{"id":3492,"date":"2017-08-14T17:59:44","date_gmt":"2017-08-14T14:59:44","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=3492"},"modified":"2022-10-10T18:03:08","modified_gmt":"2022-10-10T15:03:08","slug":"egegen-trend-raporu-24-temmuz-14-agustos-2017","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/egegen-trend-raporu-24-temmuz-14-agustos-2017\/","title":{"rendered":"egegen Trend Raporu: 24 Temmuz &#8211; 14 A\u011fustos 2017"},"content":{"rendered":"<p>Dijital d\u00fcnyadaki son geli\u015fmeleri, sosyal medya mecralar\u0131ndaki yenilikleri, dijital reklamc\u0131l\u0131\u011f\u0131n etkileyici \u00f6rneklerini ve bizden de haberleri bulabilece\u011finiz <strong>egegen Trend Raporu<\/strong> ilk say\u0131s\u0131yla kar\u015f\u0131n\u0131zday\u0131z. Keyifli okumalar dileriz!<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Facebook Stories<\/h2>\n<p><img class=\"size-full wp-image-3493 alignnone\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/08\/Resim1.png\" alt=\"\" width=\"677\" height=\"403\" \/><\/p>\n<p>Ge\u00e7ti\u011fimiz aylarda <b>Facebook<\/b>\u2019un getirmi\u015f oldu\u011fu hikaye \u00f6zelli\u011fi sadece arkada\u015flarla ve onlar\u0131n alt k\u00fcmeleriyle payla\u015f\u0131labiliyordu. Facebook\u2019un getirdi\u011fi yeni <b>\u00abHerkese A\u00e7\u0131k\u00bb <\/b>\u00f6zelli\u011fi ile art\u0131k hikayeler herkes taraf\u0131ndan g\u00f6r\u00fclebiliyor.<\/p>\n<p>Bu \u00f6zelli\u011fi kullanmak i\u00e7in ana ekranda yer alan <b>Hikaye ekle <\/b>butonuna bast\u0131ktan sonra sa\u011f \u00fcstteki \u00fc\u00e7 noktadan olu\u015fan &#8220;<em>daha fazla&#8221;<\/em> butonuna basarak Hikaye ayarlar\u0131 herkese a\u00e7\u0131k \u015fekilde d\u00fczenlenebiliyor. Facebook\u2019un getirdi\u011fi bu yeni \u00f6zellik ile hikayelerin daha fazla \u00f6ne \u00e7\u0131kar\u0131lmas\u0131 sa\u011flan\u0131yor.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Snapchat\u2019ten Facebook Taklidi<\/h2>\n<p><img class=\"size-full wp-image-3495 alignnone\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/08\/Resim-2-.jpg\" alt=\"\" width=\"696\" height=\"392\" \/><\/p>\n<p><b>Facebook<\/b>\u2019un Snapchat\u2019in bir\u00e7ok \u00f6zelli\u011fini uzun zamand\u0131r taklit etti\u011fini g\u00f6rmekteyiz. Bu defa Snapchat Facebook\u2019un en g\u00fc\u00e7l\u00fc \u00f6zelliklerinden birini kopyalad\u0131. Bu \u00f6zellik, <b>Snapchat<\/b>\u2019in reklam panelinde <em>geli\u015fmi\u015f mod<\/em> olarak adland\u0131rd\u0131\u011f\u0131m\u0131z reklam hedeflemesi ve yay\u0131nlanmas\u0131na olanak sa\u011flayan bir mod.<\/p>\n<p>B\u00fcy\u00fck reklam ajanslar\u0131 ve markalar\u0131n reklam kampanyalar\u0131n\u0131 etkin bir \u015fekilde hedefleyebildi\u011fi bu mod, <b>Google<\/b> ve Facebook\u2019tan sonra dijital pazarlama piyasas\u0131nda <b>Snapchat<\/b>\u2019in de sahaya \u00e7\u0131kmaya haz\u0131rland\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Hub<\/h2>\n<p><iframe loading=\"lazy\" title=\"Amazon Hub\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zMLxGDNmU8E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Farkl\u0131 sekt\u00f6rden bir\u00e7ok \u015firkete rakip olan <b>Amazon<\/b>, b\u00fcy\u00fcmeye devam ediyor. \u015eimdi de <b>Hub<\/b> ad\u0131n\u0131 verdi\u011fi bir teslimat sistemini hayata ge\u00e7iriyor. Bu sistem ile m\u00fc\u015fteriler belirli noktalarda yer alan kargo kutular\u0131ndan sipari\u015flerini teslim alabiliyorlar.