{"id":3369,"date":"2017-07-27T10:56:57","date_gmt":"2017-07-27T07:56:57","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=3369"},"modified":"2022-09-15T17:46:49","modified_gmt":"2022-09-15T14:46:49","slug":"linkedinin-yeni-araci-web-site-demografisi","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/linkedinin-yeni-araci-web-site-demografisi\/","title":{"rendered":"Linkedin&#8217;in Yeni Arac\u0131: Web Site Demografisi"},"content":{"rendered":"<p><strong>Linkedin<\/strong>, B2B pazarlamac\u0131lar\u0131 i\u00e7i, ideal kitlenizi bilmek, ROI&#8217;yi art\u0131rmak i\u00e7in kritik \u00f6nem ta\u015f\u0131r. Ancak \u00f6nemli olan, pazarlama b\u00fct\u00e7enizi bo\u015fa harcamamak i\u00e7in do\u011fru insanlara do\u011fru i\u00e7eri\u011fi olu\u015fturup olu\u015fturmad\u0131\u011f\u0131n\u0131z\u0131 anlamakt\u0131r. Pazarlaman\u0131z\u0131n do\u011fru kitleye ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131 tahmin etmek zorunda kalmad\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn. Bunun yerine, web sitenizi kimlerin ziyaret etti\u011fini g\u00f6rebilir ve daha etkili i\u00e7erik ve kampanyalar\u0131 olu\u015fturabilirsiniz.<\/p>\n<p>Linkedin t\u00fcm bunlar\u0131 yapabilece\u011finiz yeni arac\u0131n\u0131 duyurdu. <strong>Website Demographics<\/strong> ad\u0131 verilen bu ara\u00e7, \u00fccretsiz bir raporlama arac\u0131d\u0131r. Hangi profesyonellerin web sitenize geldi\u011fini g\u00f6rmenize, pazarlaman\u0131z\u0131 bu ziyaret\u00e7ilere uyarlaman\u0131n ve kampanyalar\u0131n\u0131z i\u00e7in daha iyi hedefleme ve i\u00e7erik geli\u015ftirmenin g\u00fc\u00e7l\u00fc bir yolunu sunman\u0131za yard\u0131mc\u0131 oluyor.<\/p>\n<p><img class=\"alignnone wp-image-3372\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2017\/07\/linkedin.gif\" alt=\"linkedin gif\" width=\"590\" height=\"349\" \/><\/p>\n<p>Website Demographics, \u00fcyenizin gizlili\u011fine sayg\u0131l\u0131 bir \u015fekilde, \u015firketinizin web sitesi ziyaret\u00e7ilerine bilgi sa\u011flamak i\u00e7in LinkedIn&#8217;in 500 milyonun \u00fcst\u00fcndeki \u00fcyelerinden gelen verileri kullan\u0131r. <strong>Linkedin Campaign Manager<\/strong>&#8216;da kolay okunan bir aray\u00fcze sahip olan Website Demographics, web sitenizin kitlesini 8 ayr\u0131 profesyonel boyuta g\u00f6re filtrelemenize olanak tan\u0131r. Bunlara a\u015fa\u011f\u0131dakiler dahildir;<\/p>\n<ul>\n<li>\u0130\u015f Unvan\u0131<\/li>\n<li>Sekt\u00f6r<\/li>\n<li>\u0130\u015f K\u0131demi<\/li>\n<li>G\u00f6rev Tan\u0131m\u0131<\/li>\n<li>\u015eirket<\/li>\n<li>\u015eirket B\u00fcy\u00fckl\u00fc\u011f\u00fc<\/li>\n<li>Lokasyon<\/li>\n<li>\u00dclke<\/li>\n<\/ul>\n<p>Ayr\u0131ca, <strong>Web Site Demografisi<\/strong>, son pazarlama kampanyas\u0131n\u0131n istenen kitle segmentlerinden gelen trafi\u011fi art\u0131r\u0131p art\u0131rmad\u0131\u011f\u0131n\u0131 anlamak i\u00e7in tarih aral\u0131\u011f\u0131na filtre uygulaman\u0131z\u0131 sa\u011flar. Dahas\u0131, web sitenize yeni potansiyel m\u00fc\u015fteriler ekleyip eklemedi\u011finizi g\u00f6rebilirsiniz. Bu bilgilerle, bu kitleye daha iyi bir \u015fekilde tepki verecek \u015fekilde tasarlanm\u0131\u015f yeni pazarlama i\u00e7eri\u011fi haz\u0131rlayabilirsiniz.