{"id":2094,"date":"2017-04-21T08:41:27","date_gmt":"2017-04-21T05:41:27","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=2094"},"modified":"2017-06-13T22:32:45","modified_gmt":"2017-06-13T19:32:45","slug":"dijital-pazarlama-danismanligi","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/dijital-pazarlama-danismanligi\/","title":{"rendered":"Dijital Pazarlama Dan\u0131\u015fmanl\u0131\u011f\u0131"},"content":{"rendered":"

Markas\u0131n\u0131n dijital d\u00fcnyada var olmas\u0131n\u0131 ya da dijital d\u00fcnyada var olan markan\u0131n daha \u00e7ok bilinir olmas\u0131n\u0131 isteyen \u015firketler i\u00e7in verilen dan\u0131\u015fmanl\u0131k hizmetine, dijital pazarlama dan\u0131\u015fmanl\u0131\u011f\u0131<\/strong> ismi verilir. Dijital pazarlama dan\u0131\u015fmanl\u0131\u011f\u0131 veren ki\u015filer veya ajanslar, firman\u0131za en uygun olan pazarlama stratejilerini belirlerler ve dijital pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n en\u00a0 etkili \u015fekilde yap\u0131lmas\u0131n\u0131 sa\u011flarlar.<\/p>\n

Dijital Pazarlama Dan\u0131\u015fmanl\u0131\u011f\u0131 Nas\u0131l Yap\u0131l\u0131r?<\/h2>\n

\u0130nternet d\u00fcnyas\u0131nda \u00fcr\u00fcn ya da hizmetlerin tan\u0131t\u0131lmas\u0131n\u0131 ve marka bilinirli\u011finin art\u0131r\u0131lmas\u0131n\u0131 sa\u011flayan, esnek, \u00f6l\u00e7\u00fclebilir ve verimli pazarlama arac\u0131na dijital pazarlama ismi verilir. Web siteleri, sosyal medya mecralar\u0131, mobil uygulamalar, E-Mailler ve arama motorlar\u0131 kullan\u0131larak dijital pazarlama yap\u0131labilir. Dijital pazarlama dan\u0131\u015fmanl\u0131\u011f\u0131<\/strong> verilirken dijital pazarlama ara\u00e7lar\u0131n\u0131n firmaya uyumlu bir bi\u00e7imde \u00f6zelle\u015ftirilmesi ve sekt\u00f6r\u00fcn ihtiya\u00e7lar\u0131na g\u00f6re faaliyetlerin ger\u00e7ekle\u015ftirilmesi gerekmektedir. Dijital pazarlama dan\u0131\u015fmanl\u0131\u011f\u0131 verilirken \u015fu a\u015famalardan ge\u00e7ilir;<\/p>\n

    \n
  1. Mevcut Durum \u0130ncelemesi:<\/em> Firman\u0131n \u015fu anki durumu incelenmelidir. Bu incelemelerin sonucunda firmaya ait eksikler veya yap\u0131lan hatalar varsa analizi yap\u0131lmal\u0131 ve sunulmak \u00fczere raporlanmal\u0131d\u0131r.<\/li>\n
  2. Strateji Olu\u015fturulmas\u0131:<\/em> Pazarlama stratejilerinin olu\u015fturulmas\u0131 gerekmektedir. Yani eksiklerin tamamlanmas\u0131 ve yeni uygulamalar geli\u015ftirilmesi i\u00e7in belli bir strateji plan\u0131 olu\u015fturulmal\u0131d\u0131r. Bu stratejilerin firmalara sunulmas\u0131 ve onay\u0131n\u0131n al\u0131nmas\u0131 gerekmektedir.<\/li>\n
  3. Planlama Yap\u0131lmas\u0131:<\/em> Bir faaliyet plan\u0131 olu\u015fturulmal\u0131 ve yap\u0131lacak \u00e7al\u0131\u015fmalar\u0131n bu plana uygun yap\u0131lmas\u0131 gerekmektedir.<\/li>\n
  4. Dijital Pazarlama \u00c7al\u0131\u015fmas\u0131:<\/em> Planlanan t\u00fcm \u00e7al\u0131\u015fmalar\u0131n bu a\u015famada ad\u0131m ad\u0131m ger\u00e7ekle\u015ftirilmesi gerekmektedir.<\/li>\n
  5. Dijital Pazarlaman\u0131n \u00d6l\u00e7\u00fcmlenmesi:<\/em> Yap\u0131lan pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n belirli aral\u0131klarla \u00f6l\u00e7\u00fcmlenmesi ve firmaya olan yararlar\u0131n\u0131n de\u011ferlendirilmesi gerekmektedir. Bu a\u015famada herhangi bir hata yap\u0131l\u0131yorsa iyile\u015ftirmelere gidilmelidir.<\/li>\n<\/ol>\n

