{"id":1435,"date":"2017-03-27T16:08:00","date_gmt":"2017-03-27T13:08:00","guid":{"rendered":"https:\/\/egegen.com\/blog\/?p=1435"},"modified":"2022-08-24T18:21:22","modified_gmt":"2022-08-24T15:21:22","slug":"internet-reklam-fiyatlari","status":"publish","type":"post","link":"https:\/\/egegen.com\/blog\/internet-reklam-fiyatlari\/","title":{"rendered":"\u0130nternet Reklam Fiyatlar\u0131"},"content":{"rendered":"

\u0130nternet d\u00fcnyas\u0131n\u0131n s\u00fcrekli g\u00f6sterdi\u011fi geli\u015fim ile farkl\u0131 sekt\u00f6rler de a\u00e7\u0131\u011fa \u00e7\u0131kmaktad\u0131r. Geleneksel reklam t\u00fcrlerinin yan\u0131nda dijital d\u00fcnyada internet reklamlar\u0131n\u0131n yeri de sa\u011flamla\u015fmaya ba\u015flam\u0131\u015ft\u0131r. Firmalar\u0131n \u00fcr\u00fcn ve hizmetlerini tan\u0131tabilmek amac\u0131yla tercih ettikleri di\u011fer alan da internet reklamlar\u0131d\u0131r. \u0130nternet reklamlar\u0131 sayesinde \u00fcr\u00fcn ve hizmetlerin istenilen kullan\u0131c\u0131ya ula\u015fmas\u0131 sa\u011flan\u0131r. Pek \u00e7ok t\u00fcr\u00fc olan internet reklamlar\u0131n\u0131n fiyatlar\u0131 da de\u011fi\u015fken yap\u0131dad\u0131r. internet reklam fiyatlar\u0131<\/strong> ne kadard\u0131r sorusunun cevab\u0131na a\u015fa\u011f\u0131da detaylar\u0131yla birlikte ula\u015fabilirsiniz.<\/p>\n

Google AdWords \u0130nternet Reklam Fiyatlar\u0131<\/h2>\n

\u0130nternet reklamlar\u0131 aras\u0131nda en fazla tercih edilen AdWords reklamlar\u0131, 5 farkl\u0131 internet reklam fiyatland\u0131rmas\u0131na tabi tutulur. Bunlar;<\/p>\n

    \n
  1. Bin G\u00f6sterim Ba\u015f\u0131na Maliyet (BGBM):<\/u><\/em> Google g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131nda reklamlar\u0131n\u0131z\u0131n ka\u00e7 kez g\u00f6sterildi\u011fine g\u00f6re yapaca\u011f\u0131n\u0131z \u00f6demeye bin g\u00f6sterim ba\u015f\u0131na maliyet ismi verilir. Reklam\u0131n\u0131z\u0131n her 1000 g\u00f6steriminde \u00f6deme yapman\u0131z istenir. Verece\u011finiz internet reklam fiyatlar\u0131<\/strong>n\u0131 belirleyerek, ne kadar \u00f6deme yapaca\u011f\u0131n\u0131z\u0131 Google\u2019a bildirmelisiniz. BGBM, marka bilinirli\u011fini artt\u0131rmak isteyen firmalar i\u00e7in \u00f6nerilir.<\/li>\n
  2. T\u0131klama Ba\u015f\u0131na Maliyet (TBM):<\/u><\/em> verdi\u011finiz reklamlara yap\u0131lan her t\u0131klama i\u00e7in \u00f6dedi\u011finiz tutara t\u0131klama ba\u015f\u0131na maliyet (TBM) ismi verilir. T\u0131klama ba\u015f\u0131na maliyet teklifi verdi\u011finiz reklamlar i\u00e7im maksimum TBM belirlemeniz gerekir. Maksimum TBM demek, t\u0131klama i\u00e7in \u00f6demek istedi\u011finiz en y\u00fcksek tutar demektir. E\u011fer bir kullan\u0131c\u0131 reklam\u0131n\u0131za t\u0131klarsa bu tutar\u0131n \u00fczerinde maliyetlendirilmeniz m\u00fcmk\u00fcn de\u011fildir. T\u0131klama ba\u015f\u0131na maliyette teklif tutar\u0131n\u0131z\u0131 kendiniz belirleyebilece\u011finiz gibi otomatik teklif belirleme se\u00e7ene\u011fini de kullanabilirsiniz. Otomatik teklif belirlemede Google, b\u00fct\u00e7eniz \u00fczerinden en y\u00fcksek t\u0131klamay\u0131 alman\u0131z\u0131 sa\u011flar. T\u0131klama ba\u015f\u0131 maliyetin bir di\u011fer ismi t\u0131klama ba\u015f\u0131na \u00f6deme olarak da ge\u00e7er. As\u0131l amac\u0131 sat\u0131\u015f yapmak ve web sitesi trafi\u011fi almak isteyenler i\u00e7in \u00f6nerilen reklam t\u00fcr\u00fcd\u00fcr.<\/li>\n
  3. Ger\u00e7ek T\u0131klama Ba\u015f\u0131na Maliyet (Ger\u00e7ek TBM): <\/u><\/em>Bir t\u0131klama ba\u015f\u0131na \u00fccretlendirilen nihai tutara ger\u00e7ek t\u0131klama ba\u015f\u0131na maliyet ismi verilir. Maksimum TBM teklifine g\u00f6re daha az tutarda \u00fccretlendirilmeniz anlam\u0131na gelir.<\/li>\n
  4. Ortalama T\u0131klama Ba\u015f\u0131na Maliyet (Ort. TBM): <\/u><\/em>Reklam\u0131n\u0131za t\u0131kland\u0131\u011f\u0131 durumda \u00f6demeniz gereken tutara ortalama t\u0131klama ba\u015f\u0131na maliyet ismi verilir. Toplam t\u0131klama \u00f6demenizin toplam t\u0131klama say\u0131s\u0131na b\u00f6l\u00fcnmesiyle ortaya \u00e7\u0131kan maliyettir. Burada ger\u00e7ek t\u0131klama ba\u015f\u0131na maliyetiniz esas al\u0131n\u0131r.<\/li>\n
  5. G\u00f6r\u00fcnt\u00fcleme Ba\u015f\u0131na Maliyet (GBM):<\/u><\/em> Video reklamlar i\u00e7in kullan\u0131labilece\u011finiz g\u00f6r\u00fcnt\u00fcleme ba\u015f\u0131na maliyette, videonuzun g\u00f6r\u00fcnt\u00fclendi\u011fi her sefer i\u00e7in \u00f6deme yapman\u0131z gerekmektedir. \u00d6deyebilece\u011finiz en y\u00fcksek internet reklam fiyatlar\u0131n\u0131 belirleyerek Google\u2019a bildirmeniz gerekmektedir.<\/li>\n<\/ol>\n

