{"id":3866,"date":"2017-11-13T10:42:34","date_gmt":"2017-11-13T07:42:34","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=3866"},"modified":"2022-10-10T18:01:31","modified_gmt":"2022-10-10T15:01:31","slug":"egegen-trend-raporu-15-ekim-10-kasim-2017","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/egegen-trend-raporu-15-ekim-10-kasim-2017\/","title":{"rendered":"egegen Trend Raporu: 15 Ekim &#8211; 10 Kas\u0131m 2017"},"content":{"rendered":"<p>Dijital d\u00fcnyada ya\u015fananlar\u0131, sosyal medya platformlar\u0131ndaki yenilikleri ve dijital reklamc\u0131l\u0131\u011f\u0131n etkileyici \u00f6rneklerini bulabilece\u011finiz <strong>egegen Trend Raporu<\/strong> ikinci say\u0131s\u0131yla kar\u015f\u0131n\u0131zday\u0131z. Keyifli okumalar dileriz!<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">O Telefonu Elinden B\u0131rak<\/h2>\n<p>https:\/\/www.youtube.com\/playlist?list=PL1YCGfBa9BUYhMtaU0XZ1DNnHv5t-Nml3<\/p>\n<p><b>Common<\/b><b> Sense Media<\/b>, telefon ba\u011f\u0131ml\u0131l\u0131\u011f\u0131yla ilgili bir fark\u0131ndal\u0131k kampanyas\u0131 yaratt\u0131.<\/p>\n<p><b>Will<\/b> <b>Ferrell<\/b>\u2019in ak\u0131ll\u0131 telefon ba\u011f\u0131ml\u0131s\u0131 bir babay\u0131 canland\u0131rd\u0131\u011f\u0131 kampanyada \u00f6nemli bir konu komediyle harmanlanarak verilmi\u015f. \u00a0Filmde baba, yemekte bile telefonunu ve internetini elinden b\u0131rakam\u0131yor.<\/p>\n<p>Bunun, yani yanlar\u0131ndayken bile yanlar\u0131nda olmayan bir baban\u0131n \u00e7ocuklar \u00fczerindeki etkisi de trajikomik bir \u015fekilde aktar\u0131l\u0131yor. Kampanya, en az\u0131ndan ak\u015fam yeme\u011finde telefonlar\u0131m\u0131z\u0131 elimizden b\u0131rakmam\u0131z\u0131 s\u00f6yl\u00fcyor ve ailece ge\u00e7irilen zamanlar\u0131n ne kadar de\u011ferli oldu\u011funu hat\u0131rlat\u0131yor.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">T\u00fcrkiye Marka Ba\u015fvurusunda Lider<\/h2>\n<p><img class=\"alignnone size-full wp-image-3896\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/11\/marka.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p>T\u00fcrkiye\u2019de 2016 y\u0131l\u0131nda marka tescili i\u00e7in ba\u015fvuru say\u0131s\u0131 toplam <b>107 bin 176 <\/b>olurken 2011 y\u0131l\u0131ndan bu yana <b>100 bin<\/b>in \u00fczerinde marka ba\u015fvuruyla T\u00fcrkiye\u2019nin Avrupa\u2019n\u0131n en fazla marka ba\u015fvurusu yap\u0131lan \u00fclkesi\u00a0 oldu\u011fu ortaya \u00e7\u0131kt\u0131. Interpress\u2019in T\u00fcrk Patent ve Marka Kurumu verilerinden derledi\u011fi bilgilere g\u00f6re, ge\u00e7ti\u011fimiz y\u0131l yap\u0131lan ba\u015fvurular\u0131n y\u00fczde 71\u2019inin yerli y\u00fczde 29\u2019unun ise yabanc\u0131 ba\u015fvurular oldu\u011fu tespit edildi.<\/p>\n<p>T\u00fcrkiye\u2019de ge\u00e7ti\u011fimiz y\u0131l marka tescil ba\u015fvurusunda bulunan \u015fehirlere bakt\u0131\u011f\u0131m\u0131zda ilk s\u0131rada 44 bin 782 ba\u015fvuru ile <b>\u0130stanbul<\/b> yer al\u0131rken <b>Ankara<\/b> 7 bin 440 ba\u015fvuru ile ikinci, <b>\u0130zmir<\/b> ise 6 bin 546 ba\u015fvuru ile \u00fc\u00e7\u00fcnc\u00fc s\u0131ray\u0131 ald\u0131.