{"id":3344,"date":"2017-07-24T13:38:41","date_gmt":"2017-07-24T10:38:41","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=3344"},"modified":"2022-09-15T17:46:51","modified_gmt":"2022-09-15T14:46:51","slug":"google-adwordste-ppc-pazarlamacilar-icin-2-buyuk-degisiklik","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/google-adwordste-ppc-pazarlamacilar-icin-2-buyuk-degisiklik\/","title":{"rendered":"Google AdWords’te PPC Pazarlamac\u0131lar \u0130\u00e7in 2 B\u00fcy\u00fck De\u011fi\u015fiklik"},"content":{"rendered":"

Google; AdWords ve Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131’nda de\u011fi\u015fiklikler yapt\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.\u00a0Google AdWords’te PPC pazarlamac\u0131lar i\u00e7in 2 b\u00fcy\u00fck de\u011fi\u015fiklik<\/strong> yapan Google’\u0131n yapt\u0131\u011f\u0131n de\u011fi\u015fikliklere a\u015fa\u011f\u0131daki ba\u015fl\u0131ktan eri\u015febilirsiniz.<\/p>\n

Google AdWords’te Yap\u0131lan De\u011fi\u015fiklikler<\/h2>\n

Reklam S\u0131ralamas\u0131<\/h3>\n

May\u0131s ay\u0131nda a\u00e7\u0131klanan reklam s\u0131ralamas\u0131 e\u015fik de\u011fi\u015fikli\u011fi \u00e7ift y\u00f6nl\u00fcd\u00fcr. Reklam s\u0131ralamas\u0131 asl\u0131nda metin reklam\u0131n\u0131z\u0131n yerle\u015fimini belirler. Daha y\u00fcksek bir reklam s\u0131ralamas\u0131, istedi\u011finiz konuma gelme olas\u0131l\u0131\u011f\u0131n\u0131z\u0131n daha y\u00fcksek oldu\u011funu g\u00f6sterir. Reklam s\u0131ralamas\u0131 bir\u00e7ok kriter g\u00f6z \u00f6n\u00fcne al\u0131narak hesaplan\u0131r. Bunlar aras\u0131nda; beklenen t\u0131klama oran\u0131, a\u00e7\u0131l\u0131\u015f sayfas\u0131 deneyimi, maksimum t\u0131klama ba\u015f\u0131na maliyet teklifi ve alaka d\u00fczeyi bulunur.<\/p>\n

Uygunluk, reklam s\u0131ralamas\u0131n\u0131 belirlemede daha \u00f6nemli bir rol oynayacakt\u0131r. Temel arama terimleri ayn\u0131 kal\u0131rken, sorgular ba\u011flamdan dolay\u0131 farkl\u0131l\u0131k g\u00f6sterebilir. \u00d6rne\u011fin; bir \u00fcr\u00fcn ad\u0131ndan bahseden yeni bir haber, bir \u00fcr\u00fcn incelemesinden \u00e7ok bir soruyla ilgili olabilir. Daha da \u00f6nemlisi sorgu anlam\u0131na ba\u011fl\u0131 olarak, PPC teklifleri reklam s\u0131ralamas\u0131 i\u00e7in \u00e7ok daha a\u011f\u0131rl\u0131kl\u0131 olabilir. Bu, alakal\u0131 sorgular i\u00e7in daha y\u00fcksek tekliflerin reklam s\u0131ralaman\u0131z\u0131 do\u011frudan art\u0131raca\u011f\u0131 anlam\u0131na gelir.<\/p>\n

