{"id":3394,"date":"2017-07-31T17:01:05","date_gmt":"2017-07-31T14:01:05","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=3394"},"modified":"2017-07-31T17:01:20","modified_gmt":"2017-07-31T14:01:20","slug":"internet-alisveris-reklamlari","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/internet-alisveris-reklamlari\/","title":{"rendered":"\u0130nternet Al\u0131\u015fveri\u015f Reklamlar\u0131"},"content":{"rendered":"<p>Google al\u0131\u015fveri\u015f reklamlar\u0131 olarak da bilinen <strong>internet al\u0131\u015fveri\u015f reklamlar\u0131<\/strong>, \u00fcr\u00fcn sat\u0131\u015f\u0131 yapan i\u015fletmeler i\u00e7in olduk\u00e7a idealdir. Bu reklamlar sayesinde satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnleri arayan internet kullan\u0131c\u0131lar\u0131na eri\u015febilirsiniz. \u0130nternet al\u0131\u015fveri\u015f reklamlar\u0131 Google arama sonu\u00e7lar\u0131n\u0131n \u00fcst\u00fcnde g\u00f6r\u00fcnt\u00fclenir.<\/p>\n<p>Google al\u0131\u015fveri\u015f reklamlar\u0131; \u00fcr\u00fcnlerin g\u00f6rsellerini, fiyat\u0131n\u0131 ve i\u015fletme ismini Google&#8217;da o \u00fcr\u00fcn\u00fc arayan internet kullan\u0131c\u0131lar\u0131na sunar. Kullan\u0131c\u0131lar hangi cihazdan arama yaparsa yaps\u0131n sadece web sitenizi ziyaret ettiklerinde ya da \u00fcr\u00fcn\u00fcn\u00fcz\u00fc g\u00f6r\u00fcnt\u00fclemek i\u00e7in t\u0131klama yapt\u0131klar\u0131nda reklam i\u00e7in \u00f6deme yapars\u0131n\u0131z.<\/p>\n<h2>\u0130nternet Al\u0131\u015fveri\u015f Reklamlar\u0131n\u0131n Avantajlar\u0131<\/h2>\n<ul>\n<li><em>Daha \u00e7ok trafik:<\/em> Al\u0131\u015fveri\u015f reklamlar\u0131 ile metin reklamlar\u0131 k\u0131yasland\u0131\u011f\u0131nda daha y\u00fcksek t\u0131klama oranlar\u0131n\u0131n elde edildi\u011fi g\u00f6r\u00fclmektedir. Baz\u0131 durumlar, reklamverenler bu y\u00f6ntem sayesinde t\u0131klama oranlar\u0131n\u0131 iki kat\u0131na \u00e7\u0131karm\u0131\u015ft\u0131r.<\/li>\n<li><em>Daha nitelikli sat\u0131\u015flar:<\/em> Al\u0131\u015fveri\u015f yapacak kullan\u0131c\u0131lar\u0131n daha do\u011fru kararlar almas\u0131n\u0131 sa\u011flamak i\u00e7in \u00fcr\u00fcn bilgilerine reklam\u0131n\u0131zda yer vererek daha nitelikle m\u00fc\u015fteriler kazanabilirsiniz. B\u00f6ylelikle, web sitenizde al\u0131\u015fveri\u015f yapacak kullan\u0131c\u0131lar\u0131n sat\u0131n alma i\u015flemini tamamlamalar\u0131 daha olas\u0131d\u0131r.<\/li>\n<li><em>Sat\u0131\u015f odakl\u0131 kampanya y\u00f6netimi:<\/em> \u0130nternet al\u0131\u015fveri\u015f reklamlar\u0131nda, reklam kampanyalar\u0131n\u0131z\u0131n ilgili aramalarda g\u00f6r\u00fcnt\u00fclenebilmesi i\u00e7in anahtar kelime kullanmak yerine Merchant Center veri feed&#8217;inizde tan\u0131mlad\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn \u00f6zelliklerini kullan\u0131r. \u00dcr\u00fcn \u00e7izelgenizi AdWords&#8217;ten g\u00f6rebilir ve teklif vermek istedi\u011finiz \u00fcr\u00fcnler i\u00e7in gruplar olu\u015fturabilirsiniz.<\/li>\n<li><em>Daha geni\u015f g\u00f6r\u00fcn\u00fcrl\u00fck:<\/em> Belli bir kullan\u0131c\u0131 aramas\u0131nda birden \u00e7ok al\u0131\u015fveri\u015f reklam\u0131 kampanyan\u0131z g\u00f6r\u00fcnt\u00fclenebilir. Bunun yan\u0131 s\u0131ra alakal\u0131 oldu\u011fu noktada, al\u0131\u015fveri\u015f reklamlar\u0131 ile metin reklamlar\u0131 ayn\u0131 anda g\u00f6r\u00fcnt\u00fclenebilir. B\u00f6ylelikle, her aramada eri\u015fti\u011finiz potansiyel m\u00fc\u015fteri say\u0131s\u0131 iki kat artacakt\u0131r.<\/li>\n<li><em>G\u00fc\u00e7l\u00fc raporlama ve rekabet verileri:<\/em> \u00dcr\u00fcnlerin performans\u0131n\u0131 istedi\u011finiz detay seviyesinde g\u00f6rebilirsiniz. Mesela; yeni \u00fcr\u00fcn gruplar\u0131 olu\u015fturmadan yaln\u0131zca \u00fcr\u00fcn g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc filtreleyerek, belli bir markaya ait spor ayakkab\u0131n\u0131n ka\u00e7 t\u0131klama ald\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz. Rekabet ortam\u0131nda ne pozisyonda oldu\u011funuzu g\u00f6rmek i\u00e7in kar\u015f\u0131la\u015ft\u0131rma datalar\u0131ndan faydalanabilirsiniz. G\u00f6sterim pay\u0131 verilerini ve Teklif Sim\u00fclasyon Arac\u0131&#8217;n\u0131 kullanarak b\u00fcy\u00fcme f\u0131rsatlar\u0131n\u0131 de\u011ferlendirebilirsiniz.