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Yaani<\/h2>\n<p><img class=\"alignnone size-full wp-image-3898\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/11\/yanii.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Yaani<\/b><b>,<\/b> bir haftada <b>bir<\/b> <b>milyon<\/b> <b>indirilme<\/b> rakam\u0131na ula\u015farak yeni bir rekor k\u0131rd\u0131.<\/p>\n<p>25 Ekim tarihinde yap\u0131lan lansman ile kullan\u0131ma sunulan arama motoru, ilk hafta itibari ile en fazla indirilen <b>yerli<\/b> <b>uygulama<\/b> oldu. T\u00fcrkiye\u2019yi kendi arama motoruna sahip \u00fclkeler aras\u0131na ta\u015f\u0131may\u0131 ama\u00e7layan <b>Yaani<\/b><b>, <\/b>ilk 3 g\u00fcn itibari ile uygulama marketlerinde de en \u00e7ok indirilen uygulamalar listesinde <b>birinci<\/b> <b>s\u0131raya<\/b> <b>yerle\u015fti<\/b><b>.<\/b><\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Online Al\u0131\u015fveri\u015f<\/h2>\n<p><img class=\"alignnone size-full wp-image-3916\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/11\/onlineshopiing.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p>T\u00fcrkiye\u2019nin d\u00f6rtte biri <b>online al\u0131\u015fveri\u015f <\/b>yap\u0131yor.<\/p>\n<p>T\u00fcrkiye\u2019de internet \u00fczerinden ger\u00e7ekle\u015fen \u00f6deme tutar\u0131 <b>2011<\/b> y\u0131l\u0131nda <b>18,7<\/b> <b>milyar<\/b> liradan <b>2016<\/b> y\u0131l\u0131 itibariyle <b>68,4 milyar <\/b>liraya ula\u015ft\u0131.\u00a0<b>2017<\/b> y\u0131l\u0131n\u0131n ilk 6 ayl\u0131k dilimindeki online al\u0131\u015fveri\u015f tutar\u0131 ise <b>44,4 milyar <\/b>lira olarak ger\u00e7ekle\u015fti.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">\u0130leti\u015fim Kampanyalar\u0131<\/h2>\n<p><img class=\"alignnone size-full wp-image-3914\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/11\/iletisimkampanyalari.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p>Ekim ay\u0131nda <b>Twitter<\/b>\u2019a markalar\u0131n ileti\u015fim kampanyalar\u0131 damga vurdu.<\/p>\n<p>Ekim\u2019de pek \u00e7ok marka Twitter\u2019da hedef kitlesine seslenirken \u00f6zel pazarlama ve ileti\u015fim kampanyalar\u0131n\u0131 duyurmak i\u00e7in Twitter\u2019\u0131 aktif olarak kulland\u0131. Ses getiren kampanyalar i\u00e7erisinde <b>T\u00fcrk Telekom, <\/b><b>Samsung<\/b><b>, <\/b><b>Nescafe<\/b><b>, <\/b><b>Vodafone<\/b><b>, T\u00fcrk Hava Yollar\u0131, <\/b><b>Turkcell<\/b> gibi markalar bulunuyor.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">En De\u011ferli Markalar Listesi<\/h2>\n<p><img class=\"alignnone size-full wp-image-3902\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/11\/madeinturkey.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>T\u00fcrkiye<\/b>\u2019nin marka de\u011feri y\u00fckseldi. En De\u011ferli Markalar listesinde <b>24. <\/b>s\u0131raya \u00e7\u0131kt\u0131.<\/p>\n<p>D\u00fcnyadaki \u00fclkelerin marka de\u011ferlerinin belirlendi\u011fi en de\u011ferli markalar listesi a\u00e7\u0131klan\u0131rken <b>Interpress<\/b>\u2019in uluslararas\u0131 marka de\u011ferlendirme kurulu\u015fu <b>Brand Finance<\/b> taraf\u0131ndan yay\u0131nlanan rapordan elde etti\u011fi bilgilere g\u00f6re, <b>T\u00fcrkiye<\/b> bu y\u0131l <b>2 <\/b><b>basamak<\/b> birden y\u00fckselerek en de\u011ferli \u00fclke markalar\u0131 s\u0131ralamas\u0131nda <b>24<\/b>. s\u0131rada yer ald\u0131.