    Sosyal Medya \u0130nternet Reklam Fiyatlar\u0131<\/h2>\n

    YouTube, Facebook, Instagram, Twitter, Linkedin ve Skype gibi sosyal medya a\u011flar\u0131ndan verece\u011finiz internet reklam fiyatlar\u0131<\/strong> her platforma g\u00f6re farkl\u0131l\u0131k g\u00f6sterir. Hepsinde ortak olan tek nokta ise; b\u00fct\u00e7eyi sizin belirleyecek olman\u0131zd\u0131r. Belirledi\u011finiz g\u00fcnl\u00fck b\u00fct\u00e7e do\u011frultusunda reklam\u0131n\u0131z kullan\u0131c\u0131ya ula\u015facakt\u0131r.<\/p>\n

    \u0130nternet reklamlar\u0131<\/strong> hizmetlerinden nas\u0131l yararlanaca\u011f\u0131n\u0131z\u0131 bilmiyorsan\u0131z profesyonel ekibimize, vermi\u015f oldu\u011fumuz linkten eri\u015febilir ve ekibimizle ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u0130nternet d\u00fcnyas\u0131n\u0131n s\u00fcrekli g\u00f6sterdi\u011fi geli\u015fim ile farkl\u0131 sekt\u00f6rler de a\u00e7\u0131\u011fa \u00e7\u0131kmaktad\u0131r. Geleneksel reklam t\u00fcrlerinin yan\u0131nda dijital d\u00fcnyada internet reklamlar\u0131n\u0131n yeri de sa\u011flamla\u015fmaya ba\u015flam\u0131\u015ft\u0131r. Firmalar\u0131n \u00fcr\u00fcn ve hizmetlerini tan\u0131tabilmek amac\u0131yla tercih ettikleri di\u011fer alan da internet reklamlar\u0131d\u0131r. \u0130nternet reklamlar\u0131 sayesinde \u00fcr\u00fcn ve hizmetlerin istenilen kullan\u0131c\u0131ya ula\u015fmas\u0131 sa\u011flan\u0131r. Pek \u00e7ok t\u00fcr\u00fc olan internet reklamlar\u0131n\u0131n fiyatlar\u0131 da de\u011fi\u015fken …<\/p>\n","protected":false},"author":1,"featured_media":1436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[177],"tags":[],"_links":{"self":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/1435"}],"collection":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/comments?post=1435"}],"version-history":[{"count":0,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/posts\/1435\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media\/1436"}],"wp:attachment":[{"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/media?parent=1435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/categories?post=1435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egegen.com\/blog\/wp-json\/wp\/v2\/tags?post=1435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}