{"id":3613,"date":"2017-08-28T09:18:58","date_gmt":"2017-08-28T06:18:58","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=3613"},"modified":"2022-09-15T17:46:33","modified_gmt":"2022-09-15T14:46:33","slug":"google-adwords-acilis-sayfalari-aracini-kullanima-sundu","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/google-adwords-acilis-sayfalari-aracini-kullanima-sundu\/","title":{"rendered":"Google AdWords, &#8220;A\u00e7\u0131l\u0131\u015f Sayfalar\u0131&#8221; Arac\u0131n\u0131 Kullan\u0131ma Sundu!"},"content":{"rendered":"<p><strong>Google<\/strong>, \u00f6nceden duyurdu\u011fu <strong>&#8220;A\u00e7\u0131l\u0131\u015f Sayfalar\u0131&#8221;<\/strong> mobil de\u011ferlendirme arac\u0131n\u0131 kullan\u0131ma sundu.<\/p>\n<p>K\u00f6t\u00fc a\u00e7\u0131l\u0131\u015f sayfalar\u0131 \u00f6zellikle mobil cihazlarda d\u00f6n\u00fc\u015f\u00fcmleri etkilemektedir. \u0130nternet kullan\u0131c\u0131lar\u0131 sayfada arad\u0131klar\u0131 bilgiyi bulamazlarsa ya da kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan olduk\u00e7a kullan\u0131\u015fs\u0131z ve yava\u015f olan bir sayfa ile kar\u015f\u0131la\u015f\u0131rlarsa hemen \u00e7\u0131kma oranlar\u0131 y\u00fcksek olacakt\u0131r.<\/p>\n<p>Reklamverenlerin mobil performans\u0131n\u0131 art\u0131rmak amac\u0131yla <strong>Google<\/strong>, bu senenin ba\u015flar\u0131nda <strong>Google Marketing Next<\/strong>&#8216;te yeni A\u00e7\u0131l\u0131\u015f Sayfalar\u0131 arac\u0131n\u0131 duyurdu. Ara\u00e7, pazarlamac\u0131lar\u0131n sitelerindeki \u00e7e\u015fitli URL&#8217;lerin mobil cihazlara uygunlu\u011funu de\u011ferlendirmelerine yard\u0131mc\u0131 olmak amac\u0131yla tasarlanm\u0131\u015ft\u0131r. \u00d6n\u00fcm\u00fczdeki birka\u00e7 hafta i\u00e7erisinde, yeni AdWords deneyiminde bir sekme olarak kullan\u0131lmaya ba\u015flanacak.<\/p>\n<p><strong>A\u00e7\u0131l\u0131\u015f Sayfalar\u0131<\/strong> arac\u0131, en fazla t\u0131klama \/ kat\u0131l\u0131m\u0131 sa\u011flayan site URL&#8217;lerini belirleyebilecek. Ara\u00e7 ayr\u0131ca, mobil cihazlara uygun bir sayfada bulunan ak\u0131ll\u0131 telefonlardan gelen mobil t\u0131klamalar\u0131n y\u00fczdesini olu\u015fturan Mobil Dostu T\u0131klama Oran\u0131&#8217;n\u0131 da rapor eder.<\/p>\n<p><img class=\"alignnone size-full wp-image-3614\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/08\/adwords.jpg\" alt=\"\" width=\"696\" height=\"463\" \/><\/p>\n<p>Bu raporlar, reklamverenlerin hangi URL&#8217;leri d\u00fczeltmesi gerekti\u011fini tespit etmelerini ve bu linklere \u00f6ncelik vermelerini sa\u011flayacakt\u0131r. \u00d6rne\u011fin, bir sayfa masa\u00fcst\u00fcnde y\u00fcksek t\u0131klama al\u0131yorsa ancak mobil cihazlarla uyumlu de\u011filse, bu URL&#8217;in g\u00f6sterilmesi gerekir. Ayn\u0131 \u015fey, y\u00fcksek oranda mobil t\u0131klama alan ancak d\u00fc\u015f\u00fck Mobil Dostu T\u0131klama Oran\u0131&#8217;na sahip URL&#8217;ler i\u00e7in de ge\u00e7erlidir.<\/p>\n<p><strong>A\u00e7\u0131l\u0131\u015f Sayfalar\u0131<\/strong>; arama, g\u00f6r\u00fcnt\u00fcleme ve video kampanyalar\u0131yla ilgili verileri g\u00f6sterir. Ancak <em>Mobil Dostu T\u0131klama Oran\u0131<\/em> verileri \u015fimdilik yaln\u0131zca arama a\u011f\u0131 kampanyalar\u0131 i\u00e7in kullan\u0131labilecek.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, \u00f6nceden duyurdu\u011fu &#8220;A\u00e7\u0131l\u0131\u015f Sayfalar\u0131&#8221; mobil de\u011ferlendirme arac\u0131n\u0131 kullan\u0131ma sundu. K\u00f6t\u00fc a\u00e7\u0131l\u0131\u015f sayfalar\u0131 \u00f6zellikle mobil cihazlarda d\u00f6n\u00fc\u015f\u00fcmleri etkilemektedir. \u0130nternet kullan\u0131c\u0131lar\u0131 sayfada arad\u0131klar\u0131 bilgiyi bulamazlarsa ya da kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan olduk\u00e7a kullan\u0131\u015fs\u0131z ve yava\u015f olan bir sayfa ile kar\u015f\u0131la\u015f\u0131rlarsa hemen \u00e7\u0131kma oranlar\u0131 y\u00fcksek olacakt\u0131r. Reklamverenlerin mobil performans\u0131n\u0131 art\u0131rmak amac\u0131yla Google, bu senenin ba\u015flar\u0131nda Google Marketing Next&#8216;te &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[177],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/3613"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=3613"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/3613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/3615"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=3613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=3613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=3613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}