<\/p>\n<p>A\u00e7\u0131klanan rapora g\u00f6re ge\u00e7en y\u0131l <b>474 <\/b><b>milyon<\/b> <b>dolar<\/b> de\u011ferinde olan T\u00fcrkiye\u2019nin marka de\u011feri bu y\u0131l <b>y\u00fczde<\/b><b> 20 <\/b><b>art\u0131\u015f<\/b>la <b>570 <\/b><b>milyon<\/b> <b>dolar<\/b>a \u00e7\u0131kt\u0131.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Pixel 2<\/h2>\n<p><img class=\"alignnone size-full wp-image-3904\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/11\/nusret1.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Google<\/b>\u2019\u0131n yeni reklam\u0131nda <b>Nusret<\/b> s\u00fcrprizi.<\/p>\n<p>Teknoloji devi <b>Google<\/b> yeni ak\u0131ll\u0131 telefonu <b>Pixel<\/b><b> 2<\/b>\u2019nin global reklam kampanyas\u0131n\u0131 yay\u0131nlad\u0131. Firman\u0131n b\u00fcy\u00fck \u00f6nem verdi\u011fi <b>Google <\/b><b>Asistan<\/b>\u2019\u0131n tan\u0131t\u0131ld\u0131\u011f\u0131 kampanyada T\u00fcrkiye\u2019den de \u00fcnl\u00fc bir isim, <b>Nusret G\u00f6k\u00e7e <\/b>yer ald\u0131.<\/p>\n<p><b>\u201cTelefonunuza daha fazla soru sorun\u201d <\/b>denilen reklam filminde Nusret, \u00fcnl\u00fc <b>#<\/b><b>SaltBae<\/b> hareketini yaparken g\u00f6r\u00fcl\u00fcyor. Pixel telefonlar\u0131n hands-free \u00f6zelli\u011fini tan\u0131tmak i\u00e7in haz\u0131rlanm\u0131\u015f filmde Nusret <b>\u201cEllerimi kullanmadan video \u00e7ekebilir miyim?\u201d <\/b>sorusunu y\u00f6neltiyor.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Twitter Gelirlerinde D\u00fc\u015f\u00fc\u015f<\/h2>\n<p><img class=\"alignnone size-full wp-image-3905\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/11\/twitter-2.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Twitter<\/b>, y\u0131l\u0131n 3. \u00e7eyre\u011finde <b>21,1 <\/b><b>milyon<\/b> <b>dolar<\/b> zarar etti.<\/p>\n<p>S\u00f6z konusu d\u00f6nemde \u015firketin gelirlerinde <b>y\u00fczde<\/b><b> 4,2 <\/b><b>d\u00fc\u015f\u00fc\u015f<\/b> kaydedildi. Buna kar\u015f\u0131n piyasa beklentilerinden iyi gelen veriler sonras\u0131 \u015firketin hisse ba\u015f\u0131na de\u011feri y\u00fczde 14,5 primle 19,62 dolara kadar t\u0131rmand\u0131. \u015eirket, 2016\u2019n\u0131n Temmuz-Eyl\u00fcl d\u00f6neminde 616 milyon dolar gelir elde etmi\u015f.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">\u201c\u0130\u015f Bankas\u0131 \u0130ftiharla Sunar\u201d<\/h2>\n<p><img class=\"alignnone size-full wp-image-3906\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/11\/isbankasi.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>T\u00fcrkiye<\/b> <b>\u0130\u015f<\/b> <b>Bankas\u0131<\/b>, kurulu\u015fundan bu yana s\u00fcrd\u00fcrd\u00fc\u011f\u00fc <b>reklam<\/b> faaliyetlerini sergilemek i\u00e7in \u00ab\u0130\u015f Bankas\u0131 \u0130fiharla Sunar\u00bb ad\u0131 alt\u0131nda ilgi \u00e7ekici bir se\u00e7ki haz\u0131rlad\u0131.