>i\u00e7in 1 g\u00fcnl\u00fc\u011f\u00fcne rekabete ara verdi. Global reklam kampanyalar\u0131nda s\u00fcrekli birbirine g\u00f6ndermeler yapan iki marka bu sefer <b>sosyal sorumluluk <\/b>amac\u0131yla sosyal medyadan mesaj payla\u015ft\u0131.<\/p>\n<p>\u0130lk olarak <b>Club Okey <\/b><b>Twitter<\/b> hesab\u0131, <b>1 Aral\u0131k D\u00fcnya AIDS Fark\u0131ndal\u0131k G\u00fcn\u00fc<\/b>\u2019n\u00fc hat\u0131rlatarak rakibi <b>Durex\u2019i<\/b> <b>#<\/b><b>Ayn\u0131Taraftay\u0131z<\/b> diyerek etiketledi. Twitter hesab\u0131nda aktif payla\u015f\u0131m yapmayan <b>Durex<\/b> <b>T\u00fcrkiye<\/b>, gecikmeli de olsa rakibine yan\u0131t vermeyi ihmal etmedi.<\/p>\n<hr \/>\n<h2>Instagram Yeni E\u011flencesi: Remix<\/h2>\n<p><img class=\"alignnone size-full wp-image-4008\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/12\/8.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>I<\/b><b>nstagram<\/b>, foto\u011fraf payla\u015f\u0131m\u0131 konusundaki s\u0131n\u0131rlar\u0131n\u0131 geni\u015fletmeye devam ediyor.\u00a0<b>I<\/b><b>nstagram<\/b> yay\u0131nlad\u0131\u011f\u0131 yeni \u00f6zellikle birlikte i\u00e7 i\u00e7e foto\u011fraf yenili\u011fini duyurdu.<\/p>\n<p>Payla\u015ft\u0131\u011f\u0131n\u0131z bir \u201c<b>hikaye<\/b>\u201d g\u00f6rselini al\u0131p kendi foto\u011fraf\u0131n\u0131za ekleyerek \u201c<b>Remix<\/b>\u201d \u00f6zelli\u011fini kullanabilir ve orijinal foto\u011fraflar \u00fczerinde de\u011fi\u015fiklikler yaparak kendinize yeni bir g\u00f6rsel yaratabilirsiniz.<\/p>\n<hr \/>\n<h2>Instagram Hikayelerini Masa\u00fcst\u00fcnden Payla\u015fabileceksiniz!<\/h2>\n<p><img class=\"alignnone size-full wp-image-4009\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/12\/11.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Instagram<\/b>, <b>masa\u00fcst\u00fc<\/b> versiyonu i\u00e7in yeni \u00f6zelliklerini a\u00e7\u0131klad\u0131. \u0130nsanlar art\u0131k <b>Instagram<\/b>\u2019da masa\u00fcst\u00fcnden de hikaye payla\u015fabilecek ve g\u00f6nderi kaydedebilecek.<\/p>\n<p>Ayr\u0131ca, art\u0131k kullan\u0131c\u0131lar <b>I<\/b><b>nstagram<\/b>\u2019\u0131n web sitesinden diledikleri g\u00f6nderileri kaydedebilecek ve sayfan\u0131n sa\u011f \u00fcst k\u00f6\u015fesindeki yer i\u015faretleri ikonundan bu g\u00f6nderileri tekrar g\u00f6rebilecek.<\/p>\n<hr \/>\n<h2>Tim Walker&#8217;\u0131n Objektifinden Pirelli Takvimi<\/h2>\n<p><img class=\"alignnone size-full wp-image-4010\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/12\/12.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p>\u0130talyan lastik devinin 53 y\u0131ld\u0131r s\u00fcrd\u00fcrd\u00fc\u011f\u00fc en b\u00fcy\u00fck <b>pazarlama strateji<\/b>lerinden biri olan <b>Pirelli<\/b> <b>Takvimi<\/b>\u2019nin 2018 edisyonu bas\u0131na tan\u0131t\u0131ld\u0131. Takvimin bu y\u0131lki \u00e7ekimleri <b>Tim<\/b> <b>Walker<\/b> taraf\u0131ndan ger\u00e7ekle\u015ftirildi.<\/p>\n<p>Ge\u00e7ti\u011fimiz y\u0131llarda yeni bir stratejiyle sunulan Pirelli Takvimi bu y\u0131l \u0131rk\u00e7\u0131l\u0131\u011fa dikkat \u00e7ekmek i\u00e7in Afrika k\u00f6kenli isimler kullan\u0131ld\u0131.