<\/p>\n<p>Teslimat\u0131n yap\u0131lmas\u0131 sadece bir teslimat kodunun girilmesiyle sa\u011flanabiliyor. G\u00fcn\u00fcn her saati kullan\u0131labilece\u011fi i\u00e7in di\u011fer kargo \u015firketlerinden daha avantajl\u0131 bir noktada olan <b>Hub<\/b> ile self-servis teslimat yapmak art\u0131k m\u00fcmk\u00fcn!<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Twitter Spor Kanal\u0131<\/h2>\n<p><img class=\"size-full wp-image-3496 alignnone\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/08\/Resim-3.jpg\" alt=\"\" width=\"696\" height=\"324\" \/><\/p>\n<p><b>Twitter<\/b> bu sonbaharda yeni spor sosyal medya platformu <b>Stadium<\/b>\u2019u piyasaya s\u00fcrece\u011fini duyurdu. Bu platformun nas\u0131l i\u00e7erikler bar\u0131nd\u0131raca\u011f\u0131 \u015fu anda belli de\u011fil.\u00a0<b>Twitter<\/b> bu yenili\u011fi kullan\u0131c\u0131 miktar\u0131nda art\u0131\u015f sa\u011flamak i\u00e7in yeni bir giri\u015fim olarak geli\u015ftiriyor.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Bitcoin 3 Milyar Dolar\u0131 A\u015ft\u0131<\/h2>\n<p><img class=\"size-full wp-image-3497 alignnone\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/08\/Resim-4.jpg\" alt=\"\" width=\"696\" height=\"488\" \/><\/p>\n<p><b>Bitcoin<\/b>, 1 A\u011fustos\u2019tan itibaren de\u011ferinin 3 bin dolar\u0131 ge\u00e7ece\u011fi y\u00f6n\u00fcndeki duyumlar\u0131 do\u011frulad\u0131 ve yeni bir rekora imza att\u0131.<\/p>\n<p>Para piyasas\u0131nda \u015fu anda bitcoinin de\u011feri <b>3 bin dolar<\/b>\u0131 ge\u00e7mi\u015f durumda. Bu da bitcoinin de\u011ferinin son bir ayda 485 dolardan daha fazla y\u00fckseldi\u011fi anlam\u0131na geliyor. Bitcoinin ya\u015fad\u0131\u011f\u0131 bu y\u00fckseli\u015fle birlikte yat\u0131r\u0131mc\u0131lar\u0131n uzun bir s\u00fcre daha tercihi olacak gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">T\u00fcrkiye, Instagram Hikayeler\u2019inde 4&#8217;\u00fcnc\u00fc<\/h2>\n<h2><img class=\"size-full wp-image-3498 alignnone\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/08\/instagram-stories.jpg\" alt=\"\" width=\"696\" height=\"462\" \/><\/h2>\n<p><b>Instagram,<\/b> <b>\u00ab<\/b><b>story<\/b><b>\u00bb <\/b>\u00f6zelli\u011fiyle k\u0131sa bir s\u00fcrede <b>Snapchat<\/b>\u2019i arkas\u0131nda b\u0131rakm\u0131\u015ft\u0131. 1. y\u0131l\u0131nda elindeki verilerin istatistiklerini yay\u0131nlayan Instagram\u2019\u0131n elindeki istatistiklere g\u00f6re T\u00fcrkiye, Instagram\u2019\u0131n<strong> story \u00f6<\/strong>zellli\u011fini en \u00e7ok kullanan <em>4. \u00fclke<\/em> konumunda.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Sosyal Medya Kullan\u0131c\u0131 Say\u0131s\u0131 3 Milyar\u0131 A\u015ft\u0131<\/h2>\n<p><img class=\"size-full wp-image-3499 alignnone\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/08\/sosyal-medya.jpg\" alt=\"\" width=\"696\" height=\"389\" \/><\/p>\n<p><b>We<\/b> <b>Are<\/b> <b>Social<\/b> ve <b>Hootsuite<\/b>\u2018in yay\u0131nlad\u0131\u011f\u0131 yeni rapora g\u00f6re sosyal medya platformlar\u0131n\u0131 kullanan ki\u015fi say\u0131s\u0131 <b>3 <\/b><b>milyar<\/b>\u0131 a\u015ft\u0131. Yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re sosyal medyay\u0131 aktif olarak kullanan ki\u015fi say\u0131s\u0131 ge\u00e7ti\u011fimiz \u00e7eyrek boyunca her g\u00fcn 1 milyon artt\u0131.