<\/p>\n<p>Tek tek ve toplu g\u00f6sterimlerde <b>450 reklam filmi, 400\u2019e yak\u0131n bas\u0131l\u0131 i\u015f<\/b> ve <b>60 <\/b>kadar <b>\u00f6zg\u00fcn nesne<\/b>nin izlenebildi\u011fi sergide, y\u0131llar i\u00e7inde geli\u015ftirilen mecralar, sekt\u00f6r\u00fcn duayenleriyle ilgili ayr\u0131nt\u0131lar ve <b>teknoloji<\/b> kullan\u0131m\u0131n\u0131n farkl\u0131 d\u00f6nemlerine \u0131\u015f\u0131k tutan uygulamalar da yer al\u0131yor.<\/p>\n<p>Ayr\u0131ca sergide \u00e7ok say\u0131da tan\u0131nm\u0131\u015f ismin oldu\u011fu <b>reklam filmleri <\/b>ve tan\u0131t\u0131m programlar\u0131 da g\u00f6sterilecek. Sergi, <b>25 <\/b><b>Mart 2018 <\/b>tarihine kadar Emin\u00f6n\u00fc\u2019ndeki <b>\u0130\u015f Bankas\u0131 M\u00fczesi<\/b>\u2019nin giri\u015f kat\u0131nda \u00fccretsiz olarak ziyaret edilebilir.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">#SheMeansBusiness<\/h2>\n<p><img class=\"alignnone size-full wp-image-3907\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/11\/simin.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Facebook<\/b>, t\u00fcm d\u00fcnyada ba\u015flatt\u0131\u011f\u0131 <b>#<\/b><b>SheMeansBusiness<\/b> projesini, <b>TOBB<\/b> i\u015f birli\u011fiyle <b>T\u00fcrkiye<\/b>\u2019de de hayata ge\u00e7iriyor. <b>Facebook<\/b>, bu sene kendisi de, d\u00fcnyada giri\u015fimcileri e\u011fitme ve giri\u015fimci olmak isteyenlere ilham verme karar\u0131 ald\u0131. D\u00fcnyan\u0131n bir\u00e7ok \u00fclkesinde hayata ge\u00e7irdikleri <b>#<\/b><b>SheMeansBusiness<\/b> projesi i\u00e7in <b>T\u00fcrkiye<\/b>\u2019de ise <b>T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB) <\/b>ve <b>TOBB Kad\u0131n Giri\u015fimciler Kurulu (TOBB KGK)<\/b> ile birlikte \u00e7al\u0131\u015facaklar\u0131n\u0131 31 Ekim Sal\u0131 g\u00fcn\u00fc ger\u00e7ekle\u015ftirdikleri lansman ile duyurdular.<\/p>\n<p><b>Facebook<\/b> ve <b>TOBB<\/b>, <b>#<\/b><b>SheMeansBusiness<\/b> ile <b>T\u00fcrkiye<\/b>\u2019nin her yerinden kad\u0131nlara, kendi i\u015flerini kurmalar\u0131 i\u00e7in ilham verecekler.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Made By Google<\/h2>\n<p>https:\/\/www.youtube.com\/watch?v=7cjVj1ZyzyE<\/p>\n<p>Teknoloji devi <b>Google<\/b>, <b>Made<\/b> <b>by<\/b><b> Google projesi<\/b>nde yer alan yeni \u00fcr\u00fcnlerinin tan\u0131t\u0131m\u0131n\u0131 ses getiren bir kampanyayla duyurdu.<\/p>\n<p><b>\u201c<\/b><b>Google\u2019\u0131n birka\u00e7 yeni \u00fcr\u00fcn\u00fc\u201d <\/b>adl\u0131 reklam filminde yeni amiral gemisi <b>Google <\/b><b>Pixel<\/b><b> 2 <\/b>ve <b>Pixel<\/b><b> 2 <\/b><b>XL<\/b>\u2019in yan\u0131 s\u0131ra 40 dile e\u015fzamanl\u0131 \u00e7eviri yapabilen <b>Google <\/b><b>Pixel<\/b> <b>Buds<\/b> wireless kulakl\u0131klar, <b>Google Home Mini ev asistanlar\u0131<\/b>, Pixelbook laptoplar ve bulundu\u011fu ortam i\u00e7inde hareketi alg\u0131layarak otomatik foto\u011fraf \u00e7ekebilen Google Clips yer al\u0131yor. <b>Google<\/b>\u2019\u0131n \u00f6nceki kampanyalar\u0131nda oldu\u011fu gibi yine R\/GA taraf\u0131ndan haz\u0131rlanan reklam filmi <b>YouTube<\/b>\u2019da bir haftada <b>2 milyon<\/b>dan fazla g\u00f6r\u00fcnt\u00fclendi.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Superzoom<\/h2>\n<p><img class=\"alignnone size-full wp-image-3908\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/11\/superzoom.