<\/p>\n<hr \/>\n<h2>YouTube&#8217;tan Yeni Bir Hikaye Format\u0131: Reels<\/h2>\n<p><img class=\"alignnone size-full wp-image-4011\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/12\/15.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Youtube<\/b> da kendi yorumuyla Stories format\u0131n\u0131, <b>Reels<\/b> ismiyle toplulu\u011funa hediye etmeye haz\u0131rlan\u0131yor.<\/p>\n<p><b>Reels<\/b>, Stories format\u0131n\u0131n birebir kopyas\u0131 de\u011fil; mecraya uygulanm\u0131\u015f bir yorumu. <b>Youtube<\/b> yeni \u00f6zelli\u011fini 29 Kas\u0131m\u2019da yay\u0131nlad\u0131\u011f\u0131 bir blog yaz\u0131s\u0131nda duyurdu.<\/p>\n<hr \/>\n<h2>Amazon Mutlu Y\u0131lba\u015f\u0131 Kutular\u0131<\/h2>\n<p>https:\/\/www.youtube.com\/watch?v=H9SCZwh8Tvg<\/p>\n<p><b>Amazon\u2019dan mutlu y\u0131lba\u015f\u0131 kutular\u0131!<\/b><\/p>\n<p><b>Amazon<\/b> bu sene bizlere y\u0131lba\u015f\u0131nda 60 saniyede hediye olarak g\u00f6nderilen kargo paketlerinin yerlerine ula\u015fmaktan \u00f6t\u00fcr\u00fc ne kadar mutlu oldu\u011funa dair bir reklam g\u00f6steriyor.\u00a0<b>Amazon<\/b>\u2019dan hediye olarak giden kargo paketleri \u00e7ok mutlu bir \u015fekilde \u015fark\u0131 s\u00f6yl\u00fcyorlar ve evlere do\u011fru yola \u00e7\u0131k\u0131yorlar.<\/p>\n<hr \/>\n<h2>Facebook \u00c7ocuklara \u00d6zel Sohbet Uygulamas\u0131: Messenger Kids!<\/h2>\n<p><img class=\"alignnone size-full wp-image-4012\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/12\/17.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Facebook<\/b>, kontrol\u00fcn tamamen ebevenylerde oldu\u011fu \u00e7ocuklar i\u00e7in bir sohbet uygulamas\u0131 geli\u015ftirdi.<\/p>\n<p><b>Messenger<\/b> <b>Kids<\/b> uygulamas\u0131nda hesaplar\u00a0 ebeveynler taraf\u0131ndan olu\u015fturulacak. \u00c7ocuklar, yine ebeveynlerin onaylad\u0131\u011f\u0131 ki\u015filerle birebir ya da grup halinde g\u00f6r\u00fcnt\u00fcl\u00fc sohbet yapabilecekler. \u00c7e\u015fitli e\u011flenceli maskeler, stickerlar ve ses efektleri, Messenger Kids\u2019in dikkat \u00e7eken \u00f6zellikleri aras\u0131nda yer al\u0131yor.<\/p>\n<hr \/>\n<h2>Philips&#8217;ten Acil Durum Tasar\u0131m\u0131: Portable Survival Radio<\/h2>\n<p><img class=\"alignnone size-full wp-image-4013\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/12\/18.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p>\u0130klim de\u011fi\u015fikli\u011fi ve d\u00fcnya n\u00fcfusunun art\u0131\u015f\u0131yla beraber s\u0131kla\u015fan do\u011fal felaketler, acil durumlarda insanlara yard\u0131m\u0131 olabilecek projelerin de s\u0131k s\u0131k kar\u015f\u0131m\u0131za \u00e7\u0131kmas\u0131na neden oluyor.<\/p>\n<p>Ak\u0131ll\u0131 acil durum \u00e7antas\u0131 Seventy2 ile \u015febeke ve <b>internet<\/b> olmadan ileti\u015fim kurmay\u0131 sa\u011flayan <b>Sonnet<\/b> bunlar aras\u0131ndayd\u0131. <b>PHILIPS<\/b>&#8216;in tasarlad\u0131\u011f\u0131 <b>Portable<\/b> <b>Survival<\/b> <b>Radio<\/b> da acil durumlarda kitlesel ileti\u015fimi s\u00fcrd\u00fcren hayat kurtar\u0131c\u0131 bir \u00fcr\u00fcn olarak bu gruptaki yerini ald\u0131.