{"id":194,"date":"2015-08-05T11:00:03","date_gmt":"2015-08-05T08:00:03","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=194"},"modified":"2017-03-13T11:46:13","modified_gmt":"2017-03-13T08:46:13","slug":"gencler-arasinda-populer-olan-sosyal-aglar","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/gencler-arasinda-populer-olan-sosyal-aglar\/","title":{"rendered":"Gen\u00e7ler Aras\u0131nda Pop\u00fcler Olan Sosyal A\u011flar"},"content":{"rendered":"<p>E\u011fer gen\u00e7leri hedefleyen bir i\u015fletmenin sosyal medya hesaplar\u0131n\u0131 y\u00f6netiyorsan\u0131z ya da e-pazarlamas\u0131ndan sorumluysan\u0131z, hedef kitlenizin hangi sosyal a\u011flar\u0131 kulland\u0131\u011f\u0131n\u0131 bilmelisiniz.\u00a0B\u00f6ylece ileti\u015fim faaliyetlerinizi daha efektif y\u00f6netebilir ve yat\u0131r\u0131m maliyeti geri d\u00f6n\u00fc\u015flerini y\u00fckseltebilirsiniz. <!--more-->Bunun i\u00e7in ABD\u2019de 13-17 ya\u015f aras\u0131ndaki gen\u00e7lerin sosyal a\u011flar\u0131 kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131 ile ilgili yap\u0131lm\u0131\u015f g\u00fcncel bir \u00e7al\u0131\u015fman\u0131n sonu\u00e7lar\u0131n\u0131 sizlerle payla\u015f\u0131yoruz.<\/p>\n<figure id=\"attachment_193\" aria-describedby=\"caption-attachment-193\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2015\/08\/ThinkstockPhotos-471419234-teens-smartphone.jpg\"><img class=\"size-full wp-image-193\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2015\/08\/ThinkstockPhotos-471419234-teens-smartphone.jpg\" alt=\"Gen\u00e7lerin Sosyal A\u011f Tercihleri\" width=\"1000\" height=\"666\" \/><\/a><figcaption id=\"caption-attachment-193\" class=\"wp-caption-text\">Gen\u00e7lerin Sosyal A\u011f Tercihleri<\/figcaption><\/figure>\n<p>\u0130ngilizce \u201cdigital natives\u201d olarak adland\u0131r\u0131lan ve internet \u00e7a\u011f\u0131nda do\u011fan bu ya\u015f grubunun %92\u2019si her g\u00fcn mutlaka \u00e7evrimi\u00e7i oluyor. \u00a0Ki\u015fisel bilgilerini online platformlarda payla\u015fmaktan \u00e7ekinmeyen bu kitlenin hedeflenmesi kolay gibi g\u00f6r\u00fcnse de, onlar\u0131n dilini kullanman\u0131z yaratt\u0131\u011f\u0131n\u0131z i\u00e7eri\u011fin daha etkileyici olmas\u0131n\u0131 sa\u011flayacakt\u0131r.<a href=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2015\/08\/instagram-logo-text.jpg\"><br \/>\n<\/a> <a href=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2015\/08\/instagram-logo-120px.jpg\"><img class=\"alignnone wp-image-196\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2015\/08\/instagram-logo-120px-300x92.jpg\" alt=\"instagram-logo-120px\" width=\"293\" height=\"90\" \/><\/a><a href=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2015\/08\/snapchat-logo-120px.jpg\"><img class=\"alignnone wp-image-197\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2015\/08\/snapchat-logo-120px.jpg\" alt=\"snapchat-logo-120px\" width=\"239\" height=\"90\" \/><\/a><\/p>\n<p><span style=\"line-height: 1.5;\">13 \u2013 17 ya\u015f grubunu hedefleyen ileti\u015fim \u00e7al\u0131\u015fmalar\u0131nda g\u00f6rsel kullan\u0131m\u0131 \u2013 sadece foto\u011fraf de\u011fil video ile de kolayca yakalayabilirsiniz \u2013 daha fazla etkile\u015fim ve geri d\u00f6n\u00fc\u015f alman\u0131z\u0131 sa\u011flayacakt\u0131r. Bu sonucu, gen\u00e7lerin g\u00f6rsel payla\u015f\u0131m\u0131n\u0131n a\u011f\u0131rl\u0131kl\u0131 oldu\u011fu a\u011flar\u0131 daha fazla kullanmas\u0131ndan da \u00e7\u0131karabilirsiniz.<\/span><\/p>\n<p>\u00d6rne\u011fin; bu grubun en \u00e7ok kulland\u0131\u011f\u0131 a\u011f hala Facebook ancak 2015 y\u0131l\u0131nda 2014\u2019e g\u00f6re %80\u2019den 74\u2019e d\u00fc\u015fm\u00fc\u015ft\u00fcr. Instagram kullan\u0131m\u0131 %53\u2019ten 59\u2019a, Snapchat kullan\u0131m\u0131 ise %46\u2019dan 57\u2019ye y\u00fckselmi\u015ftir. Benzer \u015fekilde Twitter ve Google+ kullan\u0131m\u0131 d\u00fc\u015ferken, Pinterest kullan\u0131m\u0131 artm\u0131\u015ft\u0131r.<\/p>\n<p><a href=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2015\/08\/grafik.jpg\"><img class=\"aligncenter size-full wp-image-204\" src=\"https:\/\/egegen.com\/blog\/wp-content\/uploads\/2015\/08\/grafik.jpg\" alt=\"grafik\" width=\"420\" height=\"286\" \/><\/a><\/p>\n<p>Bu veriler \u0131\u015f\u0131\u011f\u0131nda, 13 \u2013 17 ya\u015f aras\u0131 gen\u00e7leri hedefleyen ileti\u015fim \u00e7al\u0131\u015fmalar\u0131nda, g\u00f6rsel payla\u015f\u0131m\u0131 mant\u0131\u011f\u0131yla \u00e7al\u0131\u015fan sosyal a\u011flar\u0131n mutlaka kullan\u0131lmas\u0131 gerekti\u011fini g\u00f6r\u00fcyoruz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E\u011fer gen\u00e7leri hedefleyen bir i\u015fletmenin sosyal medya hesaplar\u0131n\u0131 y\u00f6netiyorsan\u0131z ya da e-pazarlamas\u0131ndan sorumluysan\u0131z, hedef kitlenizin hangi sosyal a\u011flar\u0131 kulland\u0131\u011f\u0131n\u0131 bilmelisiniz.\u00a0B\u00f6ylece ileti\u015fim faaliyetlerinizi daha efektif y\u00f6netebilir ve yat\u0131r\u0131m maliyeti geri d\u00f6n\u00fc\u015flerini y\u00fckseltebilirsiniz. Bunun i\u00e7in ABD\u2019de 13-17 ya\u015f aras\u0131ndaki gen\u00e7lerin sosyal a\u011flar\u0131 kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131 ile ilgili yap\u0131lm\u0131\u015f g\u00fcncel bir \u00e7al\u0131\u015fman\u0131n sonu\u00e7lar\u0131n\u0131 sizlerle payla\u015f\u0131yoruz. \u0130ngilizce \u201cdigital natives\u201d olarak &hellip;<\/p>\n","protected":false},"author":1,"featured_media":403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/194"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=194"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/403"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}