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Instagram<\/b>, yeni \u00f6zelli\u011fi olan <b>Superzoom&#8217;u<\/b> kullan\u0131c\u0131lar\u0131n\u0131n hizmetine sundu.\u00a0<b>Superzoom&#8217;un<\/b> <b>Boomerang&#8217;dan<\/b> sonra en tatmin edici \u00f6zellik oldu\u011fu s\u00f6yleniyor.<\/p>\n<p><b>Superzoom<\/b>, bir foto\u011fraf ve bir videodan daha yarat\u0131c\u0131 bir etki sa\u011flaman\u0131z\u0131 sa\u011fl\u0131yor. \u00c7ekti\u011finiz foto\u011fraf\u0131 kolayl\u0131kla yak\u0131nla\u015ft\u0131rabiliyor ve duruma g\u00f6re dramatik veya e\u011flenceli m\u00fczikler eklemenize olanak sa\u011fl\u0131yor.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Android Burger<\/h2>\n<p><img class=\"alignnone size-full wp-image-3909\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/11\/android-burger.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Google<\/b>, <b>Android<\/b> <b>burger<\/b>i \u00e7al\u0131\u015fanlar\u0131na servis etti.<\/p>\n<p>Yak\u0131n zamanda g\u00fcndemi me\u015fgul eden b\u00fcy\u00fck burger tart\u0131\u015fmas\u0131 sonunda <b>Google<\/b> \u00e7al\u0131\u015fanlar\u0131n\u0131n \u00f6\u011fle yemeklerine yans\u0131d\u0131. <b>Android<\/b> <b>burger<\/b> ismine sahip bu burgerin di\u011ferlerinden fark\u0131 ise peynirin en altta yer almas\u0131.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Facebook Messenger<\/h2>\n<p><img class=\"alignnone size-full wp-image-3910\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/11\/messenger.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Facebook<\/b> <b>Messenger<\/b>\u2019dan t\u00fcm i\u015fletmeler <b>sponsorlu<\/b> <b>mesaj<\/b> atabilecek.<\/p>\n<p><b>Facebook<\/b>, sponsorlu mesajlar\u0131n daha fazla i\u015fletmenin kullan\u0131m\u0131na a\u00e7\u0131laca\u011f\u0131n\u0131 duyurdu. Hali haz\u0131rda bir tak\u0131m i\u015fletme i\u00e7in kullan\u0131lan bu \u00f6zellik gelecek aylarda t\u00fcm i\u015fletmeler taraf\u0131ndan kullan\u0131labilecek.<\/p>\n<p>Di\u011fer <b>Messenger<\/b> reklamlar\u0131n\u0131n aksine <b>sponsorlu mesajlar <\/b>\u00e7ok fazla dikkat \u00e7ekici olmayacak. Hatta <b>Facebook Messenger<\/b>\u2019daki her hangi bir konu\u015fmadan pek farkl\u0131 da olmayacak.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">HoloLens<\/h2>\n<p><img class=\"alignnone size-full wp-image-3911\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/11\/hololens.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p>Yakla\u015f\u0131k 3 y\u0131l \u00f6nce kar\u015f\u0131m\u0131za \u00e7\u0131kan <b>Microsoft\u2018un<\/b> karma ger\u00e7eklik g\u00f6zl\u00fc\u011f\u00fc <b>HoloLens<\/b>, \u00fclkemizde dahil olmak \u00fczere toplamda <b>29<\/b> <b>\u00fclkede<\/b> sat\u0131\u015fa \u00e7\u0131k\u0131yor. Yeni versiyonun \u00f6n\u00fcm\u00fczdeki y\u0131l tan\u0131t\u0131lmas\u0131 beklenen <b>HoloLens<\/b> \u015fu an i\u00e7in sadece 10 \u00fclkede sat\u0131\u015fa sunulmu\u015f durumda.