<\/p>\n<p>D\u00fcnya n\u00fcfusunun 7 milyar civar\u0131nda oldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde gelinen 3 milyarl\u0131k s\u0131n\u0131r olduk\u00e7a dikkat \u00e7ekici olarak g\u00f6r\u00fcn\u00fcyor. Ak\u0131ll\u0131 telefonlar\u0131n her ge\u00e7en g\u00fcn art\u0131\u015f\u0131yla birlikte sosyal medya kullan\u0131m\u0131n\u0131n da paralel olarak artt\u0131\u011f\u0131 g\u00f6r\u00fclmekte.<\/p>\n<p><b>Raporun tamam\u0131na a\u015fa\u011f\u0131daki linkten ula\u015fabilirsiniz.<\/b><\/p>\n<p><b><a href=\"http:\/\/bit.ly\/2ugXQjB\" rel=\"nofollow\">http:\/\/bit.ly\/2ugXQjB<\/a><\/b><\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Facebook Hikayeler Masa\u00fcst\u00fcne Geliyor<\/h2>\n<p><img class=\"size-full wp-image-3500 aligncenter\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/08\/facebook-hikayeler-1.jpg\" alt=\"\" width=\"696\" height=\"396\" \/><\/p>\n<p><b>Facebook<\/b> b\u00fcnyesine getirdi\u011fi <b>hikayeler<\/b> \u00f6zelli\u011finin pek tutmamas\u0131ndan dolay\u0131 \u015fimdi de hikayeler \u00f6zelli\u011fini masa\u00fcst\u00fc kullan\u0131m\u0131na a\u00e7\u0131yor. \u015eimdilik test a\u015famas\u0131nda olan bu yenilik mobil varyasyonu ile tamamen ayn\u0131 \u00f6zelliklere sahip olacak.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Fact &#8211; Checker<\/h2>\n<p><img class=\"size-full wp-image-3502 aligncenter\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/08\/facebook-1.jpg\" alt=\"\" width=\"346\" height=\"696\" \/><\/p>\n<p><b>Facebook<\/b>, bilgi kirlili\u011fini \u00f6nlemek amac\u0131yla do\u011frulu\u011fu teyit edilmemi\u015f i\u00e7eriklere kar\u015f\u0131 ge\u00e7ti\u011fimiz aylarda test etmeye ba\u015flad\u0131\u011f\u0131 <b>Fact<\/b><b> \u2013 <\/b><b>Checker<\/b> uygulamas\u0131n\u0131 hayata ge\u00e7irdi.<\/p>\n<p>3 A\u011fustos itibariyle\u00a0<em>ABD, Almanya, Fransa ve Hollanda<\/em>\u2019da aktif bir \u015fekilde hayata ge\u00e7irilen bu uygulama ilk olarak bu \u00fclkelerde faaliyete ge\u00e7ecek. <b>Fact<\/b><b> \u2013 <\/b><b>Checker<\/b> ile haber kayna\u011f\u0131na d\u00fc\u015fen i\u00e7eriklerin kaynaklar\u0131n\u0131n do\u011frulu\u011funun teyit edilip edilmedi\u011fi g\u00f6r\u00fclebilecek.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Harbi Lezzet Reklam Filmi<\/h2>\n<p><iframe loading=\"lazy\" title=\"HARBI LEZZET (Ayd\u0131n) - T\u00dcRK\u0130YE&#039;N\u0130N \u0130LK TOST\u00c7U REKLAMI (BAZLAMADA TOST)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/056KFY-Evl4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Son g\u00fcnlerde internette t\u0131klanma rekorlar\u0131 k\u0131ran Ayd\u0131nl\u0131 tost b\u00fcfesi <b>Harbi <\/b><b>Lezzet<\/b>\u2019in reklam filmi, s\u00fcper kar\u0131\u015f\u0131k bazlamal\u0131 tost yemek i\u00e7in verdi\u011fi m\u00fccadeleyi anlat\u0131yor.