{"id":2071,"date":"2017-04-20T09:24:48","date_gmt":"2017-04-20T06:24:48","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=2071"},"modified":"2022-09-15T17:39:27","modified_gmt":"2022-09-15T14:39:27","slug":"googlein-chrome-icin-bir-reklam-engelleyicisi-olusturdugu-bildirildi","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/googlein-chrome-icin-bir-reklam-engelleyicisi-olusturdugu-bildirildi\/","title":{"rendered":"Google&#8217;\u0131n, Chrome \u0130\u00e7in Bir Reklam Engelleyicisi Olu\u015fturdu\u011fu Bildirildi"},"content":{"rendered":"<p><strong>Wall Street Journal<\/strong>&#8216;a g\u00f6re, <strong>Google<\/strong>, <strong>Chrome<\/strong> taray\u0131c\u0131s\u0131 i\u00e7in yerle\u015fik bir reklam engelleyici \u00fczerinde \u00e7al\u0131\u015f\u0131yor ve birka\u00e7 hafta i\u00e7inde\u00a0bu \u00f6zelli\u011fi yay\u0131mlayabilirler. Paran\u0131n \u00e7o\u011funu reklamc\u0131l\u0131k yoluyla kazanan bir \u015firket i\u00e7in bu, olduk\u00e7a kar\u015f\u0131t gibi g\u00f6r\u00fcnse de, asl\u0131nda \u015fimdiye kadarki en k\u00f6t\u00fc fikir de\u011fil.<\/p>\n<p>\u00d6zellik; pop-up&#8217;lar, sesli videolar\u0131 otomatik olarak oynatma, \u00e7ok fazla ekran alan\u0131na sahip yap\u0131\u015fkan reklamlar ve siteye girmeden \u00f6nce geri say\u0131m yapan prestitials gibi, kullan\u0131c\u0131lar\u0131n internette\u00a0gezinme deneyimini mahvedebilen belirli reklam t\u00fcrlerini engelleyecektir.\u00a0Bu t\u00fcr reklamlar, <strong>Google<\/strong> ve <strong>Facebook<\/strong> gibi \u00fcyeleri i\u00e7eren &#8220;<strong>Coalition for Better Ads<\/strong>&#8221; ad\u0131 verilen bir end\u00fcstri grubu taraf\u0131ndan &#8220;kabul edilemez reklamlar&#8221; olarak tan\u0131mlanmaktad\u0131r.<\/p>\n<p><strong>Google<\/strong>, alternatif olarak, rahats\u0131z edici reklamlar\u0131 i\u00e7eren sitelerde bulunan her reklam\u0131 engellemeyi se\u00e7ebilir. B\u00f6ylece, bar\u0131nd\u0131rd\u0131klar\u0131 reklamlar\u0131n kod kalitesinden site sahiplerini sorumlu k\u0131lar.<\/p>\n<p>Kendi reklam engelleme i\u015flevini sunmak, kullan\u0131c\u0131lar\u0131n <strong>Eyeo<\/strong>&#8216;nun <strong>AdBlock Plus<\/strong> gibi \u00fc\u00e7\u00fcnc\u00fc taraf uzant\u0131lar\u0131n\u0131 y\u00fcklemelerine olan ihtiyac\u0131 ortadan kald\u0131rmas\u0131na yard\u0131mc\u0131 olabilir.\u00a0Ara\u00e7, <strong>Google<\/strong> da dahil olmak \u00fczere reklamverenlerin \u00fccretini &#8216;Kabul Edilebilir Reklamlar&#8217; program\u0131na dahil etmek ve reklamlar\u0131n\u0131 beyaz listeye eklemek i\u00e7in \u00fccretlendiriyor.\u00a0Arama devi kendi \u00e7\u00f6z\u00fcm\u00fcn\u00fc olu\u015fturduysa, sonunda Eyeo&#8217;ya veya ba\u015fkas\u0131na reklam yay\u0131nlamay\u0131 b\u0131rakabilir.<\/p>\n<p>Bu, ge\u00e7ti\u011fimiz y\u0131l reklamlardan 60 milyar ABD dolar\u0131 tutar\u0131nda gelir elde ettiklerini ve <strong>Chrome<\/strong>&#8216;un ABD&#8217;de kullan\u0131lan taray\u0131c\u0131lar\u0131n neredeyse yar\u0131s\u0131n\u0131 olu\u015fturdu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczde b\u00fcy\u00fck olabilir.\u00a0\u015eirket \u015fu anda yorum yapmay\u0131 reddetti, ama ileride planlar\u0131 hakk\u0131nda bilgi edinebilece\u011fiz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wall Street Journal&#8216;a g\u00f6re, Google, Chrome taray\u0131c\u0131s\u0131 i\u00e7in yerle\u015fik bir reklam engelleyici \u00fczerinde \u00e7al\u0131\u015f\u0131yor ve birka\u00e7 hafta i\u00e7inde\u00a0bu \u00f6zelli\u011fi yay\u0131mlayabilirler. Paran\u0131n \u00e7o\u011funu reklamc\u0131l\u0131k yoluyla kazanan bir \u015firket i\u00e7in bu, olduk\u00e7a kar\u015f\u0131t gibi g\u00f6r\u00fcnse de, asl\u0131nda \u015fimdiye kadarki en k\u00f6t\u00fc fikir de\u011fil. \u00d6zellik; pop-up&#8217;lar, sesli videolar\u0131 otomatik olarak oynatma, \u00e7ok fazla ekran alan\u0131na sahip yap\u0131\u015fkan reklamlar &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[177],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/2071"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=2071"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/2071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/2077"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=2071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=2071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=2071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}