<\/p>\n<p>\u00d6rne\u011fin; bir Bili\u015fim Teknolojileri i\u015fi i\u00e7in pazarlama yapt\u0131\u011f\u0131n\u0131z\u0131 ve geleneksel olarak teknoloji uzmanlar\u0131n\u0131 hedef ald\u0131n\u0131z diyelim. Web Sitesi Demografi kontrol paneline bakt\u0131\u011f\u0131n\u0131zda, sa\u011fl\u0131k uzmanlar\u0131n\u0131n tahmin etti\u011finizden daha fazla \u00fcr\u00fcn sayfas\u0131n\u0131 ziyaret etti\u011fini ke\u015ffediyorsunuz. Bu bilgiye ula\u015f\u0131nca, pazarlama stratejinizi yeni ke\u015ffedilen kitleyi hedef alacak bi\u00e7imde de\u011fi\u015ftirebilirsiniz.<\/p>\n<p>Cornerstone OnDemand Dijital Strateji Ba\u015fkan\u0131\u00a0<strong>Bhanu Chawla<\/strong>; &#8220;Website Demographics, uluslararas\u0131 web sitelerinin farkl\u0131 b\u00f6l\u00fcmleri hakk\u0131nda bize ger\u00e7ekten yararl\u0131 bilgiler sunuyor. Web pazarlama stratejimizle do\u011fru kitleye ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131m\u0131z\u0131 ve ayr\u0131ca t\u00fcm m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc boyunca web kitleniz hakk\u0131nda netlik sa\u011flay\u0131p sa\u011flamad\u0131\u011f\u0131m\u0131z\u0131 a\u00e7\u0131k\u00e7a anlamam\u0131za yard\u0131mc\u0131 oluyor.&#8221; dedi.<\/p>\n<p>Linkedin Web Site Demografisi, i\u015finizi b\u00fcy\u00fctmek i\u00e7in daha bilin\u00e7li pazarlama kararlar\u0131 vermenize yard\u0131mc\u0131 olan \u00f6nemli bir ara\u00e7t\u0131r. Kampanyalar \u00f6ncesi, esnas\u0131nda ya da sonras\u0131nda fikir edinebilme olana\u011f\u0131 ile stratejinizi geli\u015ftirebilir ve daha ak\u0131ll\u0131 pazarlama kararlar\u0131 verebilirsiniz.<\/p>\n<p>Website Demographics \u00f6n\u00fcm\u00fczdeki haftalarda kullan\u0131ma sunulacak.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Linkedin, B2B pazarlamac\u0131lar\u0131 i\u00e7i, ideal kitlenizi bilmek, ROI&#8217;yi art\u0131rmak i\u00e7in kritik \u00f6nem ta\u015f\u0131r. Ancak \u00f6nemli olan, pazarlama b\u00fct\u00e7enizi bo\u015fa harcamamak i\u00e7in do\u011fru insanlara do\u011fru i\u00e7eri\u011fi olu\u015fturup olu\u015fturmad\u0131\u011f\u0131n\u0131z\u0131 anlamakt\u0131r. Pazarlaman\u0131z\u0131n do\u011fru kitleye ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131 tahmin etmek zorunda kalmad\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn. Bunun yerine, web sitenizi kimlerin ziyaret etti\u011fini g\u00f6rebilir ve daha etkili i\u00e7erik ve kampanyalar\u0131 olu\u015fturabilirsiniz. Linkedin t\u00fcm &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/3369"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=3369"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/3369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/3376"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=3369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=3369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=3369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}