<\/p>\n<p><b>Ayd\u0131n<\/b>\u2019da bulunan Harbi Lezzet isimli bir b\u00fcfenin Facebook hesab\u0131ndan yay\u0131nlad\u0131\u011f\u0131 reklam filmi olduk\u00e7a ilgi g\u00f6rd\u00fc. Markan\u0131n tabiriyle<b> \u201c<\/b><b>T\u00fcrkiye\u2019nin<\/b><b> ilk <\/b><b>profesyonel<\/b> <b>tost<\/b> <b>reklam<\/b> <b>filmi<\/b><b>\u201d<\/b><\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Spot<\/h2>\n<p><iframe loading=\"lazy\" title=\"HARBI LEZZET (Ayd\u0131n) - T\u00dcRK\u0130YE&#039;N\u0130N \u0130LK TOST\u00c7U REKLAMI (BAZLAMADA TOST)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/056KFY-Evl4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><b>Paranormal<\/b><b> Activity <\/b>film serisiyle \u00fcn salan korku filmi y\u00f6netmeni <b>Oren<\/b> <b>Peli<\/b>, <b>Spot <\/b>ad\u0131nda yeni bir mobil uygulama giri\u015fiminde bulundu. Spot ile \u00fccretsiz bir \u015fekilde etkinlik olu\u015fturabiliyor ve yak\u0131n\u0131n\u0131zdaki etkinliklere de kat\u0131labiliyorsunuz.<\/p>\n<p>Bu sosyal etkinlik uygulamas\u0131 <b>Android<\/b> ve <b>iOS<\/b>\u00a0i\u00e7in uyumlu ve \u015fu anda kullan\u0131ma a\u00e7\u0131k durumda. <b>Spot <\/b>uygulamas\u0131 ile cinsiyet, ya\u015f ve tarih gibi kategorilere g\u00f6re etkinliklerinin hedef kitlesini belirlemeniz m\u00fcmk\u00fcn.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Kinetix Virali<\/h2>\n<p><iframe loading=\"lazy\" title=\"Kinetix - Berkay \u00c7al\u0131k #HareketliYa\u015fa Tramvay Virali\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CygrcKrnhxA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><b>Kinetix<\/b>, <b>Y<\/b><b>outube<\/b>\u2019un pop\u00fcler challenge\u2019lar\u0131ndan biri olan <b>Race <\/b><b>the Tube <\/b>ak\u0131m\u0131na kat\u0131ld\u0131. Milli Atlet <b>Berkay<\/b> <b>\u00c7al\u0131k<\/b>\u2019\u0131n Karak\u00f6y-Sultanahmet aras\u0131nda 4 istasyon boyunca ko\u015farak tramvay\u0131 yakalamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 bir video \u00e7ekti.<\/p>\n<p>Karak\u00f6y\u2019de indi\u011fi tramvay\u0131 Sultanahmet dura\u011f\u0131nda tekrar yakalamay\u0131 ba\u015faran Berkay \u00c7al\u0131k\u2019\u0131n bu videosu sosyal medyada viral oldu. Kinetix\u2019in\u00a0<strong>#HareketliYa\u015fa<\/strong> ileti\u015fimi kapsam\u0131nda \u00e7ekilen ve bir bu\u00e7uk milyondan fazla izlenen video; <em>CNN T\u00fcrk, Milliyet<\/em> ve <em>NTV<\/em> gibi ana ak\u0131m medyada da haber oldu.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Google\u2019\u0131n G\u00f6rsel Aramas\u0131nda Yeni \u00d6zellikler<\/h2>\n<p><img class=\"size-full wp-image-3504 aligncenter\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/08\/cupcakes-pr2.gif\" alt=\"\" width=\"360\" height=\"640\" \/><\/p>\n<p><b>Google, <\/b>g\u00f6rsel aramalarda yeni bir \u00f6zellik ile kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Bu yeni \u00f6zellikle beraber g\u00f6rsellerle ilgili daha ayr\u0131nt\u0131l\u0131 bilgiler sunacak olan <b>Google<\/b>, kar\u015f\u0131m\u0131za g\u00f6rsellerin kategorisine uygun bir \u015fekilde sonu\u00e7lar \u00e7\u0131karacak.<\/p>\n<p>\u00d6rne\u011fin; bir yemek g\u00f6rseli arand\u0131\u011f\u0131nda o yemekle ilgili tarifler veya \u00fcr\u00fcn sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirilebiliyorsa kullan\u0131c\u0131y\u0131 sat\u0131\u015fa y\u00f6nlendirecek.