Geli\u015ftirilmi\u015f TBM<\/h3>\n

AdWords ayr\u0131ca, kitle ve konum boyutlar\u0131ndaki % 30’luk art\u0131r\u0131lm\u0131\u015f t\u0131klama ba\u015f\u0131na maliyet (TBM) s\u0131n\u0131r\u0131n\u0131 kald\u0131r\u0131yor. \u015eu anda cihaz boyutlar\u0131 hesaba kat\u0131lm\u0131yor, bu nedenle bir mobil teklif ayarlamas\u0131 eklemeyi planlamal\u0131s\u0131n\u0131z. Google’\u0131n resmi \u00e7izgisi, bu de\u011fi\u015fikli\u011fin, daha fazla kalite d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc sa\u011flaman\u0131za yard\u0131mc\u0131 olaca\u011f\u0131 ve teklifleriniz s\u0131n\u0131rland\u0131r\u0131ld\u0131\u011f\u0131ndan onlar\u0131 kaybetme riskiniz olmad\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. Ancak geli\u015ftirilmi\u015f TBM’nin kald\u0131r\u0131lmas\u0131yla birlikte, genel harcaman\u0131n daha y\u00fcksek olmas\u0131na sebep olabilirsiniz. E\u011fer geli\u015ftirilmi\u015f TBM’yi kullan\u0131yorsan\u0131z, bu t\u00fcr PPC kampanyalar\u0131n\u0131 yak\u0131ndan takip etmelisiniz.<\/p>\n

Reklam s\u0131ra e\u015fikleri ve geli\u015ftirilmi\u015f TBM noktas\u0131nda yap\u0131lan bu de\u011fi\u015fiklikler, harcama potansiyelinizi art\u0131r\u0131r. Ayr\u0131ca daha b\u00fcy\u00fck b\u00fct\u00e7eli reklamverenler rekabeti art\u0131rabilirler.<\/p>\n

\u00dcr\u00fcn Listeleme Reklamlar\u0131 (\u00dcLR) ve Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131’nda Yap\u0131lan De\u011fi\u015fiklikler<\/h2>\n

Google, PPC reklamverenleri i\u00e7in Perakende Al\u0131\u015fveri\u015f Program\u0131n\u0131 beta s\u00fcr\u00fcm\u00fcnden al\u0131yor.\u00a0Test, Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131’nda \u00a0g\u00f6r\u00fcnmesi i\u00e7in \u00dcr\u00fcn Listeleme Reklamlar\u0131n\u0131 s\u0131raya koydu.\u00a0Ancak, bu sadece moda ve ev dekor web sitelerinde g\u00f6sterildi. Bu ilk uygulay\u0131c\u0131lar reklamlar\u0131n\u0131n yaz ba\u015f\u0131ndan sonuna kadar konu\u015fland\u0131r\u0131laca\u011f\u0131n\u0131 g\u00f6recekler.<\/p>\n

Bu s\u0131n\u0131rl\u0131, se\u00e7meli test program\u0131 ile Google, g\u00f6stermek i\u00e7in daha fazla reklam bast\u0131r\u0131yor. Ve \u015firket Marketing Next’te arama ve g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 (GDN) reklamlar\u0131 i\u00e7in daha h\u0131zl\u0131 AMP sayfas\u0131 y\u00fckleme h\u0131zlar\u0131n\u0131 a\u00e7\u0131klad\u0131. GDN reklamlar\u0131 normalden be\u015f saniye daha h\u0131zl\u0131 y\u00fckl\u00fcyor.<\/p>\n

Chrome, Reklam Filtreleme \u0130\u015flemine Ge\u00e7iyor<\/h3>\n

Google yak\u0131nda kullan\u0131lmaya ba\u015flanacak olan Chrome s\u00fcr\u00fcm\u00fcne yerle\u015fik olarak gelecek reklam engelleyicisini duyurdu.\u00a0Bu \u00f6zellik, “web’de can s\u0131k\u0131c\u0131, m\u00fcdahaleci reklamlar”\u0131 kald\u0131racakt\u0131r.<\/p>\n

Adil olmak gerekirse Google’\u0131n \u015fikayetleri gerek\u00e7eli g\u00f6r\u00fcnmektedir.\u00a0Pop-up ve \u00e7evrimi\u00e7i zamanlanm\u0131\u015f prestijli reklamlar\u0131n can s\u0131k\u0131c\u0131 hi\u00e7bir s\u0131k\u0131nt\u0131s\u0131 yoktur.\u00a0Ayr\u0131ca, sayfa y\u00fckleme h\u0131zlar\u0131ndan ve genel kullan\u0131c\u0131 deneyiminden b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkilenirler.\u00a0Ayr\u0131ca, \u015firket, DoubleClick arac\u0131l\u0131\u011f\u0131yla, reklamlar\u0131n\u0131z\u0131n “rahats\u0131z edici” olmamas\u0131na ve Chrome’un yeni s\u00fcr\u00fcm\u00fc taraf\u0131ndan filtrelenmeyece\u011fine dair eksiksiz bir rehber yay\u0131mlad\u0131.\u00a0Hangi reklamlar ceza almadan ge\u00e7ebilirler?\u00a0DoubleClick’e g\u00f6re, mobil cihazlar i\u00e7in “ekran\u0131n \u00fcst veya alt\u0131na yap\u0131\u015fan k\u00fc\u00e7\u00fck reklamlar” ve masa\u00fcst\u00fc i\u00e7in devralmalar. Muhtemelen, GDN standartlar\u0131 reklam filtresinin y\u00f6nergelerine uygundur.<\/p>\n

