{"id":175,"date":"2015-07-30T14:45:14","date_gmt":"2015-07-30T11:45:14","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=175"},"modified":"2022-08-23T17:52:07","modified_gmt":"2022-08-23T14:52:07","slug":"c-kusagiyla-tanisin","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/c-kusagiyla-tanisin\/","title":{"rendered":"C Ku\u015fa\u011f\u0131yla Tan\u0131\u015f\u0131n"},"content":{"rendered":"<p>Siz hala Y ku\u015fa\u011f\u0131nda m\u0131 kald\u0131n\u0131z? Daha d\u00fcne kadar Y ku\u015fa\u011f\u0131n\u0131n davran\u0131\u015flar\u0131 hakk\u0131nda konu\u015fulurken nereden de \u00e7\u0131kt\u0131 bu C ku\u015fa\u011f\u0131?<\/p>\n<p>Asl\u0131nda C ku\u015fa\u011f\u0131 kavram\u0131n\u0131 yeni duymuyoruz fakat \u00a0her ge\u00e7en g\u00fcn daha da\u00a0\u00e7ok duyuyoruz.<\/p>\n<p>O zaman ba\u015flayal\u0131m anlatmaya!<\/p>\n<p><!--more--><\/p>\n<p>\u00d6ncelikle C ku\u015fa\u011f\u0131 ismini consumer \u2013 content \u2013 communication \u2013 connected isimlerinden al\u0131yor. \u00a0C ku\u015fa\u011f\u0131n\u0131n daha \u00f6nce ku\u015faklar\u0131 ay\u0131rmak i\u00e7in kulland\u0131\u011f\u0131m\u0131z do\u011fum y\u0131l\u0131\/ya\u015f gibi bir ayr\u0131m\u0131 bulunmad\u0131\u011f\u0131n\u0131 belirtelim. Her ya\u015f C ku\u015fa\u011f\u0131na dahil olabilir. C ku\u015fa\u011f\u0131 yarat\u0131c\u0131, ba\u011flanmaya ve topluluk i\u00e7inde yer almaya istekli, internet ile olduk\u00e7a ilgili ki\u015filerden olu\u015fuyor. \u00d6zellikle gen\u00e7 neslin internet ile i\u00e7 i\u00e7e olmas\u0131, Y ku\u015fa\u011f\u0131n\u0131n %80 gibi ciddi bir oran\u0131n\u0131n C ku\u015fa\u011f\u0131na dahil olmas\u0131na sebep oluyor.<\/p>\n<p>C ku\u015fa\u011f\u0131n\u0131 biraz da rakamlar ile inceleyelim.<\/p>\n<ul>\n<li>C ku\u015fa\u011f\u0131n\u0131n %67\u2019si kendi foto\u011fraf ve videolar\u0131n\u0131 sosyal a\u011flar\u0131nda payla\u015f\u0131yor.<\/li>\n<li>C ku\u015fa\u011f\u0131 trendleri takip ediyor ve gelecekte nelerin pop\u00fcler olaca\u011f\u0131n\u0131nda s\u00f6z sahibi.<\/li>\n<li>C ku\u015fa\u011f\u0131 i\u00e7in karar verme bir tak\u0131m \u00e7al\u0131\u015fmas\u0131.\u00a0 %85\u2019i sat\u0131n alma tercihlerini ger\u00e7ekle\u015ftirirken, akranlar\u0131n\u0131n tercihlerini izliyor ve etkileniyor.<\/li>\n<li>Sosyal medyay\u0131 olduk\u00e7a s\u0131k\u0131 takip ediyorlar.\u00a0 C ku\u015fa\u011f\u0131n\u0131n %65\u2019i sosyal medya profillerini g\u00fcnl\u00fck olarak g\u00fcncelliyor.<\/li>\n<li>C ku\u015fa\u011f\u0131n\u0131n yine %91 gibi \u00e7ok ciddi bir oran\u0131 telefonuyla birlikte ya\u015f\u0131yor ve telefonlar\u0131 yan\u0131nda uyuyor.<\/li>\n<li>Youtube\u2019a olduk\u00e7a ilgi g\u00f6steren ku\u015fak, Youtube videolar\u0131n\u0131 tam ekran izliyor. Bu asl\u0131nda bu ku\u015fa\u011fa hitap etmek isteyen markalar\u0131n geleneksel reklamlara olduk\u00e7a b\u00fcy\u00fck b\u00fct\u00e7eler ay\u0131rmak yerine Youtube Adwords\u2019e y\u00f6nelmeleri i\u00e7in olduk\u00e7a iyi bir veri. \u00a0Ayn\u0131 zamanda Youtube\u2019a ak\u0131ll\u0131 telefonlar\u0131ndan ba\u011flanma oran\u0131\u00a0 %80.<\/li>\n<li>C ku\u015fa\u011f\u0131 ilgi alanlar\u0131 hakk\u0131nda konu\u015fmaya \u00f6nem veriyor ve %39\u2019u e\u011fer kendi ilgi alanlar\u0131na ilgiliyse reklamlardan rahats\u0131z olmuyor.<\/li>\n<\/ul>\n<p>Her ge\u00e7en g\u00fcn sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n daha da artt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrsek C ku\u015fa\u011f\u0131 yeni ki\u015fileri de b\u00fcnyesine alarak \u00a0b\u00fcy\u00fcmeye devam edecek.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Siz hala Y ku\u015fa\u011f\u0131nda m\u0131 kald\u0131n\u0131z? Daha d\u00fcne kadar Y ku\u015fa\u011f\u0131n\u0131n davran\u0131\u015flar\u0131 hakk\u0131nda konu\u015fulurken nereden de \u00e7\u0131kt\u0131 bu C ku\u015fa\u011f\u0131? Asl\u0131nda C ku\u015fa\u011f\u0131 kavram\u0131n\u0131 yeni duymuyoruz fakat \u00a0her ge\u00e7en g\u00fcn daha da\u00a0\u00e7ok duyuyoruz. O zaman ba\u015flayal\u0131m anlatmaya! \u00d6ncelikle C ku\u015fa\u011f\u0131 ismini consumer \u2013 content \u2013 communication \u2013 connected isimlerinden al\u0131yor. \u00a0C ku\u015fa\u011f\u0131n\u0131n daha \u00f6nce ku\u015faklar\u0131 &hellip;<\/p>\n","protected":false},"author":20,"featured_media":176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[178],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/175"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=175"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/176"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}