    Dijital Pazarlama Dan\u0131\u015fmanl\u0131\u011f\u0131nda Kullan\u0131lmas\u0131 Gerekenler<\/h3>\n

    Dijital pazarlama dan\u0131\u015fmanl\u0131\u011f\u0131 veren ki\u015filerin ya da ajanslar\u0131n kullanmas\u0131 gereken pazarlama ara\u00e7lar\u0131 \u015f\u00f6yledir;<\/strong><\/p>\n

      \n
    1. Web sitesi<\/li>\n
    2. SEO (Arama motoru optimizasyonu)<\/li>\n
    3. SEM (Arama motoru pazarlamas\u0131)<\/li>\n
    4. Sosyal Medya Platformlar\u0131<\/li>\n
    5. Viral Pazarlama<\/li>\n
    6. \u0130\u00e7erik Pazarlama<\/li>\n
    7. Mobil Pazarlama<\/li>\n
    8. E-Mail Pazarlama<\/li>\n
    9. Inbound Pazarlama<\/li>\n
    10. Online \u0130tibar Y\u00f6netimi<\/li>\n<\/ol>\n

      Dijital Pazarlama Dan\u0131\u015fman\u0131 Se\u00e7erken Nelere Dikkat Edilmelidir?<\/h3>\n

      Dijital pazarlama dan\u0131\u015fmanl\u0131\u011f\u0131<\/u> yapan ki\u015fileri veya bu hizmeti veren ajanslar\u0131 se\u00e7erken nelere dikkat etmeniz gerekiyor? \u0130\u015fte dikkat edilmesi gerekenler;<\/p>\n

        \n
      1. Dijital kanallar arac\u0131l\u0131\u011f\u0131yla organik sonu\u00e7lar\u0131n elde edilmesini sa\u011flayan ajanslarla \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/li>\n
      2. Alan\u0131nda uzmanla\u015fm\u0131\u015f bir ekibin varl\u0131\u011f\u0131na dikkat etmelisiniz.<\/li>\n
      3. H\u0131zl\u0131 ve efektif \u00e7\u00f6z\u00fcm olanaklar\u0131 sunan bir ajans olmas\u0131na \u00f6zen g\u00f6stermelisiniz.<\/li>\n
      4. Dijital pazarlama hizmeti verdikleri di\u011fer referanslara bakmal\u0131s\u0131n\u0131z.<\/li>\n
      5. \u00c7al\u0131\u015fmalar\u0131n en \u015feffaf bi\u00e7imde raporlan\u0131yor olmas\u0131na dikkat etmelisiniz.<\/li>\n
      6. Sizin istek ve ihtiya\u00e7lar\u0131n\u0131z\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmas\u0131na dikkat etmelisiniz.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

        Markas\u0131n\u0131n dijital d\u00fcnyada var olmas\u0131n\u0131 ya da dijital d\u00fcnyada var olan markan\u0131n daha \u00e7ok bilinir olmas\u0131n\u0131 isteyen \u015firketler i\u00e7in verilen dan\u0131\u015fmanl\u0131k hizmetine, dijital pazarlama dan\u0131\u015fmanl\u0131\u011f\u0131 ismi verilir. Dijital pazarlama dan\u0131\u015fmanl\u0131\u011f\u0131 veren ki\u015filer veya ajanslar, firman\u0131za en uygun olan pazarlama stratejilerini belirlerler ve dijital pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n en\u00a0 etkili \u015fekilde yap\u0131lmas\u0131n\u0131 sa\u011flarlar. Dijital Pazarlama Dan\u0131\u015fmanl\u0131\u011f\u0131 Nas\u0131l Yap\u0131l\u0131r? …<\/p>\n","protected":false},"author":19,"featured_media":2095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[177],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/2094"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=2094"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/2094\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/2095"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=2094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=2094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=2094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}