Peki Google neden bu y\u00f6nde ilerliyor?<\/p>\n

Unutmayal\u0131m ki Google bir \u015firkettir. \u0130\u015fletmesini b\u00fcy\u00fctmek isteyen bir \u015firket olmak, paran\u0131n basit\u00e7e takip edilmesidir.\u00a0Reklam S\u0131ralamas\u0131 e\u015fi\u011fi ve Geli\u015ftirilmi\u015f TBM de\u011fi\u015fiklikleri gibi AdWords’ten daha fazla para kazanma de\u011fi\u015fikli\u011finin baz\u0131lar\u0131, Google’\u0131n PPC kampanyalar\u0131ndan AdWords gelirini a\u015famal\u0131 olarak art\u0131rabilmesinin bir yoludur.<\/p>\n

T\u0131klama Ba\u015f\u0131na \u00d6demeden G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131na Ula\u015fmak \u0130\u00e7in \u0130pu\u00e7lar\u0131<\/h3>\n

T\u0131klama ba\u015f\u0131na \u00f6deme (PPC)’ye odaklanm\u0131\u015f bir reklamverenseniz ancak g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131n\u0131 kullanmak istiyorsan\u0131z a\u015fa\u011f\u0131daki ipu\u00e7lar\u0131n\u0131 g\u00f6z ard\u0131 etmemelisiniz.<\/p>\n

    \n
  1. Neyin i\u015fe yarad\u0131\u011f\u0131na odaklan\u0131n, ancak test etmekten korkmay\u0131n.<\/li>\n
  2. D\u00fc\u015f\u00fck d\u00f6n\u00fc\u015f\u00fcm oran\u0131na sahip, harcama h\u0131z\u0131ndaki h\u0131zl\u0131 art\u0131\u015flardan haberdar olun.<\/li>\n
  3. M\u00fc\u015fterileriniz i\u00e7in uygun iletileri kullan\u0131n.<\/li>\n
  4. Yeniden pazarlama i\u00e7in Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131’n\u0131 kullan\u0131n.<\/li>\n
  5. Chrome’un yakla\u015fmakta olan reklam filtresi kurallar\u0131na dikkat edin.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Google; AdWords ve Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131’nda de\u011fi\u015fiklikler yapt\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.\u00a0Google AdWords’te PPC pazarlamac\u0131lar i\u00e7in 2 b\u00fcy\u00fck de\u011fi\u015fiklik yapan Google’\u0131n yapt\u0131\u011f\u0131n de\u011fi\u015fikliklere a\u015fa\u011f\u0131daki ba\u015fl\u0131ktan eri\u015febilirsiniz. Google AdWords’te Yap\u0131lan De\u011fi\u015fiklikler Reklam S\u0131ralamas\u0131 May\u0131s ay\u0131nda a\u00e7\u0131klanan reklam s\u0131ralamas\u0131 e\u015fik de\u011fi\u015fikli\u011fi \u00e7ift y\u00f6nl\u00fcd\u00fcr. Reklam s\u0131ralamas\u0131 asl\u0131nda metin reklam\u0131n\u0131z\u0131n yerle\u015fimini belirler. Daha y\u00fcksek bir reklam s\u0131ralamas\u0131, istedi\u011finiz konuma gelme olas\u0131l\u0131\u011f\u0131n\u0131z\u0131n …<\/p>\n","protected":false},"author":1,"featured_media":3349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[177],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/3344"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=3344"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/3344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/3349"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=3344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=3344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=3344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}