{"id":179,"date":"2015-07-30T16:21:10","date_gmt":"2015-07-30T13:21:10","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=179"},"modified":"2017-03-13T11:51:31","modified_gmt":"2017-03-13T08:51:31","slug":"acilis-sayfalariyla-daha-fazla-donusum-kazanma","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/acilis-sayfalariyla-daha-fazla-donusum-kazanma\/","title":{"rendered":"A\u00e7\u0131l\u0131\u015f Sayfalar\u0131yla Daha Fazla D\u00f6n\u00fc\u015f\u00fcm Kazanma"},"content":{"rendered":"

A\u00e7\u0131l\u0131\u015f sayfalar\u0131 (Landing page) bir sitenin d\u00f6n\u00fc\u015f\u00fcm elde etmesinde, en az sitenin kendisi kadar \u00f6nemlidir. \u0130sterseniz gelin, a\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131 nas\u0131l iyile\u015ftirebilece\u011finize ve bunun olas\u0131 faydalar\u0131na bir bakal\u0131m.<\/p>\n

\"ThinkstockPhotos-482141050-digital-marketing\"<\/a><\/p>\n

A\u00e7\u0131l\u0131\u015f Sayfas\u0131 Nedir?<\/b><\/p>\n

Google Adwords ya da AdSense gibi bir reklam arac\u0131 kulland\u0131\u011f\u0131n\u0131zda, reklam\u0131n\u0131za t\u0131klayan ki\u015filerin y\u00f6nlendirilece\u011fi sayfaya a\u00e7\u0131l\u0131\u015f sayfas\u0131 denir. Tabii sadece reklamlarda de\u011fil, blog makalelerinde, sosyal medya payla\u015f\u0131mlar\u0131ndaki linklerde de kullan\u0131c\u0131n\u0131n t\u0131klamas\u0131 sonucu gidece\u011fi sayfa a\u00e7\u0131l\u0131\u015f sayfas\u0131d\u0131r.<\/p>\n

A\u00e7\u0131l\u0131\u015f sayfalar\u0131nda kullan\u0131lacak g\u00f6rseller ve yaz\u0131m dili ziyaret\u00e7ilerinizi hedefledi\u011finiz aksiyona y\u00f6nlendirici olmal\u0131. Reklam t\u0131klamalar\u0131 d\u0131\u015f\u0131nda bir blogdan ya da sosyal medya i\u00e7eri\u011finden a\u00e7\u0131l\u0131\u015f sayfas\u0131na y\u00f6nlendirmek i\u00e7in hediye vermek, uygulaman\u0131z\u0131 k\u0131sa s\u00fcreli denetmek, yar\u0131\u015fma yapmak, indirim kuponu tan\u0131mlamak gibi \u00e7ekici \u00f6d\u00fcller kullan\u0131labilir. A\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131 ba\u015far\u0131l\u0131 k\u0131lman\u0131n anahtar\u0131, hemen \u00e7\u0131kma oran\u0131 y\u00fcksek binlerce kullan\u0131c\u0131 \u00e7ekmektense kaliteli trafik yaratmakt\u0131r. Kaliteli trafik demek, sayfan\u0131zda sundu\u011funuz \u00fcr\u00fcn\u00fc sat\u0131n alma, anket cevaplama ya da \u00fcyelik formunun doldurulmas\u0131d\u0131r.<\/p>\n

Nas\u0131l Olmal\u0131d\u0131r?<\/b><\/p>\n

\u00d6ncelikle a\u00e7\u0131l\u0131\u015f sayfalar\u0131, ziyaret\u00e7inin t\u0131klayarak geldi\u011fi ba\u011flant\u0131 i\u00e7eri\u011fi ile alakal\u0131 olmal\u0131d\u0131r. Google AdWords\u2019te \u201ctopuklu k\u0131rm\u0131z\u0131 ayakkab\u0131\u201d reklam\u0131na t\u0131klayan ki\u015filer geldikleri sayfada topuklu k\u0131rm\u0131z\u0131 ayakkab\u0131 g\u00f6rmeliler. Ya da bir blogda \u201c\u00fcye ol\u201d kelimelerine verilen linki t\u0131klayan ki\u015filer do\u011frudan \u00fcyelik formu sayfas\u0131na gelmelidir. A\u00e7\u0131l\u0131\u015f sayfas\u0131 verilen linkten alakas\u0131z bir i\u00e7eri\u011fe sahipse kullan\u0131c\u0131 hemen sayfadan \u00e7\u0131kacakt\u0131r. Bu da google i\u00e7in y\u00fcksek hemen \u00e7\u0131kma oran\u0131 ve d\u00fc\u015f\u00fck site kalitesi anlam\u0131na gelir.<\/p>\n