<\/p>\n<p>Otomobil \u00fcretiminden tutun da cerrahi operasyonlarda dahi test edilen <b>HoloLens<\/b>, \u00fclkemizin haricinde Avusturya, Bel\u00e7ika, Bulgaristan, H\u0131rvatistan, K\u0131br\u0131s, \u00c7ek Cumhuriyeti, Danimarka, Estonya, Finlandiya, Yunanistan, Macaristan, \u0130zlanda, \u0130talya, Letonya, Lihten\u015ftayn, L\u00fcksemburg, Malta, Hollanda, Norve\u00e7, Polonya, Portekiz, Romanya, Slovakya, Slovenya, \u0130spanya, \u0130sve\u00e7 ve \u0130svi\u00e7re\u2019de de sat\u0131\u015fa \u00e7\u0131k\u0131yor.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Snapchat D\u00fc\u015f\u00fc\u015fte<\/h2>\n<p><img class=\"alignnone size-full wp-image-3912\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/11\/overal.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Instagram<\/b> Hikayeler\u2019in <b>Snapchat\u2019i<\/b> geride b\u0131rakmas\u0131yla birlikte <b>Snapchat<\/b> kendine yeni \u00f6zellikler ekleyerek ciddi bir ya\u015fam sava\u015f\u0131 verdi.<\/p>\n<p>Ancak, Bu y\u0131l\u0131n ikinci \u00e7eyre\u011finde uygulama <b>App<\/b> <b>Store\u2019da<\/b> <b>8.<\/b> s\u0131radayken \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrekte <b>18.<\/b> s\u0131raya d\u00fc\u015ft\u00fc. <b>Google<\/b> <b>Play\u2019de<\/b> hala <b>2<\/b>. s\u0131rada yer alan uygulama, bu sayede ortalamaya vuruldu\u011funda <b>5. <\/b>s\u0131rada yer al\u0131yor. <b>Snapchat\u2019in<\/b> bu d\u00fc\u015f\u00fc\u015f\u00fcn nedenini <b>Facebook<\/b> ile verdi\u011fi bu sava\u015f\u0131n bir sonucu olarak g\u00f6rebiliriz.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Instagram Stories<\/h2>\n<p><img class=\"alignnone size-full wp-image-3913\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/11\/storiii.jpg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Instagram<\/b> hikayelerinde bulunan <b>24<\/b> <b>saat<\/b> kural\u0131 kalk\u0131yor.<\/p>\n<p><b>Instagram<\/b>&#8216;da bir foto\u011fraf\u0131 hikaye olarak payla\u015fabilmek i\u00e7in son <b>24<\/b> <b>saat<\/b> i\u00e7inde kay\u0131t edilmi\u015f olmas\u0131 gerekiyordu. Yeni gelece\u011fi d\u00fc\u015f\u00fcn\u00fclen \u00f6zellik ile 1 hafta i\u00e7erisinde kay\u0131t edilen b\u00fct\u00fcn g\u00f6rselleri <b>hikaye<\/b> olarak payla\u015fmak m\u00fcmk\u00fcn olacak.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Twitter 280 Karakter<\/h2>\n<p>D\u00fcnyan\u0131n en pop\u00fcler sosyal medya sitelerinden <b>Twitter<\/b> ge\u00e7ti\u011fimiz g\u00fcnlerde test a\u015famas\u0131nda s\u0131n\u0131rl\u0131 say\u0131da a\u00e7t\u0131\u011f\u0131 <b>280<\/b> <b>karakter<\/b> uygulamas\u0131n\u0131 art\u0131k herkesin kullanabilece\u011fini duyurdu.<\/p>\n<p style=\"text-align: left;\">\u015eirket taraf\u0131ndan yap\u0131lan a\u00e7\u0131klama, bu uygulamadaki amac\u0131n \u201c<b>Twitter\u2019\u0131<\/b> <b>Twitter<\/b><b> yapan h\u0131z ve \u00f6zl\u00fc\u011f\u00fc koruyarak d\u00fc\u015f\u00fcnceleri bir <\/b><b>Tweet\u2019e<\/b><b> s\u0131\u011fd\u0131rmak\u201d <\/b>oldu\u011funu g\u00f6steriyor.<\/p>\n<hr \/>\n<h2>Context Cards<\/h2>\n<p><img class=\"alignnone size-full wp-image-3932\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/11\/youtube.