{"id":2439,"date":"2017-05-09T14:10:37","date_gmt":"2017-05-09T11:10:37","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=2439"},"modified":"2017-05-11T14:48:05","modified_gmt":"2017-05-11T11:48:05","slug":"seo-calismasi-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/seo-calismasi-nasil-yapilir\/","title":{"rendered":"SEO \u00c7al\u0131\u015fmas\u0131 Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<p>A\u00e7\u0131l\u0131m\u0131 Search Engine Optimization olan SEO\u2019nun T\u00fcrk\u00e7esi arama motoru optimizasyonudur. Web sitelerinin arama motorlar\u0131ndaki s\u0131ralamas\u0131n\u0131 etkileyen \u00e7al\u0131\u015fmalard\u0131r. Ba\u015far\u0131l\u0131 bir bi\u00e7imde yap\u0131lan SEO \u00e7al\u0131\u015fmalar\u0131\u00a0ile arama motorlar\u0131nda \u00fcst s\u0131ralara gelebilirsiniz. Web siteniz i\u00e7in yapaca\u011f\u0131n\u0131z SEO \u00e7al\u0131\u015fmalar\u0131n\u0131\u00a0kendiniz yapabilirsiniz fakat profesyonel bir yard\u0131m alman\u0131z daha do\u011fru olacakt\u0131r. Peki <strong>SEO \u00e7al\u0131\u015fmas\u0131 nas\u0131l yap\u0131l\u0131r?<\/strong> SEO \u00e7al\u0131\u015fmas\u0131 iki farkl\u0131 a\u015famada yap\u0131l\u0131r. Bunlardan biri site i\u00e7i, di\u011feri site d\u0131\u015f\u0131 SEO \u00e7al\u0131\u015fmas\u0131d\u0131r.<\/p>\n<h2>SEO \u00c7al\u0131\u015fmas\u0131\u00a0Yap\u0131l\u0131rken Nelere Dikkat Edilmelidir?<\/h2>\n<h3>\u0130ndexleme<\/h3>\n<p>Web sitelerinin index almas\u0131 olduk\u00e7a kolayd\u0131r. \u0130ndexler \u00fccretli ve \u00fccretsiz olmak \u00fczere iki farkl\u0131 \u015fekilde yap\u0131l\u0131r. Fakat en kalitelisi do\u011fal oland\u0131r. Hem \u00fclkemizde hem de d\u00fcnyada en \u00e7ok kullan\u0131lan arama motoru olan Google \u00fczerinden yapaca\u011f\u0131n\u0131z indexlemelerde Search Console\u2019un \u201cGoogle Gibi Getir\u201d \u00f6zelli\u011fini kullanabilirsiniz. D\u00fczenli olarak i\u00e7erik giriyorsan\u0131z her i\u00e7erik giri\u015finizde bir s\u00fcre \u201cGetir\u201d \u00f6zelli\u011fini kullan\u0131n. B\u00f6ylece Google botlar\u0131 bir s\u00fcre sonra kendi gelmeye ba\u015flayacak ve manuel i\u015flem yapman\u0131za gerek kalmayacakt\u0131r.<\/p>\n<h3>Robots.txt<\/h3>\n<p>Web sitenizin do\u011fru ve h\u0131zl\u0131 bir bi\u00e7imde taranmas\u0131n\u0131 istiyorsan\u0131z robots.txt dosyas\u0131n\u0131n y\u00fcklendi\u011finden emin olunuz. Bu dosyay\u0131 kullanarak arama motoru botlar\u0131n\u0131n sitenizde bulunan hangi sayfalar\u0131 indexleyip indexlemeyece\u011fine karar verebilirsiniz. Ayr\u0131ca bu dosyan\u0131n var olmas\u0131 arama motoru dostu oldu\u011funuz anlam\u0131na gelir.<\/p>\n<h3>Domain<\/h3>\n<p>Web sitesinin en kilit noktas\u0131d\u0131r. Domain al\u0131rken web sitenizin i\u00e7eri\u011fiyle alakal\u0131 olmas\u0131na ve hedefledi\u011finiz anahtar kelimenin domainde ge\u00e7mesine dikkat etmelisiniz. Ancak domain isminizin k\u0131sa olmas\u0131na dikkat etmelisiniz. Hem Google a\u00e7\u0131s\u0131ndan hem de kullan\u0131c\u0131lar\u0131n akl\u0131nda yer etmesi bak\u0131m\u0131ndan \u00f6nemlidir. Burada dikkat edilmesi gereken bir di\u011fer unsur domain ya\u015f\u0131d\u0131r. Bir web sitesi ne kadar eskiyse yap\u0131lacak <strong>SEO \u00e7al\u0131\u015fmas\u0131<\/strong> o denli etkili olacakt\u0131r.<\/p>\n<h3>Site Haritas\u0131<\/h3>\n<p>Site haritas\u0131 ile arama motoru botlar\u0131n\u0131n web sitenizde yapt\u0131\u011f\u0131n\u0131z de\u011fi\u015fiklikleri g\u00f6rmesini sa\u011flayabilirsiniz. Site haritalar\u0131n\u0131n otomatik olarak g\u00fcncelleniyor olmas\u0131 gerekmektedir. Aksi takdirde yapt\u0131\u011f\u0131n\u0131z her de\u011fi\u015fiklikte g\u00fcncelleme yapman\u0131z gerekir. Site haritalar\u0131 olu\u015ftururken farkl\u0131 kategorilerde olmas\u0131 sizin a\u00e7\u0131n\u0131zdan fayda sa\u011flayacakt\u0131r.