Adwords Reklamlar\u0131nda A\u00e7\u0131l\u0131\u015f Sayfas\u0131n\u0131n \u00d6nemi<\/b><\/p>\n

Google reklam ara\u00e7lar\u0131n\u0131 kullananlar i\u00e7in de a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131n kalitesi \u00f6nemlidir. AdWords ya da AdSense reklam\u0131n\u0131za t\u0131klayanlar\u0131n gidece\u011fi a\u00e7\u0131l\u0131\u015f sayfas\u0131 reklam i\u00e7eri\u011fi ile alakal\u0131 olmal\u0131d\u0131r. Google a\u00e7\u0131l\u0131\u015f sayfas\u0131 deneyimi<\/b> ad\u0131n\u0131 verdi\u011fi kriterle kullan\u0131c\u0131lar\u0131n sayfada arad\u0131\u011f\u0131n\u0131 bulabilmesi, sayfada rahat gezebilmesi, sayfan\u0131n iyi d\u00fczenlenip d\u00fczenlenmedi\u011fini \u00f6l\u00e7\u00fcmler. Kendi reklamlar\u0131n\u0131z\u0131n a\u00e7\u0131l\u0131\u015f sayfas\u0131 kalitesini \u00f6\u011frenmek i\u00e7in Kampanyalar sayfas\u0131nda Anahtar Kelimeler sekmesine gidin ve farenin imlecini anahtar kelimelerin yan\u0131ndaki baloncuklar\u0131n \u00fczerine getirin.<\/p>\n

\"alaka<\/a><\/p>\n

A\u00e7\u0131l\u0131\u015f Sayfas\u0131nda Ne Yapmal\u0131s\u0131n\u0131z?<\/b><\/p>\n

Bir a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131 ba\u015far\u0131l\u0131 k\u0131lmak i\u00e7in 3 \u015feye dikkat etmek gerekir; fark\u0131ndal\u0131k, hedef ve aksiyon\u2026<\/p>\n

\u00d6ncelikle potansiyel trafik ve d\u00f6n\u00fc\u015f\u00fcm alabilece\u011finiz kitleye ne gibi faydalar sa\u011flayabilece\u011finize karar verin. Burada ba\u015far\u0131n\u0131n anahtar\u0131 hedef kitlenizi tan\u0131maktan ge\u00e7iyor. Onlara nas\u0131l bir \u00f6d\u00fcl (fayda) vaad ederseniz istedi\u011finiz aksiyonu ger\u00e7ekle\u015ftireceklerini belirleyin.<\/p>\n

A\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131n bir hedefi olsun. Bu hedef sat\u0131n alma form doldurma, anket cevaplama ya da \u00fcyelik olabilir. Amac\u0131n\u0131z ne olursa olsun, her a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131n sadece bir hedefe odakl\u0131 olmas\u0131 gerekir. Anket cevaplamaya y\u00f6nelik bir linkten gelinen a\u00e7\u0131l\u0131\u015f sayfas\u0131nda \u201canket cevapla\u201d ve \u201cal\u0131\u015fveri\u015f yap\u201d gibi iki farkl\u0131 aksiyon yer al\u0131rsa, ziyaret\u00e7inizin dikkati da\u011f\u0131labilir. Bu durumda hi\u00e7 aksiyon alamayabilirsiniz.<\/p>\n

A\u00e7\u0131l\u0131\u015f sayfas\u0131nda aksiyon a\u00e7\u0131k ve net olmal\u0131. E\u011fer bir \u00fcr\u00fcn sat\u0131\u015f\u0131 hedeflenmi\u015fse, sat\u0131n al butonu a\u00e7\u0131k ve net olarak g\u00f6r\u00fcn\u00fcr olmal\u0131d\u0131r.<\/p>\n

A\u00e7\u0131l\u0131\u015f Sayfas\u0131n\u0131n Bile\u015fenleri Nelerdir?<\/b><\/p>\n

