{"id":1913,"date":"2017-04-13T09:11:16","date_gmt":"2017-04-13T06:11:16","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=1913"},"modified":"2022-09-15T17:39:49","modified_gmt":"2022-09-15T14:39:49","slug":"kurumsal-kimlik-tasarimi","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/kurumsal-kimlik-tasarimi\/","title":{"rendered":"Kurumsal Kimlik Tasar\u0131m\u0131"},"content":{"rendered":"

Kurumsal kimlik<\/strong>; bir firman\u0131n, kurumun, vakf\u0131n veya bu t\u00fcrde \u00e7al\u0131\u015fan farkl\u0131 giri\u015fimlerin hem \u015firket i\u00e7indeki hem de \u015firket d\u0131\u015f\u0131ndaki duru\u015f, davran\u0131\u015f ve imaj\u0131n\u0131 temsil etmesine verilen isimdir. K\u0131sacas\u0131 bir kurumun g\u00f6r\u00fcnen y\u00fcz\u00fcd\u00fcr diyebiliriz. Kurumsal kimlik tasar\u0131m\u0131<\/strong> da firman\u0131n faaliyetlerine ki\u015filik, ilke, misyon ve vizyon kazand\u0131rmas\u0131 anlam\u0131na gelir. Kurumlar kendilerini ifade ederlerken kurumsal kimlik tasar\u0131mlar\u0131 \u00f6n plana \u00e7\u0131kar. \u00c7\u00fcnk\u00fc kurumsal kimlik firman\u0131n prestijini olu\u015ftururken, markan\u0131n de\u011ferinin artmas\u0131n\u0131 sa\u011flayan bir noktad\u0131r.<\/p>\n

Kurumsal Kimlik Tasar\u0131m\u0131 Nas\u0131l Olu\u015fturulur?<\/h2>\n

Kurumsal kimlik tasar\u0131m\u0131nda \u00f6ncelikle dikkat edilmesi gereken k\u0131s\u0131m logo tasar\u0131m\u0131d\u0131r. Logo tasar\u0131m\u0131yla i\u015fe ba\u015flan\u0131r ve logo firman\u0131n yap\u0131 ta\u015f\u0131d\u0131r. Bu y\u00fczden logo tasar\u0131m\u0131nda uygulama alanlar\u0131 \u00fczerinde olduk\u00e7a d\u00fc\u015f\u00fcn\u00fclmelidir. Teknik olanaklara bak\u0131larak her alanda kullan\u0131labilecek bir logo tasar\u0131m\u0131 yap\u0131lmal\u0131d\u0131r. Ayr\u0131ca logonun kurumu tam anlam\u0131yla ifade edebiliyor olmas\u0131 gerekmektedir. Fatura ve makbuzlardan tutun \u00e7al\u0131\u015fanlar\u0131n i\u015f k\u0131yafetlerine kadar olan her \u015fey logo tasar\u0131m\u0131nda bir b\u00fct\u00fcn\u00fc olu\u015fturmal\u0131d\u0131r.<\/p>\n

Kurumsal kimlik firmalar\u0131n imzas\u0131 niteli\u011findedir ve de\u011fi\u015fime a\u00e7\u0131k de\u011fildir. Bu y\u00fczden firmalar\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc ne olursa olsun kurumsal kimlik tasar\u0131m\u0131<\/strong> yap\u0131l\u0131rken \u00e7ok titiz davran\u0131lmal\u0131d\u0131r. \u00c7\u00fcnk\u00fc markalara bir imaj kazand\u0131racak, hedef m\u00fc\u015fteri kitlesindeki bilinirli\u011fi artt\u0131racak, hizmet ya da \u00fcr\u00fcnlerin tan\u0131t\u0131lmas\u0131n\u0131 sa\u011flayacak. B\u00fcy\u00fck firmalar i\u00e7in, firman\u0131n kendi vizyon ve ara\u00e7lar\u0131 ile geli\u015ftirilen, herkes i\u00e7in ortak tan\u0131ma sahip olan bir kurumsal kimlik tasar\u0131m\u0131 yap\u0131lmal\u0131d\u0131r.<\/p>\n

Kurumsal kimlik olu\u015fturulurken firma detayl\u0131 olarak incelenmelidir ve firman\u0131n profili \u00e7\u0131kar\u0131larak pazarlama stratejisi belirlenmelidir. Kurumsal kimlik \u00e7al\u0131\u015fmas\u0131nda renk analizi ve grafik \u00e7al\u0131\u015fmalar\u0131 detayl\u0131 bir \u015fekilde yap\u0131lmal\u0131d\u0131r. Kurumsal kimlik tasar\u0131m\u0131 tamamlansa dahi sonuca ula\u015fmak uzun s\u00fcrer. 6 ay ve 2 sene i\u00e7inde \u00e7al\u0131\u015fmalar\u0131n i\u015fe yarayaca\u011f\u0131n\u0131 g\u00f6receksiniz. Kurumsal kimli\u011fin olu\u015fturulmas\u0131 bir firmaya \u015funlar\u0131 katar;<\/p>\n