<\/li>\n<\/ul>\n<h2>\u0130nternet Al\u0131\u015fveri\u015f Reklamlar\u0131nda Dikkat Edilmesi Gerekenler<\/h2>\n<p>\u00dcr\u00fcnlerinizin Google Al\u0131\u015fveri\u015f Reklamlar\u0131&#8217;nda yay\u0131nlanmas\u0131n\u0131 istiyorsan\u0131z baz\u0131 kurallara uyuyor olmal\u0131s\u0131n\u0131z. Reklam kampanyan\u0131z\u0131n performans\u0131n\u0131 art\u0131rmak ve Google reklam sonu\u00e7lar\u0131nda iyi bir s\u0131ralama elde etmek i\u00e7in \u00fcr\u00fcnlerinizde a\u015fa\u011f\u0131daki \u015fartlar\u0131 uygulad\u0131\u011f\u0131n\u0131zdan emin olunuz.<\/p>\n<h3>\u00dcr\u00fcn G\u00f6rselleri<\/h3>\n<p>\u00dcr\u00fcn resimlerinin \u00fczerinde \u00fccretsiz kargo, indirim y\u00fczdesi gibi promosyon metni, \u00e7er\u00e7eve ya da badge, sembol, \u00fcr\u00fcn logosu, damga olmamal\u0131d\u0131r. Yaln\u0131zca beyaz arka fon \u00f6n\u00fcnde \u00fcr\u00fcn g\u00f6rselinin bulunmas\u0131 gerekir. \u00dcr\u00fcn g\u00f6rselleri; giyim \u00fcr\u00fcnlerinde 250&#215;250, giyim d\u0131\u015f\u0131ndaki \u00fcr\u00fcnlerde 100&#215;100 piksel olmal\u0131d\u0131r.<\/p>\n<h3>GTIN veya MPN Numaras\u0131<\/h3>\n<p>GTIN yani Global Ticari \u00dcr\u00fcn Numaras\u0131; ticari \u00fcr\u00fcnleri tan\u0131mlayan, benzersiz bir numarad\u0131r. En az 8, en fazla 13 haneden olu\u015fan bir kod numaras\u0131d\u0131r. \u00dclkemizde sat\u0131lan \u00fcr\u00fcnlerde, barkodun alt\u0131nda yer alan 13 haneli kod numaras\u0131 GTIN&#8217;d\u0131r. Bu numaralara ula\u015famad\u0131\u011f\u0131n\u0131zda \u00fcr\u00fcn\u00fc tedarik etti\u011finiz firmadan ya da \u00fcretici firmadan yard\u0131m isteyiniz. \u00c7\u00fcnk\u00fc bu \u00f6zel numaralar olmad\u0131\u011f\u0131 durumda b\u00fct\u00fcn Google al\u0131\u015fveri\u015f \u00f6zelliklerinden yararlanamazs\u0131n\u0131z.<\/p>\n<h3>\u00dcr\u00fcn Ba\u015fl\u0131\u011f\u0131<\/h3>\n<p>\u00dcr\u00fcn ba\u015fl\u0131klar\u0131n\u0131z\u0131n Google&#8217;\u0131n kabul etti\u011fi bi\u00e7imde olmas\u0131, reklam kampanyalar\u0131n\u0131z\u0131n daha \u00fcst s\u0131ralarda g\u00f6r\u00fcnt\u00fclenmesini sa\u011flar. Ba\u015fl\u0131klar\u0131n\u0131z\u0131 s\u0131ras\u0131yla \u015fu bilgileri i\u00e7ermelidir; &#8220;Marka &#8211; \u00dcr\u00fcn &#8211; \u00d6zellik (renk, \u00f6l\u00e7\u00fc, a\u011f\u0131rl\u0131k vb.)&#8221;<\/p>\n<p>Bu bilgilerin yan\u0131 s\u0131ra \u00fccretsiz g\u00f6nderim gibi promosyon metinlerinden ka\u00e7\u0131nmal\u0131s\u0131n\u0131z.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google al\u0131\u015fveri\u015f reklamlar\u0131 olarak da bilinen internet al\u0131\u015fveri\u015f reklamlar\u0131, \u00fcr\u00fcn sat\u0131\u015f\u0131 yapan i\u015fletmeler i\u00e7in olduk\u00e7a idealdir. Bu reklamlar sayesinde satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnleri arayan internet kullan\u0131c\u0131lar\u0131na eri\u015febilirsiniz. \u0130nternet al\u0131\u015fveri\u015f reklamlar\u0131 Google arama sonu\u00e7lar\u0131n\u0131n \u00fcst\u00fcnde g\u00f6r\u00fcnt\u00fclenir. Google al\u0131\u015fveri\u015f reklamlar\u0131; \u00fcr\u00fcnlerin g\u00f6rsellerini, fiyat\u0131n\u0131 ve i\u015fletme ismini Google&#8217;da o \u00fcr\u00fcn\u00fc arayan internet kullan\u0131c\u0131lar\u0131na sunar. Kullan\u0131c\u0131lar hangi cihazdan arama yaparsa yaps\u0131n &hellip;<\/p>\n","protected":false},"author":19,"featured_media":3395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[177],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/3394"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=3394"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/3394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/3395"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=3394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=3394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=3394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}