{"id":223,"date":"2015-08-07T10:45:57","date_gmt":"2015-08-07T07:45:57","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=223"},"modified":"2017-03-13T11:47:28","modified_gmt":"2017-03-13T08:47:28","slug":"snapchat-pazarlamasi","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/snapchat-pazarlamasi\/","title":{"rendered":"Snapchat Pazarlamas\u0131"},"content":{"rendered":"

Snapchat pop\u00fclerli\u011fini artt\u0131rmaya devam ediyor. Pop\u00fclerli\u011finin artmas\u0131 ve ciddi bir kullan\u0131c\u0131 say\u0131s\u0131na ula\u015fmas\u0131 ise markalar\u0131n ilgi oda\u011f\u0131 olmas\u0131n\u0131 sa\u011fl\u0131yor. Markalar Snapchat\u2019i pazarlama stratejilerinde konumland\u0131rm\u0131\u015f durumda. Zaman zaman bu pop\u00fclerli\u011fi g\u00f6zlemlemi\u015f olan markalar\u0131n “Biz Snapchat\u2019e girmeli miyiz?\u201d diye bir d\u00fc\u015f\u00fcncesi de oluyor. Snapchat\u2019in pop\u00fclerli\u011fi sorgulanamayacak durumdayken, tabii ki bu noktada da markan\u0131n hedef kitlesi ve Snapchat kullanan ki\u015filerin demografik \u00f6zelliklerini incelemekte fayda var.<\/p>\n

<\/p>\n

Sosyal medyada her mecra i\u00e7in ge\u00e7erli olan bir kural var. Hedef kitlenizin olmad\u0131\u011f\u0131 bir yerde olman\u0131z bo\u015fa kanat \u00e7\u0131rpmaktan ba\u015fka bir i\u015fe yaram\u0131yor. \u00dcr\u00fcn\u00fcn\u00fcz\u00fc satamayaca\u011f\u0131n\u0131z bir lokasyonda d\u00fckkan a\u00e7man\u0131z gibi d\u00fc\u015f\u00fcn\u00fcn. Sosyal medya mecralar\u0131 da aynen \u00f6yle… Hedef kitlenizi bulun ve onlarla ayn\u0131 platformda yer al\u0131n.<\/p>\n

Snapchat kullan\u0131c\u0131lar\u0131n\u0131 inceledi\u011fimiz zaman ise gen\u00e7 neslin kulland\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Ya\u015f aral\u0131\u011f\u0131 13 \u2013 25 olarak belirlenmi\u015f durumda. G\u00fcnl\u00fck g\u00f6nderilen snap say\u0131s\u0131 ise ger\u00e7ekten hayret edilecek kadar fazla. Snapchat\u2019te g\u00fcnl\u00fck 400 milyon snap g\u00f6nderiliyor. Bu h\u0131zl\u0131 ak\u0131\u015f ise gen\u00e7 nesle hitap eden markalar\u0131n Snapchat\u2019te yer almas\u0131n\u0131 bir nevi zorunlu k\u0131l\u0131yor.<\/p>\n

Column Five ve Marketo taraf\u0131ndan haz\u0131rlanan infografik verilerine g\u00f6re Snapchat kullan\u0131c\u0131lar\u0131n\u0131n %70\u2019i kad\u0131nlardan olu\u015fuyor. iPhone kullan\u0131c\u0131lar\u0131n\u0131n ise %18\u2019i Snapchat kullan\u0131yor.<\/p>\n

\u00dclkemizde markalar\u0131n Snapchat kullan\u0131m\u0131na bakt\u0131\u011f\u0131m\u0131z zaman Mavi\u2019nin Snapchat\u2019i ilk kullanan marka oldu\u011funu hat\u0131rlatal\u0131m. Marka Snapchat \u00a0hesab\u0131n\u0131 Facebook, Twitter gibi g\u00fc\u00e7l\u00fc oldu\u011fu di\u011fer mecralardan duyurarak g\u00fc\u00e7l\u00fc bir tan\u0131t\u0131m yapt\u0131 ve projelerine reklam y\u00fczleri olan Serenay Sar\u0131kaya, Kerem B\u00fcrsin gibi isimlerin snaplerine yer vererek gen\u00e7 neslin bir hayli ilgisini \u00e7ekmeyi ba\u015fard\u0131.<\/p>\n

Son d\u00f6nemde ise LYS sonu\u00e7lar\u0131n\u0131n a\u00e7\u0131klanmas\u0131 ile \u00fcniversitelerin tan\u0131t\u0131m yar\u0131\u015flar\u0131n\u0131 izledik. Bo\u011fazi\u00e7i \u00dcniversitesi \u00f6\u011frenci sorular\u0131n\u0131 yan\u0131tlamak i\u00e7in kurallar\u0131n d\u0131\u015f\u0131na \u00e7\u0131kt\u0131 ve Snapchat\u2019i, Periscope\u2019u \u00f6\u011frenci sorular\u0131n\u0131 yan\u0131tlamak i\u00e7in kulland\u0131.<\/p>\n

\"snapchat_ftc\"<\/a><\/p>\n

Snapchat\u2019in d\u00fcnya \u00e7ap\u0131ndaki bu ba\u015far\u0131s\u0131 ise g\u00f6zleri gen\u00e7 giri\u015fimci ve Snapchat\u2019in CEO\u2019suna \u00e7ekti.\u00a0 Evan Spiegel\u2019in 1990 do\u011fumlu oldu\u011funu hat\u0131rlatal\u0131m. Her gen\u00e7 giri\u015fimciye ilham verebilecek bir ba\u015far\u0131ya sahip olan Spiegel\u2019in Snapchat\u2019i Facebook\u2019a satmamas\u0131 ise olduk\u00e7a dikkat \u00e7ekmi\u015fti. Spiegel\u2019in yapt\u0131\u011f\u0131 a\u00e7\u0131klamayla yaz\u0131y\u0131 bitirelim ve fikirlerinizden asla vazge\u00e7memeniz gerekti\u011fini hat\u0131rlatal\u0131m!<\/p>\n

\u201cArt\u0131k \u015funa emin oldum ki bir \u015feyin do\u011fru oldu\u011funun en h\u0131zl\u0131 kan\u0131t\u0131, ba\u015fkalar\u0131n\u0131n sizi ondan ay\u0131rmak i\u00e7in bir s\u00fcr\u00fc para \u00f6nermesidir.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Snapchat pop\u00fclerli\u011fini artt\u0131rmaya devam ediyor. Pop\u00fclerli\u011finin artmas\u0131 ve ciddi bir kullan\u0131c\u0131 say\u0131s\u0131na ula\u015fmas\u0131 ise markalar\u0131n ilgi oda\u011f\u0131 olmas\u0131n\u0131 sa\u011fl\u0131yor. Markalar Snapchat\u2019i pazarlama stratejilerinde konumland\u0131rm\u0131\u015f durumda. Zaman zaman bu pop\u00fclerli\u011fi g\u00f6zlemlemi\u015f olan markalar\u0131n “Biz Snapchat\u2019e girmeli miyiz?\u201d diye bir d\u00fc\u015f\u00fcncesi de oluyor. Snapchat\u2019in pop\u00fclerli\u011fi sorgulanamayacak durumdayken, tabii ki bu noktada da markan\u0131n hedef kitlesi ve Snapchat …<\/p>\n","protected":false},"author":1,"featured_media":224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[177,176],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/223"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/224"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}