    \n
  1. Kurumun isminin son kullan\u0131c\u0131ya dahi ula\u015fmas\u0131 ve kullan\u0131c\u0131da etki yaratmas\u0131<\/li>\n
  2. Kurumun \u00f6zelliklerinin g\u00f6rsellikle aktar\u0131labilmesi<\/li>\n
  3. Kurumun \u00fcr\u00fcn veya hizmetlerinin kalite garantisi<\/li>\n
  4. Kurumun \u00fcr\u00fcn veya hizmetlerinin sekt\u00f6rel konum ile ilgili bilgileri aktarabilmesi<\/li>\n
  5. Kurumun rakipleri aras\u0131nda s\u0131yr\u0131labilmesi<\/li>\n<\/ol>\n

    Kurumsal Kimlik Tasar\u0131m\u0131 A\u015famalar\u0131 Nelerdir?<\/h3>\n

    Kurumsal kimlik olu\u015fturulurken be\u015f temel a\u015famadan yararlan\u0131l\u0131r. Bunlar;<\/p>\n

      \n
    1. Tasar\u0131m s\u00fcrecine ge\u00e7ilmeden \u00f6nce tasar\u0131m\u0131 yapacak uzmanlar\u0131n t\u00fcm i\u015fleri belirlemesi ve firmaya onaylatmas\u0131 gerekmektedir. Bu y\u00fczden firma ne istedi\u011fine karar vermeli ve uzmanlar\u0131n i\u015fini kolayla\u015ft\u0131rmal\u0131d\u0131r.<\/li>\n
    2. \u0130kinci a\u015fama zamanlamad\u0131r. Tasar\u0131m olu\u015fturma s\u00fcrecinde belirlenen zamana sad\u0131k kal\u0131nmas\u0131 gerekmektedir. Ayr\u0131ca tasar\u0131mlar\u0131n modern olmas\u0131 ve \u00e7a\u011fa ayak uyduruyor olmas\u0131 gerekir. B\u00f6ylelikle firman\u0131n ge\u00e7erlili\u011fi artar ve \u00e7a\u011fda\u015f kalmas\u0131 sa\u011flan\u0131r.<\/li>\n
    3. Di\u011fer bir a\u015fama sunum a\u015famas\u0131d\u0131r. Tasar\u0131m uzmanlar\u0131n\u0131n sunumlar\u0131n\u0131n firmaya yap\u0131ld\u0131\u011f\u0131 a\u015famad\u0131r.<\/li>\n
    4. D\u00fczeltme a\u015famas\u0131 olan d\u00f6rd\u00fcnc\u00fc a\u015famada, sunum a\u015famas\u0131ndan sonra firman\u0131n istedi\u011fi d\u00fczeltmelerin yap\u0131lmas\u0131 gerekmektedir. Tasar\u0131mda yap\u0131lan iyile\u015ftirmelerle tasar\u0131m, firman\u0131n iste\u011fine uygun hale gelir.<\/li>\n
    5. Son a\u015fama da firma taraf\u0131ndan onaylanan tasar\u0131mlar\u0131n t\u00fcm alanlarda yay\u0131lmas\u0131 sa\u011flan\u0131r.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      Kurumsal kimlik; bir firman\u0131n, kurumun, vakf\u0131n veya bu t\u00fcrde \u00e7al\u0131\u015fan farkl\u0131 giri\u015fimlerin hem \u015firket i\u00e7indeki hem de \u015firket d\u0131\u015f\u0131ndaki duru\u015f, davran\u0131\u015f ve imaj\u0131n\u0131 temsil etmesine verilen isimdir. K\u0131sacas\u0131 bir kurumun g\u00f6r\u00fcnen y\u00fcz\u00fcd\u00fcr diyebiliriz. Kurumsal kimlik tasar\u0131m\u0131 da firman\u0131n faaliyetlerine ki\u015filik, ilke, misyon ve vizyon kazand\u0131rmas\u0131 anlam\u0131na gelir. Kurumlar kendilerini ifade ederlerken kurumsal kimlik tasar\u0131mlar\u0131 \u00f6n …<\/p>\n","protected":false},"author":1,"featured_media":1914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/1913"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=1913"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/1913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/1914"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=1913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=1913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=1913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}