<\/p>\n<hr \/>\n<h2>Burger King, Sipari\u015fe Yeni Bir Deneyim Getirdi!<\/h2>\n<p><img class=\"alignnone size-full wp-image-4014\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/12\/19.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Burger <\/b><b>King<\/b>, <b>Facebook Messenger <\/b>\u00fczerinden sipari\u015f almaya ba\u015flad\u0131. Yeni uygulama sayesinde Facebook kullan\u0131c\u0131lar\u0131 <b>Burger King <\/b><b>T\u00fcrkiye<\/b><b> Facebook <\/b>sayfas\u0131ndan sipari\u015f verebilecek.<\/p>\n<p>Ge\u00e7ti\u011fimiz y\u0131l\u0131n May\u0131s ay\u0131nda yurt d\u0131\u015f\u0131nda <b>Messenger Bot<\/b> ile <b>Facebook<\/b> \u00fczerinden sipari\u015f almaya ba\u015flayan <b>Burger King<\/b>, \u00fclkemizde ise <b>Popeyes<\/b><b>, <\/b><b>Sbarro<\/b><b>, Arby\u2019s <\/b>ve <b>Usta<\/b> <b>D\u00f6nerci<\/b> gibi markalar taraf\u0131ndan da kullan\u0131lan <b>T\u0131kla<\/b> <b>Gelsin<\/b>\u2019e ba\u011fl\u0131 bir sistem kullan\u0131yor. Sistem sayesinde kullan\u0131c\u0131lar Facebook\u2019tan \u00e7\u0131kmadan T\u0131kla Gelsin\u2019e \u00fcye olup zaman ve mekan s\u0131n\u0131r\u0131 tan\u0131madan, diledikleri an sipari\u015f verebilecek.<\/p>\n<hr \/>\n<h2>Twitter&#8217;da Flood Olu\u015fturman\u0131n Yeni Yolu<\/h2>\n<p><img class=\"alignnone size-full wp-image-4015\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/12\/20.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p>Ge\u00e7ti\u011fimiz g\u00fcnlerde 140 karakteri <strong>280 karaktere<\/strong> \u00e7\u0131karan <b>Twitter<\/b> ayn\u0131 zamanda Tweet Dizileri \u00f6zelli\u011fini de yay\u0131na ald\u0131. B\u00f6ylece <b>Twitter<\/b>, kullan\u0131c\u0131lar i\u00e7in \u201c<b>flood<\/b>\u201d olu\u015fturmay\u0131 kolay hale getiriyor.<\/p>\n<p>Bir dizi olu\u015fturmak i\u00e7in art\u0131k \u201c<b>Tweetle<\/b>\u201d k\u0131sm\u0131na eklenen \u201c<b>art\u0131<\/b>\u201d tu\u015funa basman\u0131z yeterli.\u00a0 B\u00f6ylece karakter s\u0131n\u0131r\u0131na ba\u011fl\u0131 kalmadan d\u00fc\u015f\u00fcncelerinizi kolayca ifade edebilir ve tweet dizilerinizi ayn\u0131 anda yay\u0131nlayabilirsiniz.<\/p>\n<hr \/>\n<h2>Apple Shazam\u2019\u0131 Sat\u0131n Ald\u0131<\/h2>\n<p><img class=\"alignnone size-full wp-image-4024\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/12\/shazam.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Apple<\/b>, ekibi ile birlikte <b>Shazam<\/b>\u2019\u0131 \u015firket b\u00fcnyesine katt\u0131klar\u0131n\u0131 duyurdu.<\/p>\n<p>A\u00e7\u0131klamada, <b>App<\/b> <b>Store<\/b>\u2019da her zaman en \u00e7ok indirilen uygulamalar aras\u0131nda alan <b>Shazam<\/b>\u2019\u0131n <b>Apple<\/b> <b>Music<\/b> ile bir araya getirilece\u011fi bilgisine yer verildi.<\/p>\n<hr \/>\n<h2>Twitter Video G\u00f6r\u00fcnt\u00fclenme Say\u0131s\u0131n\u0131 Sunacak&#8230;<\/h2>\n<p><img class=\"alignnone size-full wp-image-4025\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/12\/video.