{"id":200,"date":"2015-08-04T16:19:31","date_gmt":"2015-08-04T13:19:31","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=200"},"modified":"2017-03-13T11:45:45","modified_gmt":"2017-03-13T08:45:45","slug":"e-ticarette-dogru-gorsel-kullanimi-ve-subliminal-pazarlama","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/e-ticarette-dogru-gorsel-kullanimi-ve-subliminal-pazarlama\/","title":{"rendered":"E-Ticarette Do\u011fru G\u00f6rsel Kullan\u0131m\u0131 ve Subliminal Pazarlama"},"content":{"rendered":"<p>Pazar ara\u015ft\u0131rman\u0131z\u0131 yapt\u0131n\u0131z, hedef kitlenizi belirlediniz, b\u00fct\u00e7enizi olu\u015fturdunuz ve art\u0131k bir e-ticaret siteniz var. Belkide sadece e-ticaret \u00fczerine bir fikriniz var, veya bu alanda hizmet veren bir firmada \u00e7al\u0131\u015f\u0131yorsunuz.<\/p>\n<p>Peki \u00fcr\u00fcn g\u00f6rsellerinin do\u011fru yerle\u015ftirilmesinin sat\u0131\u015flar\u0131n\u0131za olan etkisi hakk\u0131nda neler biliyorsunuz? Ayn\u0131 \u00fcr\u00fcn\u00fcn farkl\u0131 a\u00e7\u0131lardan yap\u0131lan \u00e7ekimleri sat\u0131\u015flar\u0131n\u0131z\u0131 ger\u00e7ekten etkileyebilir mi?<!--more--><\/p>\n<p><strong>\u00c7o\u011funlu\u011fa Hitap Eden \u00dcr\u00fcnlerinizde Genel Kullan\u0131c\u0131ya Seslenin<\/strong><\/p>\n<p>\u00d6rne\u011fin sitenizde kahve kupas\u0131 satt\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcnelim. T\u00fcm D\u00fcnya\u2019n\u0131n %10\u2019u solak ve bu oran \u00fclkemizde %6 ile \u00e7ok daha d\u00fc\u015f\u00fck seviyede. G\u00f6rselleri sitenize yerle\u015ftirirken bu bilgileri mutlaka g\u00f6z \u00f6n\u00fcne almal\u0131s\u0131n\u0131z. Ayr\u0131ca \u00fcr\u00fcn g\u00f6rsellerinin g\u00fcnl\u00fck hayattaki kulan\u0131m\u0131n\u0131za en yak\u0131n hallerde olmas\u0131 da \u00e7ok \u00f6nemli. Kupan\u0131z\u0131 nas\u0131l tutuyor ve masan\u0131za nas\u0131l b\u0131rak\u0131yorsunuz?<\/p>\n<p><a href=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2015\/08\/kupa.jpg\"><img class=\"aligncenter size-large wp-image-201\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2015\/08\/kupa-1024x401.jpg\" alt=\"kupa\" width=\"634\" height=\"248\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Google g\u00f6rsellerde kupa bardak aramas\u0131n\u0131 yapt\u0131\u011f\u0131m\u0131zda da g\u00f6r\u00fcyoruz ki \u00fcr\u00fcnlerin \u00e7o\u011funlu\u011fu genel kullan\u0131c\u0131 davran\u0131\u015f \u00f6zelliklerine g\u00f6re konumland\u0131r\u0131lm\u0131\u015f ve kulplar\u0131 sa\u011fda olacak \u015fekilde yerle\u015ftirilmi\u015f. Ancak bunun yan\u0131nda solak kullan\u0131c\u0131lar da g\u00f6z \u00f6n\u00fcnde tutularak segmente edilmi\u015f \u00fcr\u00fcnler eklenmi\u015f ve logolar\u0131 buna g\u00f6re tasarlanm\u0131\u015f.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>M\u00fc\u015fterinizi Sizden Al\u0131\u015fveri\u015f Yapt\u0131ktan Sonra Mutlu Olaca\u011f\u0131na \u0130nand\u0131r\u0131n<\/strong><\/p>\n<p>Unutmay\u0131n sitenizde m\u00fc\u015fteriyi yakalaman\u0131z i\u00e7in en g\u00fc\u00e7l\u00fc enstr\u00fcman\u0131n\u0131z kullanaca\u011f\u0131n\u0131z g\u00f6rsellerdir. Bunun ard\u0131ndan \u00e7e\u015fitlilik, de\u011fi\u015fik modeller ve fiyat politikalar\u0131n\u0131z geliyor.