<\/p>\n<h3>Mobil Tema<\/h3>\n<p>Son d\u00f6nemlerde artan mobil cihaz kullan\u0131m\u0131 beraberin mobil web sitelerini de getirdi. Web sitelerinin mobil cihaza uygun tasarlanmas\u0131 Google\u2019\u0131n ko\u015fullar\u0131ndan biridir. Uygulanmazsa web sitelerin s\u0131ralamas\u0131nda d\u00fc\u015f\u00fc\u015f ya\u015famas\u0131na sebep olur.<\/p>\n<h3>\u0130\u00e7 Linkler<\/h3>\n<p><strong>SEO \u00e7al\u0131\u015fmas\u0131<\/strong> yap\u0131l\u0131rken uygulanabilecek bir di\u011fer unsur i\u00e7 linklemedir. Web sitesinde bir sayfadan di\u011fer bir sayfaya ba\u011flant\u0131 sa\u011flanmas\u0131 gerekmektedir. Bu kullan\u0131c\u0131lar\u0131n ilgili di\u011fer sayfalar\u0131 da g\u00f6r\u00fcnt\u00fcleyebilmesini sa\u011flar.<\/p>\n<h3>H Taglar\u0131<\/h3>\n<p>SEO \u00e7al\u0131\u015fmas\u0131n\u0131 en etkili noktalar\u0131ndan biri H taglar\u0131d\u0131r. Sitedeki ba\u015fl\u0131k yap\u0131s\u0131n\u0131 olu\u015fturmaya yarayan bu taglar; H1, H2, H3, H4, H4 ve H6 \u015feklindedir. Sitede bulunan her sayfada kullan\u0131lmas\u0131 gereken taglar\u0131n belli ba\u015fl\u0131 kurallar\u0131 vard\u0131r. \u00d6rne\u011fin; ana ba\u015fl\u0131k her zaman H1 format\u0131nda olmal\u0131d\u0131r.<\/p>\n<h3>Ba\u015fl\u0131k (Title)<\/h3>\n<p>SEO \u00e7al\u0131\u015fmas\u0131nda dikkat edilmesi gereken bir di\u011fer unsur ba\u015fl\u0131klar\u0131n se\u00e7imidir. Ba\u015fl\u0131klar\u0131 se\u00e7erken aranma hacmine sahip anahtar kelimelerden olu\u015fmas\u0131na dikkat etmelisiniz. Ayr\u0131ca ba\u015fl\u0131klar\u0131n 60 karakteri ge\u00e7memesine \u00f6zen g\u00f6stermelisiniz.<\/p>\n<h3>A\u00e7\u0131klama (Description)<\/h3>\n<p>\u0130nternet sayfan\u0131z\u0131 anlatan, 140-160 karakterden olu\u015fan k\u0131sa metinlere description ad\u0131 verilir. <strong>SEO \u00e7al\u0131\u015fmas\u0131<\/strong> yaparken a\u00e7\u0131klama k\u0131sm\u0131nda anahtar kelimenizi ge\u00e7irdi\u011finizden emin olunuz.<\/p>\n<h3>\u0130\u00e7erik<\/h3>\n<p>Sitenizde yay\u0131nlayaca\u011f\u0131n\u0131z i\u00e7eriklerin bilgi verici ve uzun olmas\u0131 gerekmektedir. Ancak i\u00e7erik uzun olacak diye gereksiz bilgilendirmelere ve tekrarlamalara yer verilmemelidir. Burada en \u00e7ok dikkat edilmesi gereken nokta i\u00e7eri\u011fin \u00f6zg\u00fcn olmas\u0131d\u0131r.<\/p>\n<h3>Backlink<\/h3>\n<p>Site d\u0131\u015f\u0131 SEO \u00e7al\u0131\u015fmas\u0131n\u0131n en \u00f6nemli noktas\u0131d\u0131r. Ancak bu noktada yap\u0131lan en b\u00fcy\u00fck yanl\u0131\u015f a\u015f\u0131r\u0131 backlink al\u0131m\u0131d\u0131r. A\u015f\u0131r\u0131 backlink siteye zarar verir. Bu nedenle backlink al\u0131m\u0131n\u0131 belli zaman dilimlerinde, kaliteli sitelerden almal\u0131s\u0131n\u0131z.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u00e7\u0131l\u0131m\u0131 Search Engine Optimization olan SEO\u2019nun T\u00fcrk\u00e7esi arama motoru optimizasyonudur. Web sitelerinin arama motorlar\u0131ndaki s\u0131ralamas\u0131n\u0131 etkileyen \u00e7al\u0131\u015fmalard\u0131r. Ba\u015far\u0131l\u0131 bir bi\u00e7imde yap\u0131lan SEO \u00e7al\u0131\u015fmalar\u0131\u00a0ile arama motorlar\u0131nda \u00fcst s\u0131ralara gelebilirsiniz. Web siteniz i\u00e7in yapaca\u011f\u0131n\u0131z SEO \u00e7al\u0131\u015fmalar\u0131n\u0131\u00a0kendiniz yapabilirsiniz fakat profesyonel bir yard\u0131m alman\u0131z daha do\u011fru olacakt\u0131r. Peki SEO \u00e7al\u0131\u015fmas\u0131 nas\u0131l yap\u0131l\u0131r? SEO \u00e7al\u0131\u015fmas\u0131 iki farkl\u0131 a\u015famada yap\u0131l\u0131r. Bunlardan &hellip;<\/p>\n","protected":false},"author":19,"featured_media":2440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/2439"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=2439"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/2439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/2440"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=2439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=2439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=2439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}