A\u00e7\u0131l\u0131\u015f sayfas\u0131nda d\u00f6\u00f6n\u00fc\u015f\u00fcm hedeflerinizi ger\u00e7ekle\u015ftirmeye yard\u0131m edecek olan \u00e7e\u015fitli bile\u015fenler vard\u0131r. Bu bile\u015fenler do\u011fru olu\u015fturuldu\u011funda ileti\u015fim faaliyetlerinizin ba\u015far\u0131ya ula\u015fma \u015fans\u0131 artacakt\u0131r.<\/p>\n

Etkileyici ba\u015fl\u0131k<\/b>: A\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131n ba\u015fl\u0131\u011f\u0131 ziyaret\u00e7inizin dikkatini \u00e7ekecek ilk bile\u015fendir. Kullan\u0131c\u0131ya ne fayda vaad ediyorsak, bunu ba\u015fl\u0131kta belirtmek gerekir.<\/p>\n

Etkileyici i\u00e7erik<\/b>: A\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131n i\u00e7eri\u011fi k\u0131sa ve etkileyici metinler, foto\u011fraflar ve videolardan olu\u015fabilir. T\u00fcm bu i\u00e7erik tam olarak teklifinizin ne oldu\u011funu, ziyaret\u00e7iye ne fayda sa\u011flayaca\u011f\u0131n\u0131, ne yapmas\u0131 gerekti\u011fini a\u00e7\u0131klamal\u0131 ve aksiyon \u00e7a\u011fr\u0131s\u0131n\u0131 belirtmeli.<\/p>\n

Teklifinizin ziyaret\u00e7iye faydas\u0131<\/b>: Sayfan\u0131za gelen ziyaret\u00e7inin dikkatini \u00e7ektikten sonra ne fayda teklif etti\u011finizi a\u00e7\u0131k\u00e7a belirtin.<\/p>\n

Aksiyon \u00e7a\u011fr\u0131s\u0131<\/b>: Call-to-Action denilen aksiyon \u00e7a\u011fr\u0131s\u0131n\u0131n tasar\u0131m\u0131 g\u00f6ze \u00e7arpmal\u0131, ziyaret\u00e7inizden bekledi\u011finiz hareketin ne oldu\u011funu a\u00e7\u0131k\u00e7a belirtmeli, dikkat \u00e7ekici bir noktada, m\u00fcmk\u00fcnse sayfan\u0131n \u00fcst yar\u0131s\u0131nda olmal\u0131d\u0131r.<\/p>\n

Sosyal payla\u015f\u0131m<\/b>: A\u00e7\u0131l\u0131\u015f sayfan\u0131zda istedi\u011finiz aksiyonu ba\u015far\u0131yla yerine getiren ziyaret\u00e7ilerin bu sayfay\u0131 sosyal a\u011flarda payla\u015fmas\u0131n\u0131 sa\u011flay\u0131n. Bunun i\u00e7in mutlaka sosyal medya payla\u015f\u0131m butonlar\u0131n\u0131 sayfaya ekleyin ve bu avantajlar\u0131 arkada\u015flar\u0131yla payla\u015fabileceklerini belirtin.<\/p>\n","protected":false},"excerpt":{"rendered":"

A\u00e7\u0131l\u0131\u015f sayfalar\u0131 (Landing page) bir sitenin d\u00f6n\u00fc\u015f\u00fcm elde etmesinde, en az sitenin kendisi kadar \u00f6nemlidir. \u0130sterseniz gelin, a\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131 nas\u0131l iyile\u015ftirebilece\u011finize ve bunun olas\u0131 faydalar\u0131na bir bakal\u0131m. A\u00e7\u0131l\u0131\u015f Sayfas\u0131 Nedir? Google Adwords ya da AdSense gibi bir reklam arac\u0131 kulland\u0131\u011f\u0131n\u0131zda, reklam\u0131n\u0131za t\u0131klayan ki\u015filerin y\u00f6nlendirilece\u011fi sayfaya a\u00e7\u0131l\u0131\u015f sayfas\u0131 denir. Tabii sadece reklamlarda de\u011fil, blog makalelerinde, sosyal …<\/p>\n","protected":false},"author":1,"featured_media":182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/179"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=179"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/182"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}