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Volkswagen\u2019in Yeni Ara\u00e7 Tan\u0131t\u0131m\u0131<\/h2>\n<p>https:\/\/youtu.be\/bNI6bcQ9qyw<\/p>\n<p><strong>Volkswagen<\/strong>,<strong>\u00a0<\/strong>yeni \u00e7\u0131kard\u0131\u011f\u0131 modeli <strong>Arteon<\/strong>\u2019un tan\u0131t\u0131m\u0131nda g\u00f6rme engelli \u00fcnl\u00fc foto\u011fraf\u00e7\u0131 <em>Pete Eckert<\/em>\u2019i kulland\u0131. Eckert, g\u00f6zleri g\u00f6rmeden nas\u0131l foto\u011fraf \u00e7ekebildi\u011fini ve araban\u0131n k\u0131vr\u0131mlar\u0131n\u0131n foto\u011fraf \u00e7ekimine uygun oldu\u011funu anlat\u0131yor. \u00c7ekim s\u00fcresince araban\u0131n t\u00fcm detaylar\u0131n\u0131 tek tek \u0131\u015f\u0131kland\u0131ran Eckert, <i>\u201csanat\u0131m g\u00f6rme engelliler ile engelli olmayanlar aras\u0131nda bir k\u00f6pr\u00fc kuruyor\u201d<\/i> diyor.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Facebook Haber Kayna\u011f\u0131nda De\u011fi\u015fiklik<\/h2>\n<p><img class=\"size-full wp-image-3505 aligncenter\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/08\/facebook-haber.jpg\" alt=\"\" width=\"696\" height=\"411\" \/><\/p>\n<p><b>Facebook<\/b> mobil haber i\u00e7eriklerine y\u00f6nelik algoritmas\u0131nda de\u011fi\u015fikli\u011fe gidece\u011fini a\u00e7\u0131klad\u0131. Bu de\u011fi\u015fikli\u011fe g\u00f6re, mobil uygulamas\u0131 yava\u015f y\u00fcklenen haber siteleri art\u0131k <b>Facebook<\/b>\u2019ta daha az ki\u015fiye ula\u015facak. Bu yenilik web sitesi yava\u015f y\u00fcklenen yay\u0131nc\u0131lar\u0131 olduk\u00e7a yak\u0131ndan ilgilendirecek gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Penti\u2019den Messenger Bot Yar\u0131\u015fmas\u0131<\/h2>\n<p><img class=\"size-full wp-image-3506 aligncenter\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/08\/penti.jpg\" alt=\"\" width=\"696\" height=\"521\" \/><\/p>\n<p><b>Penti<\/b>, yaz aylar\u0131nda m\u00fc\u015fterileriyle ileti\u015fimini koruyabilmek i\u00e7in <b>Facebook Messenger<\/b>\u2019da bir yar\u0131\u015fma ba\u015flatt\u0131.<\/p>\n<p>Her hafta yenilenen konu ba\u015fl\u0131klar\u0131 ve yine her g\u00fcn de\u011fi\u015fen 10 soruluk testler ile kullan\u0131c\u0131lara sorular y\u00f6nelten <b>Chatbot<\/b> uygulamas\u0131 ile <b>Penti,<\/b> bu yaz kad\u0131nlar\u0131n dikkatini \u00e7ekmeyi hedefliyor.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Starbucks\u2019tan Dijital \u00c7ark<\/h2>\n<p><img class=\"size-full wp-image-3507 aligncenter\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/08\/starbucks.jpg\" alt=\"\" width=\"696\" height=\"389\" \/><\/p>\n<p><b>Starbucks<\/b>\u2019\u0131n geli\u015ftirdi\u011fi yeni dijital programda <b>yapay zeka<\/b>n\u0131n olduk\u00e7a \u00f6n planda oldu\u011fu g\u00f6r\u00fcl\u00fcyor.<\/p>\n<p><b>Dijital \u00c7ark <\/b>stratejisi;<b> <\/b>\u00f6d\u00fcl, \u00f6deme, ki\u015fiselle\u015ftirme ve sipari\u015f verme olmak \u00fczere d\u00f6rt kategoriden olu\u015fuyor. <b>Starbucks<\/b>, bu yeni stratejisiyle programa \u00fcye olan kullan\u0131c\u0131lar\u0131n datalar\u0131n\u0131 ve ge\u00e7mi\u015f sipari\u015flerini elinde toplayarak kullan\u0131c\u0131ya uygun \u00f6nerilerde bulunacak.