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p>\u015eimdiye kadar video g\u00f6r\u00fcnt\u00fcleme rakamlar\u0131na platformunda yer vermek istemeyen <b>Twitter<\/b> video g\u00f6r\u00fcnt\u00fclenme say\u0131lar\u0131n\u0131 yay\u0131na ald\u0131.<\/p>\n<p><b>Twitter<\/b>\u2019\u0131n <b>Twitter<\/b> <b>Video<\/b> hesab\u0131ndan duyurulan\u00a0 bu \u00f6zellik, kullan\u0131c\u0131lar\u0131 video payla\u015fmaya y\u00f6nlendirmek amac\u0131yla geli\u015ftirilmi\u015f gibi g\u00f6r\u00fcn\u00fcyor. Videolar\u0131n\u0131n g\u00f6r\u00fcnt\u00fclenme rakamlar\u0131yla kar\u015f\u0131la\u015fan kullan\u0131c\u0131lar, bu g\u00fcncellemeyle birlikte daha fazla <b>video i\u00e7erik <\/b>payla\u015fma e\u011filiminde bulunabilir.<\/p>\n<hr \/>\n<h2>Instagram \u0130\u015fletme Profilleri 25 Milyonu A\u015ft\u0131!<\/h2>\n<p><img class=\"alignnone size-full wp-image-4018\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/12\/23.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p>Ge\u00e7ti\u011fimiz Temmuz ay\u0131nda sadece 15 milyon i\u015fletme hesab\u0131na sahip olan <b>Instagram<\/b>, bug\u00fcn <b>25 <\/b><b>milyon aktif i\u015fletme hesab\u0131<\/b>na sahip oldu\u011funu a\u00e7\u0131klad\u0131.<\/p>\n<p>Son olarak Eyl\u00fcl ay\u0131nda <b>2 milyondan fazla <\/b>reklam verene ula\u015ft\u0131\u011f\u0131n\u0131 a\u00e7\u0131klayan <b>Instagram<\/b>\u2019\u0131n son olarak sahip oldu\u011fu g\u00fcncel i\u015fletme hesab\u0131 rakamlar\u0131n\u0131 payla\u015fmas\u0131 adeta uygulaman\u0131n b\u00fcy\u00fcme h\u0131z\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n<p><b>Instagram<\/b> <b>i\u015fletme<\/b> rakamlar\u0131n\u0131 duyururken ayn\u0131 zamanda <b>Instagram<\/b> hesaplar\u0131n\u0131n y\u00fczde 80\u2019inden fazlas\u0131n\u0131n bir i\u015fletme hesab\u0131 takip etti\u011fini de belirtti. \u00dcstelik <b>200 milyonun \u00fczerinde <\/b>kullan\u0131c\u0131 her g\u00fcn bir i\u015fletme profili ziyaret etmekte.<\/p>\n<hr \/>\n<h2>E\u011flencenin Yeni Boyutu: Wiggle Kit<\/h2>\n<p><img class=\"alignnone size-full wp-image-4021\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/12\/elhareketi.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Wiggle<\/b><b> Kit <\/b>\u015fark\u0131 s\u00f6ylerken bile\u011finizi hareket ettirerek sesinize vokal efekt eklemenize imkan tan\u0131yan bir cihaz. Bu teknolojik cihaz ile yepyeni bir m\u00fczik deneyimi ya\u015fayabilirsiniz.<\/p>\n<p>Kiti ald\u0131ktan sonra yapman\u0131z gereken; <b>Wiggle<\/b> cihaz\u0131n\u0131, telefon veya tabletinize yakla\u015ft\u0131rarak <b>Bluetooth<\/b> \u00fczerinden uygulamaya ba\u011flamak. <b>Wiggle<\/b><b> Kit <\/b>ile 20\u2019yi a\u015fk\u0131n ses efektinden istedi\u011finizi se\u00e7ip dilerseniz kendi tercihlerinize g\u00f6re ayarlayabiliyorsunuz. Mikrofona do\u011fru \u015fark\u0131 s\u00f6yledi\u011finizde se\u00e7mi\u015f oldu\u011funuz efekt do\u011frudan sesinize uygulan\u0131yor. <b>Wiggle<\/b> cihaz\u0131n\u0131 oynatarak da efektlerin yo\u011funlu\u011funu de\u011fi\u015ftirebiliyorsunuz.<\/p>\n<hr \/>\n<h2>Yandex Navigasyon&#8217;dan Yeni Reklam Modelleri<\/h2>\n<p><img class=\"alignnone size-full wp-image-4022\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/12\/navi.