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p><b>Snapchat<\/b>\u2019in yeni \u00f6zelli\u011fi <b>Context<\/b> <b>Cards<\/b> ile sevilen filtre ve lenslerini bir <b>al\u0131\u015fveri\u015f<\/b> ve <b>reklam<\/b> arac\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n<p><b>Context<\/b> <b>Cards<\/b> \u00f6zelli\u011fi ile restoran de\u011ferlendirmeleri, ileti\u015fim bilgileri, rezervasyon imkan\u0131, Uber veya Lyft ile ula\u015f\u0131m bilgileri ve daha fazlas\u0131n\u0131 sunacak olan <b>Snapchat<\/b>, filtre ve lenslere sunulacak olan <b>Context<\/b> <b>Cards<\/b> deste\u011fi ile sponsorlu i\u00e7eriklere bilet sat\u0131\u015f\u0131 imkan\u0131 da sunacak.<\/p>\n<hr \/>\n<h2>Instagram Markal\u0131 \u0130\u00e7erikler<\/h2>\n<p><img class=\"alignnone size-full wp-image-3934\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/11\/instagram.png\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p>A\u011fustos ay\u0131nda <b>markal\u0131<\/b> <b>i\u00e7erik<\/b> arac\u0131n\u0131 piyasaya sunan <b>Instagram<\/b>, bu geli\u015ftirmeyle fenomenleri markal\u0131 i\u00e7erik kullanmaya \u201cte\u015fvik\u201d etmeyi ama\u00e7lam\u0131\u015ft\u0131.<\/p>\n<p><b>M<\/b><b>arkal\u0131<\/b> <b>i\u00e7erik<\/b>leri yayg\u0131nla\u015ft\u0131rmak \u00fczere harekete ge\u00e7en <b>Instagram<\/b>, art\u0131k istatistikler sayfas\u0131na eri\u015febilen her hesap i\u00e7in bu \u00f6zelli\u011fin aktif hale getirildi\u011fini a\u00e7\u0131klad\u0131.\u00a0<b>Instagram<\/b> \u00ab<b>paid<\/b> <b>partnership<\/b> <b>with<\/b>\u00bb etiketinin kullan\u0131lmas\u0131n\u0131 kolayla\u015ft\u0131rarak markal\u0131 i\u00e7erikleri yayg\u0131nla\u015ft\u0131rmay\u0131 ama\u00e7l\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00fcnyada ya\u015fananlar\u0131, sosyal medya platformlar\u0131ndaki yenilikleri ve dijital reklamc\u0131l\u0131\u011f\u0131n etkileyici \u00f6rneklerini bulabilece\u011finiz egegen Trend Raporu ikinci say\u0131s\u0131yla kar\u015f\u0131n\u0131zday\u0131z. Keyifli okumalar dileriz! O Telefonu Elinden B\u0131rak https:\/\/www.youtube.com\/playlist?list=PL1YCGfBa9BUYhMtaU0XZ1DNnHv5t-Nml3 Common Sense Media, telefon ba\u011f\u0131ml\u0131l\u0131\u011f\u0131yla ilgili bir fark\u0131ndal\u0131k kampanyas\u0131 yaratt\u0131. Will Ferrell\u2019in ak\u0131ll\u0131 telefon ba\u011f\u0131ml\u0131s\u0131 bir babay\u0131 canland\u0131rd\u0131\u011f\u0131 kampanyada \u00f6nemli bir konu komediyle harmanlanarak verilmi\u015f. \u00a0Filmde baba, yemekte &hellip;<\/p>\n","protected":false},"author":20,"featured_media":4305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[188],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/3866"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=3866"}],"version-history":[{"count":1,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/3866\/revisions"}],"predecessor-version":[{"id":8972,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/3866\/revisions\/8972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/4305"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=3866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=3866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=3866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}