<\/p>\n<p>Kullan\u0131c\u0131ya <b>push<\/b><b> bildirimler <\/b>g\u00f6ndererek t\u00fcketicinin sat\u0131\u015fa y\u00f6nlendirilmesi sa\u011flanacak. Starbucks, bu yeni program\u0131n\u0131 2019\u2019un sonunda d\u00fcnya genelindeki t\u00fcm Starbucks \u015fubelerinin % 80\u2019inde uygulamay\u0131 hedefliyor.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\">Gen Bili\u015fim, T\u00fcrkiye&#8217;nin En B\u00fcy\u00fck 500 Bili\u015fim \u015eirketi Aras\u0131na Girdi!<\/h2>\n<p><img class=\"size-full wp-image-3438 aligncenter\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/08\/500-bilisim-sirketi.jpg\" alt=\"egegen\" width=\"696\" height=\"364\" \/><\/p>\n<p>T\u00fcrkiye\u2019nin <b>bili\u015fim<\/b> alan\u0131nda tek kapsaml\u0131 ara\u015ft\u0131rmas\u0131 olan <b>\u201c\u0130lk 500 <\/b><b>Bili\u015fim<\/b> <b>\u015eirketi<\/b> <b>Ara\u015ft\u0131rmas\u0131<\/b><b>\u201d<\/b> bu y\u0131l 18. kez ger\u00e7ekle\u015ftirildi.<\/p>\n<p>Aralar\u0131nda <em>T\u00fcrk Telekom, Turkcell, Vodafone<\/em> ve <em>Teknosa<\/em> gibi bili\u015fim devlerinin yer ald\u0131\u011f\u0131 ara\u015ft\u0131rmada <b>Gen <\/b><b>Bili\u015fim<\/b> olarak T\u00fcrkiye\u2019nin \u00f6nde gelen en b\u00fcy\u00fck <b>500 <\/b><b>bili\u015fim<\/b> <b>\u015firketi<\/b> aras\u0131na girmeyi ba\u015fard\u0131k.<\/p>\n<p>G\u00fcn\u00fcm\u00fczde <b>500 <\/b><b>Bili\u015fim<\/b> <b>Ara\u015ft\u0131rmas\u0131<\/b>, binden fazla firmadan toplanan bilgiler \u0131\u015f\u0131\u011f\u0131nda sekt\u00f6r\u00fcn en \u00f6nemli ve tek aynas\u0131 olarak kabul ediliyor. Bu ara\u015ft\u0131rma ile firmalar, kendi kulvarlar\u0131ndaki rakipleriyle yar\u0131\u015farak kendilerini g\u00f6sterebilme \u015fans\u0131 elde ediyorlar.<\/p>\n<p><b>Bu ba\u015far\u0131ya ula\u015fmam\u0131zda b\u00fcy\u00fck katk\u0131s\u0131 olan b\u00fct\u00fcn markalar\u0131m\u0131za<\/b> <b>te\u015fekk\u00fcr ederiz.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00fcnyadaki son geli\u015fmeleri, sosyal medya mecralar\u0131ndaki yenilikleri, dijital reklamc\u0131l\u0131\u011f\u0131n etkileyici \u00f6rneklerini ve bizden de haberleri bulabilece\u011finiz egegen Trend Raporu ilk say\u0131s\u0131yla kar\u015f\u0131n\u0131zday\u0131z. Keyifli okumalar dileriz! Facebook Stories Ge\u00e7ti\u011fimiz aylarda Facebook\u2019un getirmi\u015f oldu\u011fu hikaye \u00f6zelli\u011fi sadece arkada\u015flarla ve onlar\u0131n alt k\u00fcmeleriyle payla\u015f\u0131labiliyordu. Facebook\u2019un getirdi\u011fi yeni \u00abHerkese A\u00e7\u0131k\u00bb \u00f6zelli\u011fi ile art\u0131k hikayeler herkes taraf\u0131ndan g\u00f6r\u00fclebiliyor. Bu &hellip;<\/p>\n","protected":false},"author":20,"featured_media":4303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[188],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/3492"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=3492"}],"version-history":[{"count":1,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/3492\/revisions"}],"predecessor-version":[{"id":8973,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/3492\/revisions\/8973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/4303"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=3492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=3492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=3492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}