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Yandex<\/b> <b>Navigasyon<\/b>, d\u00fczenledi\u011fi \u201c<b>Yandex<\/b> <b>Navi<\/b> <b>Warm<\/b> <b>Up<\/b>\u201d etkinli\u011finde hiperlokal reklam modellerini tan\u0131tt\u0131.<\/p>\n<ul>\n<li>\u0130lk reklam modeli olan <b>\u201c<\/b><b>Branded<\/b> <b>Pop <\/b><b>Up<\/b> <b>Pins<\/b><b>\u201d\u2019<\/b>de, kullan\u0131c\u0131n\u0131n, ortalama 1-2 km yak\u0131n\u0131nda bulunan reklam verenin konumu haritada otomatik olarak beliriyor.<\/li>\n<li><b>\u201c<\/b><b>Custom<\/b> <b>Category<\/b><b>\u201d <\/b>reklam modeli, <b>Yandex<\/b> her a\u00e7\u0131ld\u0131\u011f\u0131nda, arama ekran\u0131nda markan\u0131n logosu g\u00f6steriliyor. Logoya t\u0131klan\u0131nca konumlar\u0131n bulundu\u011fu noktalar ortaya \u00e7\u0131k\u0131yor.<\/li>\n<li><b>\u201c<\/b><b>Branded<\/b><b> Voice <\/b><b>Navigation<\/b><b>\u201d <\/b>reklam modelinde kullan\u0131c\u0131 rota olu\u015fturdu\u011funda, <b>Yandex<\/b>\u2019in sesli y\u00f6nlendirmeleri markan\u0131n ad\u0131 ile birlikte ger\u00e7ekle\u015ftiriliyor.<\/li>\n<li><b>\u201c<\/b><b>Navi<\/b> <b>Cursor<\/b><b>\u201d <\/b>reklam modelinde ise uygulamada rotay\u0131 izleyen imle\u00e7 grafi\u011finde yap\u0131lacak yarat\u0131c\u0131 tasar\u0131mlar\u0131 kaps\u0131yor.<\/li>\n<\/ul>\n<p><b>Yandex<\/b> <b>Navigasyon\u2019un<\/b> bu d\u00f6rt yeni reklam modeliyle uygulamas\u0131n\u0131 markalar i\u00e7in biraz daha \u00f6zelle\u015fmi\u015f bir servise d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00fcnyada ya\u015fananlar\u0131, sosyal medya platformlar\u0131ndaki yenilikleri ve dijital reklamc\u0131l\u0131\u011f\u0131n etkileyici \u00f6rneklerini bulabilece\u011finiz egegen Trend Raporu\u00a0\u00fc\u00e7\u00fcnc\u00fc\u00a0say\u0131s\u0131yla kar\u015f\u0131n\u0131zday\u0131z. Keyifli okumalar dileriz! &#8220;Be\u011fen&#8221; Butonu Tarihe Kar\u0131\u015f\u0131yor Facebook\u2019un \u00f6zellikle \u015firketlerin sayfalar\u0131n\u0131 yak\u0131ndan ilgilendiren bir de\u011fi\u015fikli\u011fe gidece\u011fi \u00f6\u011frenildi. 6 \u015eubat\u2019tan itibaren Facebook \u2018be\u011fen\u2019 butonu kald\u0131r\u0131l\u0131yor. Bu tarihten itibaren, 3. parti yaz\u0131l\u0131m geli\u015ftiricileri Facebook\u2019un be\u011fen butonu yerine kendi geli\u015ftirecekleri butonlar &hellip;<\/p>\n","protected":false},"author":20,"featured_media":4301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[188],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4001"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=4001"}],"version-history":[{"count":3,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4001\/revisions"}],"predecessor-version":[{"id":8971,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/4001\/revisions\/8971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/4301"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=4001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=4001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=4001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}