<\/p>\n<p>Tek bir g\u00f6rselle hem \u00fcr\u00fcn\u00fcn be\u011fenilmesi, hem kullan\u0131c\u0131n\u0131n \u00fcr\u00fcn\u00fc sat\u0131n alan m\u00fc\u015fteri konumuna gelmesi, hem de bu al\u0131\u015fveri\u015fin \u00f6ncesinde ve sonras\u0131nda kendisini mutlu hissetmesi gerekiyor. E-ticaret veya fiziki ma\u011fazalar hi\u00e7 farketmiyor, e\u011fer ticaretin bir taraf\u0131nda yer al\u0131yorsan\u0131z m\u00fc\u015fteri sadakatini mutlaka yakalaman\u0131z gerekiyor. Kazan\u0131lan her m\u00fc\u015fteri b\u00fcy\u00fck bir olas\u0131l\u0131kla ya sizden tekrar al\u0131\u015fveri\u015f yapacakt\u0131r ya da \u00e7evresine sizin reklam\u0131n\u0131z\u0131 yapacakt\u0131r. Fiziki ma\u011fazalarda insan ili\u015fkileriyle bunu ba\u015farmak daha kolayken internet \u00fczerinde bunun sadece bir g\u00f6rselle ba\u015far\u0131lmas\u0131 m\u00fcmk\u00fcn m\u00fcd\u00fcr?<\/p>\n<p><strong>\u00a0<a href=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2015\/08\/saat.jpg\"><img class=\"aligncenter size-large wp-image-203\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2015\/08\/saat-1024x405.jpg\" alt=\"saat\" width=\"634\" height=\"251\" \/><\/a><\/strong><\/p>\n<p><strong>Saatleri Kurma Enstit\u00fcs\u00fc G\u00f6rev Ba\u015f\u0131nda. Saatler 10\u2019u 10 Ge\u00e7iyor!<\/strong><\/p>\n<p>Google g\u00f6rsellerde kol saati \u015feklinde arama yapt\u0131\u011f\u0131m\u0131zda bir\u00e7ok farkl\u0131 marka ve modele ula\u015fabiliyoruz. Ancak hepsinin ortak bir \u00f6zelli\u011fi var. Sanki hepsi tek bir saat dilimi referans al\u0131nm\u0131\u015f ve ayn\u0131 anda, ayn\u0131 yerde kurulmu\u015f gibi 10\u2019u 10 ge\u00e7iyor. Akrep ve yelkovan\u0131n ald\u0131\u011f\u0131 pozisyondan dolay\u0131 ortaya \u00e7\u0131kan \u015fekil g\u00fclen surat, zafer i\u015fareti, onay i\u015fareti gibi kullan\u0131c\u0131 zihninde subliminal olarak pozitif fikirler olu\u015fmas\u0131n\u0131 sa\u011fl\u0131yor. Bunun sayesinde kullan\u0131c\u0131n\u0131n al\u0131\u015fveri\u015fi onaylamas\u0131 ve onaylad\u0131ktan sonra da kendini iyi hissetme olas\u0131l\u0131\u011f\u0131 artm\u0131\u015f oluyor. Sadece do\u011fru g\u00f6rseli kullanarak hem siz \u00fcr\u00fcn\u00fcz\u00fc sat\u0131yorsunuz, hem m\u00fc\u015fterinizi mutlu etmi\u015f oluyorsunuz. Tam istenildi\u011fi gibi al\u0131\u015fveri\u015f her iki taraf\u0131n da memnuniyetiyle sonu\u00e7lan\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pazar ara\u015ft\u0131rman\u0131z\u0131 yapt\u0131n\u0131z, hedef kitlenizi belirlediniz, b\u00fct\u00e7enizi olu\u015fturdunuz ve art\u0131k bir e-ticaret siteniz var. Belkide sadece e-ticaret \u00fczerine bir fikriniz var, veya bu alanda hizmet veren bir firmada \u00e7al\u0131\u015f\u0131yorsunuz. Peki \u00fcr\u00fcn g\u00f6rsellerinin do\u011fru yerle\u015ftirilmesinin sat\u0131\u015flar\u0131n\u0131za olan etkisi hakk\u0131nda neler biliyorsunuz? Ayn\u0131 \u00fcr\u00fcn\u00fcn farkl\u0131 a\u00e7\u0131lardan yap\u0131lan \u00e7ekimleri sat\u0131\u015flar\u0131n\u0131z\u0131 ger\u00e7ekten etkileyebilir mi? \u00c7o\u011funlu\u011fa Hitap Eden \u00dcr\u00fcnlerinizde Genel &hellip;<\/p>\n","protected":false},"author":1,"featured_media":404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[177],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/200"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=200"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/404"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}